What Herbalife India does

Herbalife India is the Indian operating subsidiary of Herbalife International of America, Inc. (NYSE: HLF), a global nutrition company founded in 1980. The company markets a portfolio of nutrition, weight management, fitness, and skin and body care products across four primary categories: Healthy Weight (centered on the Formula 1 meal replacement shake), Fitness & Performance (Herbalife24 and CR7 lines), Daily Nutrition & Health (vitamins, supplements, and targeted health solutions including the newly launched Cogniprotect for cognitive health), and Skin & Body Care (aloe-based products). The product portfolio spans shake mixes, multivitamins, protein boosters, herbal teas, hydration products, and skincare, with sub-brands including Formula 1, CR7 (Cristiano Ronaldo partnership), Herbalife24, and Pro2col.

The company's underlying technology platform emphasizes quality control rather than digital/AI infrastructure. Core capabilities include the proprietary Seed-to-Feed quality management system, the AOAC-certified Aloin Testing Method (Official Method 2016.09) validated through 8 independent laboratories, and NMR Spectroscopy for molecular-level ingredient authentication. Manufacturing follows GMP and NSF International standards, with all raw materials tested in ISO 17025-accredited laboratories. India-specific regulatory compliance is maintained through FSSAI License No. 10013043000639.

Herbalife India operates a direct selling business model through a network of Independent Distributors known as Associates, who purchase products at wholesale and sell to consumers at retail prices, earning commissions on personal and team sales. Revenue is generated through product sales with a subscription-like recurring component through repeat purchases of meal replacement and daily supplements. Products are also accessible via the MyHerbalife e-commerce platform. The company is headquartered in Bangalore, India, and serves the domestic Indian market as part of Herbalife's 90+ market global footprint. The company has a history of operating in India including expansion during the 2010s-2020s, with active operations and ongoing product launches as recently as 2024-2025.

Name

Herbalife India

Legal name

Herbalife International of America, Inc.

Website

https://herbalife.co.in

Company type

Public

Founded year

1980

Operating status

Operating

Short description

Herbalife India is the Indian subsidiary of Herbalife International of America, Inc. (NYSE: HLF), selling nutrition, weight management, fitness, and skincare products through a direct selling network of Independent Distributors and the MyHerbalife e-commerce platform, serving health-conscious consumers across India.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Wellness Products

NAICS

Health and Personal Care Retailers (456), Medicinal and Botanical Manufacturing (325411)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Weight Management & Metabolic Supplements (CRADAGAG), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Direct selling nutrition
• Weight management products
• Meal replacement shakes
• Sports nutrition supplements
• Aloe skincare products

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales through Independent Distributors: Herbalife generates revenue through direct selling of nutritional products via a network of Independent Distributors/Associates who purchase products from the company at wholesale prices and sell to consumers at retail prices. Distributors earn commissions on their sales volume and can build teams to earn override commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Herbalife India manufactures and sells nutrition, weight management, fitness and performance, and skin and body care products in India through a direct selling model. Its flagship offering is the Formula 1 Nutritional Shake Mix meal replacement line, supplemented by Formula 2 Multivitamin Complex, Herbalife24 sports products, CR7-branded performance items, teas and beverages, and a broad vitamins and supplements range. Products are distributed primarily by Independent Distributors (Associates) who deliver personalized nutrition coaching, with secondary availability via the myherbalife.com e-commerce site.

Product overview

Herbalife India offers a comprehensive nutrition and wellness platform centered around its flagship Formula 1 Nutritional Shake Mix, complemented by targeted health supplements including multivitamins, protein products, and specialized formulas. The product portfolio spans four main categories: Healthy Weight (meal replacements and weight management), Fitness & Performance (sports nutrition and hydration), Daily Nutrition & Health (vitamins, supplements, and targeted health solutions), and Skin & Body Care (aloe-based skincare products). Core products include the Formula 1 shake line, Formula 2 Multivitamin Complex, and Herbalife24 athletic performance products, with sub-brands like CR7 (Cristiano Ronaldo partnership) and specialized formulations like F1 Select Vegan and Cogniprotect cognitive support. The company operates through independent distributors who provide personalized nutrition coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Formula 1: Nutritional meal replacement shake product line, the company's flagship product category including various flavors like Dutch Chocolate, Orange Cream, and Mango.
• CR7
• Herbalife24
• Pro2col

Products and services

• Formula 1 Nutritional Shake Mix

Quantifiable outcome

• Global leader in weight management and health brand (Euromonitor)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• One Tree PlantedminorGTM or Marketing Partner · 1 January 2022Environmental partnership through the Simply Recycle Challenge. For every product can recycled, One Tree Planted plants a tree. In 2022, partnership resulted in planting 1,421 trees, and in 2023, approximately 14,679 trees planted.
• Global Food Banking NetworkcoreStrategic or Co-development Partner · 1 January 2022Partnership to support food security through the global network of food banks, part of Herbalife's sustainability and social responsibility initiatives.
• Taiwan AmCham Citizen Health ForumminorGTM or Marketing Partner · 1 January 2020Ongoing sponsorship of Taiwan AmCham's Citizen Health Forum since 2020, supporting public health dialogue.
• National Taiwan UniversityminorStrategic or Co-development Partner · 1 January 2018Five-year partnership in Taiwan providing internship opportunities and lecture series to help students gain international experience. Also supports Taiwan Ministry of Education programs.
• World Food Program USAcoreStrategic or Co-development PartnerThrough the Nutrition for Zero Hunger (NFZH) initiative, Herbalife partners with World Food Program USA to improve food security and nutrition in vulnerable communities globally.
• Feed the ChildrencoreStrategic or Co-development PartnerPartner in the Nutrition for Zero Hunger initiative, working to address hunger and malnutrition in communities worldwide through food assistance and nutrition education.
• The Hunger ProjectcoreStrategic or Co-development PartnerNFZH initiative partner focused on sustainable development and community empowerment to address the root causes of hunger and malnutrition.
• My Green LabminorStrategic or Co-development PartnerEnvironmental partnership initiated in 2021 to promote green practices in Herbalife's 8 global laboratories. 3 laboratories have already achieved Green Lab certification with goal to certify all 8 by 2030.
• Asian Society for Sports, Exercise and NutritionminorGTM or Marketing PartnerSponsors the International Conference on Sports Adaptation and Nutrition, supporting academic exchange and research in sports nutrition.
• International Congress of NutritionminorGTM or Marketing PartnerSponsor of the 22nd International Congress of Nutrition, supporting global nutrition science research and education.
• Taiwan Sports Nutrition SocietyminorGTM or Marketing PartnerSponsorship of annual conferences for the Taiwan Sports Nutrition Society, supporting industry development and education.
• Taiwan Association for the Study of ObesityminorGTM or Marketing PartnerSponsorship of annual conferences for obesity research and education in Taiwan.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modicare: Modicare is an Indian-origin direct selling company offering health, wellness, beauty, and home products through a distributor network. Highly comparable in direct selling GTM, Indian market focus, and product overlap in nutrition supplements and personal care.
• Amway India: Amway India is the largest direct selling company in India, offering nutrition, wellness, beauty, and home care products through a similar Independent Business Owner network model. Highly comparable in product category (Nutriway/Fitness line), distribution mechanics (MLM/direct selling), and target consumer.
• Nu Skin Enterprises: Nu Skin is a global direct selling company offering nutrition supplements (Pharmanex), beauty, and personal care products. Highly comparable in direct selling distribution, nutritional supplements product line, and multi-market international presence.
• USANA Health Sciences: USANA is a global direct selling nutrition company producing vitamins, supplements, and meal replacement products. Highly comparable on direct selling model, nutritional supplements focus, and multi-market global presence.
• Forever Living Products: Forever Living is a global direct selling company specializing in aloe vera-based nutritional and skincare products. Strong comparable on direct selling model, aloe/botanical ingredient focus, and global multi-market presence similar to Herbalife.
• Oriflame India: Oriflame operates in India through direct selling with a focus on beauty, skincare, and wellness nutrition products. Comparable on the direct selling/consultant model in India and overlap in wellness and personal care categories.

Emerging players

• Bold Care: Bold Care is an Indian DTC wellness brand offering nutrition supplements including plant-based protein, vitamins, and men's/women's health products. Comparable as a modern nutritional supplement competitor in the Indian market with focus on meal replacement and weight management.
• Oziva: Oziva is an Indian plant-based nutrition brand offering meal replacement, protein, and wellness products via DTC e-commerce. Comparable as a meal replacement and plant-based nutrition competitor, though it operates through DTC rather than direct selling.
• Wellbeing Nutrition: Wellbeing Nutrition is an Indian wellness brand offering supplements, vitamins, and nutrition products via DTC channels and modern retail. Comparable in nutritional supplements category and Indian consumer base, though distribution differs.

Broad incumbents

• Himalaya Wellness: Himalaya Wellness is an established Indian herbal/nutraceutical brand with broad presence across pharmaceuticals, personal care, nutrition, and animal health. Comparable in herbal-based nutritional supplements and skincare, with deep India distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/herbalifeindia
• YouTubeyoutube.com/herbalifeintl
• Facebookfacebook.com/HerbalifeIndiaOfficial
• Instagraminstagram.com/herbalifeindiaofficial
• LinkedInlinkedin.com/company/herbalife-international-india-pvt-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbalife India