Mountain Vista Dental Care

What Mountain Vista Dental Care does

Mountain Vista Dental Care is a privately-held, single-location dental practice founded in 2007 by Dr. Dan McConkie in Harrisville (Ogden area), Utah, operating four days per week with approximately nine staff including one dentist, one hygienist, two dental assistants, an office manager, and front-desk personnel. The practice delivers comprehensive dental services across preventive care, restorative dentistry, cosmetic procedures, endodontics, periodontics, oral and maxillofacial surgery, early orthodontics, pediatric dentistry, sedation dentistry, and snoring/sleep apnea treatment to local consumers in the Ogden/Harrisville catchment, with bilingual (Spanish-speaking) staff and emergency services availability.

The clinical platform is built around a stack of modern digital dental equipment rather than proprietary technology. CEREC CAD/CAM systems enable single-visit porcelain crown fabrication via digital impression, computer-aided design, and in-office milling. Diagnostic capability rests on DIAGNOdent laser fluorescence cavity detection, intra-oral cameras, Cone Beam CT 3D imaging, and digital radiography that reduces radiation exposure by 80-90% versus film. The full service catalog spans cleanings, oral cancer screening, veneers, whitening, bonding, crowns, bridges, implants, inlays/onlays, composite fillings, root canals, bruxism treatment, dentures, extractions, periodontal therapy, and interceptive orthodontics.

Revenue is generated primarily through fee-for-service professional dental care billed to insurance carriers or paid at time of service, supplemented by an in-office tiered membership discount plan billed monthly with reward points, third-party CareCredit patient financing, and online bill payment through the Pay My Dentist platform. The go-to-market model is direct-to-consumer local service with patient acquisition driven by the practice website, organic local SEO, online review solicitation on Google and Yahoo, patient testimonials, and word-of-mouth referrals, with no institutional investors, no parent company, and no documented expansion beyond the single Harrisville office.

Name

Mountain Vista Dental Care

Legal name

Mountain Vista Dental Care

Website

https://mountainvistadentalcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Vista Dental Care is a privately-held, single-location dental practice in Harrisville (Ogden), Utah, founded in 2007 by Dr. Dan McConkie, offering comprehensive general, cosmetic, restorative, and specialty dental services to local consumers using CEREC, digital radiography, and laser diagnostics.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABALAD

Urgent Dental Care Centers (Non-Hospital)

Healthcare & Life Sciences/Dental Care Services/Emergency & After-Hours Dental Clinics

Keywords

• General dentistry services
• Cosmetic dentistry services
• Restorative dental care
• Dental implants
• Emergency dental care

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care including preventive cleanings, exams, cosmetic procedures, restorative work, oral surgery, and emergency care. Payment expected at time of service with insurance billing for insured patients.
2. Dental Insurance Billing: Accepts most dental insurance plans. The practice bills insurance directly for covered services.
3. In-Office Discount Plans: Exclusive membership-style discount plans at three levels with monthly payment options and reward points for exams and cleanings that can be applied toward treatment.
4. CareCredit Financing: Third-party healthcare credit card allowing patients to pay for dental procedures over time with low monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mountain Vista Dental Care is a single-location, full-service dental practice delivering preventive, cosmetic, restorative, endodontic, periodontic, oral surgery, pediatric, orthodontic, sedation, and emergency dental services to individual patients and families in the Ogden/Harrisville, Utah area. The practice sells dental procedures, diagnostics, and treatment plans directly to consumers, supplemented by in-office discount plans and third-party financing.

Product overview

Mountain Vista Dental Care is a full-service dental practice offering comprehensive oral health care for patients of all ages. The practice operates as a single, unified service model combining preventive, restorative, cosmetic, and specialty dental services. The core technology platform centers on CEREC single-visit dentistry (digital impression capture, computer-aided crown design, and in-office porcelain milling) supplemented by digital radiography, intra-oral cameras, and DIAGNOdent laser diagnostics. Service portfolio spans cleanings and preventative care, oral cancer screenings, cosmetic procedures (veneers, whitening, bonding, smile makeovers), restorative work (crowns, bridges, implants, inlays/onlays, fillings), endodontics (root canals), periodontics (gum disease treatment), oral surgery (extractions, jaw surgery, implants), orthodontics (early treatment, aligners), pediatric dentistry, sedation dentistry, and bruxism/sleep apnea treatment. Financial products include in-office discount plans, CareCredit financing, and integration with Pay My Dentist for online bill payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dental Care

Quantifiable outcome

• Digital X-rays reduce radiation exposure by 80-90%

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Pacific Dental Services supports a large network of dental practices with modern technology, clinical support, and operational infrastructure. Comparable to Mountain Vista as a comprehensive general dentistry operator, though it operates at enterprise scale across multiple states.
• Monarch Dental: Monarch Dental is a multi-location dental practice network providing general, cosmetic, and orthodontic services. Comparable to Mountain Vista as a comprehensive family dental care provider, though at greater scale and with corporate backing.
• Aspen Dental: Aspen Dental is a large DSO-branded network of dental practices offering general, cosmetic, restorative, and emergency services. It is comparable to Mountain Vista as a full-service dental care provider, though Aspen operates at a national scale with significantly broader geographic reach.
• Western Dental & Orthodontics: Western Dental is a large multi-location dental services provider offering general dentistry, orthodontics, and specialty care with a focus on affordability and insurance acceptance. Comparable to Mountain Vista in full-service family dental offerings and insurance/billing model, though at significantly larger scale.
• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-location dental practice network offering preventive, restorative, cosmetic, and specialty services. Comparable to Mountain Vista as a comprehensive general dental care provider, though operating across multiple states with DSO backing.
• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the US, supporting thousands of dentist offices with non-clinical services. It is comparable to Mountain Vista as a comprehensive general dentistry provider, though at vastly greater scale and as a DSO-backed multi-location operator.
• Smile Brands: Smile Brands is a multi-brand dental support organization operating affiliated practices across the US, offering general, specialty, and cosmetic dentistry. Comparable to Mountain Vista in service mix as a full-service family dental provider, but at multi-location DSO scale.
• Interdent (Gentle Dental / SmileCare affiliates): Interdent is a dental support organization providing non-clinical services to affiliated practices including Gentle Dental and SmileCare brands. Comparable to Mountain Vista as a multi-brand dental practice support infrastructure, though at enterprise scale across multiple states.
• Gentle Dental: Gentle Dental is a multi-location dental practice brand offering general, cosmetic, and specialty dentistry with extended hours and insurance acceptance. Comparable to Mountain Vista in full-service family dental offerings, though operating at significantly larger scale across multiple states.

Regional players

• Lone Peak Dental Group: Lone Peak Dental Group is a Utah-based dental practice management group supporting practices across the Intermountain West. It is comparable to Mountain Vista as a regional Utah dental services provider, and especially relevant given overlapping geography in the Ogden/Harrisville catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MountainVistaDentalCare
• LinkedInlinkedin.com/company/mountain-vista-dental-care---daniel-mcconkie-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Vista Dental Care