Walsh Insurance Services

What Walsh Insurance Services does

Walsh Insurance Services, Inc. is a privately held, independently owned insurance agency founded in 2007 by Daniel Walsh and headquartered in a single office at 10730 S Cicero Ave in Oak Lawn, Illinois. The agency operates as an intermediary rather than a carrier, holding appointments with 26+ insurance companies — including Progressive, Travelers, Liberty Mutual, MetLife, Nationwide, Prudential, Blue Cross of Illinois, and FEMA/NFIP — across personal and commercial lines. Its product portfolio spans 12 coverage categories, organized into Personal Lines (auto, homeowners, personal umbrella, motorcycle, renters, recreational vehicle, life) and Commercial Lines (general liability, business, contractors, bonds, flood), serving individuals, households, and small-to-mid-sized businesses primarily in the southwest Chicago suburban market.

The underlying technology footprint is thin: the agency's website and digital presence run on Zywave Websites, a standard insurance-agency CMS template; there are no proprietary AI/ML systems, APIs, or proprietary software products disclosed. The go-to-market is traditional sales-led, with customer acquisition occurring through office visits, inbound phone calls, website quote forms, a Refer-A-Friend program, and organic social channels (Facebook, Twitter), supplemented by community involvement via the Oak Lawn Chamber of Commerce.

Walsh earns revenue almost exclusively through commissions paid by insurance carriers on policies placed, the standard compensation model for independent agencies. Pricing is not publicly disclosed and is generated per-customer based on risk factors, coverage selections, and carrier choice. The company has no parent organization, no subsidiaries, no disclosed funding rounds, no acquisitions, and no app or API products, positioning it as a relationship-driven, locally embedded brokerage rather than a scalable insurance platform.

Name

Walsh Insurance Services

Legal name

Walsh Insurance Services, Inc.

Website

https://walsh-ins.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Walsh Insurance Services is a privately held independent insurance agency in Oak Lawn, Illinois, founded in 2007, representing 26+ carriers to place personal and commercial coverage for individuals and small businesses in the southwest Chicago suburban market via commissions.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency / Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Personal Excess Liability (High-Net-Worth) (FSAJANAF), Personal Umbrella Insurance (FSAJANAA)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Auto home life insurance
• Insurance risk management

Headquarters

HQ city

Oak Lawn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Walsh Insurance Services operates as an independent insurance agency, generating revenue through commissions paid by insurance carriers for policies sold. They represent multiple insurance companies (26+ carriers listed), earning a percentage of each policy premium as commission. This is the standard revenue model for independent insurance agencies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Walsh Insurance Services is an independently owned and operated insurance agency in Oak Lawn, Illinois that acts as a broker representing 26+ insurance carriers. It sells personal lines (auto, homeowners, life, motorcycle, renters, recreational vehicle, personal umbrella) and commercial lines (business, general liability, contractors, bonds, flood) insurance products, earning commissions from carriers on each policy placed.

Product overview

Walsh Insurance Services is an independent insurance agency that serves as a broker representing multiple insurance carriers. The company offers a comprehensive portfolio of personal and commercial insurance products organized into two main categories: Personal Lines (Auto, Homeowners, Personal Umbrella, Motorcycle, Renters, Recreational Vehicle, and Life Insurance) and Commercial/Business Lines (Business Insurance, General Liability, Contractors Insurance, Bonds, and Flood Insurance). As an independent agency, they access numerous insurance companies to match customers with policies fitting their individual needs while maintaining cost efficiency. The company was established in 2007 and is headquartered in Oak Lawn, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage that protects against property damage, liability, and medical costs following accidents, including collision, liability, MedPay, uninsured/underinsured motorist, and comprehensive coverage options. For individual drivers.
• Homeowners Insurance
• Personal Umbrella Insurance
• Motorcycle Insurance
• Business Insurance
• Life Insurance
• General Liability Insurance
• Contractors Insurance
• Bonds
• Flood Insurance
• Renters Insurance
• Recreational Vehicle Insurance

Quantifiable outcome

• Successfully served hundreds of customers

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Oak Lawn Chamber of CommerceminorStrategic or Co-development PartnerDaniel Walsh is a member of the Oak Lawn Chamber of Commerce. This membership provides networking opportunities and community involvement for the agency, enhancing local business visibility and credibility.
• ESCO InsuranceminorStrategic or Co-development PartnerListed as a community partner. ESCO Insurance appears to be a related insurance organization in the local market.
• 26+ Insurance CarrierscoreChannel Partner/ Reseller/ DistributorWalsh Insurance Services has access to 26+ insurance carrier partners including AAA of Illinois, American General Life Insurance, American Modern Insurance Group, Assurant Employee Benefits, Banner Life, Blue Cross of Illinois, FEMA/NFIP, First Chicago Insurance Company, Genworth, Hanover Insurance Group, Infinity Auto Insurance, John Alden Life Insurance, Kemper, Liberty Mutual, Mercury Insurance, MetLife, Mutual of Omaha, Nationwide, Progressive, Prudential, Safeco, TransAmerica, Travelers, US Liability Insurance Group, Voya Financial, and West Coast Life Insurance. These carrier relationships are the core of the independent agency model, enabling them to offer choice and competitive pricing to customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Brown & Brown, Inc. Diversified insurance brokerage providing property, casualty, life, and benefits placement. Comparable independent brokerage model to Walsh but operating across dozens of offices nationwide.
• Marsh & McLennan: Global professional services firm with Marsh as its core insurance brokerage arm. Operates in the same independent intermediary space as Walsh across commercial and personal lines, with vastly greater scale and specialty depth.
• State Farm: Largest U.S. personal lines carrier distributing through captive agents. Competes with Walsh for the same auto, home, and life customers in Oak Lawn but through exclusive single-carrier agent relationships.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm offering commercial and personal lines. Operates the same intermediary role as Walsh but with national reach, specialty practices, and institutional infrastructure.
• Hub International: Major North American insurance brokerage placing personal, commercial, and specialty coverage. Comparable brokerage function to Walsh but at significantly larger scale with broader carrier and product breadth.
• NFP Corp: Large U.S. insurance brokerage and advisory firm serving commercial and personal lines clients. Overlaps with Walsh's commercial and personal brokerage role but at enterprise scale across property, casualty, life, and benefits.

Direct peers

• Brightway Insurance: Independent insurance franchise agency distributing home, auto, and commercial coverage through multiple carrier partners. Closely mirrors Walsh's independent multi-carrier brokerage model.
• Goosehead Insurance: Independent insurance agency franchise offering personal and commercial lines through multiple carrier partnerships. Directly comparable to Walsh's independent agency model, but operating at national scale via franchising.

Regional players

• COUNTRY Financial: Midwest-based insurance and financial services company distributing auto, home, life, and commercial policies through captive agents. Geographic overlap with Walsh in Illinois and comparable small-business and personal line offerings.
• Erie Insurance: Regional P&C carrier distributing through captive agents across the Midwest and Mid-Atlantic. Overlaps with Walsh's personal and small-commercial product set but uses a captive (single-carrier) agency model rather than independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WalshInsurance
• Facebookfacebook.com/Walsh-Insurance-Services-Inc-191234937558140
• LinkedInlinkedin.com/company/walsh-insurance-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walsh Insurance Services