What Kangourou Kids does

Kangourou Kids SAS is a French franchise network headquartered in Rennes, founded in 2010, that delivers at-home childcare services to working families across metropolitan France and DOM-TOM (La Réunion). The network operates 103-105 local agencies — 90 franchises and 13 company-owned succursales — that recruit, vet and manage qualified in-home babysitters (intervenantes) hired under permanent contracts (CDI), in contrast to gig-economy models. Service portfolio covers regular childcare (fixed schedules, school transport, homework help, extracurricular activities), occasional/emergency childcare (sick child, strikes, special occasions) and specialized care (full-time, atypical hours, children with disabilities, hotel stays), with state approval (organisme agréé) enabling PAJE subsidies of up to 85% and a 50% tax credit that compress effective hourly cost to roughly €2 for eligible families.

The underlying technology stack is a franchise-management platform centered on three proprietary or integrated tools: a Kaizen CRM developed specifically for the network to manage families and childcare workers, Beetween recruitment software for sourcing babysitter candidates, and Aircall cloud telephony integrated with the franchise extranet. Pricing is set at agency level with a national benchmark around €28.50/hour TTC, paired with an annual subscription (~€100) and two billing modes — mensualisation (smoothed monthly subscription) and real-time billing — supported by an online price simulator on the kangouroukids.fr site.

Revenue is generated through two streams: (1) childcare service fees billed directly to families through the 103-105 agencies, and (2) franchise economics on the B2B side, comprising a €23,500 HT entry fee, ongoing royalties at 3% of CA HT, and a 1% advertising contribution, with a total initial franchise investment of €41,500 HT. The network also operates the Koala Kids micro-crèche sub-brand, a content platform ('Le mag' Kangourou Kids), and a Qualified certification (Qualisap / ANSP / Bureau Veritas). Ludovic Kuntzmann serves as President; the network reports collective annual revenue of €40M in 2024.

Name

Kangourou Kids

Legal name

KANGOUROU KIDS SAS

Website

https://kangouroukids.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kangourou Kids is a French franchise network founded in 2010 operating 105 agencies across metropolitan France and DOM-TOM, providing regular, occasional, and specialized at-home childcare services to working families through qualified babysitters hired on permanent contracts. Headquartered in Rennes, the network reports €40M in collective annual revenue.

Ownership category

akta.pro rank

Product category

Home Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Infant & Toddler Nanny Services (HSAAABAJ)

akta.pro secondary industries

Event & Wedding Babysitting (Kids’ Corner/Group Sitting) (HSAAAAAE), Date Night & Evening Babysitting (HSAAAAAA)

Keywords

• Home childcare services
• Babysitting services
• Franchise childcare network
• At-home nanny services
• Family childcare support

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Childcare Service Fees: Agencies charge families for at-home childcare services at hourly rates (averaging €28.50/hour TTC), plus annual subscription fees (~€100). Revenue is generated through time-based billing with real-time or monthly (mensualisation) payment options. PAJE subsidies (up to 85%) and tax credits (50%) are facilitated through the agency.
2. Franchise Fees and Royalties: Entry fee of €23,500 HT plus ongoing royalties (3% of CA HT) and advertising fees (1% of CA HT). Initial investment of €41,500 HT with €15,000-20,000 HT personal contribution required. This represents the B2B franchise revenue stream from franchisees.
3. Supplementary Services: Additional revenue from specialized services including kilometer allowances (avg €1) when babysitters use personal vehicles, holiday/weekend/night care at premium rates, and shared custody arrangements between families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kangourou Kids delivers at-home childcare services to French families through a nationwide franchise network of 103+ agencies. The company recruits, vets, and CDI-employs qualified babysitters who are placed with families for regular, occasional, and specialized (special needs, atypical hours) childcare needs. Customers pay an annual subscription (~€100/year) plus an hourly rate (€28.50/hour before 50% tax credit), with eligibility for financial aid (CAF, CESU+, PAJEMPLOI).

Product overview

Kangourou Kids is a network of in-home childcare agencies offering a comprehensive suite of childcare services in France. The portfolio consists of three core service categories: Garde d'enfants régulière (regular childcare with fixed schedules for stable long-term arrangements, including extracurricular accompaniment, shared care, school transport, and homework help), Garde d'enfants ponctuelle (occasional/emergency care for one-off needs, special events, sick children, and urgent situations), and Garde d'enfants spécifique (specialized services for full-time care, children with disabilities, atypical hours, evenings, telecommuting support, school holidays, and hotel stays). The offering is complemented by Le mag', an editorial platform covering early childhood topics, the Koala Kids micro-creche sub-brand, and branded goodies including educational games and audio stories.

Differentiator

Problem solved

Functional benefit

Brands

• Koala Kids: Micro-crèche brand operated by some franchisees under the Kangourou Kids network.

Products and services

• Garde d'enfants régulière (Regular home childcare)

Quantifiable outcome

• 97% customer satisfaction rate
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kiwi InstituteminorOthersKangourou Kids training partner offering CAP Petite Enfance (early childhood certification) courses. Partnerships directed to Kiwi Institute for candidate training referrals. Enables employees to work while pursuing professional certifications.
• Blue2I SARLminorOthersWebsite hosting provider located in Châteaubourg (36 rue Blaise Pascal, 35220). Technical infrastructure partner for kangouroukids.fr website.
• Koala KidscoreStrategic or Co-development PartnerMicro-crèche brand operated under the same network as Kangourou Kids. Provides complementary childcare center option alongside at-home services. Franchisees like Fatna Boudaoud have opened Koala Kids micro-crèches to offer both service modalities to families.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Babysits: Babysits is an international online childcare platform with significant presence in France. Provides direct parent-to-babysitter matching that could substitute for agency-mediated services over time as the digital channel matures.
• Nounou-top: Nounou-top is a French online platform connecting parents with individual nannies in their locality. Represents the digital alternative to agency-based childcare intermediation and competes for the same cost-conscious parent segment.
• Yoopies: Yoopies is a European online marketplace connecting families with nannies and childcare providers. It functions as a low-cost digital alternative that bypasses agency intermediation, representing a structural competitive threat to Kangourou Kids' agency-based model.

Direct peers

• Assadia: Assadia is a French home services franchise network with a dedicated childcare (garde d'enfants) offering. Operates through local agencies serving the same working families, with similar qualification standards and subsidy-driven pricing structure.
• Babychou Services: Babychou Services is one of the historic French at-home childcare franchise networks. It offers a comparable suite of regular, occasional, and specialized childcare services via local agencies, with overlapping target customers, pricing models, and reliance on PAJE-funded demand.
• O2 Care Services: O2 is France's largest personal services franchise network, with O2 Junior offering in-home childcare alongside broader household care. Direct overlap in the at-home franchise model, CDI caregiver employment, and government-subsidized service categories.
• Family Sphere: Family Sphere is a major French at-home childcare agency network operating on a franchise model similar to Kangourou Kids. The two compete head-to-head for the same working-family segment, recruit qualified CDI childcare workers across France, and offer comparable regular/occasional/specialized in-home care.

Broad incumbents

• La Maison Bleue: La Maison Bleue is a French daycare and micro-crèche operator with national reach. It competes for parents choosing center-based care over at-home arrangements, defining the cross-modal competitive boundary Kangourou Kids operates within.
• People & Baby: People & Baby (formed from the merger of Babilou and Les Petits Chaperons Rouges) is the largest French daycare and micro-crèche operator. A broader incumbent in center-based care, and directly comparable to Kangourou Kids' Koala Kids micro-crèche sub-brand.
• Crèche Attitude: Crèche Attitude is a French daycare center operator running traditional crèches and micro-crèches. It represents an alternative center-based care option for the same family segment, competing indirectly for parental care budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kangouroukids
• Facebookfacebook.com/KangourouKids
• Instagraminstagram.com/kangouroukids
• TikToktiktok.com/@kangouroukidsfrance
• Xx.com/kangouroukids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kangourou Kids