Imago

What Imago does

Imago Marketing y Comunicación SL is a Barcelona-based creative marketing and communication agency, incorporated in Spain as a Sociedad Limitada and operating from C/Pujades 126, 08005 Barcelona. Founded over 20 years ago (firmographic year 2002), the firm positions itself as a full-service, all-in-one agency covering strategy, creativity, communication, social media management, web development, sustainability advisory, brand partnerships, and events. Its client roster comprises large Spanish and international brands across entertainment and streaming (Movistar Plus+ with multiple series; Disney+/Boomerang for 'La Suerte'), publishing (Penguin Random House), cinema (Cinesa), fashion/apparel (Mayoral), cosmetics packaging (Virospack), manufacturing (Alzamora), and food & beverage (Muerde la Pasta), with marquee outcomes including 200+ digital content pieces for Movistar Plus+, and a Cinesa campaign that generated €1M+ in B2C revenue and 1,500+ B2B leads while scaling ROAS from x6 to x20 over two years.

The agency's offering is delivered through two commercial tracks. The primary track is direct sales of custom-priced creative and strategic communication services to large brands and enterprises, structured around recurring retainers (social media management at 900-1,600 EUR/month) and project-based fees. The secondary track is participation in Spain's Kit Digital program as a certified Agente Digitalizador, where Imago sells standardized, publicly priced digitalization packages to SMBs: Plan Estratégico Presencia en Internet (2,500-3,000 EUR), Desarrollo Web (3,500-5,500 EUR), Marketplace Strategic Plan (3,000-4,000 EUR), and Gestión de Redes Sociales (900-1,600 EUR/month). The GTM motion is sales-led and direct, using the imago-mc.com website, an Instagram (@imagomc) and LinkedIn presence, and a public portfolio of case studies as social proof.

Operationally, the firm is a small team (1-10 employees) running a multi-disciplinary practice that mixes art direction, graphic and video production, UX/UI design, programming, SEO, and increasingly AI-assisted content production (used notably for Alzamora's anniversary exhibition). There is no proprietary technology platform; delivery rests on standard creative and production tools plus third-party SaaS (Microsoft for hosting/backup, Google Analytics/Ads for measurement and acquisition). No funding rounds, M&A activity, or institutional backing are disclosed.

Name

Imago

Legal name

IMAGO MARKETING Y COMUNICACIÓN SL

Website

https://imago-mc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Imago is a Barcelona-based creative marketing and communication agency serving large Spanish and international brands across entertainment, publishing, cinema, fashion, and manufacturing with strategy, social media, web, sustainability, and events services.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Creative marketing agency
• Digital communication services
• Social media management
• Brand strategy consulting
• Content marketing services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Communication Services: Imago generates revenue through a broad portfolio of agency services spanning strategy, creativity, communication, social media management, web development, sustainability, brand partnerships, and events. Revenue is project-based and retainer-based (e.g., monthly social media management retainer at 900–1,600 EUR/month). The agency works with a diverse client base across entertainment, publishing, fashion, food & beverage, cosmetics, and cinema sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imago is a full-service creative marketing and communication agency that delivers integrated strategy, creativity, communication/PR, social media management, web development, sustainability advisory, brand partnership, and event services to brand clients. It also operates as a certified Agente Digitalizador under Spain's Kit Digital program, providing subsidized digital presence, marketplace, and social media management packages to small and medium businesses. Revenue is earned through custom project-based engagements and monthly retainers (e.g., 900–1,600 EUR/month social media retainers).

Product overview

Imago is a creative marketing and communications agency based in Barcelona, operating as a services company rather than a software product. It offers an integrated portfolio of service modules spanning strategy, creativity, art direction, branding, communication/PR, social media management, web development (UX/UI, SEO, programming), sustainability advisory, brand partnerships, and events. As a registered Digital Agent under Spain's Kit Digital program, Imago also delivers structured digital transformation services — Sitio Web y Presencia en Internet, Marketplace, and Gestión de Redes Sociales — to small and medium enterprises through subsidized plans. The agency also produces client-specific campaigns across sectors including entertainment (Movistar Plus+, Disney+, Penguin Random House), retail (Muerde la Pasta, Cinesa), fashion (Mayoral), packaging (Alzamora, Virospack), and corporate. The portfolio includes both recurring retainer services and one-off campaign projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia (Strategy) Strategic communication services for brands including communication plans, storyselling, digitalization roadmaps, and B2B/B2C strategy development.
• Creatividad (Creativity) Creative production services covering art direction, branding, corporate identity, and graphic production for brand and corporate clients.
• Comunicación (PR and Corporate Communication) Media relations, press releases, press kits, corporate communication, and email marketing services for brand and corporate clients.
• Redes Sociales (Social Media) Social media services including strategic planning, content creation, graphic and video production, social ads, influencer marketing, and performance analysis for brands.
• Web (Web Development) Web services covering auditing, UX/UI design, programming, and SEO optimization for brand and corporate clients.
• Sostenibilidad (Sustainability) Sustainability services including conscious strategy and communication, green and social advisory, sustainable marketing, and collaboration agreements for brands.
• Brand Partnership Brand partnership services including partnership actions, creative ideation and content, and retail activation for brands.
• Eventos (Events) Event services including ideation, pre-production, coordination, and stage management for brand launches and corporate events.
• Sitio Web y Presencia en Internet (Kit Digital) Government-subsidized digital presence package for SMBs under Spain's Kit Digital program, including a Plan Estratégico Presencia en Internet (2,500–3,000 EUR) and Desarrollo Web (3,500–5,500 EUR) covering programming, UX/UI, SEO, content, graphic design, brand identity, and responsive design.
• Marketplace (Kit Digital) Government-subsidized marketplace strategy package for SMBs under Spain's Kit Digital program (3,000–4,000 EUR), covering competitor analysis, platform onboarding study, strategy design, listing, and reference setup. Excludes platform subscription costs.
• Gestión de Redes Sociales (Kit Digital)

Quantifiable outcome

• Over €1 million in B2C revenue generated for Cinesa over two years, with ROAS improving from x6 to x20
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Movistar Plus+coreStrategic or Co-development PartnerMovistar Plus+ partnered with Imago as a collaborating agency to support the diffusion of new series through digital content creation. Imago worked on multiple series including La Unidad: Kabul, Muertos S.L., Marbella, and Querer, creating over 200 unique content pieces for the platform's official profiles. Some Imago-created content gained traction in media and was shared by actors and actresses.
• Penguin Random HousecoreStrategic or Co-development PartnerImago has been entrusted by Penguin Random House for the conceptualization and execution of editorial events tied to book launches, including Harry Potter illustrated collection events, author podcast events, and transmedia promotional events for YouTuber authors.
• Disney+ / Boomerang TVcoreStrategic or Co-development PartnerDisney+ and Boomerang TV trusted Imago to lead the digital communication campaign for the series 'La Suerte' directed by Paco Plaza and Pablo Guerrero. Imago created branded promotional content, managed influencer collaborations, and executed press events including the series premiere at San Sebastián.
• CinesacoreStrategic or Co-development PartnerImago developed and executed a segmented digital marketing campaign for Cinesa under the concept 'Es otra película', combining paid media on Meta and Google Ads. The two-year collaboration generated over €1M in B2C revenue and 1,500+ qualified B2B leads.
• Kit Digital / Agenda Digital EspañolacoreGTM or Marketing PartnerImago is a certified Agente Digitalizador under Spain's Kit Digital program (part of the Plan de Recuperación, Transformación y Resiliencia funded by the European Union Next Generation EU). This allows Imago to offer subsidized digitalization services to SMBs including web presence, marketplace strategy, and social media management.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas Barcelona / Havas Spain: Barcelona and Madrid offices of Havas providing full-service advertising, media, digital, and content services under the Havas Creative Network. Overlaps with Imago on services and Barcelona presence, but operates with multinational resources and broader media-buying capabilities.
• DDB Barcelona / DDB Spain: Global advertising network DDB's Spanish operations providing integrated advertising, digital, and brand strategy from Madrid and Barcelona. Comparable on services and Catalan client base, but with significantly greater scale, network reach, and resources than Imago.

Emerging players

• Maneki Consulting / Tinkle (Spanish creative shops): Barcelona-based independent creative agency providing digital marketing, content, social, branding, and campaign services. Overlaps with Imago on Barcelona geography, digital/creative portfolio, and SME-to-mid-market clientele, though with somewhat different positioning.

Direct peers

• Lola MullenLowe: Spain-headquartered (Madrid) creative agency network under MullenLowe and Lowe & Partners, providing integrated advertising, brand, digital, social, and content services. Closest large-scale analogue to Imago's full-service, Spain-anchored creative model with entertainment and consumer brand clients.
• Shackleton: Madrid-based, Spain-focused independent full-service creative agency offering brand strategy, advertising, PR, social media, design, and event production for national and international brands. Directly comparable to Imago on geography, boutique scale, and an integrated creative-services portfolio targeting enterprise Spanish clients.
• Contrapunto BBDO: Madrid-based creative agency within the BBDO network offering full-service advertising, digital, social media, and brand communication. Comparable on integrated creative delivery for major Spanish advertisers, though operating with global network backing rather than as an independent.
• Kitchen: Madrid-based creative advertising agency offering branding, digital, social, and content services for Spanish and international brands. Shares Imago's full-service creative profile, boutique positioning, and Spain-centric client roster.
• David Madrid / David the Agency: Spain-headquartered independent global creative agency with offices in Madrid and Barcelona producing brand, digital, social, and integrated creative work. Closely comparable to Imago on full-service creative delivery, multilingual campaign execution, and Iberian enterprise client base.
• Sra Rushmore: Madrid-based independent creative agency known for integrated campaigns, digital content, and storytelling work. Directly comparable to Imago in size, geography, and a multidisciplinary brand/creative offering for Spanish enterprise clients.
• BTO Brand Treatment Online: Barcelona-based digital creative agency offering digital strategy, branding, social media, performance, and content production for Spanish brands. Directly comparable to Imago on geography (Barcelona HQ), digital-first full-service offering, and boutique enterprise client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imago-marketing-y-comunicaci-n
• Instagraminstagram.com/imagomc
• Xx.com/imagomc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago