Movistar Plus+
Movistar Plus+ is Spain's largest pay-TV and SVOD operator, wholly owned by Telefónica, delivering OTT streaming of 80+ channels, on-demand movies/series, and exclusive live sports (LALIGA, Champions League, Premier League, F1) to Spanish consumers across direct subscription and miMovistar convergent telecom bundles.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Movistar Plus+ does
Movistar Plus+ is Spain's largest pay-TV and SVOD operator, wholly owned by Telefónica de España, S.A.U. and operated as part of the broader Telefónica Group's media and entertainment division. The platform delivers an OTT (over-the-top) streaming service combining 80+ linear television channels, an on-demand catalog of movies, series, documentaries, and children's programming, and exclusive live sports rights including LALIGA EA SPORTS, Champions League, Premier League, Euroliga, F1, MotoGP, tennis Grand Slams, and (from 2026) the FA Cup and FIFA World Cup. The service is distributed via web, iOS/Android mobile apps, Smart TV apps (Samsung, LG, Hisense, Android TV), Apple TV, Amazon Fire TV Stick, and Chromecast, with features including two simultaneous streams, offline downloads, live TV restart/rewind, and cross-device viewing continuity.
The business model centers on multi-tiered subscription recurring revenue: a free ad-supported tier with limited content, Plan Libre Cine y Series at €4.99/month, Plan Libre Cine, Series y Deportes at €9.99/month, a UHD/4K tier at €14/month, an annual plan at €99.90 (effectively two months free), and the government-subsidized Bono Cultural Joven at €39 for 12 months. The platform also operates a convergent miMovistar bundle from €67/month combining fiber (600 Mb), mobile lines, and full TV with optional Netflix, Disney+, Max, and SkyShowtime add-ons. Distribution extends across Spain and 29 EEA countries, supported by gift cards, retailer promotional codes (TitanOS, Club Día), and government partnerships.
Original content branded as Originales M+ has become a strategic priority, with film production budgets more than doubling from €3M to €6.5M to attract top-tier talent, resulting in award-winning titles such as El agente secreto (Golden Globe 2025, Cannes Best Actor and Best Director), La Bola Negra (20-minute Cannes standing ovation), The Beloved (Cannes competition, 7-minute standing ovation), Sundays (Goya Best Film, San Sebastián Golden Shell), and Blue Moon (Berlin Silver Bear). The service recently expanded into international co-productions (e.g., 'Patagonia' with Chile's Wood Producciones) and theatrical distribution partnerships, while operating under continued leadership restructuring in 2026 including CEO Daniel Domenjó's departure.
Movistar Plus+ firmographics
Firmographics- Name
- Movistar Plus+
- Legal name
- Telefónica de España, S.A.U.
- Website
- https://movistarplus.es
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Movistar Plus+ is Spain's largest pay-TV and SVOD operator, wholly owned by Telefónica, delivering OTT streaming of 80+ channels, on-demand movies/series, and exclusive live sports (LALIGA, Champions League, Premier League, F1) to Spanish consumers across direct subscription and miMovistar convergent telecom bundles.
- Ownership category
- akta.pro rank
Movistar Plus+ industry classification
Industry- Product category
- Pay-TV and SVOD Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Sports OTT & League Pass Streaming Channels (MPABAHAJ), Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK)
Keywords
Where Movistar Plus+ is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Movistar Plus+ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Recurring - Plan Libre Cine y Series: Monthly subscription providing access to movie catalog, series, documentaries, entertainment programs, children's content, and over 70 linear TV channels. Excludes sports channels.
- Subscription Recurring - Plan Libre Cine, Series y Deportes: Premium monthly subscription including all content from Cine y Series plan plus all sports channels and live sports events (LALIGA, Champions League, Premier League, Euroliga, tennis, rugby, golf, and more). UHD/4K quality available at 14€/month tier.
- Bono Cultural Joven (Government Subsidy): Special 12-month promotional subscription at 39€ paid in 4 installments, subsidized by Spanish government youth cultural voucher program (Real Decreto 191/2023). Includes all Plan Libre features.
- miMovistar Bundled Package: Convergent telecom package from 67€/month combining fiber internet (600 Mb), 2 mobile lines, and Movistar Plus+ with full sports content and optional streaming add-ons (SkyShowtime, Max, Netflix, Disney+).
- Gift Cards: Prepaid gift cards available in 1-month, 3-month, and 12-month durations for gifting the service to others.
- Annual Subscription Discount: 99.90€ annual subscription (equivalent to 10 months) providing two months free compared to monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with selected content |
| Subscription | Monthly | Movies, series, documentaries, entertainment, 70+ channels |
| Subscription | Monthly | Full content including all sports |
| Subscription | Monthly | Premium UHD/4K sports tier |
| Subscription | Annual | Annual subscription - 2 months free |
| Subscription | Annual | Government-subsidized youth plan |
| Subscription | Monthly | Convergent telecom bundle |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Movistar Plus+ product offering
Product offeringCore offering
Movistar Plus+ operates an OTT (over-the-top) streaming and pay-TV service delivering linear TV channels, on-demand movies, series, documentaries, original productions, and live sports coverage to Spanish consumers via web, mobile, Smart TV, and streaming-device apps. The platform sells tiered monthly and annual subscriptions directly and bundles within Telefónica's miMovistar convergent telecom packages. It also produces and commissions award-winning original films and series under the Originales M+ brand.
Product overview
Movistar Plus+ is Spain's largest pay-TV/SVOD operator owned by Telefónica, operating as an OTT streaming platform offering both linear television channels and on-demand content. The core service is the Movistar Plus+ OTT Platform accessible via Smart TV, mobile devices, web, and streaming devices. The product portfolio includes multiple subscription tiers: the free Plan Gratuito with limited content, Plan Libre Cine y Series at €4.99/month providing movies, series, documentaries, and 70+ channels without sports, and the premium Plan Libre Cine, Series y Deportes at €9.99/month adding comprehensive sports coverage including LALIGA, Champions League, Premier League, Euroliga, tennis, rugby, and padel. Annual savings plan (Plan Libre Anual) offers 12 months for €99.90, while the Bono Cultural Joven provides subsidized access at €39 for qualified young users. Convergent miMovistar bundles combine fiber internet, mobile lines, and TV service with optional add-ons for Netflix, Disney+, Max, and SkyShowtime. Original content branded as Originales M+ includes exclusive productions like La Bola Negra, The Beloved, La Mesías, and Celeste. Sports programming through dedicated M+ Deportes channels and M+ Vamos provides extensive coverage of football, basketball, tennis, motorsport, and other sports. The service also offers specialized programs such as El Día Después and Universo Valdano for sports analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Movistar Plus+ OTT Platform Over-the-top television streaming service accessible via web browser, iOS/Android mobile apps, Smart TV apps (Samsung, LG, Hisense, Android TV), Apple TV, Amazon Fire TV Stick, and Chromecast. Streams 80+ linear channels, on-demand catalog, live sports, and supports two simultaneous streams, offline downloads, restart of live programs, and UHD/4K playback on premium tier.
- Plan Gratuito (Free Tier) Free access tier providing selected entertainment programs (Ilustres Ignorantes, El Consultorio de Berto, El Día Después), first episodes of M+ Original series, and viewing from TV, tablet, or mobile without time limits.
- Plan Libre Cine y Series Monthly subscription at €4.99 (impuestos incluidos) providing access to all original series, international series, new release movies, documentaries, entertainment programs, children's content, and 70+ linear TV channels. Excludes sports channels.
- Plan Libre Cine, Series y Deportes Premium monthly subscription at €9.99 (impuestos incluidos) including all content from Plan Libre Cine y Series plus LALIGA EA SPORTS featured match each round, full LALIGA HYPERMOTION, Champions League and Premier League featured matches, Euroliga basketball, tennis, rugby, pádel, and golf.
- Plan Libre Anual Annual subscription at €99.90 (impuestos incluidos) providing 12 months of Plan Libre Cine, Series y Deportes benefits for the price of 10 months, offering two months free compared to monthly billing.
- Bono Cultural Joven Special 12-month promotional subscription at €39 paid in 4 installments, subsidized by the Spanish government youth cultural voucher program (Real Decreto 191/2023). Includes all Plan Libre Cine, Series y Deportes features for eligible young adults.
- miMovistar Bundled Package Convergent telecom package from €67/month combining fiber internet (600 Mb), 2 mobile lines (30GB + 5GB), and Movistar Plus+ with full sports content and optional streaming add-ons (SkyShowtime, Max, Netflix, Disney+).
- Originales M+ (M+ Originals) Portfolio of original films and series exclusively produced or commissioned by Movistar Plus+, including award-winning titles such as La Bola Negra, The Beloved, La Mesías, Celeste, Hierro, Querer, and international co-productions like Patagonia.
- M+ Deportes (Sports Channels)
Quantifiable outcome
- Record 11 Cannes Film Festival main section selections for Spanish productions in 2026
- +5 more outcomes
Companies that use Movistar Plus+
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Movistar Plus+ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movistar Plus+ partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- DAZNcoreSports streaming platform DAZN holds rights to all 104 matches of 2026 FIFA World Cup, distributed through pay-TV providers including Movistar Plus+ and Orange TV in Spain.
- RTVE (Radiodifusión Española)minorSpanish public broadcaster airing approximately 33 World Cup 2026 matches for free, including all Spain's games, while pay-TV platforms distribute additional content.
- Bowfinger International PicturesminorProducing 'The King's Tailor' feature directorial debut by Pedro Casablanc, set in 1960s Casablanca, alongside Esto también pasará with participation from RTVE, Canal Sur, Movistar Plus+, Netflix, and distribution by A Contracorriente Films.
- NetflixminorCo-production participant in 'The King's Tailor' alongside RTVE, Canal Sur, Movistar Plus+, and distribution by A Contracorriente Films.
- A Contracorriente FilmsminorSpanish theatrical distributor for 'The King's Tailor' and 'The Beloved', releasing films in cinemas before exclusive streaming on Movistar Plus+.
- Wood Producciones (Chile)coreMovistar Plus co-producing series 'Patagonia' with Chile's Wood Producciones and Spain's Atlantika Films, starring Money Heist star Itziar Ituño as a mother searching for her missing son in Chile's Patagonia region. Series backed by Chile's CNTV and public broadcaster Televisión Nacional de Chile, with ZDF Studios handling international distribution. Represents new model of international co-production combining European and Latin American financing, creative talent, and production for global ambitions.
- Atlantika Films (Spain)coreCo-production partner with Wood Producciones on 'Patagonia' series, representing international co-production model combining European and Latin American production expertise.
- ZDF StudiosminorHandling international distribution for 'Patagonia' series co-produced by Movistar Plus, Wood Producciones, and Atlantika Films.
- Suma Content FilmscoreCo-production partner on 'La Bola Negra' feature film directed by Javier Ambrossi and Javier Calvo (Los Javis), premiered at Cannes with 20-minute standing ovation. Also produced original series 'I Always Sometimes'.
- El Deseo (Pedro Almodóvar)corePedro Almodóvar's production company El Deseo co-produced 'La Bola Negra' alongside Movistar Plus+ and Suma Content Films.
- Caballo FilmscoreCo-production partner on 'The Beloved' (El ser querido) starring Javier Bardem, premiered at Cannes Film Festival competition with 7-minute standing ovation.
- Le PactecoreFrench co-production company partnering with Movistar Plus+ on multiple original films including 'La Bola Negra', 'The Beloved', and handling French distribution plus international sales.
- HBOminorInternational distribution partner for 'Heated Rivalry' Canadian TV series acquired through Sphere Abacus, securing deals with HBO, Movistar Plus+, and Sky.
- SkyminorInternational distribution partner for 'Heated Rivalry' alongside HBO and Movistar Plus+, transforming the Canadian series into global phenomenon.
- Sphere AbacusminorU.K.-based distributor acquired by Bell Media in March 2025, secured international distribution deals with HBO, Movistar Plus+, and Sky for 'Heated Rivalry' in one of fastest acquisitions.
- Bell MediaminorCanadian media company that acquired Sphere Abacus in March 2025, whose streaming platform Crave originally commissioned 'Heated Rivalry' after U.S. and Canadian buyers hesitated.
- Outsider PicturesminorCo-acquired U.S. distribution rights for Goya Award-winning 'Sundays' with minimum theatrical release in at least 10 of top 50 U.S. markets including New York and Los Angeles.
- Sony Pictures TelevisionminorMovistar Plus+ acquired several films from Sony Pictures Television including 'Lord Of The Flies' and 'The Miniature Wife'. Terms not specified.
- FA CupcoreMovistar Plus secured rights to broadcast FA Cup through 2027-28 season, expanding sports rights portfolio.
- Professional Fighters League (PFL)minorPFL secured Movistar+ as broadcast partner to air all 24 PFL Global and International League MMA events in 2026, preceding PFL Madrid event at Palacio Vistalegre on March 20. PFL CEO John Martin highlighted strategic importance for international expansion.
- Film Factory EntertainmentminorHandling international sales on 'Caza mayor' (Movistar Plus+ Original feature), a rural thriller by Daniel Sánchez Arévalo adapted from podcast 'El Tigre' with theatrical release via Warner Bros. Pictures Spain in 2027.
- Warner Bros. Pictures SpainminorTheatrical distribution partner for 'Caza mayor' in Spain, with theatrical release set for 2027 before exclusive streaming on Movistar Plus+.
- AtresmediaminorParticipating in co-production of 'Caza mayor' alongside Movistar Plus+, Estela Films, Tenampa Films, Cut One (Mediawan's Boomerang TV), Pólvora Films, and Tinnitus, with financing from ICAA.
- ICAA (Instituto de la Cinematografía y de las Artes Audiovisuales)minorSpanish film institute providing financing for 'Caza mayor' production alongside regional backers.
- Le PactecoreParis-based sales agent handling international sales for 'Sundays' (Los Domingos), sold to half the major movie markets worldwide including HBO acquiring pay TV/SVOD windows in Latin America and Eastern Europe.
- TelefónicacoreMovistar Plus+ is Spain's largest pay TV/SVOD operator owned by Telefónica, operating as part of the larger telecommunications group's media and entertainment division.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Movistar Plus+ competitors and assessment
Company assessmentDirect peers
- Vodafone TV: Telco-bundled pay-TV service in Spain competing with Movistar Plus+ for convergent broadband subscribers. Comparable business model combining telecom and television services.
- DAZN: Sports-focused OTT streaming platform that holds rights to all 104 matches of the 2026 FIFA World Cup distributed through Movistar Plus+ and Orange TV. Directly competes with Movistar Plus+'s premium sports offering while also functioning as a content supplier to it.
- Orange TV: Competing Spanish pay-TV/IPTV operator offered by Orange España. Direct rival distributing World Cup 2026 matches alongside Movistar Plus+; comparable in being a telco-bundled pay-TV service targeting Spanish households.
- Atresplayer: Spanish broadcaster-led (Atresmedia) streaming platform offering free ad-supported and premium tiers. Directly competes with Movistar Plus+'s Plan Gratuito and entertainment offering; co-produces films with Movistar Plus+ as in 'Caza mayor'.
Broad incumbents
- HBO Max / Max: Premium SVOD service bundled as an add-on within Movistar Plus+ packages. Comparable as a premium original-content streaming platform targeting similar Spanish entertainment consumers.
- Netflix: Global SVOD leader that competes directly with Movistar Plus+ in Spain and is also offered as a bundle add-on within the Movistar ecosystem. Comparable as a subscription streaming operator with original content investment, though vastly larger scale and global catalog.
- Disney+: Global streaming platform available as a Movistar Plus+ bundle add-on. Competes for Spanish family and entertainment subscribers with comparable subscription pricing and original content investment.
- Sky: European pay-TV and streaming operator partnered with Movistar Plus+ for international distribution of 'Heated Rivalry'. Comparable as a premium pay-TV/SVOD operator with sports rights and original content in European markets.
Emerging players
- Filmin: Spanish SVOD specializing in auteur, independent, and Spanish/European cinema. Comparable as a Spanish-market streaming service targeting cinephile subscribers that overlap with Movistar Plus+'s Plan Libre Cine y Series audience.
Regional players
- Rakuten TV: European AVOD/SVOD service operating in Spain with transactional and subscription video-on-demand. Comparable as a regional streaming competitor targeting Spanish consumers with movie-led content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Movistar Plus+ social profiles
Digital presenceMovistar Plus+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movistar Plus+ leadership team
Management profileNumber of profiles
Profiles4 records
Movistar Plus+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movistar Plus+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movistar Plus+
What does Movistar Plus+ do?
Movistar Plus+ operates an OTT (over-the-top) streaming and pay-TV service delivering linear TV channels, on-demand movies, series, documentaries, original productions, and live sports coverage to Spanish consumers via web, mobile, Smart TV, and streaming-device apps. The platform sells tiered monthly and annual subscriptions directly and bundles within Telefónica's miMovistar convergent telecom packages. It also produces and commissions award-winning original films and series under the Originales M+ brand.
Is Movistar Plus+ a public or private company?
Movistar Plus+ is a private company. It is classified as corporate owned and is currently operating.
When was Movistar Plus+ founded?
Movistar Plus+ was founded in 2015. It employs 501 to 1,000 people.
Where is Movistar Plus+ based?
Movistar Plus+ is headquartered in Madrid, Spain, in the Europe region.
How does Movistar Plus+ make money?
Six revenue lines are on record. Subscription Recurring - Plan Libre Cine y Series are the primary driver. The others are subscription Recurring - Plan Libre Cine, Series y Deportes, bono Cultural Joven (Government Subsidy), miMovistar Bundled Package, gift Cards and annual Subscription Discount.
Who are Movistar Plus+'s main competitors?
Direct peers on record are Vodafone TV, DAZN, Orange TV and Atresplayer. Broad incumbents are HBO Max / Max, Netflix, Disney+ and Sky. Filmin is listed as an emerging player. Rakuten TV is listed as a regional player.
Does Movistar Plus+ have an API?
No public API is recorded for Movistar Plus+.
What industry is Movistar Plus+ in?
Movistar Plus+'s product category is Pay-TV and SVOD Streaming. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps). Its NAICS code is 51621 and its SIC code is 4841.