Don Don

What Don Don does

Don Don d.o.o. is a Slovenia-headquartered industrial bakery group operating under three sub-brands — Pekarna Grosuplje (traditional fresh bread and bakery products, originating in 1951), Tvojih 5 minut (fried pastries, berliners, and croissants), and the core Don Don brand (toast and packaged products) — with production facilities in Grosuplje and Kranj (Slovenia), Kragujevac and Zaječar (Serbia), and Danilovgrad (Montenegro), including what the company describes as the region's largest toast factory in Kragujevac and a dedicated fried-products factory. Its product range covers fresh bread, fine pastries, fried pastries, extended-shelf-life bread, frozen bakery products, and pre-made sandwiches (including a vegan SKU co-developed with Grashka), and it serves customers across 16 countries (Slovenia, Serbia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia, Bulgaria, Romania, Hungary, Poland, Czech Republic, Slovakia, Spain, Italy, Austria, and Germany) through 10,095 points of sale.

Commercially, Don Don operates a B2B distribution model built on daily direct delivery to large retail chains (Mercator, Spar, Tuš), petrol-station networks (Petrol, OMV, MOL, Agip), HORECA accounts, institutional catering (schools, kindergartens, military, transport operators), and food vending machines. Pricing is quote-based on request rather than transparent or transactional, and the group also produces private-label products for Hofer, Lidl, and Eurospin. Group turnover was 186 million euros in 2023 with 2,499 employees, and the strategy as articulated by the company is growth and industrialization in order to compete with larger international bakery players.

Following its October 2024 acquisition by Mexico's Grupo Bimbo — the world's largest bakery company — Don Don now operates as a subsidiary within the Grupo Bimbo portfolio, with operational and executive contact email addresses migrated to the grupobimbo.com domain. The group has accumulated consecutive GZS (Slovenian Chamber of Commerce) golden quality awards totalling 48 in 2026 (a record), including 28 for Pekarna Grosuplje, 12 for Don Don, and 8 for Tvojih 5 minut, and prior innovation recognition from the Inštitut za nutricionistiko for Super Kruh (2020), Kruh Proteinc (2020), and Polnozrnati kruh z lanom (2023). A 2024 product recall for toast items citing potential metal contamination illustrates operational food-safety exposure inherent to the industrial baking model.

Name

Don Don

Legal name

Don Don d.o.o.

Website

https://dondon.si

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Slovenian industrial bakery group operating across 16 countries under sub-brands Pekarna Grosuplje, Tvojih 5 minut, and Don Don. Supplies fresh bread, pastries, sandwiches, and toast via daily B2B delivery to retail chains, petrol stations, HORECA, and institutions. Acquired by Grupo Bimbo in October 2024.

Ownership category

akta.pro rank

Product category

Industrial Bakery Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen Bakery & Dough Products Wholesale (AFAIAHAD)

Keywords

• Industrial bakery products
• Fresh bread manufacturing
• Bakery distribution services
• Frozen bakery goods
• Private label bread

Headquarters

HQ city

Grosuplje

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bakery product sales: Sale of fresh bread, pastries, fried pastries, extended shelf-life breads, fresh and frozen bakery products, and sandwiches through retail partners, HORECA, and institutional channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Don Don is an industrial bakery group that manufactures and distributes fresh bread, bakery pastries, fine pastries, fried pastries (krof/berliners), extended shelf-life breads, baking-at-home products, frozen bakery products, and sandwiches. The company operates production facilities in Slovenia (Grosuplje and Kranj), Serbia (Kragujevac and Zaječar), and Montenegro (Danilovgrad), and distributes products daily to retail chains, petrol station networks, HORECA, and institutional customers across 16 European countries.

Product overview

Don Don is a Slovenian bakery group operating across 16 countries (Slovenia, Serbia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia, Bulgaria, Romania, Hungary, Poland, Czech Republic, Slovakia, Spain, Italy, Austria, Germany) with total revenue of 186 million EUR in 2023. The company operates three main sub-brands: Pekarna Grosuplje (fresh bread and traditional bakery products), Tvojih 5 minut (fried pastries and berliners/krofy), and Don Don core brand (toast and packaged products). The portfolio includes fresh bread, bakery pastries, fine pastries, fried pastries, extended shelf-life products, baking-at-home products, frozen products, and sandwiches. Products are distributed through 10,095 sales points including major retailers (Mercator, Spar, Tuš, Petrol, OMV) and HORECA channels. The group employs 2,499 people and has invested over 100 million EUR in bakery industry growth across its markets.

Differentiator

Problem solved

Functional benefit

Brands

• Pekarna Grosuplje: Primary bakery brand producing fresh bread, pastries, and bakery products from Grosuplje, Slovenia. Received the Trusted Brand award for bread and bakery products in 2019 and has been operating since 1951.
• Tvojih 5 minut

Products and services

• Pekarna Grosuplje
• Tvojih 5 minut
• Don Don Core Brand (Toast and Packaged Products)
• Somun Flatbread
• Toast Products (TOAST KLASIK, TOAST CLASSIC variants)
• Sendviči (Sandwiches)

Quantifiable outcome

• 48 golden quality awards at 26th GZS bakery product evaluation (2026) — a record number
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MercatorcoreChannel Partner/ Reseller/ DistributorMercator is the primary large retail chain partner receiving daily deliveries of Don Don's fresh bread, pastries, and bakery products across Slovenia.
• SparcoreChannel Partner/ Reseller/ DistributorSpar retail chain receives daily fresh bread and bakery product deliveries from Don Don across its stores.
• TušcoreChannel Partner/ Reseller/ DistributorTuš retail chain receives daily fresh bread and bakery product deliveries from Don Don.
• PetrolcoreChannel Partner/ Reseller/ DistributorPetrol petrol station chain receives daily fresh bread and bakery product deliveries for its retail outlets across Slovenia.
• OMVcoreChannel Partner/ Reseller/ DistributorOMV petrol station chain receives daily fresh bread and bakery product deliveries from Don Don.
• Žogarija (International Youth Sports Project)coreGTM or Marketing PartnerDon Don has a long-standing partnership with the Žogarija international youth sports project, active in 9+ countries across Central and Eastern Europe. The project uses sport to promote healthy lifestyles among children and adolescents. Don Don provides product donations, bread baskets for prizes, and active presence at events to support the project's activities.
• Grupo BimbocoreOthersMexico's Grupo Bimbo, one of the world's largest bakery companies, acquired Slovenian bakery Don Don in October 2024. Following the acquisition, Don Don operates as part of the Grupo Bimbo group, with contact information and management now referencing Grupo Bimbo email domains (e.g., grupobimbo.com).
• Hofer (retailer)minorChannel Partner/ Reseller/ DistributorDon Don produces private label products for Hofer under the 'Okus tradicije' (Taste of Tradition) brand, including koruzni kruh, kruh s semeni, and proteinski kruh s chia semeni.
• LidlminorChannel Partner/ Reseller/ DistributorDon Don produces private label proteinski kruh brez kvasa (protein bread without yeast) for Lidl.
• EurospinminorChannel Partner/ Reseller/ DistributorDon Don produces private label kruh brez kvasa s semeni (bread without yeast with seeds) for Eurospin.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Mestemacher: German whole grain and long-shelf-life bread producer focused on health-positioned bakery products across Europe. Comparable as a specialty industrial bakery with strong brand identity in the European retail channel.
• Žito (Lesaffre affiliate / regional): Slovenian milling and bakery group with historic position in the domestic market. Most relevant regional peer in Don Don's home Slovenian market with overlapping product categories and retail customers.

Direct peers

• Harry-Brot: Germany's largest industrial bread and bakery producer with deep retail partnerships and presence in multiple European countries. Closely matches Don Don's industrial bread focus, daily retail delivery, and multi-country operations.
• Vandemoortele: Belgian food group producing frozen bakery products, margarines, and culinary preparations for retail and foodservice across Europe. Direct overlap with Don Don's frozen and fresh bakery portfolio and pan-European distribution model.
• Coppenrath & Wiese: German frozen bakery specialist (now part of La Lorraine Bakery Group) producing frozen cakes, breads, and pastries for retail across Europe. Comparable to Don Don's frozen bakery and retail private-label capabilities.
• La Lorraine Bakery Group: Belgian-headquartered pan-European industrial bakery producing fresh and frozen bread, viennoiserie, and patisserie for retail and foodservice across multiple European countries. Closely comparable to Don Don in product mix, B2B retail and HORECA focus, and multi-country European footprint.
• Lantmännen Unibake: Swedish bakery group part of Lantmännen, producing fresh and frozen bread, buns, and patisserie across Europe. Comparable to Don Don as a multi-country industrial bakery serving retail and foodservice with branded and private-label products.
• Europastry: Spain-based frozen and fresh bakery manufacturer with pan-European distribution and a strong private-label business serving retail and foodservice. Highly comparable to Don Don's frozen bakery, retail partnerships, and private-label production for discounters like Lidl.

Broad incumbents

• Aryzta: Swiss-listed frozen bakery company supplying breads, buns, and sweet baked goods across Europe, North America, and beyond. Comparable as a large-scale industrial bakery player with similar product categories and B2B retail/foodservice distribution model.
• Grupo Bimbo: The Mexican multinational baking company and world's largest bakery corporation. Now Don Don's parent (October 2024 acquisition), Grupo Bimbo is the most direct comparison at a global level, operating across bread, buns, sweet baked goods, and snacks in 30+ countries with brands like Bimbo, Marinela, and Sara Lee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/don-don-slo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Don