Rigolo
Rigolo Comme La Vie operates a French network of crèches and micro-crèches across Hauts-de-France, Brittany, Aube, and Paris, serving families, enterprises, and municipalities through CAF-subsidised recurring childcare built on an eight-pillar pedagogical methodology.
- Company typePrivate
- Founded2005
- HeadquartersRoubaix, France
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Rigolo does
Rigolo Comme La Vie is a French private childcare operator headquartered in Roubaix (RCS Lille Métropole 509 190 104) that has run a network of crèches and micro-crèches since 2005. It serves three distinct buyer segments in parallel: (1) families enrolling children aged 10 weeks to 4 years (up to 6 for children with disabilities) through a self-serve online pre-registration portal and a team of chargés de relations familiales; (2) enterprises reserving 'berceaux entreprise' for employees as an RSE-linked benefit; and (3) municipalities reserving berceaux as a public-service mission. The company operates across four French regions — Hauts-de-France (core), Ille-et-Vilaine/Bretagne, Aube, and Paris/Ile-de-France — with 600+ collaborators across the network. Revenue is predominantly recurring monthly subscription fees from families, governed by the CAF PSU framework for crèches and the PAJE/CMG framework for micro-crèches, with all-inclusive pricing (bio/local meals, diapers, hygiene products) and a 50% tax credit on out-of-pocket family contributions.
The company's core differentiator is a pedagogical methodology organised around eight pillars: parental accompaniment (positioning Rigolo as 'co-actor' rather than co-educator), respect for individuality and socialization, nature-based learning with eco-citizenship, cultural awakening, inclusion of children with disabilities and polyhandicap, intergenerational programmes, social mix and diversity, and physical/emotional safety. This methodology is operationalised through an internal RSAI (Référent Santé et Accueil Inclusif) coordination network under a dedicated director, a proprietary internal assessment tool called the Naturometre that tracks nature-integration across sites, and an extensive parental-content library including the Journal des Parents magazine/webzine, podcasts on Spotify/Deezer, and the Espace Parent mobile application. Rigolo additionally runs free monthly 'Enfant deviendra Grand' parent workshops facilitated by trained professionals. Operational delivery is supported by standardised CAF conventions, multi-site EJE roles, and internal training programmes (e.g., food/nutrition training achieving 4.9/5 satisfaction across 77 professionals).
The business model is a regulated, subsidy-dependent recurring-revenue model: family fees are set by the national CAF barème based on household income and composition, with PSU crèches and PAJE micro-crèches following different subsidy structures (micro-crèches carry a minimum 15% family co-pay). Corporate and municipal berceau reservations layer additional B2B/B2G recurring contracts on top. The GTM combines a self-serve family portal with field sales to enterprise HR departments and municipal decision-makers, supplemented by content marketing, parent workshops, regional press coverage, and community events (Septembre en Or, Opération Brioches, DUO DAY). In September 2025, Rigolo merged with the PLUME crèches/micro-crèches network under a common holding while retaining both brand identities, and appointed Audric Anselmi as new Directeur Général, indicating an active consolidation phase in the French private childcare market.
Rigolo firmographics
Firmographics- Name
- Rigolo
- Legal name
- RIGOLO COMME LA VIE, SAS
- Website
- https://rigolocommelavie.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rigolo Comme La Vie operates a French network of crèches and micro-crèches across Hauts-de-France, Brittany, Aube, and Paris, serving families, enterprises, and municipalities through CAF-subsidised recurring childcare built on an eight-pillar pedagogical methodology.
- Ownership category
- akta.pro rank
Rigolo industry classification
Industry- Product category
- Early Childhood Care Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Nursery Programs (EDACACAD)
- akta.pro secondary industries
- Center-Based Toddler Care (18–36 months) (EDACAGAB), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)
Keywords
Where Rigolo is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Rigolo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Creche PSU (Prestation de Service Unique): Mainstream nursery care funded through the CAF PSU convention. Tariffs are calculated by the CAF based on family income and household composition, identical to municipal nursery fees. Families benefit from PSU subsidies and a 50% tax credit on garde d'enfant expenses. Revenue is recurring through monthly contractual care agreements with families.
- Micro-creche PAJE (CMG): Micro-crèches operate under the PAJE system with CAF CMG (Complément Libre Choix du Mode de Garde) subsidies. The CMG amount varies based on number of dependent children and family resources. Families pay a minimum of 15% of costs out-of-pocket, which includes bio/local meals, diapers, and hygiene products. Revenue is recurring through monthly contractual care agreements.
- Berceau Entreprise (Corporate Cradle Reservations): Companies reserve berths (cradle places) for employees' children. This provides companies with a RSE (corporate social responsibility) tool while offering families priority access. Revenue is recurring through corporate contracts in addition to family registrations.
- Collectivity Berceau Reservations: Municipalities reserve berths for their constituents' children as a public service mission. This represents a dedicated revenue stream from the public sector, supporting the company's mission of service public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Creche PSU (Prestation de Service Unique) - income-based standard tariff |
| Subscription | Monthly | Micro-creche PAJE (CMG) - income-based subsidy with minimum co-pay |
| Subscription | Monthly | Berceau Entreprise - employer-sponsored cradle place |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Rigolo product offering
Product offeringCore offering
Rigolo Comme La Vie operates a network of crèches and micro-crèches providing early childhood care and education for children aged 10 weeks to 4 years (up to 6 for children with disabilities) across four French regions. The company delivers this service under three go-to-market motions: family enrollment (CAF PSU or PAJE/CMG subsidies), corporate 'berceau entreprise' reservations for employer RSE programs, and municipal 'berceau collectivité' reservations as a public-service mission. The pedagogical program is built on eight pillars including parental support, respect for individuality, nature-based learning, cultural awakening, inclusion of children with disabilities, intergenerational programs, social diversity, and physical/emotional safety.
Product overview
Rigolo Comme La Vie operates as a childcare service provider offering crèches (childcare centers) and micro-crèches (smaller facilities) across Hauts-de-France, Ille-et-Vilaine, l'Aube, and Paris since 2005. The core offering centers on the physical daycare network with a pedagogical approach based on eight fundamental pillars: parental support, individuality and socialization, nature-based learning, cultural awakening, inclusion, intergenerational connection, social diversity, and physical/emotional safety. Supplementary offerings include the 'Espace Parents' application for daily child monitoring, 'Enfant deviendra Grand' free parenting workshops, the 'Journal des Parents' magazine/web'zine, and parental podcasts on Spotify and Deezer. The September 2025 union with PLUME network expanded the combined organization while maintaining both brand identities.
Differentiator
Problem solved
Functional benefit
Brands
- Les Petites Pousses: A childcare centre brand name used for the Mérignies location.
- Enfant deviendra Grand
Products and services
- Crèches Network (PSU - Prestation de Service Unique) Network of CAF-conventioned crèches providing early childhood care and education for children aged 10 weeks to 4 years (up to 6 for children with disabilities) across Hauts-de-France, Ille-et-Vilaine, Aube, and Paris. Tariffs are standardized by the CAF PSU barème based on family income, identical to municipal nurseries; 50% tax credit applies. All-inclusive: bio/local meals, milk, diapers, hygiene products included.
- Micro-crèches Network (PAJE / CMG) Network of micro-crèches operating under the PAJE system with CAF CMG (Complément Libre Choix du Mode de Garde) subsidies for families. CMG amount varies by number of dependent children and family resources. Families pay a minimum 15% of costs out-of-pocket, including bio/local meals, diapers, and hygiene products. All-inclusive monthly subscription with 50% tax credit.
- Berceau Entreprise (Corporate Cradle Reservations) Companies reserve berths (cradle places) for employees' children as an RSE (corporate social responsibility) tool. Provides employees with priority access while funding the berceau through corporate contracts. Same family tariff and CAF subsidy framework applies.
- Collectivité Berceau Reservations (Municipal Cradle Reservations) Municipalities reserve berths for their constituents' children as a public-service mission. Dedicated revenue stream from the public sector supporting the company's service public mission. Enables municipalities to expand local childcare supply without directly building and operating facilities.
- PLUME Network (Affiliated Crèche Brand) Network of crèches and micro-crèches that joined under a common holding company with Rigolo Comme La Vie in September 2025, maintaining its brand identity while sharing resources and expertise for childcare and family support.
Quantifiable outcome
- 98% of parents report their child is happy to attend the daycare
- +7 more outcomes
Companies that use Rigolo
Customer profileNamed customers7 records
Ideal customer profiles3 records
Rigolo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rigolo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Lycée Valentine Labbé de La MadeleineminorLong-standing educational partnership for the training and professional integration of young people. Students from the lycée do internships in Rigolo crèches, creating a talent pipeline and supporting youth employment in Hauts-de-France. This partnership was recognized with the 'Entreprise Engagée' certification.
- Les Papillons Blancs de Lilleminor5th consecutive year of 'Opération Brioches' partnership. Supports habitat partagé in Lille-Fives neighbourhood for people with disabilities. 2025 funds will finance human support for residents (6 in disability situation) in fully renovated housing. The project receives no public aid and relies on brioche sale proceeds.
- PLUMEcoreRigolo Comme La Vie and PLUME announced a strategic merger under a common holding in September 2025. Both entities retain their respective brand identities while consolidating their shared commitment to high-quality childcare and family support. The goal is to strengthen market presence and share best practices across a larger network.
- Centre Oscar LambretminorPartnership with Centre Oscar Lambret for 'Septembre en Or' 2025, a national pediatric cancer awareness month. Rigolo teams and families participated in the K2 solidarity challenge, collectively walking/running 80,000 km to support pediatric oncology research. Foulées de Ludopital event participation for Lille-metropole teams.
- ObaïbiminorClothing partnership for the Châteaubourg eco-construction daycare. Obaïbi provides waterproof, warm, breathable all-weather suits enabling children to spend maximum time outdoors regardless of weather conditions, supporting the nature-based pedagogical project.
- Association POSITIVE LABminorPOSITIVE LAB trained Rigolo nursery professionals to animate the 'Enfant deviendra Grand' parent workshops. This expertise partnership ensures quality delivery of the free monthly parental support sessions covering topics like emotions management, screen time, and nutrition.
- Fédération Française des Entreprises de Crèches (FFEC)coreRigolo participates in the annual FFEC/Ipsos family satisfaction barometer, which benchmarks its performance against national averages. The barometer results consistently show Rigolo above FFEC national averages for trust, NPS, and recommendation rates.
- Ville de Mérignies (municipal partnership)coreMunicipal partnership for the 'Les Jeunes Pousses' 20-place daycare opened September 2025. The commune reserved 10 berths for residents and co-invested in the facility as part of a broader early childhood complex including school and périscolaire services.
- Ville de Vannes (municipal partnership)coreMunicipal partnership for the 12-place micro-crèche opened August 2025 at 9 rue du Docteur Emile Roux, within the perinatal pole Céleste. The city supports local families' access to the structure and the surrounding medical/perinatal ecosystem.
- Commune de Châteaubourg (municipal partnership)coreMunicipal partnership for the 24-place eco-construction daycare opened 2025. The commune co-invested in the pioneering wood-straw building project and supports the nature-based pedagogical mission.
- Réseau AlliancesminorRigolo joined Réseau Alliances in 2025 (20th anniversary year), the responsible entrepreneur network of Hauts-de-France. This aligns with its ESG commitments and provided access to the Trophées de l'Économie Responsable recognition program.
- CAF (Caisse Nationale des Allocations Familiales)coreAll crèches are conventioned by CAF (PSU for crèches, PAJE/CMG for micro-crèches). The CAF subsidy framework defines family tariff calculation and directly funds the majority of care costs, making Rigolo's services accessible and affordable.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Rigolo competitors and assessment
Company assessmentDirect peers
- Les Petites Canailles (Grandir Group): French private childcare group operating crèches and micro-crèches across regions with both family and employer offerings. Comparable on multi-region scale and CAF-aligned subsidy framework.
- Léa & Léo: French private crèche network with CAF PSU and PAJE/CMG offerings across multiple regions. Competes head-to-head for municipal berceau contracts and corporate employer partnerships.
- Crèche Attitude (Kidsunlimited): French private network of PSU-conventioned crèches and micro-crèches serving families, employers, and municipalities. Closely comparable on revenue model and three-segment GTM (family/entreprise/collectivité).
- Babilou (Babilou Family): Major French and European private childcare network operating crèches under PSU convention with employer berceau partnerships. Directly competes on national municipal tenders and corporate RSE offerings.
- La Maison Bleue: French private crèche network operating PSU-conventioned facilities with a strong inclusion and family-support orientation. Comparable in pedagogical mission and multi-region presence, including a similar Hauts-de-France footprint.
- PLUME: French crèche and micro-crèche network that merged with Rigolo Comme La Vie under a common holding in September 2025. Comparable by exact same business model, pedagogical orientation, and target customers.
- People & Baby: One of the largest private crèche networks in France, operating PSU-conventioned crèches and micro-crèches nationwide with a similar family/employer/municipal GTM. Most directly comparable competitor to Rigolo by network model and service offering.
- Evancia: French private crèche operator with PSU and PAJE offerings and corporate 'berceau' partnerships. Overlaps directly with Rigolo on family, employer, and municipal customer segments.
Emerging players
- Kangourou Kids: French childcare services brand offering garde d'enfants and micro-crèches under the PAJE/CMG framework. Comparable on PAJE micro-crèche operating model and family-facing GTM, though with smaller network scale.
Others
- Fédération Française des Entreprises de Crèches (FFEC): Industry association that benchmarks Rigolo against national averages via the annual Ipsos barometer. Functions as a peer-comparable ecosystem hub where direct competitors People & Baby, Babilou, and La Maison Bleue also participate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rigolo social profiles
Digital presenceRigolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rigolo leadership team
Management profileNumber of profiles
Profiles6 records
Rigolo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rigolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rigolo
What does Rigolo do?
Rigolo Comme La Vie operates a network of crèches and micro-crèches providing early childhood care and education for children aged 10 weeks to 4 years (up to 6 for children with disabilities) across four French regions. The company delivers this service under three go-to-market motions: family enrollment (CAF PSU or PAJE/CMG subsidies), corporate 'berceau entreprise' reservations for employer RSE programs, and municipal 'berceau collectivité' reservations as a public-service mission. The pedagogical program is built on eight pillars including parental support, respect for individuality, nature-based learning, cultural awakening, inclusion of children with disabilities, intergenerational programs, social diversity, and physical/emotional safety.
Is Rigolo a public or private company?
Rigolo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rigolo founded?
Rigolo was founded in 2005. It employs 251 to 500 people.
Where is Rigolo based?
Rigolo is headquartered in Roubaix, France, in the Europe region.
How does Rigolo make money?
Four revenue lines are on record. Creche PSU (Prestation de Service Unique) is the primary driver. The others are micro-creche PAJE (CMG), berceau Entreprise (Corporate Cradle Reservations) and collectivity Berceau Reservations.
Who are Rigolo's main competitors?
Direct peers on record are Les Petites Canailles (Grandir Group), Léa & Léo, Crèche Attitude (Kidsunlimited), Babilou (Babilou Family), La Maison Bleue, PLUME, People & Baby and Evancia. Kangourou Kids is listed as an emerging player. Fédération Française des Entreprises de Crèches (FFEC) is listed as an others.
Does Rigolo have an API?
No public API is recorded for Rigolo.
What industry is Rigolo in?
Rigolo's product category is Early Childhood Care Services. Its primary akta.pro industry code is EDACACAD, Full-Day Nursery Programs, with a secondary code of EDACAGAB, Center-Based Toddler Care (18–36 months). Its NAICS code is 62441 and its SIC code is 8351.