Enduro Mountainbike Magazine

What Enduro Mountainbike Magazine does

ENDURO Mountainbike Magazine is a digital-first mountain bike publication operated by 41Publishing GmbH, headquartered in Leonberg, Germany. Founded in 2011 by brothers Robin Schmitt and Max-Philip Schmitt — with their father Manne Schmitt later joining the family business — the magazine publishes free in-depth individual and group reviews of mountain bikes, e-MTBs, components, and equipment, written by a specialist editorial team. Content is distributed in German and English across a WordPress-based multilingual site (WPML), dedicated iOS and Android apps, Amazon Kindle, social channels, and a ConvertKit-powered newsletter, with infrastructure hosted on AWS Frankfurt via Pagely and accelerated by CloudFront. The company runs an annual reader survey (Typeform) that shapes editorial direction and operates the internationally recognized Design & Innovation Award.

The business model combines three streams: (i) digital advertising and sponsored content from bike manufacturers and component brands; (ii) a voluntary recurring Supporter membership program allowing readers to fund independent journalism; and (iii) a Shopify-based merchandise shop with fulfillment handled by Pfitzer GmbH and Amazon FBA and payment processing via PayPal and Klarna. Pricing is free at the point of consumption. ENDURO sits within a broader 41Publishing portfolio that includes E-MOUNTAINBIKE Magazine, DOWNTOWN Magazine, and GRAN FONDO Cycling Magazine, and is privately held by the Schmitt family with no external institutional investors identified.

Strategically, ENDURO competes on editorial credibility and real-world testing depth rather than technology differentiation, monetizing a globally distributed, brand-loyal reader base. Recent moves have emphasized e-MTB vertical coverage, multi-discipline group tests (Enduro, Trail, Bikepark), an interactive buyer's guide, and portfolio diversification through sister titles, while remaining a bootstrapped, family-controlled operation with no disclosed revenue or funding events.

Name

Enduro Mountainbike Magazine

Legal name

41Publishing GmbH

Website

https://enduro-mtb.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ENDURO Mountainbike Magazine is a privately held, digital-first mountain bike publication founded in 2011 and operated by 41Publishing GmbH from Leonberg, Germany, serving global MTB enthusiasts and industry with free in-depth German- and English-language reviews, group tests, and a reader-supported membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Leonberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel

Revenue model

1. Digital Advertising: The magazine generates revenue through advertising on its website and in digital issues, including display ads, sponsored content, and partnerships with bike manufacturers and component brands.
2. Supporter/Membership Program: Voluntary monthly subscription program where readers contribute to support independent mountain bike journalism. Provides community engagement and feedback loop with readers.
3. Online Shop Sales: The magazine operates an e-commerce shop through Shopify selling merchandise, with order management via Billbee, fulfillment through Pfitzer GmbH and Amazon Fulfillment, and payment processing via PayPal and Klarna.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ENDURO Mountainbike Magazine is a free digital mountain bike publication available in German and English, offering in-depth individual and comparison reviews of mountain bikes, e-MTBs, components, and riding equipment. Content is distributed via a responsive website, iOS and Android apps, Amazon Kindle, and a ConvertKit-powered newsletter, supplemented by an online merchandise shop, a voluntary Supporter membership program, an interactive buyer's guide, and an annual reader survey.

Product overview

ENDURO Mountainbike Magazine is a digital-first mountain bike publication published in German and English since 2011 by 41Publishing GmbH (Leonberg, Germany). The core product is the free digital magazine, distributed via the ENDURO website and dedicated iOS/Android apps, covering in-depth MTB tests, technical know-how, inspiration, and trail/travel content. The offering spans individual product reviews, annual group comparison tests (Enduro, Trail, Bikepark, Downhill categories), an interactive buyer's guide, and an annual reader survey. ENDURO operates alongside sister publications E-MOUNTAINBIKE Magazine, DOWNTOWN Magazine, and GRAN FONDO Cycling Magazine under the 41Publishing umbrella, and administers the Design & Innovation Award — an internationally recognized industry benchmark. A voluntary Supporter membership program allows readers to fund independent journalism.

Differentiator

Problem solved

Functional benefit

Brands

• DOWNTOWN: A sister publication covering e-bike lifestyle content, espresso machines, and lifestyle topics.

Products and services

• ENDURO Mountainbike Magazine (Digital) A free bilingual (German and English) digital mountain bike magazine covering in-depth individual and comparison reviews of mountain bikes, e-MTBs, components, and equipment, distributed via the ENDURO website and mobile apps for individual readers and mountain bike enthusiasts.
• ENDURO Magazine App Mobile magazine applications available on the Apple App Store (iOS), Google Play Store (Android), and Amazon Kindle, allowing individual readers to read ENDURO magazine issues on smartphones and tablets.
• ENDURO Online Shop E-commerce shop powered by Shopify that sells branded ENDURO merchandise, with order management via Billbee, fulfillment by Pfitzer GmbH and Amazon Fulfillment, and payments via PayPal and Klarna.
• ENDURO Supporter Membership Voluntary recurring monthly membership program that lets individual readers financially support independent mountain bike journalism and keep all content free.
• Design & Innovation Award International award program administered by 41Publishing that recognizes innovation and quality in the bike industry and serves as a benchmark for both readers and manufacturers.
• E-MOUNTAINBIKE Magazine Sister digital publication under the 41Publishing umbrella focused on electric mountain bikes, e-MTB technology, motors, batteries, and the e-MTB riding lifestyle.
• GRAN FONDO Cycling Magazine Road cycling magazine brand within the 41Publishing portfolio covering road cycling technology, events, and lifestyle.
• DOWNTOWN Magazine Lifestyle-oriented sister publication covering espresso machines, camping gear, kids bikes, vanlife, and broader lifestyle content for cyclists, operated under the 41Publishing group.
• Interactive Buyer's Guide Interactive online tool that helps individual riders find the right mountain bike or component by answering questions about riding style, budget, and preferences.
• ENDURO Bike Tests (Individual & Group Tests) In-depth product testing service for mountain bikes, e-MTBs, components, and equipment, including annual comparison tests (e.g., Best Enduro Bike, Best Trail Bike, Best Bikepark Bike) and individual product reviews for readers.
• ENDURO Reader Survey (Leserumfrage) Annual reader survey conducted via Typeform in German and English that collects feedback from mountain bikers, including giveaway prizes such as Canyon and Propain bikes.

Quantifiable outcome

• Awards internationally recognized as a benchmark for innovation and quality in the bike industry
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core infrastructure, core and minor.

• Amazon Web Servicescore infrastructureTechnology or IntegrationAWS provides cloud infrastructure for ENDURO's website and digital magazine delivery. The Frankfurt, Germany data center hosts the cloud infrastructure managed by Pagely.
• Pagelycore infrastructureTechnology or IntegrationWordPress hosting partner managing the cloud infrastructure for ENDURO's website.
• CloudFront (Amazon)core infrastructureTechnology or IntegrationContent Delivery Network for fast global delivery of website content and media files.
• ConvertKitcoreTechnology or IntegrationNewsletter marketing platform used for email distribution to subscribers. Handles subscription management and newsletter delivery.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service for tracking website visitor behavior and engagement metrics.
• FacebookcoreGTM or Marketing PartnerSocial media platform for audience engagement and community building. ENDURO maintains a Facebook page and uses Facebook Pixel for advertising.
• InstagramcoreGTM or Marketing PartnerVisual social media platform for reaching mountain biking audience through images and stories.
• ShopifycoreTechnology or IntegrationE-commerce platform for ENDURO's online shop selling merchandise.
• StravaminorGTM or Marketing PartnerAthletic tracking platform where ENDURO maintains a presence for athlete engagement.
• TypeformcoreTechnology or IntegrationSurvey platform used for the annual reader survey and reader engagement initiatives.
• 41PublishingcoreOthersParent company and affiliated publishing group that also publishes GRAN FONDO Cycling Magazine, E-MOUNTAINBIKE, and DOWNTOWN E-Bike Magazine.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enduro_mtb_mag
• Facebookfacebook.com/EnduroMountainbikeMagazine
• Instagraminstagram.com/enduromag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enduro Mountainbike Magazine