Piyo Piyo
Piyo Piyo is a privately held, New York-based retail company founded in 1988 that sells baby care equipment, toys, and feeding products to parents in the United States, operating with 1,001-5,000 employees.
- Company typePrivate
- Founded1988
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Piyo Piyo firmographics
Firmographics- Name
- Piyo Piyo
- Website
- https://piyopiyousa.com
- Company type
- Private
- Founded year
- 1988
- Headcount range
- 1,001–5,000 employees
- Short description
- Piyo Piyo is a privately held, New York-based retail company founded in 1988 that sells baby care equipment, toys, and feeding products to parents in the United States, operating with 1,001-5,000 employees.
- Ownership category
- akta.pro rank
Piyo Piyo industry classification
Industry- Product category
- Baby Care Products Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Infant & Preschool Toys Distribution (CRAOAMAH)
- akta.pro secondary industry
- Kids’ & Nursery Storage Retail (Toy Storage, Closet Organizers) (CRAIAJAL)
Keywords
Where Piyo Piyo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Piyo Piyo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Piyo Piyo product offering
Product offeringCore offering
Piyo Piyo is a retail company that provides various types of baby care equipment, toys, and feeding products to parents. The company operates as a for-profit retail business selling physical consumer goods in the baby and infant care category.
Differentiator
Problem solved
Functional benefit
Companies that use Piyo Piyo
Customer profileIdeal customer profiles1 record
Piyo Piyo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piyo Piyo competitors and assessment
Company assessmentBroad incumbents
- Fisher-Price: Fisher-Price is a leading global manufacturer and brand of baby and infant toys, gear, and care products sold through major retailers. Comparable to Piyo Piyo across the baby toys and care product categories.
- Carter's: Carter's is the largest US specialty retailer of baby and children's apparel and related products, operating branded retail stores and wholesale channels. Comparable to Piyo Piyo as a scaled, baby-focused multi-category retail brand.
Emerging players
- Philips Avent: Philips Avent is a global brand specializing in baby feeding products (bottles, breast pumps, pacifiers) and select care items. Directly overlaps with Piyo Piyo's feeding products category.
- NUK USA: NUK is a global brand specializing in baby feeding products such as bottles, pacifiers, and nipples, plus care items. Comparable to Piyo Piyo for feeding and care product overlap.
Direct peers
- Evenflo: Evenflo manufactures and sells baby care equipment including car seats, strollers, high chairs, and feeding products. Comparable to Piyo Piyo across both the equipment and feeding categories.
- BuyBuy Baby: BuyBuy Baby was a major US specialty retailer of baby products including equipment, toys, and feeding items. It is the closest direct peer to Piyo Piyo's described multi-category baby retail model.
- Skip Hop: Skip Hop produces and sells baby gear, toys, and care products through its own site and retail partners. Comparable to Piyo Piyo in the baby equipment and accessories categories.
- Graco: Graco is a leading brand for baby care equipment such as car seats, strollers, play yards, and high chairs. Comparable to Piyo Piyo for its baby equipment assortment.
- Munchkin: Munchkin designs and sells baby and toddler care products including feeding, bath, gear, and toys through its own e-commerce site and major retailers. Directly comparable to Piyo Piyo's feeding and care product lines.
- Babies R Us: Babies R Us operated as a dedicated baby products superstore chain offering equipment, furniture, toys, and feeding products — directly comparable to Piyo Piyo's described assortment.
Market position
Customer concentration
Piyo Piyo social profiles
Digital presencePiyo Piyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piyo Piyo leadership team
Management profileNumber of profiles
Piyo Piyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piyo Piyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piyo Piyo
What does Piyo Piyo do?
Piyo Piyo is a retail company that provides various types of baby care equipment, toys, and feeding products to parents. The company operates as a for-profit retail business selling physical consumer goods in the baby and infant care category.
Is Piyo Piyo a public or private company?
Piyo Piyo is a private company. It is classified as unknown.
When was Piyo Piyo founded?
Piyo Piyo was founded in 1988. It employs 1,001 to 5,000 people.
Where is Piyo Piyo based?
Piyo Piyo is headquartered in New York, United States, in the North America region.
Who are Piyo Piyo's main competitors?
Broad incumbents on record are Fisher-Price and Carter's. Emerging players are Philips Avent and NUK USA. Direct peers are Evenflo, BuyBuy Baby, Skip Hop, Graco, Munchkin and Babies R Us.
Does Piyo Piyo have an API?
No public API is recorded for Piyo Piyo.
What industry is Piyo Piyo in?
Piyo Piyo's product category is Baby Care Products Retail. Its primary akta.pro industry code is CRAOAMAH, Infant & Preschool Toys Distribution, with a secondary code of CRAIAJAL, Kids’ & Nursery Storage Retail (Toy Storage, Closet Organizers). Its NAICS code is 459120 and its SIC code is 5945.