Wealthinsurance.Com

What Wealthinsurance.Com does

WEALTHinsurance.com Inc. is a privately held Canadian wealth management and insurance advisory firm headquartered in Markham, Ontario, founded by Mark Halpern and operating since 1991 (corporate entity from 2015). The firm targets high-net-worth families, business owners, entrepreneurs, and professionals across Canada, with a specialized focus on integrating three disciplines that most advisors treat separately: estate preservation, charitable and legacy planned giving, and tax-exempt permanent life insurance. Its product portfolio spans tax-exempt life insurance investment, high-net-worth life and living benefits, corporate-owned life insurance, retirement and pension planning, tax planning, and a proprietary single-premium charitable insurance product (My Par Gift™) co-developed with Canada Life.

The firm differentiates through trademarked strategic frameworks — CPP Philanthropy™, Accidental Philanthropists™, and RRSP/RRIF Tax Converter™ — that are designed to convert tax liabilities (estate taxes, RRSP/RRIF balances at death, Canada Pension Plan benefits) into charitable gifts and family wealth. Distribution is consultative and relationship-driven: clients engage via phone consultation or website contact form, with the firm positioned as a complement rather than a competitor to existing accountants, lawyers, and investment advisors. Revenue is generated through one-time and recurring insurance commissions on term, whole life, universal life, and critical illness products, plus fee-based advisory services for estate, tax, retirement, and philanthropy planning, and legacy consulting for charities and foundations.

The firm operates a multi-channel content marketing engine including The TaxLetter® (since 1941), the CharityMATTERS™ newsletter (since 2018), the Power Of Platinum™ advisor coaching program, bi-weekly Philanthropy Friday LinkedIn Live events, and recurring columns in Foundation Magazine and Advocis Forum. It maintains an Allied Professionals network approaching 100 members and relationships with 60+ Canadian charities, including notable hospital and community foundations (SickKids, St. Michael's, Jewish Foundation of Greater Toronto). The practice is principal-led, with no external institutional ownership, no funding history, and a headcount of 1–10 employees.

Name

Wealthinsurance.Com

Legal name

WEALTHinsurance.com Inc.

Website

https://wealthinsurance.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

WEALTHinsurance.com is a Canadian boutique wealth advisory firm that integrates estate planning, tax-exempt life insurance, and charitable planned giving for high-net-worth families, business owners, and professionals across Canada.

Ownership category

akta.pro rank

Product category

Wealth Management and Insurance Advisory

NAICS

Trust, Fiduciary, and Custody Activities (523991), Finance and Insurance (52)

SIC

Investment Advice (6282), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Disability Buy-Sell / Business Continuation Insurance (FSAIAIAL)

Keywords

• Wealth management insurance
• Estate planning services
• Life insurance advisory
• High net worth financial planning
• Charitable planned giving

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Life Insurance Products: Commission-based revenue from selling various life insurance products including Term, Term to 100, Participating Whole Life, Permanent Cash Value, and Universal Life policies. Also includes Critical Illness Insurance offerings.
2. Financial Advisory Services: Fee-based financial advisory services for estate planning, tax planning, retirement planning, and philanthropy strategy for high net worth clients.
3. Charity/Foundation Consulting: Legacy Process Coordination services for charities and foundations, helping major donors create gifts in cost and tax-effective ways. Working with 60+ charitable organizations across Canada.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

WEALTHinsurance.com is a Canadian wealth management and insurance advisory practice that designs integrated estate preservation, charitable planned giving, and tax-exempt permanent life insurance solutions for high net worth families, business owners, entrepreneurs, and professionals. The firm sells life insurance, critical illness, corporate-owned life insurance, retirement, and estate planning products, complemented by proprietary strategies such as CPP Philanthropy™, My Par Gift™, and the RRSP/RRIF Tax Converter™ that convert tax liabilities into charitable legacies.

Product overview

WEALTHinsurance.com® is a unified wealth management and insurance advisory platform offering comprehensive financial services for high net worth individuals, business owners, entrepreneurs, and affluent families. The portfolio consists of core insurance products (Tax-Exempt Life Insurance, High Net Worth Life Insurance, Corporate-Owned Life Insurance, Fast Life Insurance with no medical exam), living benefits (Critical Illness, Disability), investment and retirement planning, estate and tax planning, and group benefits. The firm differentiates through proprietary strategies including CPP Philanthropy™ for converting government pension benefits into charitable gifts, My Par Gift™ (single-premium charitable life insurance with Canada Life), and the Accidental Philanthropists™ program. Additional offerings include publications (The TaxLetter® newsletter since 1941, CharityMATTERS™ newsletter), free estate planning resources, and the Power Of Platinum™ training program for advisors. The related brand illnessPROTECTION.com® focuses on critical illness coverage. Services integrate with professional advisors including accountants, lawyers, and investment advisors.

Differentiator

Problem solved

Functional benefit

Brands

• illnessPROTECTION.com: Related brand also developed by Mark Halpern, focusing on illness protection insurance services.

Products and services

• Tax-Exempt Life Insurance Investment Tax-advantaged permanent life insurance product designed to preserve and grow wealth while providing estate planning benefits for affluent individuals and families.
• High Net Worth Life Insurance Specialized life insurance solutions for affluent families and high net worth individuals with complex estate planning needs.
• Corporate-Owned Life Insurance Life insurance held within corporate structures to optimize tax efficiency and estate planning for business owners, supporting succession and key person coverage.
• Fast Life Insurance Quick-issue life and critical illness insurance with no medical exam required, available up to $5 million in life coverage and $250,000 in critical illness coverage through a 15-minute phone call and 72-hour policy issuance.
• High Net Worth Living Benefits (Critical Illness and Disability) Critical illness and disability insurance protection designed for high net worth clients to protect against health-related income loss.
• Best Doctors® Insurance Insurance product integrated with Best Doctors® medical consultation services, providing access to world-class medical experts.
• Individual Pension Plans Pension planning solutions for self-employed individuals and incorporated professionals, providing tax-efficient retirement savings vehicles.
• High Net Worth Retirement Planning Comprehensive retirement planning strategies tailored for affluent individuals and families, integrated with insurance and estate planning.
• High Net Worth Estate Planning Estate planning services focusing on wealth preservation, tax minimization, and legacy transfer for high net worth families.
• Financial Planning Comprehensive financial planning services for affluent individuals covering all aspects of wealth management.
• Tax Planning Tax optimization strategies designed to reduce tax liabilities for affluent clients and business owners, integrated with estate and insurance planning.
• Group Benefits Corporate group benefits packages including health, dental, and insurance coverage for employees of business owner clients.
• Planned Giving Charitable planned giving programs helping clients structure legacy gifts to favorite causes using insurance and estate planning strategies.
• Investments Investment advisory services integrated with insurance and estate planning strategies for affluent clients.
• CPP Philanthropy™ Proprietary strategy allowing clients to use Canada Pension Plan benefits for charitable giving while receiving substantial tax benefits.
• My Par Gift™ Single-premium permanent life insurance policy co-developed with Canada Life for charitable giving purposes, where the donor is the insured and the charity is the owner and beneficiary, providing an immediate donation tax receipt and a legacy gift of 5-20 times the premium value.
• RRSP/RRIF Tax Converter™ Strategy to convert RRSP/RRIF retirement balances into charitable donations, converting tax liabilities into charitable gifts such as turning $1M of taxes into $4.5M of charity from a $2M RRSP.
• Professional Network Services Coordination services working alongside accountants, lawyers, and financial advisors to deliver integrated estate, tax, and insurance planning for clients.

Quantifiable outcome

• Converts estate tax liability into charitable gifts (e.g., $10M tax liability transformed into $20M charitable gift for business sale case)
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Canada LifecoreStrategic or Co-development Partner · 1 January 2023Canada's first domestic life insurance company partnered with Mark Halpern to develop 'My Par Gift' - a unique single-premium permanent life insurance policy designed specifically for charitable giving. The charity receives immediate donation tax receipt and larger payment on donor's death.
• The Upside Foundation of CanadaminorStrategic or Co-development Partner · 1 January 2021WEALTHinsurance.com became proud sponsoring partner. Upside enables founders of early-stage Canadian companies to pledge equity to charity.
• Canadian Association of Gift Planners (CAGP)coreStrategic or Co-development Partner · 1 January 2017WEALTHinsurance.com was Exclusive Lead Sponsor of 2017 and 2018 Leave a Legacy™ Information Series presented by CAGP GTA Chapter. Mark serves as faculty member contributing course content for MFA-P designation program.
• Zoomer Media (ClassicalFM and Zoomer Radio)minorGTM or Marketing Partner · 1 January 2017Media partner for Leave a Legacy™ series providing coverage on Classical FM and Zoomer Radio.
• MPL CommunicationsminorGTM or Marketing Partner · 1 January 2017Publishers of The TaxLetter® and Investors Digest who provided media support for Leave a Legacy™ series.
• illnessPROTECTION.comcoreStrategic or Co-development PartnerFounded by Mark Halpern, the same founder of Wealthinsurance.com. Provides illness protection insurance products and services, complementing the wealth management offerings.
• Power Of PlatinumcoreStrategic or Co-development PartnerTraining and mentoring program for insurance advisors and financial professionals developed with Jim Ruta, now entering its 5th year. Focuses on incorporating Strategic Philanthropy using Life Insurance into professional practices.
• Jewish Foundation of Greater TorontocoreStrategic or Co-development PartnerMark serves as Vice-Chair of Professional Advisory Committee. Foundation organized professional advisor events where Mark presented on philanthropy strategies. Multiple collaborative events and initiatives.
• Society of Trust and Estate Practitioners (STEP) TorontominorStrategic or Co-development PartnerMark was guest speaker on Strategic Philanthropy at STEP Toronto event designed to educate estate planning professionals about legacy planning and gift planning strategies.
• Crowe Soberman LLPminorStrategic or Co-development PartnerOne of Canada's largest public accounting firms where Mark presented on insurance, tax, and philanthropy topics to accounting professionals.
• GTA Accountants NetworkminorStrategic or Co-development PartnerMark presented 'Strategic Philanthropy: Helping Clients Minimize Taxes and Maximize Giving' at multiple GTAAN events.
• Wealth StewardsminorStrategic or Co-development PartnerWinner of 2017 and 2018 Financial Planning Awards; hosted Mark's webinar on insurance, tax, and philanthropy update for business owners.
• Foundation MagazineminorGTM or Marketing PartnerPublisher Steve Lloyd invited Mark to write regular column on philanthropy titled 'The Accidental Philanthropist' in Foundation Magazine - The Business & Spirit of Philanthropy.
• Weizmann CanadaminorStrategic or Co-development PartnerMark was keynote speaker at invitation-only donor event explaining strategies to minimize taxes and maximize philanthropy impact.
• St. Michael's Hospital FoundationcoreStrategic or Co-development PartnerMark joined the Professional Advisor Task Force and presented at Financial & Estate Planning Seminars for donors on minimizing taxes and maximizing giving.
• Northwind Professional InstituteminorStrategic or Co-development PartnerMark was member of steering committee, moderator, and keynote speaker at inaugural High Net Worth Invitational Forum at Langdon Hall.
• IMPACT GIVING (Lauren Albert)minorStrategic or Co-development PartnerLauren Albert, Principal at IMPACT GIVING, joined the team as newest member working to inspire philanthropy across borders, sectors and causes.
• Canadian Hadassah WIZO (CHW)minorStrategic or Co-development PartnerPresented at national webinar events for CHW, a women's volunteer organization raising money for health, social welfare and education programs.
• Beneva Insurance & Financial ServicesminorChannel Partner/ Reseller/ DistributorPresented at Beneva insurance industry event for advisors and financial professionals on year-end tax savings and charitable giving strategies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RBC Wealth Management: Wealth arm of Royal Bank of Canada, serving HNW and ultra-HNW clients with integrated banking, wealth, and insurance. Sets the competitive ceiling on the segment in which Wealthinsurance.com operates.
• Canada Life (Great-West Lifeco): Canada's largest domestic life and health insurer. Wealthinsurance.com's exclusive My Par Gift carrier partner and the de facto issuer behind much of the firm's permanent life insurance book, so it competes for the same HNW life and wealth planning spend at much greater scale.
• IG Wealth Management (IGM Financial): Large Canadian wealth management platform owned by IGM Financial serving affluent households with planning, insurance, and investments. Competes for the same HNW client wallet with full-stack planning — comparable but at significantly greater scale.
• BMO Private Wealth: Private banking and wealth arm of Bank of Montreal serving HNW Canadians. Overlaps with Wealthinsurance.com on integrated financial planning, life insurance, and estate/trust services.
• Manulife Financial: One of Canada's largest life insurers and wealth managers with a substantial HNW wealth business. Manulife previously awarded Mark Halpern its Five Star Master Builder recognition — direct overlap in life insurance and estate planning for affluent Canadian families.
• Sun Life Financial: Major Canadian life insurer and wealth manager with a large group benefits and individual insurance offering. Competes for the same HNW life insurance, living benefits, and estate planning budgets that Wealthinsurance.com targets.

Direct peers

• Primerica: Public, advisor-driven North American life insurance specialist with a heavily commissioned distribution model. Highly comparable business model and product focus (term life, living benefits) for mass-affluent and middle-market Canadian families.
• Foresters Financial: Canadian-domiciled life insurer with a community- and member-benefit-focused mission. Comparable in its emphasis on insurance used to drive member/charitable outcomes — directly analogous to Wealthinsurance.com's community/philanthropy positioning.
• Empire Life: Canadian mid-market life insurer and wealth management firm with a strong HNW individual insurance and wealth advisory practice. Closely comparable in size, product mix (term/whole/universal life plus investments), and target Canadian affluent segment.

Others

• HUB International: Large North American insurance brokerage with growing wealth and life insurance practice for affluent and business-owner clients. Comparable in distribution model (brokerage/advisory) and HNW target market, but operates in brokerage rather than independent advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MarkHalpernCFP
• LinkedInlinkedin.com/company/wealthinsurance-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealthinsurance.Com