Meals on Wheels
Meals on Wheels, Etc. is a Seminole County, FL-based 501(c)(3) nonprofit, founded in 1973, that delivers meals and support services to local seniors through volunteer-driven routes, neighborhood dining sites, and corporate-funded programs.
- Company typePrivate
- Founded1973
- HeadquartersSanford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Meals on Wheels does
Meals on Wheels, Etc. is a 501(c)(3) nonprofit charitable organization founded in 1973 and headquartered at 2801 S. Financial Ct., Sanford, Florida, serving Seminole County. Its core mission is to deliver nutritious meals and ancillary support services to seniors to help them maintain independence and dignity in their homes. The operating model is built on a volunteer-driven delivery network executing daily home-delivered meal routes, supplemented by two neighborhood dining sites (Serenity Towers in Sanford and a Casselberry location) that operate Monday through Friday. Complementary support services include weatherization, household chores assistance, and transportation.
The product portfolio is structured as a unified platform of senior services: Home-Delivered Meals and the Neighborhood Dining Program form the core offerings, while Top Hat Catering operates as an affiliated earned-revenue arm providing catering for corporate and private events. The organization also runs structured corporate engagement programs — Adopt-A-Route, Sustaining Sponsor, and Corporate Team Building — that convert local businesses into recurring funders and volunteer providers. The technology stack is minimal, limited to a WordPress CMS, Facebook presence, PayPal donation processing, and a BetterImpact volunteer sign-in system; no proprietary software, mobile app, or AI component is evidenced.
Revenue is generated through three streams: individual donations, corporate sponsorships (with AdventHealth, Cheney Brothers, Cogent Bank, AAA, Orlando Health, and BNY among named partners), and Top Hat Catering's earned catering revenue. The organization also maintains partnerships with Florida Department of Elder Affairs, Senior Resource Alliance, and Seminole County government for service coordination and potential funding access. The headquarters operates Monday–Friday from 8:30 a.m. to 4:30 p.m., and the organization is led by Executive Director Mike McKee.
Meals on Wheels firmographics
Firmographics- Name
- Meals on Wheels
- Legal name
- Meals on Wheels, Etc.
- Website
- https://mealsetc.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meals on Wheels, Etc. is a Seminole County, FL-based 501(c)(3) nonprofit, founded in 1973, that delivers meals and support services to local seniors through volunteer-driven routes, neighborhood dining sites, and corporate-funded programs.
- Ownership category
- akta.pro rank
Meals on Wheels industry classification
Industry- Product category
- Senior nutrition and support services
- NAICS
- Community Food Services (62421), Caterers (722320), Special Food Services (7223)
- akta.pro industry
- Elder Services & Aging SupportBusiness & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)Meal Preparation & Nutrition Support (Non-Medical)Senior Social Clubs & Community-Based Day Programs (Non-Clinical)
Keywords
Where Meals on Wheels is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meals on Wheels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations: The organization relies on charitable donations from individuals to support meal delivery and senior services.
- Corporate Sponsorships: Companies sponsor routes, events, and programs including Adopt-A-Route programs, Sustaining Sponsorships, and event sponsorships.
- Top Hat Catering: Catering services for corporate and private events that generate additional revenue while supporting the mission.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Meals on Wheels product offering
Product offeringCore offering
Meals on Wheels, Etc. prepares and delivers nutritious meals to seniors in Seminole County, FL through home-delivered routes and neighborhood dining sites, complemented by support services including weatherization, household chores assistance, and transportation. The organization also operates Top Hat Catering for events and accepts corporate sponsorship programs such as Adopt-A-Route to fund its senior services.
Product overview
Meals on Wheels, Etc. is a nonprofit 501(c)(3) charity organization serving Seminole County, FL since 1973. The organization operates as a unified service platform offering multiple interconnected programs: the core Home-Delivered Meals program delivers nutrition directly to seniors' homes, while the Neighborhood Dining Program provides communal dining at Serenity Towers and Casselberry locations with meals, activities, and educational speakers. Supporting services include Weatherization, Household Chores Assistance, and Transportation. The organization also operates Top Hat Catering for events and manages Corporate Sponsorship programs including Adopt-A-Route, Corporate Team Building, and Sustaining Sponsorships. The portfolio works together to enhance senior quality of life through nutrition and essential support services.
Differentiator
Problem solved
Functional benefit
Brands
- Home-Delivered Meals Program: Program delivering nutritious meals directly to seniors at their homes
- Neighborhood Dining Program
- Top Hat Catering
Products and services
- Home-Delivered Meals
Companies that use Meals on Wheels
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Meals on Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meals on Wheels partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- AdventHealthflagshipAdventHealth is the 2026 sponsor for the Neighborhood Dining Program at Serenity Towers in Sanford. The program operates Monday-Friday, providing nutritious meals, recreational activities, and informative speakers to seniors 60 and older.
- BNYcoreBNY volunteers participated in the 2026 March for Meals Walk and Brunch event, demonstrating corporate volunteer support.
- Top Hat CateringcoreTop Hat Catering provides catering services for events and operates as an affiliated program of Meals on Wheels, Etc. Waffles from Top Hat were featured at the March for Meals event.
- Senior Resource AlliancecoreRegional partnership with Senior Resource Alliance for senior services coordination in Central Florida.
- Elder Affairs FloridacorePartnership with Florida Department of Elder Affairs for state-level senior services support.
- Seminole CountycoreLocal government partnership with Seminole County for community services.
- Cogent BankminorVenue sponsor for Giving Breakfast and ongoing event sponsor for March for Meals.
- Cheney BrothersminorBreakfast sponsor for the 2nd Annual Giving Breakfast event.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Meals on Wheels competitors and assessment
Company assessmentBroad incumbents
- Meals on Wheels America: National umbrella organization supporting the Meals on Wheels network of 5,000+ community-based senior nutrition programs. Directly comparable mission and service model, but operates as the national coordinating body rather than a single local provider.
- Feeding America: National hunger-relief nonprofit operating a vast food distribution network. Overlaps with the food-insecurity mission and food sourcing/supply chain, but is much broader in scope and not focused exclusively on seniors.
Emerging players
- Papa Inc. Tech-enabled platform providing companion support, transportation, and meal assistance to seniors through health plan partnerships. Comparable target population and overlapping support services, with a commercial/payor-backed model.
- Daily Harvest: Direct-to-consumer meal delivery company with nutrition-forward positioning. Comparable in operating a meal logistics model, though commercial and not focused on the senior or nonprofit segment.
Direct peers
- Meals on Wheels of Central Florida: Affiliated Meals on Wheels program serving a broader Central Florida geography including parts of Seminole County. Operates the same home-delivered meal model with overlapping volunteer and donor pools.
- Mom's Meals: National provider of home-delivered meals to seniors, Medicaid recipients, and individuals with chronic conditions. Closely comparable core product (home-delivered senior meals), with a larger geographic footprint and commercial payor mix.
- Council on Aging of Seminole County: Local nonprofit serving seniors in Seminole County, FL with overlapping aging-in-place services including meals, transportation, and in-home support. Most direct local peer in the same geography and target population.
Others
- Senior Resource Alliance: Regional aging-services coordinator and funder in Central Florida and an active partner of Meals on Wheels, Etc. Comparable in serving the same senior population and channeling state/federal aging dollars, but as a coordinating entity rather than direct service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Meals on Wheels social profiles
Digital presenceMeals on Wheels compliance and trust
Trust signalCompliance2 records
Meals on Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meals on Wheels leadership team
Management profileNumber of profiles
Profiles1 record
Meals on Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meals on Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meals on Wheels
What does Meals on Wheels do?
Meals on Wheels, Etc. prepares and delivers nutritious meals to seniors in Seminole County, FL through home-delivered routes and neighborhood dining sites, complemented by support services including weatherization, household chores assistance, and transportation. The organization also operates Top Hat Catering for events and accepts corporate sponsorship programs such as Adopt-A-Route to fund its senior services.
Is Meals on Wheels a public or private company?
Meals on Wheels is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Meals on Wheels founded?
Meals on Wheels was founded in 1973. It employs 11 to 50 people.
Where is Meals on Wheels based?
Meals on Wheels is headquartered in Sanford, United States, in the North America region.
How does Meals on Wheels make money?
Three revenue lines are on record. Donations are the primary driver. The others are corporate Sponsorships and top Hat Catering.
Who are Meals on Wheels's main competitors?
Broad incumbents on record are Meals on Wheels America and Feeding America. Emerging players are Papa Inc. and Daily Harvest. Direct peers are Meals on Wheels of Central Florida, Mom's Meals and Council on Aging of Seminole County. Senior Resource Alliance is listed as an others.
Does Meals on Wheels have an API?
No public API is recorded for Meals on Wheels.
What industry is Meals on Wheels in?
Meals on Wheels's product category is Senior nutrition and support services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABAAAC, Meal Preparation & Nutrition Support (Non-Medical). Its NAICS code is 62421.