ProfitSource

What ProfitSource does

ProfitSource LLC is a privately held, founder-owned (Lee Mc Cauley) software company founded in 1996 and based in Merrill, Wisconsin, that builds Windows-based desktop and rugged-tablet applications for the dairy and livestock industries. The product portfolio is anchored by DairyQuest, a herd-management platform with event scheduling, customizable data entry, custom reports, RFID integration via DairyQuest Mobile, and milking-system connectivity, priced on a tiered annual subscription from $325 (up to 150 active cows) to $1,099 (up to 10,000 active cows). Adjacent products include HeiferPRO (contract heifer grower management with integrated billing for operations of 50–50,000 heifers), GoatPRO (dairy goat management built on the DairyQuest engine), RationPRO MVP (ration balancing with a Best Cost Balance function and 40+ nutritional constraints), and AI Wizard (business management for Artificial Insemination technicians). The firm has roughly 3 full-time programmers plus the owner, all with dairy backgrounds, and has been in continuous operation for over 25 years.

The business operates on an annual subscription revenue model with a direct-to-customer go-to-market: customers self-serve trial versions through the website and purchase licenses via the company's toll-free number or in-app license manager. Distribution is augmented by a reseller partnership with Mobile Demand (rugged xTablet T1550/T1150 hardware) and a Turkish distributor (Celep.com) for RationPRO MVP. Beyond packaged products, ProfitSource also writes custom software for feed industry consultants, feed companies, and recycling companies. There is no public listing, no institutional funding, and no disclosed revenue or headcount growth; the operating footprint is the United States plus a single international channel into Turkey.

Name

ProfitSource

Legal name

ProfitSource LLC

Website

https://goprofitsource.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

ProfitSource LLC is a privately held, founder-owned Windows software vendor founded in 1996 that builds dairy and livestock herd-management applications (DairyQuest, HeiferPRO, GoatPRO, RationPRO MVP, AI Wizard), serving SMB dairy producers, heifer growers, and feed consultants via annual subscriptions and bundled rugged-tablet hardware.

Ownership category

akta.pro rank

Product category

Dairy Farm Management Software

NAICS

Dairy Cattle and Milk Production (11212), Goat Farming (112420)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industry

Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

Keywords

• Dairy herd management software
• Heifer management software
• Ration balancing software
• Agricultural management software
• Livestock management software

Headquarters

HQ city

Merrill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Software Licenses and Subscriptions: ProfitSource generates revenue through annual license fees for their agricultural management software products. Products like RationPRO MVP, GoatPRO, and HeiferPRO are priced as yearly subscriptions starting at $225/year. DairyQuest uses a tiered pricing model based on herd size (number of active cows) with annual license fees ranging from $325 to $1,099.
2. Tablet PC and Accessories Sales: The company resells Mobile Demand rugged tablet PCs and related accessories including vehicle mounting systems, auto adaptors, and shoulder straps for agricultural use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ProfitSource develops and sells Windows-based agricultural management software for dairy producers, heifer growers, and feed industry consultants. The product line includes dairy herd management (DairyQuest), heifer management and billing (HeiferPRO), dairy goat management (GoatPRO), ration balancing (RationPRO MVP), and AI professional business management (AI Wizard), with companion mobile apps and resold rugged tablets for in-field RFID data collection.

Product overview

ProfitSource is a software company specializing in agricultural management applications, primarily serving dairy and livestock producers. The product portfolio consists of a core platform family built around DairyQuest (dairy herd management), with specialized derivatives: HeiferPRO for heifer grower management and billing, GoatPRO for dairy goat producers (based on DairyQuest), and RationPRO MVP for ration balancing. Additional products include AI Wizard for AI professional business management, a rugged Tablet PC hardware offering from Mobile Demand, and corresponding mobile companion apps (DairyQuest Mobile, HeiferPRO Mobile, GoatPRO Mobile) that sync with desktop versions for field data collection using RFID technology.

Differentiator

Problem solved

Functional benefit

Brands

• DairyQuest: Dairy herd management software - a proven leader in dairy management software with features for event scheduling, custom reporting, and RFID integration.
• HeiferPRO
• RationPRO MVP
• GoatPRO
• AI Wizard
• Tablet PC

Products and services

• DairyQuest Windows-based dairy herd management software providing event scheduling, customizable data entry forms, custom report generation, RFID integration via DairyQuest Mobile, and connectivity to milking system interfaces; serves commercial dairy operations from 150 to 10,000 active cows.
• HeiferPRO Professional heifer grower management and billing software handling identification, medical, growth, and reproduction records, plus integrated accounts receivable; serves operations ranging from 50 to 50,000 heifers.
• GoatPRO Dairy goat management software based on DairyQuest, featuring event scheduling, string/pen management, milk evaluator, performance monitoring, customizable entry screens, and DHIA interface; serves commercial dairy goat operations.
• RationPRO MVP Ration balancing software for dairy consultants and producers supporting unlimited ingredients and mixes, least-cost balancing with over 40 nutritional constraints, nested mixes, and imperial or metric measurements.
• AI Wizard Business software for AI (Artificial Insemination) professionals managing customer records, inventory, invoicing, and nitrogen tank fill reminders; evolved from the DOS-based ABS Wizard.
• Tablet PC (Mobile Demand) Rugged Mobile Demand tablet computers (xTablet T1550 and T1150) resold by ProfitSource for agricultural data collection, featuring IP65 sealing, MIL-STD 810G durability, optional barcode scanners, and Windows 10 Professional; compatible with RationPRO, HeiferPRO, and DairyQuest.

Quantifiable outcome

• Reduce data entry time by capturing events as they occur using mobile/RFID technology
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mobile DemandcoreChannel Partner/ Reseller/ DistributorMobile Demand is the supplier of rugged tablet PCs (xTablet T1550 and T1150) that ProfitSource resells to agricultural customers. These tablets are IP65 sealed, MIL-STD 810G compliant, and run Windows 10 Professional, making them ideal for agricultural data collection in rugged environments. ProfitSource integrates their software with these tablets for mobile herd management.
• Celep.com (Turkish Distributor)minorChannel Partner/ Reseller/ DistributorCelep.com serves as the Turkish distributor for RationPRO MVP software. Turkish customers looking for RationPRO MVP are directed to visit the Celep.com platform for purchasing and support in Turkey.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• BoviSync: BoviSync is a cloud-based herd management platform serving dairy and beef operations, with mobile apps and sensor integrations. It represents the next-generation, cloud-native alternative to ProfitSource's Windows-desktop model, competing for the same dairy producer buyer.
• CattleMax: CattleMax is cattle management software serving cow-calf, seedstock, and small beef operations. While focused on beef rather than dairy, it competes in adjacent livestock recordkeeping with a similar SMB SaaS model to ProfitSource's products.
• Merlin (by Farm Business Network / FBN): FBN's dairy analytics and member services include herd-level data tools aimed at independent producers. It overlaps with ProfitSource's audience of cost-conscious dairy operators seeking analytical insight rather than full operational records.

Broad incumbents

• DeLaval DelPro: DelPro is DeLaval's farm management platform tightly integrated with DeLaval's milking robots and sensors. It serves the same dairy herd management use case as DairyQuest but as part of a broader milking-equipment vendor portfolio, often competing in robotic-milking-equipped dairies.
• AfiMilk / Afimilk: AfiMilk provides dairy herd management software alongside milking sensors, pedometers, and parlor systems. It competes with ProfitSource in mid-to-large dairy operations globally, with similar reproductive and milk-production analytics to DairyQuest.
• GEA DairyPlan / DairyNet: GEA's DairyPlan / DairyNet is a herd management platform integrated with GEA's milking and feeding equipment. It targets the same dairy customer base as ProfitSource but competes as part of a much broader dairy capital-equipment portfolio.
• Lely T4C (Time for Cows): Lely T4C is the management software paired with Lely's robotic milking and feeding systems. It overlaps directly with DairyQuest's reproductive and production analytics but is sold predominantly as part of Lely's automated milking hardware.

Others

• PigCHAMP / PigVision: PigCHAMP is livestock management software for swine producers, mirroring ProfitSource's role in dairy. It is a category analog rather than a direct competitor, illustrating the broader livestock-vertical SaaS model that ProfitSource occupies.

Direct peers

• DairyComp / VAS (Valley Agricultural Software): DairyComp is the most widely used dairy herd management software in North America, offering event recording, reproductive analysis, and performance reporting for dairy operations. It is the closest direct competitor to ProfitSource's DairyQuest, serving the same SMB dairy customer with similar subscription economics.
• Dairy One (AgriTech / DairyOS): Dairy One provides dairy records, herd management, and DHI services including software tools for producers. It competes with ProfitSource in the SMB dairy herd records space, particularly in the Northeast US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profitsource

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProfitSource