APSL

What APSL does

APSL is a West London-based pest control and drainage services provider founded in 1995 and registered as APSL Limited in England and Wales. The company operates from Hanwell, London, serving residential, commercial, and industrial customers across Ealing, Chiswick, Acton, Hanwell, and surrounding West London postcodes. Its core offerings split into two integrated service lines: Pest Control (covering rodents, insects, birds, and wildlife including rats, mice, cockroaches, bed bugs, wasps, ants, moths, squirrels, and birds) and Drainage Services (drain unblocking, CCTV surveys, drain lining and patch repair, Bluelight LED-curing CIPP lining, drainage excavation, and specialist services such as grease trap maintenance, basement pumping, gutter cleaning, petrol interceptor servicing, and Japanese Knotweed removal). The company also runs a 24/7 emergency call-out service and a planned maintenance contract programme for commercial compliance.

The underlying technical approach combines integrated pest management (IPM) with multiple treatment modalities (residual sprays, gel baits, heat treatments, Cryonite freezing, pheromone traps, auto-confusion moth technology) and modern drainage repair technologies (CCTV survey, Bluelight CIPP lining, Gutter Vac systems). All service delivery is performed by employed qualified technicians, including IRATA Level 3 abseilers for difficult-access work, and the company holds approvals such as Thames Water licensed waste disposal. The company is differentiated by combining pest control and drainage under one provider, which enables cross-selling of recurring maintenance contracts to the same customer base.

APSL's business model is predominantly direct-to-consumer/local service delivery. Revenue is generated primarily through one-time service fees (pest eradication, drain unblocking, reactive call-outs) supplemented by recurring revenue from planned maintenance contracts for commercial clients such as restaurants, hotels, hospitals, schools, supermarkets, factories, and facilities management portfolios. Pricing is not publicly disclosed; quotes are provided on a request basis. Customer acquisition is driven by local SEO, Checkatrade (200+ reviews), Google Reviews (4.8/5 rating), and word-of-mouth referrals, with inbound contact via phone (020 8567 7028) and website forms. The company is privately held with no external investment, no parent company, and no disclosed funding.

Name

APSL

Legal name

APSL Limited

Website

https://apslonline.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

APSL is a West London-based pest control and drainage services provider serving residential and commercial customers across Ealing, Chiswick, Acton, and Hanwell, with 30+ years of operating history and integrated IPM and drainage repair capabilities.

Ownership category

akta.pro rank

Product category

Pest Control & Drainage Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Sanitary Services (4950)

akta.pro primary industry

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)

akta.pro secondary industries

IPM Sanitation, Habitat Modification & Source Reduction (HSAMAJAC), Residential Pest Control (IMAIAHAC)

Keywords

• Pest control services
• Drainage services
• Commercial pest management
• Drain unblocking
• Specialist cleaning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pest Control Services: One-time pest control treatments and eradication services for residential and commercial properties covering various pest types including rodents (rats, mice, squirrels), insects (cockroaches, ants, wasps, bed bugs, moths, fleas), and birds. Services include inspection, treatment, and proofing.
2. Drainage Services: Drainage services including unblocking, emergency drainage, drain lining repair, patch repair, CCTV surveys, and specialist services (manhole covers, petrol interceptors, grease traps, basement pumping, gutter cleaning).
3. Japanese Knotweed Removal: Specialist Japanese Knotweed identification and removal services.
4. Planned Maintenance Contracts: Ongoing prevention/maintenance contracts for commercial and domestic customers to maintain premises pest-free and comply with local authority regulations. These provide recurring revenue through regular scheduled services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

APSL provides integrated pest control and drainage services across West London. Core pest control services cover rats, mice, cockroaches, bed bugs, wasps, ants, birds, squirrels, moths, and ladybirds using integrated pest management methods. Drainage services include drain unblocking, emergency response, drain lining repair, CCTV surveys, and excavation. Specialist offerings span Japanese knotweed removal, grease trap maintenance, gutter cleaning, basement pumping, decontamination waste removal, and petrol interceptor services for residential, commercial, and industrial customers.

Product overview

APSL is a West London-based service company offering integrated pest control and drainage specialist services. The core offerings consist of two main service lines: Pest Control Services (covering rodents, insects, birds, and wildlife) and Drainage Services (including unblocking, lining, excavation, and specialist services). Specialist offerings include Japanese Knotweed removal, fat removal and grease trap maintenance, gutter cleaning, basement pumping, decontamination waste removal, petrol interceptor services, and manhole cover replacement. The company operates a network of qualified technicians serving residential, commercial, and industrial customers across Ealing, Chiswick, Acton, and West London, with 24/7 emergency response capabilities and planned maintenance contract options.

Differentiator

Problem solved

Functional benefit

Products and services

• Pest Control Services Comprehensive pest control covering residential, commercial, and industrial properties with treatments for rats, mice, cockroaches, bed bugs, wasps, ants, birds, foxes, squirrels, moths, and ladybirds, including inspection, treatment, proofing, and ongoing maintenance contracts.
• Drainage Services Comprehensive drainage services including drain unblocking, emergency drainage response, drain lining repair, patch repair, Bluelight LED-curing CIPP lining, drainage excavation, and CCTV surveys.
• Japanese Knotweed Removal Specialist identification, removal, and treatment services for invasive Japanese Knotweed plants affecting residential and commercial properties.
• Fat Removal and Grease Trap Services Expert fat removal and grease trap maintenance including installation, cleaning, emptying, and licensed disposal of waste, plus pump station installation for restaurants, hotels, and commercial kitchens.
• Gutter Cleaning Professional gutter cleaning using Gutter Vac machinery with video documentation, serving residential and commercial properties including schools, factories, hospitals, supermarkets, hotels, and restaurants.
• Basement Pumping Basement sump pump out and maintenance services with Thames Water approved disposal of liquid waste and mechanical/electrical pump maintenance.
• Decontamination Waste Removal Licensed waste removal using own tankers for contaminated liquid waste, fuel pits, and solid waste including excavation spoils, with Thames Water approval.
• Petrol Interceptor Services Fitting, inspection, cleaning, and maintenance of petrol interceptors for filtering pollutants from rainwater run-off, complying with Environment Agency requirements.
• Manhole Cover Replacement Replacement and repair of damaged manhole covers including brickwork restoration and supply of cast iron inspection covers for country properties.
• Drainage Excavation Professional drainage excavation for resolving complex problems including collapsed pipes, persistent blockages, and structural drainage failures.
• Cockroach Control Professional cockroach treatment using residual sprays, advanced gel bait technology, and insect monitoring traps targeting German, Oriental, and American cockroach species.
• Bed Bug Control Comprehensive bed bug elimination using heat treatments, insecticides, Cryonite freezing, and steam, including the Power of 3 protection programme with early detection and ongoing prevention.
• Wasp Nest Removal Professional wasp nest removal with thorough inspection, specialised equipment, and insecticidal treatments for nests in gardens, lofts, and wall cavities.
• Ant Control Ant control targeting Black Ants, Pharaoh Ants, and Red Ants using bait formulations and insecticides, with prevention advice and maintenance contracts.
• Bird Control Humane bird removal and proofing including bird spikes, netting, anti-roosting devices, optical gels, audio deterrents, and guano cleaning, with IRATA Level 3 abseilers available.
• Squirrel Pest Control Professional squirrel control using humane trapping, exclusion methods, and deterrents, including roof space access, electrical cable protection, and proofing.
• Moth Treatments Moth control for clothes moths and stored product moths using pheromone traps, non-toxic sprays, residual insecticides, and auto-confusion technology.
• Ladybird Control Professional ladybird removal including Harlequin ladybird control using bait formulations, traps, proofing treatments, and vacuum removal services.
• Mice Control Comprehensive mice control using baiting, trapping, and exclusion methods, including proofing with corrosion-resistant materials and planned prevention maintenance contracts.
• Rat Control Expert rat control with thorough inspections, baiting systems, and trapping, including CCTV drainage surveys, proofing with wire mesh and metal plates, and maintenance contracts.
• Emergency Pest Control Call Out 24/7 emergency call-out service for urgent pest problems requiring immediate resolution, available seven days a week.
• Planned Prevention and Maintenance Contracts Recurring maintenance contracts for both pest control and drainage services ensuring continued protection, regulatory compliance, and prevention for commercial and domestic customers.

Quantifiable outcome

• 98% client retention rate indicating exceptional customer satisfaction and loyalty
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves3 records

Expansion highlights2 records

Regional players

• Clearway Pest Services: UK pest control and bird control specialist serving commercial and residential customers with IPM-led programmes. Comparable to APSL in IPM methodology, proofing services, and commercial/regulated customer focus, but with broader UK reach rather than West London-only.

Broad incumbents

• Rentokil Initial: Global leader in pest control and hygiene services operating across residential and commercial segments. Comparable to APSL as a provider of integrated pest management, but at vastly larger scale and with national/international reach versus APSL's West London focus.
• Orkin UK: International pest control brand with a UK operation offering residential and commercial pest management. Comparable to APSL in core service offering (rats, mice, insects, proofing) and target customers, but with national coverage, BPCA membership, and far larger technician base.
• Ecolab Pest Elimination: Major global pest control and hygiene services division of Ecolab, serving commercial and food-service customers. Comparable to APSL in pest treatment methods and enterprise customer focus (restaurants, hotels, food processing), but operating at much larger scale and broader geography.

Direct peers

• Metro Rod: UK-wide drainage specialist offering drain unblocking, CCTV surveys, drain lining, and maintenance contracts to commercial and domestic customers. Closest direct comparable to APSL's drainage service line, though operating at national franchise scale rather than local.
• Aspect.co.uk: London-based property services provider offering plumbing, drainage, pest control, and maintenance to residential and commercial customers. Directly comparable to APSL in service mix, London geographic focus, and mid-market customer base.
• Drain Doctor: National drainage and plumbing franchise providing emergency callouts, drain unblocking, repairs, and maintenance across the UK. Directly comparable to APSL's drainage offering, particularly the same-day emergency response and commercial/domestic customer mix.
• Pest Professionals: UK directory/network of BPCA-accredited local pest control operators covering residential and commercial customers. Comparable to APSL as a local-service pest control provider competing for the same West London customers, but operating via a federated network model.
• Environ Pest Control London: London-focused pest control and bird control provider serving both residential and commercial customers. Comparable to APSL in service portfolio, London geography, and customer mix, competing for the same local contract and one-off jobs.
• Fantastic Services: London-headquartered multi-service home services platform covering pest control, plumbing, drainage, cleaning, and handyman services via app/web booking. Comparable to APSL in service breadth and London residential focus, but with a digital-first, scaled operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aspl-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APSL