What Montgomery Academy does

The Montgomery Academy is a coeducational, nonsectarian, independent day school serving grades K through 12 on two campuses in Montgomery, Alabama. The Vaughn Road Campus houses the Middle School (grades 5-8) and Upper School (grades 9-12), administrative offices, the Garzon Library (34,000+ volumes), athletic facilities, a theater, and student commons; the Perry Hill Road "Hill" Campus operates the Lower School (grades K-4) and the Jean K. Weil Library (20,000+ volumes), and sits roughly seven miles from Maxwell Air Force Base. The academic core is a college-preparatory curriculum offering 23 Advanced Placement courses — more than any other private school in the immediate area — alongside STEM labs, world languages (Latin, French, Spanish), and dedicated college advising starting in eighth grade.

The school's non-academic surface is unusually broad for a regional independent school: 33 athletic teams across Middle and Upper School (84 state championships, the most of any school in the River Region), a top-1% nationally ranked Speech & Debate program with 32 consecutive years of NSDA National Tournament qualification and 18 state championships (third-most of any program in the country), a music program led by a GRAMMY-nominated Director of Arts with 13 First Place Honors at Heritage National Choral Competitions, and a visual arts and theater track. Technology integration is device-centric rather than AI-centric: classroom iPad sets in K-4, a 1-to-1 iPad program starting in fifth grade, and a 1-to-1 MacBook program in the Upper School, accompanied by a digital-citizenship curriculum.

Revenue is generated primarily through tuition (with 2026-27 schedules posted), supplemented by MA+ and MS+ after-school subscriptions ($110–$250/month), Summer@MA day and enrichment camps, tiered corporate sponsorships ($2,000–$6,000/year), a 15% military-family tuition discount, and TailorMAde Tuition — a personalized, financial-circumstance-based pricing program. Additional funding is raised via The MA Fund annual giving, planned giving, and alumni donations routed through GiveCampus. Customer acquisition is direct-to-consumer: families inquire through the website, tour campus, apply online ($40 fee), complete admissions testing (ISEE/PSAT/SAT/Pre-ACT/ACT), and may enroll mid-year through rolling admissions. The school is governed by a self-perpetuating Board of Trustees and is not backed by external equity capital.

Name

Montgomery Academy

Legal name

The Montgomery Academy

Website

https://montgomeryacademy.org

Company type

Private

Founded year

1959

Operating status

Operating

Short description

The Montgomery Academy is a coeducational, nonsectarian, independent K-12 day school in Montgomery, Alabama, operating two campuses. It delivers a college-preparatory curriculum with 23 AP courses, alongside full programs in arts, athletics, and after-school care, to families in Southeast Alabama.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition: Primary revenue stream from tuition payments for K-12 education. Costs are inclusive—daily lunch and books are included, as are most sporting equipment and uniforms. 2026-2027 Tuition & Fee Schedule available on website
2. After-School Programs: MA+ (K-4th Grade) and MS+ (5th-8th Grade) afterschool programs charging monthly fees ranging from $110-$250 depending on days attended
3. Summer Programs: Summer@MA programs including Camp Eagle (day camp for grades 1-5) and enrichment camps (athletics, arts, academics) for grades 1-12, with registration deposits and per-camp fees
4. Corporate Sponsorships: Sponsorship opportunities for arts and athletics programs with tiers from $2,000 to $6,000 annually, including signage, advertisements, and social media recognition

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Montgomery Academy is a coeducational, nonsectarian, independent day school operating on two campuses in Montgomery, Alabama, delivering college-preparatory education from Kindergarten through 12th Grade. Core instruction spans Lower School (K-4), Middle School (5-8), and Upper School (9-12), supplemented by 23 Advanced Placement courses, arts (music, theater, visual arts, speech & debate), 33 athletic teams, summer programs, and after-school care. Tuition covers daily lunch, books, sporting equipment, and most uniforms.

Product overview

Montgomery Academy is a coeducational, nonsectarian, independent day school for Kindergarten through 12th Grade, operating on two campuses in Montgomery, Alabama. The school offers a unified college-preparatory program structured into three divisions: Lower School (Grades K-4), Middle School (Grades 5-8), and Upper School (Grades 9-12). Academic offerings include 23 AP courses, STEM labs, world languages (Latin, French, Spanish), and differentiated instruction. Beyond academics, the school provides arts programs (music, visual arts, theater, speech & debate), athletics (33 teams across multiple sports), and community programs including Summer@MA camps, MA+/MS+ afterschool care, and the annual STEAMfest community event. The school also offers financial accessibility through its TailorMAde Tuition program. Technology integration includes 1-to-1 iPad programs in Lower and Middle School and 1-to-1 MacBook programs in Upper School. Access to school information is provided through the MA Portal password-protected system and an online academic calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower School Program (Grades K-4) Foundational college-preparatory program for Kindergarten through Grade 4 on the Hill Campus (Perry Hill Road), featuring Orton-Gillingham reading instruction, Singapore Math, STEM Lab, world languages, music, art, and physical education, with social-emotional learning through the Responsive Classroom approach.
• Middle School Program (Grades 5-8) Scaffolded middle school program on the Vaughn Road Campus building on Lower School foundations, covering English (Writer's Workshop), Math, Social Studies, Science, World Language, Arts & Technology, and Physical Education, with a 1-to-1 iPad program starting in 5th grade.
• Upper School Program (Grades 9-12) College-preparatory Upper School program on the Vaughn Road Campus offering 23 Advanced Placement courses (more than any other private school in the area), STEM offerings, visual and performing arts, and dedicated college advising beginning in 8th grade, with a 1-to-1 MacBook program.
• Summer@MA Programs Seven-week summer program offering Camp Eagle day camp for grades 1-5, enrichment camps in academics, athletics, and arts for grades 1-12, and Summer Sessions for grades 9-12, with registration deposits and per-camp fees.

Quantifiable outcome

• 84 state championships - most of any public or private school in River Region
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Alabama Dance TheaterminorOthersCommunity partner for STEAMfest annual event at Montgomery Academy's Lower School Campus
• Alabama Law Enforcement Agency (ALEA)minorOthersCommunity partner for STEAMfest annual event providing educational demonstrations and activities
• Alabama Wildlife FederationminorOthersCommunity partner for STEAMfest annual event focused on nature and wildlife education
• ClefWorksminorOthersCommunity partner for STEAMfest providing music and arts-related activities
• Elevate BalloonsminorOthersCommunity partner for STEAMfest featuring tethered hot air balloon rides (weather permitting)
• Montgomery Museum of Fine Arts (MMFA)minorOthersCommunity partner for STEAMfest providing art education and museum-related activities
• Montgomery WhitewaterminorOthersCommunity partner for STEAMfest featuring outdoor adventure and water-related activities
• National Society of Black EngineersminorOthersCommunity partner for STEAMfest providing STEM education activities and mentorship demonstrations
• Starbase MaxwellminorOthersCommunity partner for STEAMfest providing science and technology educational activities
• Montgomery City-County Public LibraryminorStrategic or Co-development PartnerProvides access to JSTOR and additional databases through partnership with Garzon Library
• Alabama Virtual LibraryminorStrategic or Co-development PartnerProvides access to academic databases and research resources for students through Garzon Library

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Altamont School: Independent K-12 day school in Birmingham, Alabama, with similar nonsectarian, college-prep mission and comparable scale. Closest geographic direct competitor for River Region families seeking a private K-12 alternative.
• Indian Springs School: Independent day and boarding school near Birmingham, Alabama, founded in 1952. Competes with Montgomery Academy for high-achieving Alabama families and offers a similar college-preparatory, single-sex history that has transitioned to coed.
• The Lovett School: Independent K-12 day school in Atlanta, Georgia, with similar college-preparatory curriculum, arts and athletics emphasis, and inclusive tuition structure. Comparable benchmark for Montgomery Academy's programming and pricing model.
• The Westminster Schools: Independent, nonsectarian K-12 day school in Atlanta, Georgia, with comparable size, college-prep focus, and strong athletics tradition. Montgomery Academy's Director of Athletics previously worked at Westminster, signaling direct operational benchmarking.
• Randolph School: Independent K-12 day school in Huntsville, Alabama. Direct competitor for in-state families; notably, Montgomery Academy's Director of Athletics (Wright Ward) previously served as Associate Athletic Director at Randolph, indicating leadership familiarity with the peer model.
• University School of Nashville: Independent K-12 day school in Nashville, Tennessee, affiliated with Peabody College. Similar nonsectarian mission, college-prep focus, and comparable enrollment scale; useful peer for operational and outcome benchmarking.
• The Spence School: Independent K-12 day school in New York City with elite college-prep focus. Relevant aspirational benchmark, given Montgomery Academy's Director of Auxiliary Programs (Jennie Rains) previously worked at Spence; comparable operational sophistication.
• Norwood School: Independent K-8 day school in Bethesda, Maryland. Comparable on Lower/Middle School structure (matches MA's Hill Campus model); Montgomery Academy's Director of Auxiliary Programs previously worked at Norwood, indicating direct peer familiarity.
• Baylor School: Independent K-12 day and boarding school in Chattanooga, Tennessee. Comparable in size and Southeast geographic footprint, with strong athletics and college-prep focus; competes for regional boarding and day families.
• McCallie School: Independent boys' day and boarding school in Chattanooga, Tennessee. Comparable Southeast private school with rigorous college-prep curriculum and athletics emphasis; relevant for benchmark on tuition pricing and program scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MA_Swoops
• YouTubeyoutube.com/channel/UCAPP-sP8oMvi5LM7iZJ1vgQ
• Facebookfacebook.com/themontgomeryacademy
• Instagraminstagram.com/montgomeryacademy
• LinkedInlinkedin.com/company/montgomery-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montgomery Academy