Forklift OÜ

What Forklift OÜ does

Forklift OÜ is a Pärnu-headquartered Estonian equipment dealer founded in 2002 that specializes in the sale, rental, and after-sales servicing of new and secondhand lifting and warehouse equipment. Its portfolio spans forklifts (electric, diesel, gas, rough terrain, four-directional), telescopic handlers, stackers and pallet trucks, hand trucks, construction machines, agricultural equipment (notably feed mixers), loading docks, warehouse shelving, batteries, and a broad catalog of attachments. The company acts as the exclusive Estonian representative for multiple international brands, including EP Equipment, Hangcha, Dieci, XCMG, Mitsubishi Forklift Trucks, Weber MT, RMH, Niftylift, Ausa, Pramac, and Trelleborg. Customers include warehouse/logistics operators, agricultural enterprises, construction companies, and municipal services across Estonia.

The business operates through four physical branches — Jüri/Tallinn (the largest, at 2,800 sqm), Tartu, Pärnu, and Jõhvi — combining direct field sales with inside sales via website inquiry forms. Pricing for new equipment is listed in EUR exclusive of VAT (24%), with forklifts ranging from roughly €18K to €130K+ depending on brand and class, periodic discount campaigns of up to -35%, and rental services for short- and long-term periods. Revenue is generated across three streams: one-time equipment sales (new and used), recurring rental income, and professional services (maintenance, repair, spare parts, commission sales). Financing is offered in cooperation with Swedbank AS (0% deposit, preferential rates from 1.49%+euribor), and the company holds ISO 9001 and Estonian Trusted Business 2025 certifications.

Forklift OÜ is a privately held, founder/management-owned Estonian OÜ with no disclosed external institutional investors. It grew from a single location to 55 employees and €12 million in sales revenue by 2021, with management publicly targeting at least 50% revenue growth following the relocation of its main branch to Jüri Tehnopark in 2023. Subsequent strategic moves — adding RMH (2024) and XCMG (2025), expanding the Tartu branch (2025), and rolling out a Swedbank financing program (2024) — indicate continued investment in product breadth and customer financing as levers for organic growth within the Estonian market.

Name

Forklift OÜ

Legal name

Forklift OÜ

Website

https://forklift.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Forklift OÜ is a Pärnu-based Estonian equipment dealer founded in 2002 that sells, rents, and services new and used lifting, warehouse, agricultural, and construction equipment across four Estonian branches, representing brands including EP, Hangcha, Dieci, XCMG, and Mitsubishi.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Forklift distribution
• Warehouse equipment sales
• Telehandler distribution
• Equipment rental services

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment sales (new and used): Sale of new and used lifting and heavy equipment including forklifts, telehandlers, stackers, hand trucks, construction machines, and agricultural equipment. The company acts as an authorized distributor for multiple international brands (EP, Hangcha, Dieci, XCMG, Ausa, Mitsubishi, Pramac, Trelleborg, Weber MT, Niftylift, RMH) in Estonia.
2. Equipment rental: Forklift OÜ rents lifting equipment for short- and long-term periods. The company highlights 0% deposit financing in cooperation with Swedbank AS for equipment acquisition.
3. After-sales service, maintenance, and repairs: Full after-sales support ranging from tire changes to major repairs, commissioned sales (komisjonimüük), spare parts supply, and technical service. ISO 9001 certification is held.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Forklift OÜ is an Estonian distributor and service provider for new and used lifting, warehouse, agricultural, and construction equipment. The company sells forklifts, telehandlers, stackers, pallet trucks, hand trucks, construction machines, agri machinery, loading docks, shelving, batteries, tires, and attachments from brands including EP, Hangcha, Dieci, XCMG, Mitsubishi, Ausa, Pramac, Trelleborg, Weber MT, Niftylift, and RMH. It complements sales with equipment rental, maintenance, repair, spare parts, and consignment sales of used equipment through four branches across Estonia.

Product overview

Forklift OÜ operates as a comprehensive lifting and warehouse technology provider, offering both new and used equipment sales, rental services, and aftermarket support (maintenance, repair, spare parts, commission sales). The portfolio is organized around several core equipment categories: forklifts (electric, diesel, gas, rough terrain, four-directional) from brands like EP, Hangcha, and Mitsubishi; telescopic handlers from Dieci and Hangcha (including electric models); stackers and pallet trucks; construction machines (boom lifts, excavators, wheel loaders) from XCMG and Weber MT; agricultural technology including RMH feed mixers; and comprehensive accessories including batteries, attachments, tires, and workspace equipment. Services include equipment rental, maintenance, repair, spare parts supply, and commission sales. The company holds exclusive distribution rights for several brands in Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklifts (Tõstukid) Industrial forklifts including electric, diesel, gas, rough-terrain, and four-directional models supplied through brands such as EP, Hangcha, Mitsubishi, and others for warehouse, logistics, manufacturing, and construction customers in Estonia.
• Telescopic Handlers (Teleskooplaadurid) Telehandlers for agricultural, construction, and industrial applications, including the Dieci Agri series, Mini Agri, Apollo, Icarus, Mini Agri-E electric models, and Hangcha telehandlers.
• Stackers and Pallet Trucks (Virnastajad) Electric, semi-electric, and manual stackers and pallet trucks including full-electric, walkie, rider, transfer machines, and order pickers from Hangcha and EP, for warehouse and logistics operators.
• Hand Pallet Trucks and Carts (Kahvelkärud) Manual and electric hand pallet trucks, platform trucks, weighing pallet trucks, drum handlers, and specialized carts for material handling needs.
• Construction Machines (Ehitusmasinad) Construction equipment including boom lifts, excavators, wheel loaders, generators, municipal machines, plate compactors, soil compactors, asphalt cutters, and related equipment from XCMG and Weber MT for construction and municipal customers.
• Agricultural Technology (Põllumajandustehnika) Agricultural machinery including RMH feed mixers (self-propelled, trailed, and stationary) and agri telescopic handlers, supplied to Estonian farms.
• Loading Bridges and Lift Tables (Laadimissillad / Tõstelauad) Dock levellers, dock seals, electric lift tables, and manual lift tables for warehouse and loading-dock operations.
• Warehouse Shelving (Kaubariiulid) Pallet racking systems and light-duty shelving for warehouse storage optimization.
• Forklift Batteries and Accessories (Tõstuki akud ja tarvikud) Forklift batteries, battery chargers, battery water-filling systems, charging stations, connectors, and battery water, including Li-ion options.
• Attachments and Accessories (Lisaseadmed) Masts, adapters, buckets, containers, double pallet handlers, fork positioners, fork extensions, lifting baskets, hooks, roll handlers, rotating heads, scales, cameras, side shifts, snow blades, cleaning brushes, tire handlers, and wheels for forklifts and telehandlers.
• Tires, Wheels and Snow Chains (Rehvid, veljed ja lumeketid) Forklift wheels, pneumatic tires, solid tires, inner tubes, snow chains, and tire studs including the Trelleborg brand.
• Equipment Rental (Tõstetehnika rent) Short-term and long-term rental of lifting equipment and heavy machinery for Estonian businesses.
• Maintenance Services (Tõstetehnika hooldus) Preventive maintenance services for all types of lifting and warehouse equipment, delivered through the company's four branches.
• Repair Services (Tõstetehnika remont) Comprehensive repair services from minor fixes to major overhauls for lifting and warehouse equipment.
• Spare Parts (Tõstetehnika varuosad) Original and compatible spare-parts supply, from tire changes to major repair work.
• Commission Sales (Komisjonimüük) Consignment sales service for used lifting equipment, allowing customers to sell their used equipment through Forklift OÜ.

Quantifiable outcome

• Work speed increases by at least 50% when switching from manual hand trucks to electric walkies/stackers
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RMH (exclusive representation in Estonia by Forklift OÜ)coreChannel Partner/ Reseller/ Distributor · 1 October 2024Since October 2024, Forklift OÜ holds exclusive representation rights for RMH feed mixer products in Estonia. RMH is an Israeli manufacturer with over 60 years of experience producing self-propelled, trailed, and stationary feed mixers. RMH collaborates with Volvo Penta, Deutz, Rexroth, Comer, and Sauer Danfoss for component supply.
• EP Equipment (represented in Estonia by Forklift OÜ)coreChannel Partner/ Reseller/ DistributorForklift OÜ is the Estonian representative and distributor for EP Equipment — a Chinese manufacturer of electric forklifts and warehouse equipment. Forklift sells EP products including the EFL series electric counterbalanced forklifts and CPD series electric trucks.
• Hangcha (represented in Estonia by Forklift OÜ)coreChannel Partner/ Reseller/ DistributorForklift OÜ is the official Estonian representative for Hangcha — a major Chinese forklift and materials handling equipment manufacturer. Products include the XE series electric forklifts with Li-ion batteries, diesel/gas forklifts, and warehouse equipment. Hangcha has achieved a top-3 ranking in global electric forklift manufacturing.
• Dieci (represented in Estonia by Forklift OÜ)coreChannel Partner/ Reseller/ DistributorForklift OÜ is the official Estonian representative for Dieci — Italy's largest telehandler manufacturer. Dieci products range from compact Mini Agri telehandlers to heavy Agri Max Power X2 models. Dieci has won multiple technical innovation awards including for their ALS adaptive load sensing system.
• XCMG (represented in Estonia by Forklift OÜ)coreChannel Partner/ Reseller/ DistributorForklift OÜ represents XCMG in Estonia — the world's third-largest construction machinery manufacturer (per Yellow Table 2026 ranking). Products include wheel loaders, excavators, telehandlers, and other heavy construction equipment. XCMG is known for affordable pricing and extended 5-year warranty options.
• Mitsubishi Forklift Trucks (represented in Estonia by Forklift OÜ)coreChannel Partner/ Reseller/ DistributorForklift OÜ is the official Estonian representative for Mitsubishi Forklift Trucks (since November), offering premium-class electric, diesel, and gas forklifts, stackers, walkies, and four-directional forklifts. Mitsubishi has won multiple Red Dot design awards and is recognized globally for quality and reliability.
• Ausa (represented in Estonia by Forklift OÜ)minorChannel Partner/ Reseller/ DistributorForklift OÜ is the Estonian representative for Ausa compact lifting and handling equipment.
• Pramac (represented in Estonia by Forklift OÜ)minorChannel Partner/ Reseller/ DistributorForklift OÜ is the Estonian representative for Pramac generators and energy solutions.
• Trelleborg (represented in Estonia by Forklift OÜ)minorChannel Partner/ Reseller/ DistributorForklift OÜ is the Estonian representative for Trelleborg tires and wheels for industrial equipment.
• Weber MT (represented in Estonia by Forklift OÜ)minorChannel Partner/ Reseller/ DistributorForklift OÜ is the Estonian representative for Weber MT soil compaction equipment, plate vibrators, and rammer equipment — German-made products known for high quality and user-friendliness. 2-year warranty on all Weber products.
• Niftylift (represented in Estonia by Forklift OÜ)minorChannel Partner/ Reseller/ DistributorForklift OÜ is the Estonian representative for Niftylift aerial work platforms (cherry pickers).
• Mapri EhitusminorStrategic or Co-development PartnerMapri Ehitus was the construction contractor for Forklift OÜ's new Jüri branch building (2,800 sqm). The project was a collaborative design-build process where Forklift specialists were involved from the planning stage, providing input on facility requirements for a lifting equipment branch.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• JCB: British manufacturer of telehandlers, excavators, wheel loaders and skid steers sold through an extensive dealer network. Directly competes with XCMG (Forklift OÜ's newest construction equipment principal) and with Dieci telehandlers in the same Estonian construction and agricultural customer base.
• Hyster-Yale Materials Handling: US-listed manufacturer of Hyster and Yale branded forklifts, container handlers and warehouse equipment, distributed through independent dealers. Closely comparable dealer-channel model and product mix (electric and IC forklifts, warehouse equipment) to Forklift OÜ's Hangcha/EP/Mitsubishi offerings.
• Haulotte Group: French manufacturer of aerial work platforms (boom lifts, scissor lifts) sold through country-level dealers. Competes head-to-head with Niftylift — represented by Forklift OÜ in Estonia — for the same rental, construction and municipal customers.
• KION Group / Linde Material Handling: KION owns the Linde and STILL forklift brands and operates one of the largest material handling dealer networks in Europe. Competes with Forklift OÜ's Hangcha/Mitsubishi lines for the same warehouse and industrial counterbalance customer base in Northern Europe.
• Jungheinrich AG: German-headquartered manufacturer of forklifts, pallet trucks, stackers and warehouse equipment sold through a global dealer network. Directly comparable product portfolio (forklifts, stackers, order pickers) channeled to industrial customers through dealer partnerships like Forklift OÜ's.
• Manitou Group: French manufacturer of telehandlers, rough-terrain forklifts and aerial work platforms sold through dealers in agriculture, construction and industry. Directly competes with Dieci (Forklift OÜ's principal for telehandlers) for the same Estonian agri/construction user base Forklift OÜ addresses.
• Toyota Material Handling: Toyota Industries' material handling division sells forklifts, reach trucks and tow tractors through country-level dealer networks. Closest premium-brand analogue to Mitsubishi (which Forklift OÜ represents), targeting the same logistics, manufacturing and warehousing buyers as Forklift OÜ's Estonian customers.
• Crown Equipment Corporation: US private manufacturer of forklifts, stackers and order pickers distributed via an integrated dealer network. Comparable counterbalance and warehouse equipment portfolio aimed at the same industrial and logistics buyers as Forklift OÜ's stacker and forklift range.

Regional players

• Konekesko Oy: Finnish retailer and dealer of agricultural, forestry, material handling and construction equipment with Baltic operations. Closest comparable distributor in the Baltic/Nordic region to Forklift OÜ in terms of multi-brand portfolio, branch network and after-sales service model.
• Wihuri Oy: Finnish industrial conglomerate with material handling and equipment distribution businesses across the Nordics and Baltics. Most comparable regional business model — multi-brand industrial equipment distribution with service and rental — to Forklift OÜ's Estonian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forklift-estonia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forklift OÜ