National Association of State Lobbyists

What National Association of State Lobbyists does

National Association of State Lobbyists (NASL) is a US-based, private nonprofit professional association founded in 1998 and headquartered in Annapolis, Maryland. The association curates a nationwide network of state-level lobbying firms, admitting exactly one member firm per state plus Puerto Rico (approximately 51 firms in total) through a vetting process that evaluates integrity, accomplishments, and track record. Member firms collectively deliver government relations and lobbying services across all 50 states and Puerto Rico to clients ranging from small local organizations to Fortune 500 companies and trade associations.

NASL does not operate a software platform; its 'product' is the curated member network itself, surfaced through the statelobbyists.org website and a 'Find a Lobbyist' state-by-state directory. The association packages six core service categories delivered by its member firms: Lobbying State & Local Government, Monitoring & Bill Tracking, Project & Issue Management, Government Affairs Consulting, Coalition Building, and Grass Roots & Networking. Supporting member-only infrastructure includes a login portal and recurring ethics/governance documents, with public-facing channels on Facebook, X, and LinkedIn.

The association generates revenue primarily through membership fees from its ~51 vetted lobbying firms and member services such as networking, education, and training. Pricing is not publicly disclosed. The organization is member-owned and governed by a Board of Directors composed of member-firm representatives, with current officers including President Ryan Haynie, Vice President Tim Ward, Secretary Sunnie Harmon, Treasurer Jason Kreizenbeck, and Past President Trish Hart. Day-to-day administration is supported by staff including contacts Ted and Julie Mullenix.

Name

National Association of State Lobbyists

Legal name

National Association of State Lobbyists

Website

https://statelobbyists.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

The National Association of State Lobbyists is a US nonprofit association founded in 1998 that curates a nationwide network of one vetted lobbying firm per state plus Puerto Rico, providing state-level government relations, bill tracking, coalition building, and grassroots services to clients from small local organizations to Fortune 500 enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: NASL generates revenue through membership fees from qualifying lobbying firms. Membership is extended to one lobbying firm from each state following a rigorous selection process.
2. Member Services and Networking: The association provides networking, education, and training opportunities to member firms, supporting professional development in government affairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NASL is a private professional association that curates a membership network of one rigorously vetted lobbying firm per U.S. state plus Puerto Rico, providing clients with access to state-level government affairs, legislative lobbying, bill tracking, coalition building, and grassroots advocacy services across all 50 states and Puerto Rico. Member firms deliver the actual lobbying work on behalf of clients ranging from small local organizations to Fortune 500 companies and trade associations. The association itself operates as the membership body, ethics gatekeeper, and referral channel rather than a single lobbying firm.

Product overview

The National Association of State Lobbyists (NASL) is an association of state-level lobbying firms offering professional government relations and lobbying services. NASL operates as a network of one rigorously selected member firm per state (plus Puerto Rico), providing six core service offerings: Lobbying State & Local Government, Monitoring & Bill Tracking, Project & Issue Management, Government Affairs Consulting, Coalition Building, and Grass Roots & Networking. Member firms range from small organizations to Fortune 500 companies. The organization also provides a 'Find a Lobbyist' member directory service. NASL does not offer a software product or technology platform; it is an association of independent lobbying firms connected through membership and networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Lobbying State & Local Government Expert lobbying services helping clients achieve legislative outcomes — drafting and reviewing bills, shepherding them through the legislative process, and coordinating communications with lawmakers, agency leaders, governors' offices, and key stakeholders across state and local jurisdictions.
• Monitoring & Bill Tracking Systems and internal processes used by NASL member firms to monitor filings and legislation of interest, notify clients, measure potential impact, and develop strategic plans to lobby in support of or against bills.
• Project & Issue Management Special-project and high-priority issue management including strategic messaging, comprehensive media relations management, and support for procurement or regulatory issues, delivered by NASL member firms.
• Government Affairs Consulting Consulting services to help clients establish priorities, draft legislation, recruit bill sponsors, educate lawmakers, identify allies and opponents, and develop strategic plans for successful lobbying outcomes, delivered by NASL member firms.
• Coalition Building Identification of potential coalition members and leveraging the strengths and skills of each member to promote and achieve clients' goals through organized coalition efforts, delivered by NASL member firms.
• Grass Roots & Networking Communication with and activation of the public to advocate for or against issues of interest with lawmakers, including building, organizing, and mobilizing dedicated consumer groups for clients' causes, delivered by NASL member firms.
• Find a Lobbyist Member Directory A directory service enabling prospective clients to find and connect with the single NASL member lobbying firm designated for each U.S. state and Puerto Rico via the NASL website and state-by-state selection.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MultiState Associates: A multi-state government relations and lobbying services firm that helps clients navigate state legislatures and agencies nationwide. Comparable to NASL member firms in function (coordinated multi-state lobbying) and target customers (enterprises needing state-level coverage).
• Public Affairs Council: One of the largest professional associations for public affairs professionals, providing training, networking, and advocacy resources. Comparable to NASL as a membership-based organization serving government affairs practitioners, though broader in scope across federal, state, and local levels.
• State Government Affairs Council: A national professional association for corporate state government affairs professionals, focused on state-level policy engagement and advocacy. Highly comparable to NASL in mission and state-level focus, though SGA's members are in-house corporate professionals rather than outside lobbying firms.

Broad incumbents

• National Conference of State Legislatures: A bipartisan organization serving state legislators and legislative staff. Adjacent to NASL's state-level focus and is a key audience for NASL member firms' lobbying work, though it sits on the government side rather than the lobbying side.
• Council of State Governments: A larger, established nonpartisan organization serving all three branches of state government. Operates broadly in the same state-policy ecosystem as NASL but as an intergovernmental body rather than a private lobbying association.

Emerging players

• Capitol Hill Consulting Group: A bipartisan government relations firm providing federal and state-level lobbying, advocacy, and strategic communications services. Comparable to NASL member firms in serving enterprise and association clients with government affairs needs, though with a heavier federal tilt.
• Cornerstone Government Affairs: A multi-state government relations and lobbying firm operating across numerous state capitols. Comparable to a NASL member firm in business model and scope, and illustrative of the type of independent firm that competes with NASL members for multi-state enterprise mandates.
• FiscalNote: A technology platform providing legislative tracking, policy intelligence, and advocacy tools to government affairs professionals. Competes with NASL for budget share on the client-side workflow of monitoring and engaging state-level legislation.
• Quorum: A public affairs software platform that helps organizations track legislation, manage stakeholders, and run advocacy campaigns at the state and federal levels. Adjacent to NASL's bill-tracking and lobbying-coordination value proposition and represents a technology-enabled alternative.

Others

• National Governors Association: A bipartisan organization representing the governors of U.S. states and territories. Adjacent to NASL's state-government ecosystem and a frequent advocacy target for NASL member firms, though not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/statelobbyists
• Facebookfacebook.com/StateLobbyists
• LinkedInlinkedin.com/company/national-association-of-state-lobbyists

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of State Lobbyists