TapTrack
TapTrack is a Toronto-based NFC technology company providing consulting, custom solution development, and proprietary TappyUSB/TappyBLE reader hardware to enterprise clients, developers, and specialized verticals such as security and healthcare. It monetizes through professional services, hardware sales, and technical workshops.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What TapTrack does
TapTrack is a Toronto-based private NFC technology company founded in 2011 that provides consulting, custom solution development, and proprietary NFC reader hardware to enterprise clients and developers. The company's core technology centers on the Tappy reader family — USB and Bluetooth Low Energy variants supporting ISO/IEC 14443 and 15693 standards — unified by a custom command-based communication protocol (TCMP) that abstracts low-level NFC operations. Internal capabilities span schematic capture, PCB layout, NFC firmware development, antenna optimization, and bareboard manufacturing management, with official SDKs available for Android, iOS, Windows (.NET C#), and JavaScript/Node.js.
TapTrack monetizes through three primary streams: professional services (NFC consulting and end-to-end solution development), hardware sales (TappyUSB at $149.99, TappyBLE, and NFC tags/accessories through its e-commerce shop), and structured training (two-day technical workshops delivered on-site within the Greater Toronto Area). Customer segments include enterprise/B2B organizations deploying closed-loop cashless payments, access control, and asset tracking; developers and technical managers; and specialized verticals such as guard patrol management, agriculture, and healthcare. The firm operates with 1-10 employees, is founder-led (David Shalaby, Founder & CEO), and has only one disclosed external funding event of $20,334 from Startupbootcamp Amsterdam in 2013.
The company also operates WristCoin, an adjacent venture launched in September 2018 that shares the same founding team and applies TapTrack's NFC technology to closed-loop cashless event payments via wearable devices. Distribution is primarily direct — contact-form-driven consulting engagements and direct online hardware sales — with no formal reseller or channel partner network. The company's stated differentiation rests on superior read speeds and scan reliability versus commodity NFC readers, offline operation capability, deep multi-standard tag expertise, and an extensive developer education library (Tag 101, white papers, SDKs).
TapTrack firmographics
Firmographics- Name
- TapTrack
- Legal name
- TapTrack
- Website
- https://taptrack.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TapTrack is a Toronto-based NFC technology company providing consulting, custom solution development, and proprietary TappyUSB/TappyBLE reader hardware to enterprise clients, developers, and specialized verticals such as security and healthcare. It monetizes through professional services, hardware sales, and technical workshops.
- Ownership category
- akta.pro rank
TapTrack industry classification
Industry- Product category
- NFC Hardware and Solutions
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- akta.pro primary industry
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)
Keywords
Where TapTrack is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
TapTrack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- NFC Consulting Services: Professional consulting engagements providing expertise on NFC technology including application development, tag selection, and NFC stack requirements for client applications.
- Solution Development: Custom reader and application development services including hardware design, firmware development, and full solution implementation for enterprise clients.
- Tappy Hardware Products: Sale of proprietary Tappy NFC readers including TappyUSB and TappyBLE variants. Products are available through the company shop.
- Technical Workshops: Two-day technical training courses covering NFC technology, operating modes, tag types, and development practices. Targeted at developers and technical managers. Offered at corporate offices.
- NFC Tags and Accessories: Sale of NFC tags including personalized tags, anti-metal tags, and custom tag configurations with various chip types and form factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TappyUSB - All-in-One NFC Reader, Writer, and Emulator |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
TapTrack product offering
Product offeringCore offering
TapTrack designs, manufactures, and sells proprietary NFC reader hardware (TappyUSB and TappyBLE), and provides NFC consulting, custom hardware/solution development, and technical workshops. It also operates WristCoin, a closed-loop cashless event payment system built on its NFC stack, and supports developers with free multi-platform SDKs (Android, iOS, Windows, JavaScript).
Product overview
TapTrack is an NFC technology company offering a portfolio of hardware products (TappyUSB and TappyBLE NFC readers) and professional services (NFC consulting, solution development, and workshops). The Tappy readers serve as the core hardware platform, supported by official SDKs for Android, iOS, Windows, and JavaScript/Node.js. The company also operates WristCoin, a closed-loop cashless event payment system, and provides extensive educational resources including white papers and tag technology guides. The product line is unified around NFC technology with a focus on enterprise and B2B applications.
Differentiator
Problem solved
Functional benefit
Brands
- WristCoin: Closed-loop cashless event system using NFC technology to enable secure and contactless transactions through wearable devices at events and venues.
Products and services
- TappyUSB All-in-one NFC reader, writer, and emulator (USB variant) priced at $149.99, proudly made in Canada. Supports NFC Forum Type 1/2/3/4/5 tags, MIFARE Classic, and ISO14443-4 tags, providing abstraction from low-level NFC operations for fast-paced NFC development. Features faster read speeds and superior scan reliability compared to commodity readers such as ACR122U.
- TappyBLE Bluetooth Low Energy variant of the Tappy NFC reader, writer, and emulator, providing the same NFC functionality as TappyUSB but with wireless connectivity. Features heartbeat mode for monitoring Bluetooth connection health and is supported by the iOS and Android SDKs.
- NFC Consulting Services Professional consulting services covering the entire NFC stack for client applications, including tag selection, application development, and custom hardware design. Target customers are businesses integrating NFC into their products and operations.
- Solution Development End-to-end NFC solution development services covering tag selection, reader design, hardware development, firmware, and full custom application implementation for enterprise clients.
- NFC Workshops Two-day technical training programs covering NFC technology fundamentals, tag types, operating modes, memory structure, and read/write operations. Targeted at developers, technical managers, and application engineers. Delivered at corporate offices with no additional travel fee within the Greater Toronto Area.
- NFC Tags and Accessories NFC tags including personalized tags, anti-metal tags, and custom tag configurations with various chip types and form factors, sold alongside the Tappy reader hardware.
- WristCoin Closed-loop cashless event payment system using NFC technology through wearable devices, enabling secure contactless transactions at events and venues without requiring cash, cards, or reliable internet connectivity. Provides real-time reporting and analytics for event organizers.
Quantifiable outcome
- Faster read speeds and superior tag detection reliability compared to commodity NFC readers like ACR122U
- +1 more outcomes
Companies that use TapTrack
Customer profileSegments3 records
Ideal customer profiles2 records
TapTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
TapTrack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WristCoinmajorWristCoin is a venture developed by the same team behind TapTrack. It is a closed-loop cashless event system using NFC technology through wearable devices. While operationally separate (website: mywristcoin.com), it shares the same founding team and NFC technology expertise, representing a strategic application of TapTrack's core technology.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TapTrack competitors and assessment
Company assessmentBroad incumbents
- Block (Square): Square/Block offers contactless payment hardware and software (Square Reader, Square Terminal) directly relevant to TapTrack's WristCoin closed-loop cashless events business, and brings vastly greater capital, distribution, and brand recognition.
- HID Global: HID Global is a major provider of NFC/RFID-enabled access control and identity solutions, including readers and credentials. TapTrack addresses the same underlying NFC technology stack but at a much smaller scale and with a developer/consulting orientation.
- NXP Semiconductors: NXP is the dominant supplier of NFC controller chips (e.g., PN532, CLRC663, NTAG, MIFARE, DESFire) that power TapTrack's Tappy readers and many of its customers' NFC tag ecosystems. It is an upstream incumbent whose technology choices shape TapTrack's product roadmap.
- Stripe Terminal: Stripe Terminal delivers developer-friendly NFC-enabled card readers and a payments platform, competing for the same developers and event/venue integrators that TapTrack serves with WristCoin.
- Identiv: Identiv offers NFC and RFID readers, tags, and identity infrastructure across physical access, IoT, and supply-chain markets. It overlaps with TapTrack on NFC reader hardware and tags but operates at much greater scale and across multiple verticals.
Direct peers
- Elatec: Elatec manufactures multi-frequency NFC/RFID readers and writers used by integrators for authentication, printing, and access-control applications. It competes head-to-head with TapTrack in developer-oriented NFC reader hardware.
- Dot Origin: Dot Origin designs and supplies NFC and RFID reader hardware, modules, and developer kits for systems integrators. Its focus on configurable NFC reader modules makes it a close analogue to TapTrack's Tappy + SDK model.
- Feitian Technologies: Feitian produces USB and Bluetooth NFC readers, smart-card readers, and authentication devices targeting developers and enterprise integrators. Its product range directly parallels TapTrack's Tappy readers in form factor and use cases.
- ACS (Advanced Card Systems): ACS manufactures the ACR122U and a broad family of NFC/contactless smart-card readers and writers. It is the most direct competitor to TapTrack's TappyUSB/TappyBLE readers in PC-linked NFC hardware, serving developers, integrators, and enterprise customers worldwide.
Others
- Confidex: Confidex designs and manufactures RFID and NFC tags and labels for industrial and asset-tracking applications. It overlaps with TapTrack's NFC tag/accessory retail line and several of TapTrack's specialized-vertical use cases (asset tracking, equipment management).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TapTrack social profiles
Digital presenceTapTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapTrack leadership team
Management profileNumber of profiles
Profiles1 record
TapTrack subsidiaries and ownership
Company hierarchySubsidiaries1 record
TapTrack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapTrack
What does TapTrack do?
TapTrack designs, manufactures, and sells proprietary NFC reader hardware (TappyUSB and TappyBLE), and provides NFC consulting, custom hardware/solution development, and technical workshops. It also operates WristCoin, a closed-loop cashless event payment system built on its NFC stack, and supports developers with free multi-platform SDKs (Android, iOS, Windows, JavaScript).
Is TapTrack a public or private company?
TapTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TapTrack founded?
TapTrack was founded in 2011. It employs 1 to 10 people.
Where is TapTrack based?
TapTrack is headquartered in Toronto, Canada, in the North America region.
How does TapTrack make money?
Five revenue lines are on record. NFC Consulting Services are the primary driver. The others are solution Development, tappy Hardware Products, technical Workshops and NFC Tags and Accessories.
Who are TapTrack's main competitors?
Broad incumbents on record are Block (Square), HID Global, NXP Semiconductors, Stripe Terminal and Identiv. Direct peers are Elatec, Dot Origin, Feitian Technologies and ACS (Advanced Card Systems). Confidex is listed as an others.
Does TapTrack have an API?
No public API is recorded for TapTrack.
What industry is TapTrack in?
TapTrack's product category is NFC Hardware and Solutions. Its primary akta.pro industry code is HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices, with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 54169.