Second Line Brewing
Second Line Brewing is an independently-owned craft brewery and 200+-seat beer garden in Mid-City New Orleans, founded in 2014 as a Women-, Veteran- and Minority-owned business. It produces core, seasonal, and taproom-only small-batch beers for on-site consumption, local retail/keg distribution, and private events including weddings.
- Company typePrivate
- Founded2014
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Second Line Brewing does
Second Line Brewing is an independently-owned craft brewery and taproom founded in 2014 in the Mid-City neighborhood of New Orleans, Louisiana, operating as a Women-, Veteran- and Minority-owned business. The company produces and sells a portfolio of craft beers across three tiers: (1) five core flagships — Batture Blonde Ale (5.2% ABV), MSY Common Lager (6% ABV), Saison Named Desire (5.7% ABV), Vacation Juice Hazy IPA (6.8% ABV), and West Coast IPA (6.5% ABV) — sold in 6-pack 12oz cans and bottles; (2) annual canned/bottled seasonal releases such as Irish Stout, Let's Fest, Party Pack, and Barba Amarilla; and (3) a taproom-only small-batch series of hazy IPAs, Belgian Pale Ales, and Maibocks. Adjacent offerings include a non-alcoholic Pale Ale (Athleisure, 0.5% ABV) and a gluten-free tangerine hard seltzer (Mr Tangerine Man, 4.5% ABV). Packaged beer is distributed through local retail and on-premise keg accounts throughout New Orleans, with the West Coast IPA specifically positioned as the city's only locally brewed and distributed West Coast IPA.
The business operates from a single 200+-guest beer garden and taproom at 433 N. Bernadotte Street, open seven days a week, supported by rotating on-site food vendors (Second Line Provisions, Barbekyu NOLA, Taste of Cultures, Gordos) and a recurring events calendar that includes trivia nights (hosted by Challenge Entertainment), run club meetups (sponsored by Teva and The Boring Run Club), World Cup watch parties, and live music. Beer garden capacity is further monetized through private event hosting and wedding venue services for groups of 2 to 200, including semi-private and full venue buyout options. Brewing technology is conventional (kettles, fermenters, kegging) with no disclosed proprietary process IP.
Go-to-market is primarily direct-to-consumer via the taproom, augmented by local wholesale/keg distribution, private event bookings, online branded merchandise sales through a Wix-based storefront, newsletter-driven retention, and social media (Facebook, Instagram). The company has no disclosed investors, no parent company, no acquisitions, no patents or trademarks on file, and serves only the Louisiana market. Revenue streams include on-site draft and merchandise sales (transaction-fee model), packaged retail and keg wholesale (one-time license-style), and private event hosting fees (professional-services model). There is no publicly disclosed pricing, no app, and no enterprise software/AI integration.
Second Line Brewing firmographics
Firmographics- Name
- Second Line Brewing
- Legal name
- Second Line Brewing
- Website
- https://secondlinebrewing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Second Line Brewing is an independently-owned craft brewery and 200+-seat beer garden in Mid-City New Orleans, founded in 2014 as a Women-, Veteran- and Minority-owned business. It produces core, seasonal, and taproom-only small-batch beers for on-site consumption, local retail/keg distribution, and private events including weddings.
- Ownership category
- akta.pro rank
Second Line Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA)
Keywords
Where Second Line Brewing is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Second Line Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Taproom and Beer Garden Sales: On-site draft beer sales, food vendor partnerships (Second Line Provisions, Barbekyu NOLA, Taste of Cultures), and merchandise. The brewery operates a spacious beer garden open 7 days a week with hours ranging from 12pm-10pm on weekends and 4pm-10pm on weekdays.
- Packaged Beer Sales: Core beers sold in 6-pack 12oz cans and bottles, as well as 1/6 bbl and 1/2 bbl kegs for retail distribution. The West Coast IPA is specifically mentioned as the only locally brewed and distributed West Coast IPA in New Orleans.
- Private Event Hosting: Revenue from hosting private and semi-private events including weddings, rehearsal dinners, welcome parties, birthday parties, and corporate events. Offers catering options or outside food allowance, with pricing provided upon inquiry.
- Online Merchandise Store: Online store selling branded merchandise including apparel (Mardi Gras shirts) and other promotional items. Accessible via http://tinyurl.com/slbwebstore.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Second Line Brewing product offering
Product offeringCore offering
Second Line Brewing is a New Orleans craft brewery that produces and sells a portfolio of handcrafted beers including flagship, annual, small-batch, non-alcoholic, and hard seltzer offerings in cans, bottles, and kegs. In addition to packaged and draft beer, the brewery operates a 200+ capacity indoor/outdoor beer garden that hosts trivia nights, run club meetups, and watch parties, and provides private and semi-private event hosting services including weddings, rehearsal dinners, birthday parties, and corporate gatherings.
Product overview
Second Line Brewing is a neighborhood craft brewery offering a portfolio of core beers, seasonal/small-batch releases, and venue services. Core products include five flagship beers (Batture Blonde Ale, MSY Common Lager, Saison Named Desire, Vacation Juice Hazy IPA, and West Coast IPA) sold in cans, bottles, and kegs. Annual canned/bottled releases include Irish Stout, Let's Fest, Party Pack, and Barba Amarilla. Small-batch taproom-only releases include hazy IPAs (Staycation, Dense Fog, Aunt Ester), Belgian Pale Ale (Summer Abroad), Maibock (Persephone), and others. Non-alcoholic (Athleisure) and hard seltzer (Mr Tangerine Man) options are also available. Venue services include the Beer Garden event space accommodating 200+ guests, private event hosting, and wedding venue services at their Mid-City New Orleans location.
Differentiator
Problem solved
Functional benefit
Companies that use Second Line Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Second Line Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Second Line Brewing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Second Line Brewing competitors and assessment
Company assessmentRegional players
- Abita Brewing Company: Louisiana-based craft brewery with statewide distribution and broader regional reach. Comparable to Second Line Brewing in product categories and Louisiana distribution, but at significantly larger scale and broader geographic footprint.
- Bayou Teche Brewing: Louisiana craft brewery serving Cajun country with taproom and regional distribution. Comparable product portfolio and craft brewery model, but operates in a different sub-region of Louisiana than Second Line Brewing.
Direct peers
- NOLA Brewing Company: New Orleans-based craft brewery operating a taproom and distributing packaged beer across Louisiana. Directly comparable to Second Line Brewing in product portfolio (IPAs, lagers, seasonals), taproom-driven GTM, and regional wholesale focus.
- Crescent City Brewhouse: Historic New Orleans brewpub combining on-site brewing with full food service. Comparable to Second Line Brewing in operating a brewpub-style venue in the same metro, though with a stronger food component.
- Urban South Brewery: New Orleans craft brewery with taproom and broad distribution of core and seasonal beers. Comparable to Second Line Brewing on geographic market, brewpub/taproom hybrid model, and Hazy IPA-centric product line.
- Parleaux Beer Lab: Small New Orleans craft brewery with taproom focus and experimental/hazy IPA offerings. Closely aligned with Second Line Brewing's small-batch taproom-only releases and community-oriented neighborhood positioning.
- Port Orleans Brewing Co. New Orleans-area craft brewery with taproom and rotating seasonal lineup. Similar size and small-batch craft positioning to Second Line Brewing, with overlapping local customer base.
- Royal Brewery: New Orleans craft brewery with taproom and small-batch focus. Comparable to Second Line Brewing on scale, local-market-only distribution, and neighborhood taproom positioning.
Broad incumbents
- BJ's Restaurants (brewing program): National restaurant chain with an in-house brewing program producing branded craft beers. Comparable to Second Line Brewing in producing branded craft beer with on-site taproom service, though at vastly larger scale and broader geographic footprint.
Peers
- Brieux Carré Brewing Company: New Orleans French Quarter-area craft brewery with taproom and core/seasonal lineup. Comparable to Second Line Brewing in craft product portfolio and on-premise taproom sales, though located in a different neighborhood.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Second Line Brewing social profiles
Digital presenceSecond Line Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Line Brewing leadership team
Management profileNumber of profiles
Second Line Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Line Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Line Brewing
What does Second Line Brewing do?
Second Line Brewing is a New Orleans craft brewery that produces and sells a portfolio of handcrafted beers including flagship, annual, small-batch, non-alcoholic, and hard seltzer offerings in cans, bottles, and kegs. In addition to packaged and draft beer, the brewery operates a 200+ capacity indoor/outdoor beer garden that hosts trivia nights, run club meetups, and watch parties, and provides private and semi-private event hosting services including weddings, rehearsal dinners, birthday parties, and corporate gatherings.
Is Second Line Brewing a public or private company?
Second Line Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Second Line Brewing founded?
Second Line Brewing was founded in 2014. It employs 11 to 50 people.
Where is Second Line Brewing based?
Second Line Brewing is headquartered in New Orleans, United States, in the North America region.
How does Second Line Brewing make money?
Four revenue lines are on record. Taproom and Beer Garden Sales are the primary driver. The others are packaged Beer Sales, private Event Hosting and online Merchandise Store.
Who are Second Line Brewing's main competitors?
Regional players on record are Abita Brewing Company and Bayou Teche Brewing. Direct peers are NOLA Brewing Company, Crescent City Brewhouse, Urban South Brewery, Parleaux Beer Lab, Port Orleans Brewing Co. and Royal Brewery. BJ's Restaurants (brewing program) is listed as a broad incumbent. Brieux Carré Brewing Company is listed as a peer.
Does Second Line Brewing have an API?
No public API is recorded for Second Line Brewing.
What industry is Second Line Brewing in?
Second Line Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.