What MCM Entertainment Group does

MCM Entertainment Group (operating as MCM Entertainment / MCM Entertainment Company) is an Australian full-service entertainment content production house founded in 1983 and headquartered at 289 Flinders Lane, Melbourne, with a secondary head office in Sydney. The company produces and distributes content across radio, television, film, and digital channels for Australian small and mid-market businesses, music artists, and film/TV production companies. Its service catalogue spans twelve core offerings: TV and radio advertising, radio voiceover, sound recording, music promotion, TV production, video production, digital marketing, artist consulting, event planning, animation, web development, and content creation.

The company operates a project-based, professional services model with quote-based pricing and no publicly disclosed rates. It delivers work through an in-house multidisciplinary team covering sound engineering, writing, web development, event organisation, video editing, and digital marketing, with senior practitioners named in each discipline. Distribution is direct-to-client via website contact form, phone, and email, supplemented by content marketing (an active 2024-2025 blog) and SEO. The company claims 150+ clients across seven Australian cities (Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Gold Coast, Sunshine Coast), 313+ completed projects, and a 92.6% customer satisfaction rate.

MCM is privately held, founder-owned by Matthew Anderson, Michael Thompson, and Christopher Turner, with no disclosed external investors, parent company, subsidiaries, or funding rounds. Technology is built on industry-standard creative software (Blender, Autodesk Maya for animation; standard editing and recording tools), with AI-driven animation, motion capture, and text-to-speech described as production aids rather than core products.

Name

MCM Entertainment Group

Legal name

MCM Entertainment Company

Website

https://mcmmedia.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: MCM Entertainment generates revenue through providing professional entertainment content creation services including TV commercials, radio voiceovers, movies, TV series, web series, corporate videos, branded content, and social media campaigns. Services are delivered on a project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MCM Entertainment Company is a full-service Australian media production house creating entertainment content across traditional, electronic and digital mediums. The company produces TV commercials, radio voiceovers, sound recordings, music promotions, TV series, corporate videos, web series, animation, digital marketing campaigns, and live, virtual and hybrid events. Services are delivered end-to-end from concept development and production through to post-production and multi-channel promotion for businesses, artists and film/TV production clients across Australia.

Product overview

MCM Entertainment Company is a full-service entertainment content production house operating a multi-module service architecture. The core offerings include TV and Radio Advertising, Radio Voiceover Services, Sound Recording, Music Promotion, TV Production, Video Production, Digital Marketing, Artist Consulting, Event Planning, Animation Services, Web Development and Design, and general Content Creation. These services work together to provide end-to-end entertainment content solutions—from conceptualization and production through to promotion and distribution across TV, radio, film, web series, and digital platforms. The company serves clients across multiple Australian cities including Brisbane, Melbourne, Adelaide, Perth, Canberra, Gold Coast, and Sunshine Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• TV and Radio Advertising Creation of advertisements for TV commercials, radio commercials, and digital platforms including social media, designed to be engaging and build effective branding strategies for businesses.
• Radio Voiceover Services Professional voiceover recording for podcast openers, voiceovers, DJ tags, radio jingles and more. Versatile artists record scripts in various styles, languages and dialects with professional sound effects, music and post-production.
• Sound Recording Broadcast-standard audio production, recording, directing, mixing and mastering for voiceover, TVC, podcast, movies, radio, games, web, software, jingles, corporate, text-to-speech, animation, e-learning and audiobooks.
• Music Promotion Music promotion services throughout Australia helping artists expand their fan base, sell more records and book more shows, including expert advice, talent referrals and multi-channel advertising.
• TV Production Full-service TV production for movies, TV series, web series and commercials, handling everything from actors and equipment to management and promotion.
• Video Production Corporate videos, television commercials, web videos, and multi-camera event coverage from concept and development through filming to post-production.
• Digital Marketing Digital marketing services combining media, technology and creativity, including search engine marketing, SEO services, multi-channel campaigns and social media promotion.
• Artist Consulting Counseling services for singers, musicians, radio hosts and actors, assisting them in obtaining projects and establishing future opportunities.
• Event Planning Event organisation for live, virtual or hybrid events, including venue selection, installations, and speaker coordination for music album launches, artist promotions and press conferences.
• Animation Services Animation production including 2D hand-drawn, 3D CGI animation, motion capture, VFX and AI-driven animation, using software like Blender and Autodesk Maya.
• Web Development and Design Website creation producing user-friendly, search engine optimised, fast-loading websites with full design and marketing services to support business growth.
• Content Creation Creative entertainment content creation for movies, TV series, commercials, web series, radio and digital platforms across traditional, electronic and digital mediums.

Quantifiable outcome

• 313+ completed projects and 92.6% customer satisfaction rate

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Seven partnerships are on record, tiered minor.

• RMIT UniversityminorStrategic or Co-development PartnerAcademic partnership with RMIT University for entertainment content projects. MCM Entertainment collaborates with The Capitol venue (RMIT's student and community venue in Melbourne's CBD) for content creation and production activities.
• Theatre WorksminorStrategic or Co-development PartnerCommunity arts partnership with Theatre Works, a nonprofit performing arts organisation in Melbourne. Collaboration on arts and entertainment content initiatives.
• VicscreensminorStrategic or Co-development PartnerPartnership with Vicscreens, the Victorian Government's screen industry development body. Supports Victorian screen industry growth and provides connections to government resources and initiatives.
• Business2SellminorGTM or Marketing PartnerMarketing partnership with Business2Sell, a business marketplace platform, for cross-promotional activities in the Melbourne market.
• Bond Cleaning in MelbourneminorGTM or Marketing PartnerCross-industry marketing partnership with Bond Cleaning in Melbourne for mutual brand promotion and visibility.
• Bond Cleaning in PerthminorGTM or Marketing PartnerCross-industry marketing partnership with Bond Cleaning in Perth for mutual brand promotion and visibility.
• Commercial Property 2SellminorGTM or Marketing PartnerMarketing partnership with Commercial Property 2Sell for cross-promotional activities in the commercial real estate market in Melbourne.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Animal Logic: Sydney-headquartered animation and VFX studio (now owned by Netflix) operating globally on feature films and series. Comparable to MCM's animation and VFX work, but at significantly larger scale and with deeper IP ownership.
• Method Studios: Global VFX and content production studio serving film, episodic, and advertising clients. Comparable to MCM's VFX, animation, and commercial production offerings at a much larger enterprise scale.
• Dentsu Creative: Global creative and media services network producing TV, digital, and experiential content for major brands. Comparable to MCM's TV/radio advertising, digital marketing, and event services, but operating globally with enterprise clients.
• Framestore: Global VFX, animation, and immersive content studio. Comparable to MCM's VFX, animation, and creative production services, but operating at multinational scale across film, advertising, and experiential content.
• Saatchi & Saatchi: Global advertising and communications network with in-house film, content, and digital production. Comparable to MCM as a provider of TV/radio commercials and digital content for brands, but at a much larger, multinational scale.

Direct peers

• Ludo Studio: Brisbane-based animation and production studio known for original IP (e.g., Bluey). Comparable to MCM in Australian animation production, content creation, and multi-platform content delivery.
• Cutting Edge: Long-standing Australian post-production and visual effects company serving film, TV, and advertising clients. Comparable to MCM's post-production and broadcast-grade sound work for Australian media projects.
• Heckler: Australian full-service production house offering film, content, post-production, and digital campaigns. Directly comparable to MCM in service breadth, project-based model, and Australian SMB/brand client focus.
• Flying Bark Productions: Australian animation and production studio producing feature films, series, and branded content. Comparable to MCM's animation, TV/film production, and content creation services for Australian and international clients.
• Rising Sun Pictures: Adelaide-based VFX and post-production studio working on feature films and episodic content. Comparable to MCM's VFX, animation, and post-production offerings for film/TV clients in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcm-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCM Entertainment Group