The Baylor School
The Baylor School is a private coeducational college-preparatory boarding and day school in Chattanooga, Tennessee, serving ~1,114 students in grades 6-12 across a 690-acre campus, generating revenue from tuition ($34,875-$79,000 annually), philanthropy toward a $250M endowment goal, and facility rentals.
- Company typePrivate
- Founded1893
- HeadquartersChattanooga, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Baylor School does
The Baylor School is a private, coeducational college-preparatory boarding and day school serving approximately 1,114 students in grades 6-12 on a 690-acre campus in Chattanooga, Tennessee, founded in 1893. The institution operates three core programs — Middle School (grades 6-8), Upper School (grades 9-12), and a Boarding program — supplemented by four signature "Leading Programs": Research Scholars (college-level scientific research with external scientists), Global Scholars (international lens with exchange partnerships in South Africa, Spain, and Australia), Civic Scholars (leadership and capstone service projects), and an Elite Athletics program ranked #1 in Tennessee and #3 nationally by MaxPreps with 166 state championships over 20 years. A 40+ year Walkabout Outdoor Program provides signature experiential learning. The school's core technology infrastructure is administrative (Finalsite CMS, SchoolAdmin enrollment, Clarity financial aid platform) rather than pedagogical. The Baylor School generates revenue through a subscription-based tuition model ($34,875 day / $70,180 domestic boarding / $79,000 international boarding for 2026-27, inclusive model), philanthropy ($7M+ annually across 50+ named scholarship funds, $250M endowment goal), facility rentals (e.g., $500,000+ from FIFA World Cup 2026 base camp hosting), and summer programs. Customer acquisition runs through a direct-to-consumer admission funnel: campus tours, the SchoolAdmin A&E Portal application, educational fairs, and international recruitment, with 30% of students receiving financial aid and 81% of demonstrated need met.
The Baylor School firmographics
Firmographics- Name
- The Baylor School
- Legal name
- The Baylor School
- Website
- https://baylorschool.org
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Short description
- The Baylor School is a private coeducational college-preparatory boarding and day school in Chattanooga, Tennessee, serving ~1,114 students in grades 6-12 across a 690-acre campus, generating revenue from tuition ($34,875-$79,000 annually), philanthropy toward a $250M endowment goal, and facility rentals.
- Ownership category
- akta.pro rank
The Baylor School industry classification
Industry- Product category
- Private Education Services
- NAICS
- Elementary and Secondary Schools (6111), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
Keywords
Where The Baylor School is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Baylor School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others, Marketing or Sales
Revenue model
- Tuition Revenue: Baylor generates primary revenue from tuition fees for both day and boarding students across grades 6-12. Day tuition is $34,875, domestic boarding is $70,180, and international boarding is $79,000 for the 2026-27 school year. The school meets approximately 81% of demonstrated financial need and provides tuition assistance to 30% of the student body.
- Facility Rental and Events: Baylor earns significant rental fees from hosting premium sports events and team base camps. Spain's national football team rental fees exceed $500,000 for World Cup 2026 base camp usage, representing high-margin revenue from facility optimization.
- Philanthropic Giving: The school generates donation revenue through The Baylor Fund, capital gifts, endowed gifts, and planned giving programs. The endowment goal is $250 million to support transformational experiences for students.
- Summer Programs: Baylor operates summer camps including Camp Walkabout, sports camps, enrichment camps, day camps, and overnight camps utilizing the 690-acre campus and athletic facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Day School Tuition - Grades 6-12 |
| Subscription | Annual | Domestic Boarding - Grades 9-12 |
| Subscription | Annual | International Boarding - Grades 9-12 |
| Subscription | Annual | Financial Aid and Scholarships |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Baylor School product offering
Product offeringCore offering
The Baylor School is a private, coeducational college-preparatory boarding and day school for grades 6-12 operating on a 690-acre campus on the Tennessee River in Chattanooga, Tennessee. The school's core offering is tuition-based enrollment in middle school, upper school day, and boarding programs, augmented by signature experiential programs (Research Scholars, Global Scholars, Civic Scholars, Walkabout Outdoor), an elite athletics program, and comprehensive college counseling. The school serves approximately 1,114 students and supplements tuition revenue with summer camps, facility rentals, and philanthropic giving.
Product overview
The Baylor School is a co-ed independent college preparatory boarding and day school for Grades 6-12 located in Chattanooga, Tennessee. The school operates as a unified educational institution offering three core programs: a boarding program (grades 9-12), upper school day program (grades 9-12), and middle school (grades 6-8). The school supplements its core academic offerings with specialized leading programs including Research Scholars, Global Scholars, Civic Scholars, and Elite Athletics programs. Additional enrichment includes summer camps (Camp Walkabout, sports camps, enrichment camps, overnight camps), student clubs and organizations, fine arts, and comprehensive college counseling services. The institution's 690-acre campus on the Tennessee River serves approximately 1,114 students including a record 240 boarding students.
Differentiator
Problem solved
Functional benefit
Products and services
- Middle School Program (Grades 6-8)
- Upper School Program (Grades 9-12 Day)
- Boarding Program (Grades 9-12)
- Baylor Summer Camps
Quantifiable outcome
- 166 state championships won over 20 years, more than any other Tennessee school
- +4 more outcomes
Companies that use The Baylor School
Customer profileNamed customers3 records
Ideal customer profiles4 records
The Baylor School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Baylor School partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- FIFA (International Federation of Association Football)flagshipBaylor School was selected as one of four private U.S. high schools to serve as official FIFA World Cup 2026 base camps. Spain's national team is using Baylor as its training base camp, with the arrangement earning the school over $500,000 in rental fees. FIFA inspectors approved Baylor's facilities including grass condition, drainage, and irrigation systems.
- Royal Spanish Football FederationflagshipSpain's national football team (defending European champions, ranked #2 in world by FIFA) selected Baylor School as its base camp for 2026 World Cup preparations. The team conducted open training sessions and practiced at Baylor's Soccer Complex, with the secluded training facilities featuring recently installed blacked-out fencing meeting the team's privacy requirements.
- Chattanooga Host City AuthoritycoreThe Chattanooga Host City Authority comprises the City of Chattanooga, Hamilton County, Vision Hospitality Group, Chattanooga Tourism Co., and The Sports & Events Corporation. This consortium organized the community training session with Spain's National Football Team at Baylor School's Soccer Complex on June 6, 2026.
- Center for the Study of the PresidencyminorPartnership created with the Center for the Study of the Presidency and Dr. David Abshire '44 to develop the Abshire Civic Leadership Fellows program, an eight-day experiential course of study on national leadership, ethics, honor, and service in Washington, D.C.
- Scholastic Art AwardsminorThree Baylor students won Gold Keys in the Scholastic Art Awards competition, with their works advancing to national-level adjudication. This partnership recognizes student artistic achievement.
- International Exchange Partner SchoolsminorSemester exchange programs occur with schools in South Africa, Spain, and Australia as part of Baylor's Global Scholars Program, enabling international student mobility and cultural exchange.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Baylor School competitors and assessment
Company assessmentDirect peers
- The Ensworth School: The Ensworth School is a coeducational, independent K-12 day school in Nashville, Tennessee. It is comparable to Baylor as a Tennessee-based elite private college-prep school competing for the same set of in-state high-income families.
- Pace Academy: Pace Academy is a coeducational, independent K-12 day school in Atlanta, Georgia known for elite academics and athletics. It overlaps directly with Baylor's positioning as an elite Southeast private college-prep school with high athletic achievement.
- The Montgomery Academy: The Montgomery Academy is a private, independent K-12 day school in Montgomery, Alabama. It is comparable as a Southeast private college-prep institution of similar scale, family profile, and athletic ambition as Baylor.
- Westminster Schools: Westminster Schools is a coeducational, independent K-12 day school in Atlanta, Georgia that is consistently ranked among the top private schools in the Southeast. It competes with Baylor for top-tier Atlanta-metro boarding families and is a comparable benchmark for academic and athletic excellence.
- Woodward Academy: Woodward Academy is a coeducational, independent K-12 day and boarding school in College Park, Georgia. Comparable to Baylor in coeducational K-12 college-prep model, boarding offering, and elite athletic program serving Southeast families.
- Harpeth Hall School: Harpeth Hall is a private girls' college-preparatory day school (grades 5-12) in Nashville, Tennessee with limited boarding. It overlaps with Baylor's college-prep positioning and competes for Tennessee boarding and day families seeking elite secondary education.
- Montgomery Bell Academy: Montgomery Bell Academy is a private 7-12 boys' boarding and day school in Nashville, Tennessee. It overlaps with Baylor in the Tennessee boarding market, particularly for boarding families seeking a similar college-prep + elite athletics combination in the state.
- McCallie School: McCallie School is a private boys' college-preparatory boarding and day school located adjacent to Baylor in Chattanooga, Tennessee. It competes directly with Baylor for the same boarding and day families in the Chattanooga market, with a similarly elite athletic profile.
- University School of Nashville: University School of Nashville is a coeducational, independent K-12 day school in Nashville recognized as one of Tennessee's top college-preparatory programs. It competes for the same Tennessee high-income families and feeder pool into elite colleges that Baylor targets.
Broad incumbents
- Choate Rosemary Hall: Choate Rosemary Hall is a coeducational, elite boarding and day school (grades 9-12) in Wallingford, Connecticut. As a nationally elite boarding school it provides a benchmark for Baylor's boarding/pricing/athletics model, though it operates at significantly larger scale and on the East Coast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Baylor School social profiles
Digital presenceThe Baylor School financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Baylor School leadership team
Management profileNumber of profiles
Profiles4 records
The Baylor School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Baylor School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Baylor School
What does The Baylor School do?
The Baylor School is a private, coeducational college-preparatory boarding and day school for grades 6-12 operating on a 690-acre campus on the Tennessee River in Chattanooga, Tennessee. The school's core offering is tuition-based enrollment in middle school, upper school day, and boarding programs, augmented by signature experiential programs (Research Scholars, Global Scholars, Civic Scholars, Walkabout Outdoor), an elite athletics program, and comprehensive college counseling. The school serves approximately 1,114 students and supplements tuition revenue with summer camps, facility rentals, and philanthropic giving.
Is The Baylor School a public or private company?
The Baylor School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Baylor School founded?
The Baylor School was founded in 1893.
Where is The Baylor School based?
The Baylor School is headquartered in Chattanooga, United States, in the North America region.
How does The Baylor School make money?
Four revenue lines are on record. Tuition Revenue is the primary driver. The others are facility Rental and Events, philanthropic Giving and summer Programs.
Who are The Baylor School's main competitors?
Direct peers on record are The Ensworth School, Pace Academy, The Montgomery Academy, Westminster Schools, Woodward Academy, Harpeth Hall School, Montgomery Bell Academy, McCallie School and University School of Nashville. Choate Rosemary Hall is listed as a broad incumbent.
Does The Baylor School have an API?
No public API is recorded for The Baylor School.
What industry is The Baylor School in?
The Baylor School's product category is Private Education Services. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools. Its NAICS code is 6111 and its SIC code is 8200.