ChoiceQuote
ChoiceQuote is a UK insurance broker (trading name of Arthur J. Gallagher Insurance Brokers Limited) founded in 1995, distributing motor trade, taxi, courier, and commercial vehicle insurance to individual drivers, motor traders, and small commercial fleet operators via phone and online channels.
- Company typePrivate
- Founded1995
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ChoiceQuote does
ChoiceQuote is a UK insurance broker operating as a trading name of Arthur J. Gallagher Insurance Brokers Limited, founded in 1995 and headquartered with offices in Manchester, Liverpool, and Macclesfield alongside a registered office in Glasgow. The business specializes in distributing motor trade, taxi, courier, and commercial vehicle insurance from a panel of UK insurers, serving individual drivers, motor traders, and small commercial fleet operators across England, Scotland, Wales, and Northern Ireland.
Distribution is conducted through phone-based inside-sales agents supplemented by online quote forms, with no proprietary underwriting or technology platform — ChoiceQuote acts as an intermediary placing business with third-party carrier partners rather than bearing insurance risk itself. Product portfolio has expanded over time to include niche segments such as Uber/private-hire taxi cover and electric vehicle-related guidance, reflecting adaptation to UK ride-hailing growth and EV adoption trends.
The firm is part of the Bollington Wilson group, itself acquired by global broker Arthur J. Gallagher, providing parental capital and operational backing. Revenue is generated from brokerage commissions on placed policies and premium financing income, with no publicly disclosed revenue, customer logos, or contractual anchor accounts in the available data. The business has been externally recognized through Feefo Platinum Trusted Service status (2020) and prior UK Customer Service Excellence Awards.
ChoiceQuote firmographics
Firmographics- Name
- ChoiceQuote
- Legal name
- Arthur J. Gallagher Insurance Brokers Limited
- Website
- https://choicequote.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ChoiceQuote is a UK insurance broker (trading name of Arthur J. Gallagher Insurance Brokers Limited) founded in 1995, distributing motor trade, taxi, courier, and commercial vehicle insurance to individual drivers, motor traders, and small commercial fleet operators via phone and online channels.
- Ownership category
- akta.pro rank
Where ChoiceQuote is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
ChoiceQuote business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commission: ChoiceQuote earns commission from insurance providers on the policies they sell. As an independent insurance broker, they search their panel of UK insurers to find suitable coverage for customers and receive compensation from the insurers for placing business.
- Insurance Premiums: ChoiceQuote facilitates the sale of insurance policies including motor trade insurance, courier insurance, taxi insurance, and commercial fleet insurance. They offer flexible repayment options allowing customers to spread the cost of premiums across monthly payments, which may include financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Motor Trade Road Risks Insurance - starting from £8.73 per week |
| Subscription | Monthly | Taxi Insurance - starting from £13.25 per week |
| Subscription | Monthly | Taxi Fleet Insurance - multi-vehicle policy pricing |
| Subscription | Annual | Taxi Base Insurance - starting from £350 per year |
| Subscription | Monthly | Breakdown and Recovery Agents Insurance |
| Other | Annual | No Claims Bonus - up to 60% discount available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ChoiceQuote product offering
Product offeringCore offering
ChoiceQuote is an independent UK insurance broker that searches a panel of insurers to source motor trade, taxi, courier, and commercial vehicle insurance for individual drivers and small businesses. The firm operates dedicated call-centre sales teams and online quote portals to deliver tailored policies, including road risk, traders combined, fleet, taxi, and goods-in-transit coverage, backed by a 24-hour claims line.
Product overview
ChoiceQuote is an independent insurance broker specializing in motor trade, taxi, and courier insurance policies. The company offers a platform of insurance products organized into four core categories: Motor Trade Insurance (covering road risk only, traders combined, and specialized coverages for various trade operations), Courier Insurance (including van, fleet, and goods in transit options), Taxi Insurance (covering single vehicles, fleets, bases, and specialized segments like Uber and black cabs), and Commercial Insurance (including fleet, liability, and specialized vehicle coverages). ChoiceQuote acts as an intermediary, searching a panel of UK insurers to provide tailored coverage. The product portfolio spans from basic minimum-legal coverage to comprehensive combined policies, with additional features like no-claims bonus transfers, telematics discounts, and 24-hour claims support.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Trade Insurance
Quantifiable outcome
- No-claims bonus of up to 60% available for motor traders with proven claim-free records
- +2 more outcomes
Companies that use ChoiceQuote
Customer profileSegments5 records
Ideal customer profiles4 records
ChoiceQuote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ChoiceQuote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FeefocoreFeefo is a reviews platform partner that provides ChoiceQuote with customer feedback and review collection services. ChoiceQuote displays Feefo reviews on their website and is recognized as a Feefo Platinum Trusted Service partner and Gold Trusted Service award winner. This partnership supports their marketing by showcasing verified customer testimonials.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
ChoiceQuote competitors and assessment
Company assessmentBroad incumbents
- A-Plan Insurance: Large UK high-street insurance broker offering commercial and specialist motor policies including fleet, taxi and motor trade cover. Overlaps with ChoiceQuote in UK specialist motor brokerage distribution channels.
- Lockton: World's largest privately held insurance broker with strong UK commercial and motor fleet capabilities. Competes with ChoiceQuote for mid-market commercial fleet and specialist motor brokerage mandates.
- Howden Insurance Brokers: Large UK-independent insurance broker with commercial and specialty lines including commercial motor and fleet. Operates broader than ChoiceQuote but offers overlapping capability in commercial vehicle insurance brokerage.
- Towergate Insurance: Large UK commercial insurance broker providing fleet, commercial motor and SME business cover. A broad incumbent with overlapping product set including taxi and commercial fleet brokerage that competes with ChoiceQuote in the same UK market.
Direct peers
- Performance Direct Insurance: UK specialist broker focused on non-standard and niche motor insurance including taxi, courier and motor trade cover. Competes head-to-head with ChoiceQuote for similar niche driver and trader segments.
- Bollington Insurance Brokers: Sister company within the same Bollington Wilson / Arthur J. Gallagher UK group as ChoiceQuote, offering complementary specialist commercial and personal lines brokerage products. The closest direct comparable given shared ownership, overlapping UK niche focus, and overlapping product lines including commercial fleet and motor trade-adjacent cover.
- Adrian Flux: UK specialist insurance broker offering niche policies for motor trade, taxi, courier, motorbike and other non-standard vehicle classes. Directly competes with ChoiceQuote in motor trade and specialist commercial vehicle brokerage.
Emerging players
- Bikmo: Specialist commercial cycling and courier insurance provider addressing a sub-segment of ChoiceQuote's courier and goods-in-transit vertical. Relevant emerging niche competitor in small-vehicle delivery insurance.
- Qdos: UK specialist in taxi, private hire and gig-economy insurance and compliance. Closest competitor in the specialist PHV/taxi insurance niche and relevant emerging risk-management focused alternative.
- Zego: UK insurtech providing gig-economy focused commercial vehicle insurance including taxi, PHV and courier cover via a digital-first model. Competes with ChoiceQuote on the same underlying customer base with a technology-led offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ChoiceQuote social profiles
Digital presenceChoiceQuote financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChoiceQuote leadership team
Management profileNumber of profiles
Profiles2 records
ChoiceQuote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChoiceQuote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChoiceQuote
What does ChoiceQuote do?
ChoiceQuote is an independent UK insurance broker that searches a panel of insurers to source motor trade, taxi, courier, and commercial vehicle insurance for individual drivers and small businesses. The firm operates dedicated call-centre sales teams and online quote portals to deliver tailored policies, including road risk, traders combined, fleet, taxi, and goods-in-transit coverage, backed by a 24-hour claims line.
Is ChoiceQuote a public or private company?
ChoiceQuote is a private company. It is classified as corporate owned and is currently operating.
When was ChoiceQuote founded?
ChoiceQuote was founded in 1995. It employs 51 to 100 people.
Where is ChoiceQuote based?
ChoiceQuote is headquartered in Liverpool, United Kingdom, in the Europe region.
How does ChoiceQuote make money?
Two revenue lines are on record. Insurance Brokerage Commission is the primary driver. The others are insurance Premiums.
Who are ChoiceQuote's main competitors?
Broad incumbents on record are A-Plan Insurance, Lockton, Howden Insurance Brokers and Towergate Insurance. Direct peers are Performance Direct Insurance, Bollington Insurance Brokers and Adrian Flux. Emerging players are Bikmo, Qdos and Zego.
Does ChoiceQuote have an API?
No public API is recorded for ChoiceQuote.