What Altos does

Altos Enterprises Private Limited is an India-based direct selling company headquartered in Ludhiana, Punjab, that manufactures and distributes a portfolio of more than 250 Ayurvedic, FMCG, personal care, home care, and beauty products through its own in-house subsidiary, Abhisheik Pharmaceuticals, and a nationwide network of over 5,000 distributor/consultant centers. Founded by Dr. Ashwani Kumar Gupta and now overseen by Director Abhishek Gupta, the company launched commercial operations in 2000 with only seven products and has progressively built a vertically integrated health and wellness platform with certifications spanning U.S. FDA, WHO-GMP, ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007, and Halal. The catalog spans Ayurvedic medicine, vitamins and minerals, hair care, skin treatment, facial kits, men's grooming, color cosmetics, fragrances (marketed under the 2018 sub-brand 'Luton'), home care, and agriculture/veterinary products.

The business model is a multi-level direct selling structure in which registered consultants purchase and resell products directly to consumers, earning commissions on personal sales and the sales of recruited downlines. Revenue mechanics are anchored in distributor-driven retail volume, recurring product replenishment, and an evolving incentive architecture that includes a point-value (PV) system, multi-fund rewards (bike, car, education, ornament, self-development, business development), an international tour program (from 2015), a referral system (2016), a C&F distribution system (2017), the 2020 'Safalta ki Udaan' minimum guarantee plan, and the Altos Eklavya Achievers recognition program. In 2019 the company added a proprietary e-commerce storefront (shop.altosindia.net) to enable direct consumer purchases outside the distributor channel, supported by a back-office at dss.altosindia.net, the Altos Academy YouTube channel for product and business training, and recurring in-person events such as Dream Building Seminars and Leadership Development Programs. The company claims a 99.98% customer retention rate, though this figure is self-reported and unaudited.

Altos is a privately held, founder- and family-owned entity with no disclosed institutional or venture capital investment, no subsidiaries other than the manufacturing arm, and no acquisition or restructuring activity on record. Industry and trade memberships include the Indian Direct Selling Association (IDSA, since 2003) and corporate membership in the Federation of Indian Chambers of Commerce & Industry (FICCI, since 2020). Operations are single-country, covering Northern, Eastern, Central, and Western India, with no stated international footprint. Headcount sits in the 101–250 employee range, and the formal management team comprises a General Manager, Sales Head, Health Expert, Consultant Manager, and Nodal Officer alongside the founder and director.

Name

Altos

Legal name

Altos Enterprises Private Limited

Website

https://altosindia.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Altos Enterprises is an Indian direct selling company that manufactures 250+ Ayurvedic, FMCG, personal care, and beauty products through subsidiary Abhisheik Pharmaceuticals and distributes them through a nationwide network of 5,000+ consultant centers to Indian consumers and distributor-entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Altos generates revenue through direct selling of health, personal care, hair care, FMCG, agriculture aid, home care, fragrances, and beauty products to end consumers via their network of distributors and consultants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Altos Enterprises Private Limited manufactures and distributes a portfolio of more than 250 ayurvedic and FMCG products—including health care supplements, personal care, hair care, home care, fragrances (Luton brand), and beauty products—through a direct selling network of registered consultants and distributors across India, supplemented by an owned e-commerce storefront. Manufacturing is performed in-house at its Abhisheik Pharmaceuticals unit in Ludhiana, Punjab, and the company supports its sales force with training programmes, seminars, and multiple incentive plans.

Product overview

Altos is a direct selling company offering a diversified portfolio of 250+ health and wellness products. The product ecosystem is centered around Health Care products (Ayurvedic Medicine, Vitamins, Minerals, dietary supplements) manufactured by their own unit Abhisheik Pharmaceuticals, complemented by Personal Care (Facial Kits, Skin Treatment, Face Care, Hair Care, Mens Grooming), Home Care, Fragrances (including the Luton sub-brand for Deo's, Perfumes and Air Fresheners), Color Cosmetics, and Agriculture/Veterinary products. The company operates primarily through direct selling distribution channels with an e-Commerce platform (shop.altosindia.net) and offers products through various product categories covering health, beauty, and home care needs. Notable individual products include Oregel Syrup, Tulsi Power, Flax Oil Capsule, Noni Juice, Curcum Plus Capsule, and Shilajit Paste as referenced in their health charts.

Differentiator

Problem solved

Functional benefit

Brands

• Luton: Brand launched in 2018 for Deo's, Perfumes and Air Freshener products.
• Abhisheik Pharmaceuticals

Products and services

• Ayurvedic Medicine Traditional Ayurvedic medicinal products for various health conditions, sold through the Altos direct selling network and e-commerce storefront.
• Vitamins and Minerals Nutritional supplements including vitamins and mineral supplements, distributed via Altos direct sellers and online store.
• Personal Care Personal care products for body hygiene and wellness, sold via direct selling consultants and the Altos online shop.
• Facial Kits Facial treatment kits for skin care and beauty, available through Altos distributors and e-commerce.
• Skin Treatment Products for treating various skin conditions and improving skin health.
• Home Care Products for household cleaning and home care needs, sold through direct selling and online channels.
• Hair Care Hair care products including shampoos, conditioners, oils and treatments (e.g., Onion Shampoo).
• Color Cosmetic Color cosmetics and makeup products under the Altos umbrella.
• Face Care Facial care products including cleansers, creams and treatments.
• Fragrances Deodorants, perfumes and fragrances, including products under the Luton sub-brand.
• Men's Grooming Personal grooming products specifically for men.
• Agriculture and Veterinary Products for agricultural aid and veterinary use, distributed through the Altos direct selling network.
• Luton (Deodorants, Perfumes & Air Fresheners) Sub-brand launched in 2018 covering deodorants, perfumes, and air fresheners.
• Abhisheik Pharmaceuticals Manufacturing Owned manufacturing unit (Abhisheik Pharmaceuticals) producing Altos's health, personal care, and FMCG products, certified under U.S. FDA, WHO-GMP, ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007, and Halal standards.
• Altos E-Commerce Storefront (shop.altosindia.net) Own online shopping storefront allowing consumers to purchase Altos's full product range directly without going through a distributor.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Federation of Indian Chambers of Commerce & Industry (FICCI)coreOthers · 1 January 2020Altos became a corporate member of FICCI in 2020, gaining access to broader industry representation and business networking opportunities.
• Indian Direct Selling Association (IDSA)coreOthers · 1 January 2003Altos is a proud member of the Indian Direct Selling Association (IDSA) since 2003, demonstrating commitment to ethical direct selling practices and industry standards.
• Sewa Bharti & Shival Public SchoolminorStrategic or Co-development PartnerAltos distributes education materials such as stationeries, books and school bags among children and sponsors education fees through this association as part of their CSR initiative 'Altos Helping Hand' founded by Dr. Ashwani Kumar Gupta.
• Gupta Hospital & Deepak HospitalminorStrategic or Co-development PartnerAltos is associated with hospitals in Ludhiana providing medical expenses for people unable to pay for treatment fees for operations and surgeries, as part of their CSR activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vestige Marketing: Indian direct-selling company focused on health, wellness, and FMCG products distributed via a consultant network — closely comparable in channel model and product categories to Altos.
• Modicare: Indian direct-selling company with a portfolio spanning wellness, personal care, home care, and food — operates a similar distributor-led GTM in India and competes for the same consultant/customer pool as Altos.
• Amway India: India arm of global direct-selling giant Amway; sells health, beauty, and home care products through a similar consultant/distributor network — the most direct structural comparable to Altos' business model and channel.
• DXN India: India arm of global direct seller DXN, focused on health supplements and wellness products via a multi-level marketing network — directly comparable in channel structure and health-product focus.
• Herbalife India: Global nutrition and personal care direct-selling company with India operations; comparable in MLM model and health/wellness product overlap, though larger and more nutrition-focused than Altos.
• RCM Mycology: India-based direct selling company distributing health, wellness, and personal care products through a network of distributors — overlaps directly with Altos' GTM and product mix.
• Forever Living Products India: Direct seller of aloe vera-based health, wellness, and personal care products through a global MLM network; overlapping product categories and GTM model with Altos.

Emerging players

• Oriflame India: Global direct-selling beauty and personal care brand with India presence; partially comparable in channel model and personal care/beauty overlap, though smaller in health and home care versus Altos.

Broad incumbents

• Patanjali Ayurved: Large Indian FMCG and Ayurveda brand selling health, personal care, and home care products; competes with Altos for the same Ayurvedic consumer wallet but reaches market through traditional retail rather than direct selling.
• Dabur India: Established Indian FMCG and Ayurvedic products major with broad retail distribution; overlaps product categories (Ayurvedic medicine, personal care, health supplements) with Altos but at vastly larger scale and through conventional retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/ALTOSACADEMY
• Xx.com/altos_52
• LinkedInlinkedin.com/company/altos-enterprises-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altos