Vegan Life Nutrition

What Vegan Life Nutrition does

Vegan Life Nutrition is a direct-to-consumer brand of vegan and gluten-free nutritional supplements, operated by Vibrant Nutraceuticals, Inc., a California corporation headquartered in Vista, California and part of The GHT Companies. The product portfolio comprises approximately 18 SKUs centered on nutrients that are difficult to obtain from a strict plant-based diet — primarily Vitamin D3, Vitamin B12, Vitamin K2 combinations, calcium, and Vitamin C — delivered across multiple formats including soft gels, gummies, chewable tablets, sprays, and liquids. Notable specialty lines include Diosmin95 (95% diosmin for circulatory support, launched 2021), Marine Phytoplankton in three formats, and the Prenatal and Postnatal Focus Bundles launched in September 2022, which contain 20+ essential nutrients including 550mg and 475mg of choline respectively. All products are 100% vegan, non-GMO, cruelty-free, and certified gluten-free through the Gluten Intolerance Group (GFCO).

The company generates revenue primarily through direct-to-consumer e-commerce on its own website, supported by an AutoShip subscription program that offers discounted recurring billing. A secondary channel consists of Authorized Independent Representatives (AIRs), independent sellers whose online orders are fulfilled by Vibrant Nutraceuticals. Products are shipped within the U.S. and to Canada plus other international destinations, with the customer absorbing import duties. No public pricing, revenue, headcount, funding, or management-team data is disclosed; the company operates privately without any app, API, or AI-augmented features. Customer segments are predominantly individuals following vegan or plant-based diets, consumers with celiac disease or gluten sensitivity, pregnant and nursing mothers seeking vegan prenatal/postnatal options, and vegan families seeking children's supplements.

Name

Vegan Life Nutrition

Legal name

Vibrant Nutraceuticals, Inc.

Website

https://veganlifenutrition.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegan Life Nutrition is a Vista, California-based direct-to-consumer brand selling 100% vegan and GFCO-certified gluten-free vitamins and supplements — including D3, B12, prenatal/postnatal bundles, and Diosmin95 — to plant-based consumers, gluten-sensitive individuals, and expectant mothers.

Ownership category

akta.pro rank

Product category

Vegan Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Vegan vitamin supplements
• Plant-based nutrition
• Gluten-free vitamins
• Nutraceutical products
• Dietary supplements

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of vegan nutritional supplements through the company website. Customers can purchase individual products or subscribe to the AutoShip program for recurring deliveries at discounted pricing.
2. Authorized Independent Representative Sales: Products are sold through a network of Authorized Independent Representatives (AIRs) who sell directly to customers. Online shopping is fulfilled and sold directly by Vibrant Nutraceuticals in connection with an AIR.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vegan Life Nutrition sells 100% vegan, gluten-free, non-GMO, and cruelty-free vitamins and nutritional supplements directly to consumers via its e-commerce website, with an AutoShip subscription option for recurring orders. Its portfolio includes Vitamin D3 (soft gels, gummies, sprays), Vitamin B12 chewables, Calcium + D3 + K2 combination, Marine Phytoplankton, prenatal/postnatal bundles, KidsLac Probiotic, Melatonin Spray, and Diosmin95 for circulatory support. Products are certified gluten-free by the Gluten Intolerance Group (GFCO) and distributed through Authorized Independent Representatives in addition to the company's own online store.

Product overview

Vegan Life Nutrition offers a comprehensive line of 100% vegan, gluten-free, non-GMO, and cruelty-free vitamins and nutritional supplements. The product portfolio centers on essential vitamins particularly important for vegans (D3, B12, K2, Calcium) available in multiple delivery formats (capsules, soft gels, gummies, sprays, liquids). Key product lines include: Vitamin D3 products (various dosages and forms), B12 supplements, Marine Phytoplankton, Prenatal/Postnatal Focus Bundles (launched September 2022), Kids supplements, and Diosmin95 for circulatory support. The company emphasizes clean ingredients free of toxins, allergens, and unnecessary additives, with products certified gluten-free by GFCO.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin D3 1000 IU Soft Gels Small, easy-to-swallow soft gel capsules providing 1000 IU of vegan Vitamin D3 for immune support and bone health, targeted at vegans and individuals seeking allergen-free vitamin supplementation.
• Vitamin D3 1000 IU Gummies Easily absorbable, fruit-flavored gummies providing 1000 IU of vegan Vitamin D3 for immune support.
• Vitamin D3 5000 IU Soft Gels High-potency 5000 IU soft gel capsules providing vegan Vitamin D3 for immune support and bone health.
• Vitamin D3+K2 Spray Easily absorbable fruit-flavored spray combining vegan Vitamin D3 and K2 to support calcium absorption and immune system function.
• Synergistically Vegan (Calcium + D3 + K2) Capsules Plant-based combination supplement providing Calcium with D3 and K2 for optimal calcium absorption. 100% vegan and safe for expectant and breastfeeding mothers.
• Vitamin B12 Chewable Tablets Chewable tablets providing vegan Vitamin B12 (methylcobalamin form) for digestive support and energy boost for vegans.
• Pure Vitamin C Capsules Vegan, Non-GMO, allergen-free Vitamin C supplement in capsule form for immune support.
• Marine Phytoplankton Capsules Plant-based supplement in capsule form supporting cellular health and energy.
• Marine Phytoplankton Gummies Easily absorbable, plant-based fruit-flavored gummies providing marine phytoplankton for cellular health and energy.
• Marine Phytoplankton Liquid Liquid form of marine phytoplankton supplement for enhanced absorption and cellular health support.
• Prenatal Focus Bundle Bundle of prenatal vitamins including Prenatal/Postnatal Basic and Prenatal Focus with 550mg Choline per serving. Contains 20+ vitamins and minerals to support fetal brain, spinal cord, heart, muscle, bone, nerve, and skin development.
• Postnatal Focus Bundle Postnatal supplement bundle with 20+ vitamins and minerals including 475mg Choline per serving, designed for recovery and health of postpartum mothers and breastfed babies.
• Kids Vitamin D3 200 IU Spray Vitamin D3 spray designed for children to support immune and bone health.
• KidsLac Probiotic Powder Stick Packs Probiotic supplement in powder stick pack form designed for children.
• Melatonin Spray Sleep support supplement in spray form for rest and relaxation.
• Diosmin95 All-natural vegan supplement designed to help reduce the appearance of varicose veins and promote improved circulation throughout the body. Contains 95% Diosmin.
• Vitamin D3 400 IU Spray Low-dose 400 IU Vitamin D3 spray for daily maintenance.
• Vitamin D3 5000 IU Spray High-potency 5000 IU Vitamin D3 spray for enhanced immune and bone support.

Quantifiable outcome

• Diosmin95 contains 95% diosmin - the highest concentration available in commercial markets
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Care/of: Personalized D2C vitamin subscription service (owned by Bayer) — directly comparable DTC vitamin subscription model targeting health-conscious consumers.
• MegaFood: Whole-food, non-GMO, certified gluten-free supplement brand — closely overlaps on clean-label, gluten-free, and prenatal positioning.
• Ritual: D2C vitamins brand focused on clean-label, traceable ingredients and a subscription model — same DTC + AutoShip economics and overlap in prenatal and essential vitamins.
• Sports Research: Vegan-friendly supplement brand selling vitamins and specialty ingredients (D3, K2) through DTC and Amazon — directly comparable plant-based vitamin assortment.
• Garden of Life: Plant-based and organic supplements brand (owned by Nestlé Health Science) selling vitamins, probiotics, and prenatal formulas through DTC and retail — directly comparable vegan/clean-label positioning and product mix.
• MaryRuth's: Vegan liquid vitamins and supplements brand sold primarily through DTC and Amazon — comparable vegan-only positioning, multi-format delivery (liquids, gummies, capsules), and subscription model.
• Pure Synergy: Organic, whole-food supplements brand sold via DTC — overlaps on clean-label, organic-certified production, and content-led marketing.
• Naturelo: Plant-based vitamins and supplements brand with whole-food, non-GMO, and gluten-free positioning — directly comparable ingredient philosophy and DTC distribution.
• Deva Nutrition: 100% vegan vitamins and supplements brand — direct overlap on vegan-only positioning across multivitamins, D3, B12, and prenatal categories.

Broad incumbents

• Thorne: Premium supplement brand with practitioner channel and DTC — broader assortment but overlapping clean-label positioning, prenatal offerings, and high-bioavailability ingredient forms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Veganlifenutrition
• LinkedInlinkedin.com/company/vegan-life-nutrition-a-ght-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegan Life Nutrition