Greek Eco Project

What Greek Eco Project does

Greek Eco Project is a non-profit environmental organization founded in Thessaloniki, Greece in summer 2020 by founder Avgi Metaxa and a group of environmentally conscious individuals. It conducts hands-on environmental action across Greece, with operating geographies spanning Thessaloniki, Halkidiki, and the Argosaronic Gulf, plus training activity in Lisbon. Core activities include coastal and underwater cleanups (flagship 'Blue Halkidiki' 2021–2025 and 'Blue Argosaronic' 2025), tree planting, urban park renovation, and experiential environmental education workshops for children and adults. The organization is a member of EU Climate Pact Greece and works in close co-development with the Municipality of Thessaloniki, supported by the OK!Thess venue for events such as the World Environment Day and World Oceans Day programming.

The organization's technology stack is centered on physical upcycling rather than software. Collected plastic bottle caps are sorted, crushed, melted, and molded into handmade products (combs from 8.5 caps each, rulers from 10, keychains from 1.5, hangers from 21, pots from 61). The team also operates 3D printers using filament extruded from recycled plastic bottles collected during cleanups, and produces a secondary product line using water-based, low-VOC eco-resin embedded with marine animal figures cast from recycled plastic caps (coasters, pots, trays, soy wax jars, scented stone tablets). Scientific collaboration with the Hellenic Phycological Society and the Institute of Fisheries Research supports the marine education program.

The business model is a hybrid non-profit model with five revenue streams: (1) Green Fund grant financing for the Diving Against Plastic Pollution initiative under the Natural Environment and Climate Neutrality 2024 program, (2) paid Corporate Social Responsibility programs with companies (beach cleanups, reforestation, hiking excursions), (3) one-time and recurring donations (€5–€200 one-time, €4/month volunteer contribution, custom amounts) via Piraeus Bank transfer and Viva Wallet, (4) membership fees (€5 registration + €10 annual subscription with voting rights and product discounts), and (5) direct-to-consumer e-commerce sales of upcycled and eco-resin products (€2–€25 price band) through greekecoproject.gr, shipped domestically via ELTA courier. Passive donation channels (Youbehero.com shopping commissions, Goodfairy.gr car insurance) provide incremental, no-effort income. Customer segments include individual donors/volunteers (primary), schools and educational institutions, corporate CSR partners, and municipalities/public authorities.

Name

Greek Eco Project

Legal name

Greek Eco Project

Website

https://greekecoproject.gr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Greek Eco Project is a Thessaloniki-based non-profit founded in 2020 that runs coastal and underwater cleanups, reforestation, and environmental education in Greece, transforming collected plastic caps into handmade upcycled products sold through its Eco Shop alongside donations, memberships, and corporate CSR programs.

Ownership category

akta.pro rank

Product category

Environmental & Conservation Services

akta.pro primary industry

Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

akta.pro secondary industries

Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Environmental cleanup services
• Plastic upcycling products
• Coastal conservation programs
• Environmental education workshops
• Community volunteer organization

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Eco Shop): E-commerce sales of upcycled plastic products, eco-resin crafts, books, apparel, and accessories. Products sold directly through the greekecoproject.gr online store with prices ranging from €2 to €25.
2. Donations and Membership Fees: Monthly recurring donations (€4/month for volunteers), one-time donations (€5–€200+), and membership fees (€5 registration + €10 annual subscription). Additional fundraising through donations per product purchased.
3. Corporate Social Responsibility Programs: Paid environmental actions with collaborating companies including beach cleanups, reforestation, and hiking excursions in forest areas.
4. Grant Funding (Green Fund): Project funding from the Green Fund (Πράσινο Ταμείο) under the Natural Environment and Climate Neutrality 2024 program for the Diving Against Plastic Pollution initiative.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Greek Eco Project is a non-profit environmental organization that organizes hands-on conservation actions (coastal and underwater cleanups, tree planting, urban park renovation) across Greece, runs experiential environmental education workshops for schools and adults, and operates an Eco Shop of handmade products upcycled from collected plastic bottle caps and bottles. Revenue is generated through individual membership fees and donations, Eco Shop product sales (€2–€25), Corporate Social Responsibility (CSR) partnerships with companies, and grant funding from the Green Fund under the Natural Environment and Climate Neutrality 2024 program.

Product overview

Greek Eco Project operates an Eco Shop as its primary product offering, divided into two main categories: Eco Shop (general eco-friendly merchandise) and Upcycle Products (handmade items from recycled plastic). The Eco Shop includes cards, organic cotton t-shirts, notebooks, books, and home decor items made with Eco Resin featuring marine animal motifs. The Upcycle Products category specializes in handmade goods created entirely from recycled plastic bottle caps collected during cleanup activities, including pots, hangers, keychains, rulers, and combs. All products support the organization's environmental mission of reducing plastic waste and raising ecological awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Postal (Set of 11) Set of 11 postcards printed with environmental themes and the Greek Eco Project logo, designed for writing on the reverse; sold through the Eco Shop to individual consumers.
• Greek Eco Project T-Shirt Short-sleeved t-shirt with the organization's logo printed on both sides, made of 100% organic cotton, available in sizes S–XL.
• Notebook Eco-friendly notebook featuring environmental drawings and quotes, made with chlorine-free and FSC-certified paper.
• Children's Book «Η πιο καλή ψαριά μας»
• Badges Printed badges featuring animal and insect figures in various colors, branded with the Greek Eco Project logo.
• Combs (Handmade Recycled Plastic)
• Keychains (Handmade Recycled Plastic)
• Hangers (Handmade Recycled Plastic)
• Rulers (Handmade Recycled Plastic)
• Pots (Handmade Recycled Plastic, Small Plants)
• Hexagonal Pot (Eco Resin)
• Little Tiny Pot (Eco Resin Jewelry/Clip Holder)
• Round Coaster (Eco Resin)
• Square Coaster (Eco Resin & Cork)
• Small Oval Tray (Eco Resin)
• Scented Stone Tablet
• Soy Wax Jar with Lid (Vegan Candle)
• Coastal & Underwater Cleanup Actions
• Reforestation & Tree-Planting Actions
• Corporate CSR Environmental Programs
• Environmental Education Workshops (Schools & Public)
• Membership Program
• Donation Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Municipality of Thessaloniki (Δήμος Θεσσαλονίκης)coreStrategic or Co-development PartnerMunicipality of Thessaloniki is a key strategic partner in multiple projects including the 'Diving Against Plastic Pollution' initiative. The municipality hosts events at OK!Thess venue, provides support for environmental actions, and officials (Mayor Stelios Angeloudis) have attended and supported Greek Eco Project events. Projects are funded under the Natural Environment and Climate Neutrality 2024 program with Green Fund financing.
• OK!ThesscoreStrategic or Co-development PartnerEvent venue partner for World Environment Day and World Oceans Day celebrations (June 6–7). Hosted the 'Traces on the Seabed' photography exhibition, panel discussions, workshops, and book presentation. Located at Kyidoniis 2, Thessaloniki.
• Vegan LifeminorStrategic or Co-development PartnerCollaboration for World Environment Day to raise awareness about the connection between marine protection, biodiversity, veganism, and conscious consumption choices. Joint social media campaign highlighting how all forms of environmental care are interconnected.
• Hellenic Phycological Society (Ελληνική Φυκολογική Εταιρεία)minorStrategic or Co-development PartnerScientific partner for marine education activities. Collaborated on workshops observing seaweed and Posidonia through microscopes, helping participants understand the importance of marine ecosystems.
• Institute of Fisheries Research (Ινστιτούτο Αλιευτικής Έρευνας)minorStrategic or Co-development PartnerScientific collaboration for the Blue Halkidiki project. Visited by Greek Eco Project volunteers to observe marine biology laboratories and learn about the institute's research work.
• SKG MakerscoreImplementation/ SI/ Consulting PartnerMaker space in Thessaloniki powering environmental education workshops with students. Collaboration includes 3D printing projects using recycled plastic filament, and various hands-on environmental creation activities.
• Vasilikia Mountain FarmminorStrategic or Co-development PartnerFarm in Pavliani where Greek Eco Project volunteers created a greenhouse from reused materials (old pallets, drawers, broken pottery) and planted trees and herbs, demonstrating circular economy and reuse principles.
• EU Climate Pact GreeceminorStrategic or Co-development PartnerGreek Eco Project is a member of EU Climate Pact Greece, participating in meetings and discussions about upcoming environmental actions and collaborating with other Pact members.
• GoodfairyminorGTM or Marketing PartnerOnline car insurance platform that makes a donation to Greek Eco Project with each policy purchase, at no extra cost to the customer. Supports the organization through a passive giving mechanism.
• Youbehero.comminorGTM or Marketing PartnerGreek online shopping donation platform that converts purchase commissions into donations for Greek Eco Project. Consumers select Greek Eco Project as their preferred charity and shop as usual.
• Action Aid Youth Center ThessalonikiminorStrategic or Co-development PartnerYouth center where Greek Eco Project participates in networking events and Youth Village activities, connecting with other youth organizations and community groups in Thessaloniki.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Healthy Seas: Healthy Seas conducts marine debris removal (including ghost nets) and turns recovered material into consumer products (e.g., ECONYL yarn). Matches Greek Eco Project's marine cleanup + circular product approach.
• Plastic Bank: Plastic Bank operates plastic-recovery infrastructure and converts collected material into Social Plastic feedstock sold to brands. Comparable as a closed-loop plastic-to-commerce player with an environmental mission.
• 4ocean: 4ocean runs a paid cleanup-to-product model (bracelets made from recovered plastic) funded by consumer and corporate purchases. Closest direct analogue to Greek Eco Project's collect-upcycle-sell loop.

Regional players

• Archelon (Sea Turtle Protection Society of Greece): Archelon is a Greek NGO focused on sea turtle protection, marine conservation volunteering, and education; comparable as a Greece-based marine conservation nonprofit running citizen actions on beaches.
• Sea Shepherd Greece: Sea Shepherd Greece campaigns for marine conservation via direct-action patrols and citizen engagement — regional marine-focused NGO that contests the same Greek coastal volunteer audience.

Broad incumbents

• Surfrider Foundation Europe: Surfrider Foundation runs volunteer-led beach cleanups, advocacy, and education programs across Europe — overlapping mission, but at much larger scale and with formal national chapters.
• WWF Greece: WWF Greece is a national chapter of the global conservation NGO; competes for the same EU and corporate environmental funding pool in Greece while also running marine and education programs.
• HELMEPA: HELMEPA is the longstanding Hellenic Marine Environment Protection Association, the largest Greek marine NGO; broader scope than Greek Eco Project but competes for the same corporate CSR and Greek shipping/maritime sponsorship pool.
• The Ocean Cleanup: The Ocean Cleanup develops technology for removing ocean plastic and sells branded merchandise; adjacent in mission but operates at vastly different scale and uses tech rather than volunteer diving for collection.
• Greenpeace Greece: Greenpeace Greece runs environmental campaigns and volunteer engagement in country; overlaps in volunteer activation and donor fundraising but with a global advocacy brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/greek.ecoproject
• Xx.com/greek_eco_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greek Eco Project