Up Wealth Management

What Up Wealth Management does

Up Wealth Management Pty Ltd (ABN 63 169 516 492) is a privately held Australian wealth advisory firm founded in 2014 by Mark Connell, headquartered in Kingston, ACT. The firm delivers personalised financial advice to affluent, high net wealth and high net income individuals and families across six service categories: retirement planning, superannuation, personal risk insurance, wealth creation, redundancy advice, and estate planning. Distribution is relationship-driven via face-to-face consultations delivered through three wholly owned regional operating subsidiaries — Up Wealth Canberra Pty Ltd, Up Wealth Sydney Pty Ltd, and Up Wealth South Coast Pty Ltd — each staffed by Authorised Representatives under Consultum Financial Advisers Pty Ltd (AFSL 230323). The named advisory bench totals seven Authorised Representatives (Mark Connell, Brett Billington, Aaron Hopkins, Dean Cowdroy, Jamie Denham, Tammy Marshman, Harry King), placing the firm in the 11–50 employee band per first-party disclosure.

The business model is professional services revenue, generated through customised financial advisory engagements under multi-year client relationships. Pricing is not publicly disclosed; the firm notes services are customised to individual client circumstances, consistent with fee-for-service or percentage-of-assets-under-advisement arrangements typical of the Australian HNW segment. Back-office client administration is partially outsourced to 5Elk, an Australian-owned provider delivering one full-time Philippines-based resource under defined security protocols.

Marketing is content-led: the firm publishes articles, economic updates and video insights (including commentary by Senior Economist Bob Cunneen), maintains a LinkedIn presence for the Managing Director, and uses published long-tenure client testimonials as social proof. No technology platform, app, API, or proprietary software product is disclosed; the firm operates as a pure advisory practice with compliance infrastructure supplied by Consultum under the AFSL arrangement. No external institutional investors, funding rounds, M&A activity, or inorganic growth signals are present in the source data.

Name

Up Wealth Management

Legal name

Up Wealth Management Pty Ltd ABN: 63 169 516 492

Website

https://upwealthmanagement.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Up Wealth Management is an Australian private wealth advisory firm founded in 2014 that delivers personalised retirement, superannuation, risk insurance, wealth creation, redundancy and estate planning services to affluent individuals and families across Canberra, Sydney and the NSW South Coast.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Wealth management services
• Financial advisory
• Retirement planning
• Superannuation advice
• Estate planning

Headquarters

HQ city

Kingston

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Financial Advisory Services: Revenue generated through financial advisory and planning services for affluent individuals and families, including retirement planning, superannuation, personal risk insurance, wealth creation, redundancy advice, and estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Up Wealth Management is a privately held Australian financial advisory firm that delivers personalised wealth management services to affluent, high net wealth and high net income individuals and families. Its core offerings span Retirement Planning, Superannuation, Personal Risk Insurance, Wealth Creation, Redundancy Advice, and Estate Planning, delivered via face-to-face consultations through three regional offices in Canberra, Sydney, and South Coast NSW.

Product overview

Up Wealth Management is a financial advisory firm offering a suite of wealth management services. The company operates through three subsidiary offices (Canberra, Sydney, and South Coast) and provides personalized financial advice across six core service areas: Retirement Planning, Superannuation, Personal Risk Insurance, Wealth Creation, Redundancy Advice, and Estate Planning. The firm specializes in serving affluent, high net wealth and high net income individuals and families in the ACT, Sydney, and NSW South Coast regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Consultum Financial Advisers Pty LtdcoreOthersConsultum Financial Advisers Pty Ltd (AFSL 230323) is the authorizing licensee for Up Wealth Canberra Pty Ltd, Up Wealth Sydney Pty Ltd, and Up Wealth South Coast Pty Ltd. These subsidiaries are wholly owned by Up Wealth Management Pty Ltd and trade as Up Wealth Management.
• 5ElkminorImplementation/ SI/ Consulting PartnerAdministrative outsourcing arrangement with Australian owned and based business 5Elk, which provides one full-time support person (operating in the Philippines) for client administrative work. 5Elk has strong security protocols in place to ensure client and data protection.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shadforth Financial Group: Independent Australian financial advisory firm providing wealth management, superannuation, and retirement advice to affluent individuals and families. Operates under a similar relationship-driven, advice-led model and competes in the same mass-affluent segment.
• Apt Wealth Partners: Australian private wealth advisory firm offering financial planning, investment management, and superannuation services to affluent clients. Competes in a similar niche with comparable service breadth and client profiles.
• Consultum Financial Advisers: Consultum is Up Wealth Management's authorizing licensee (AFSL 230323) and operates a national network of financial advisers across Australia serving similar affluent and mass-affluent client segments. Directly comparable in service mix (advice, retirement, super, wealth creation) and client profile.
• Lonsdale Financial Group: Australian financial advisory firm providing personalized wealth management, superannuation, and retirement advice to affluent individuals. Comparable in relationship-driven model and multi-service offering.
• Dover Financial Advisers: Australian financial advisory firm providing wealth management, superannuation, and retirement advice to individuals and families. Comparable in service mix, fee structure, and target affluent client segment.
• Hewison Private Wealth: Privately owned Australian wealth management firm specializing in advice for high net worth individuals and families, with services covering investment management, superannuation, and estate planning. Closely comparable in HNW client focus and personalized model.
• Godfrey Pembroke: Australian financial advisory firm offering personalized financial planning, superannuation, and wealth management to affluent individuals. Comparable in scale, multi-adviser model, and focus on long-term client relationships.

Broad incumbents

• Ord Minnett: Established Australian wealth management firm offering full-service advisory, investment management, and superannuation services to HNW and affluent clients. Broader scale and incumbent position but overlapping client base and service lines.
• IOOF (now Insignia Financial): One of Australia's largest wealth management platforms offering financial advice, superannuation, and investment management through multiple advice brands. Larger incumbent with overlapping service offerings but significantly broader scale.

Regional players

• Lighthouse Wealth Management: Australian privately owned wealth advisory firm providing wealth management, retirement planning, and superannuation advice to affluent clients. Comparable in size and personalized advice model though serving different geographies within Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/up-wealth-management
• Facebookfacebook.com/upwealthmanagement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Wealth Management