CattleMax
CattleMax is a cloud-based herd and ranch management SaaS platform founded in 1999, serving commercial and registered cattle producers in over 70 countries with cattle inventory, breeding, health, and ranch record keeping plus EID, scale, and breed association integrations.
- Company typePrivate
- Founded1999
- HeadquartersCollege Station, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CattleMax does
CattleMax is a privately held, cloud-based herd and ranch management software company founded in 1999 and headquartered in College Station, Texas, operating as CattleMax LLC. It sells a subscription SaaS platform to commercial and registered cattle producers, providing a single system for cattle inventory, herd health, breeding and pregnancy tracking, calving, weaning, pasture management, equipment maintenance, financial records, rainfall tracking, calendar tasks, and customer management. The application is accessible via web browser and mobile devices, with a companion mobile app, TagMax, extending the platform into field-based cattle tag reading.
The product is differentiated primarily by depth of cattle-specific domain expertise built over 25+ years, and by integrations with EID/RFID readers, cattle weigh scales, and breed associations that bind it into the operational hardware and registry workflows of a ranch. An in-house support team composed of practicing ranchers, who use CattleMax on their own herds, provides customer success, free online training classes, and an 80,000+ subscriber newsletter that functions as both acquisition and retention channel. The platform is sold via a product-led motion (21-day free trial, no credit card required) supplemented by sales-assisted demos for larger operations and global phone support.
The company is founder-led, with co-founder Terrell Miller serving as CEO and co-founder Penny Miller on the leadership team alongside engineering manager Matias Owsianik. There is no disclosed institutional investment, no parent company, no M&A activity, and no regulatory actions on record. Customer references cited on the company's own materials are predominantly small and mid-sized US cattle operations plus an Alabama beef cattle improvement association, and the company reports usage by cattle producers in over 70 countries.
CattleMax firmographics
Firmographics- Name
- CattleMax
- Legal name
- CattleMax LLC
- Website
- https://CattleMax.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CattleMax is a cloud-based herd and ranch management SaaS platform founded in 1999, serving commercial and registered cattle producers in over 70 countries with cattle inventory, breeding, health, and ranch record keeping plus EID, scale, and breed association integrations.
- Ownership category
- akta.pro rank
CattleMax industry classification
Industry- Product category
- Cattle and Ranch Management Software
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
Keywords
Where CattleMax is headquartered
LocationHeadquarters
- HQ city
- College Station
- HQ country
- United States
- HQ region
- North America
Markets served
CattleMax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Subscription: Cloud-based SaaS subscription model with 21-day free trial. Revenue generated from recurring subscription fees for access to cattle and ranch record keeping platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 21-day trial available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CattleMax product offering
Product offeringCore offering
CattleMax provides cloud-based cattle and ranch record-keeping software that consolidates cattle inventory, herd health, breeding, pregnancy, calving, and weaning records alongside ranch operations such as pasture management, equipment maintenance, financial records, rainfall tracking, calendar/tasks, and customer management. The platform is accessible via web browser, smartphone, and tablet, with a companion mobile app (TagMax) for field tag reading. Integrations with EID readers, weigh scales, and breed association interfaces extend data capture capabilities.
Product overview
CattleMax is a single, unified cloud-based cattle and ranch management software platform that has been in operation since 1999. The core product, CattleMax, provides comprehensive record keeping capabilities including cattle inventory management, herd health records, breeding and pregnancy tracking, calving records, weaning records, pasture management, equipment maintenance, financial records, rainfall tracking, calendar and task management, and customer management. The platform is accessible via web browser and mobile devices. A companion add-on product called TagMax App extends the platform's capabilities for field-based cattle tag reading and data capture. CattleMax positions itself as an all-in-one solution, emphasizing integration with hardware devices (EID readers, weigh scales) and breed association interfaces.
Differentiator
Problem solved
Functional benefit
Brands
- TagMax App: Mobile application integrated with CattleMax for cattle tagging and management.
Products and services
- CattleMax Cloud-based cattle and ranch record-keeping software providing a single platform for managing cattle inventory, herd health, breeding, calving, weaning, pasture management, equipment maintenance, financial records, rainfall tracking, calendar and task management, and customer management. Available via web browser and mobile app, and used by commercial and registered cattle producers worldwide.
- TagMax App Companion mobile application for CattleMax that enables cattle tag reading and data capture in the field, extending the platform's mobile record-keeping capabilities.
Quantifiable outcome
- Record keeping time reduction through smarter workflows and group updates
Companies that use CattleMax
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
CattleMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
CattleMax partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EID Reader ManufacturerscoreIntegration partnerships with Electronic Identification (EID) reader manufacturers enabling seamless cattle tracking and identification data synchronization.
- Cattle Scale ManufacturerscoreIntegration with weigh scales for automated weight tracking and data capture in cattle management workflows.
- Breed AssociationscoreDirect interfaces with breed associations enabling registered cattle producers to sync data and streamline registration processes.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
CattleMax competitors and assessment
Company assessmentDirect peers
- BoviSync: Cloud-based herd management software serving dairy and beef operations with individual animal records, health events, breeding, and milk production tracking. Directly comparable to CattleMax as a cattle-specialized SaaS with mobile and on-farm hardware integration.
- CowSense: Long-standing cattle record keeping and herd management software for cow-calf producers, covering inventory, breeding, health, and performance records. A near-direct competitor in the same cattle-only vertical SaaS niche.
- Red Wing Software (CenterPoint): Farm and ranch management software including CenterPoint Accounting for agriculture and livestock operations. Comparable to CattleMax in serving multi-generational ranches needing integrated financial, cattle, and crop records.
- Herdwatch: Mobile-first livestock management app widely used in Ireland, the UK, and increasingly globally for cattle, sheep, and goat record keeping and compliance. Comparable to CattleMax as a livestock-focused SaaS with breed association and regulatory integrations.
- AgriWebb: Livestock and farm management platform strong in Australia, covering cattle, sheep, and pasture records with offline mobile functionality. Comparable to CattleMax for rancher-led cloud recordkeeping with field-first design.
Emerging players
- FarmLogs (Bushel): Digital agriculture platform focused on grain operations that has expanded through acquisition into broader farm management. Adjacent peer to CattleMax in selling subscription SaaS to independent farmers, with overlapping buyer personas but crop-centric core.
- Conservis: Farm management software serving row-crop and livestock producers with planning, records, and profitability analytics. Comparable in serving mid-to-large farms needing integrated operational and financial records.
Broad incumbents
- John Deere Operations Center: Equipment-anchored farm management platform from John Deere that increasingly extends into livestock and pasture use cases via the John Deere App Center. A broad incumbent competing for the same rancher's data layer CattleMax occupies.
- Granular (Corteva): Farm management and agronomy SaaS owned by Corteva, serving larger commercial operations with planning, financials, and field records. A well-capitalized broad incumbent encroaching on the operational record layer CattleMax owns for ranchers.
- Climate FieldView (Bayer): Bayer's digital agriculture platform with deep agronomy and farm records capabilities, increasingly bundling livestock-adjacent features. A broad incumbent that competes for the data and decision support wallet share of producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CattleMax social profiles
Digital presenceCattleMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
CattleMax leadership team
Management profileNumber of profiles
Profiles3 records
CattleMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CattleMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CattleMax
What does CattleMax do?
CattleMax provides cloud-based cattle and ranch record-keeping software that consolidates cattle inventory, herd health, breeding, pregnancy, calving, and weaning records alongside ranch operations such as pasture management, equipment maintenance, financial records, rainfall tracking, calendar/tasks, and customer management. The platform is accessible via web browser, smartphone, and tablet, with a companion mobile app (TagMax) for field tag reading. Integrations with EID readers, weigh scales, and breed association interfaces extend data capture capabilities.
Is CattleMax a public or private company?
CattleMax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CattleMax founded?
CattleMax was founded in 1999. It employs 11 to 50 people.
Where is CattleMax based?
CattleMax is headquartered in College Station, United States, in the North America region.
How does CattleMax make money?
One revenue line is on record: software Subscription.
Who are CattleMax's main competitors?
Direct peers on record are BoviSync, CowSense, Red Wing Software (CenterPoint), Herdwatch and AgriWebb. Emerging players are FarmLogs (Bushel) and Conservis. Broad incumbents are John Deere Operations Center, Granular (Corteva) and Climate FieldView (Bayer).
Does CattleMax have an API?
No public API is recorded for CattleMax.
What industry is CattleMax in?
CattleMax's product category is Cattle and Ranch Management Software. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 115210 and its SIC code is 7370.