KGA Garrett Associates

What KGA Garrett Associates does

KGA Garrett Associates (also operating as KGA Design) is a Chicago-based, privately held branding and marketing communications agency founded in the mid-1990s. The firm operates as a founder-led boutique with a single public-facing principal, Cher Garrett, and a headcount of 1-10 employees, delivering an integrated suite of services that spans brand strategy and research, asset development, package design, digital media, advertising and media buying, brand support collateral, experiential marketing, trade and retail support, corporate communications, direct marketing, PR and social media, exhibit design, and interactive design. The company institutionalizes its methodology through a proprietary five-stage process branded StrongBrands (Explore, Define, Develop, Extend, Success).

KGA has accumulated an enterprise-grade client roster dominated by Fortune 500 consumer packaged goods companies, including Colgate-Palmolive, Orange Glo International, WM Barr, Oxi Clean, General Mills, Yoplait, Kellogg's / Keebler, Kraft, PepsiCo, Quaker Oats, Sara Lee, Tropicana, Tootsie Roll, Walmart, American Express, Discover, Pfizer, and the American Medical Association. Notable work includes creating OxiClean and Kaboom from the ground up, the Lightdog.com promotion described as the most successful in General Mills cereals history, and the Eco-Foil brand rollout to over 100 SKUs at Walmart, Target, Jewel, and Safeway.

Revenue is generated through custom project-based professional services engagements, with pricing not publicly disclosed and contact-based quoting implied. Distribution is entirely direct via phone, email, and by-appointment meetings at the Chicago headquarters. The firm holds WBE (Women Business Enterprise) certification through WBENC since 2004 and has accumulated over three decades of industry awards, including Summit International, Davey, Package Design Council International, and Graphic Design USA recognitions.

Name

KGA Garrett Associates

Legal name

KGA Garrett Associates

Website

https://kgadesign.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

KGA Garrett Associates is a Chicago-based, privately held boutique branding and marketing communications agency (1-10 employees, founded 1994) that delivers integrated brand strategy, package design, and advertising services to Fortune 500 consumer packaged goods and enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Branding and Marketing Consulting: KGA generates revenue through comprehensive branding, marketing, and advertising professional services. Services include research & strategy, asset development, brand support, digital media, experiential marketing, retail support, trade support, corporate support, interactive design, advertising, media services, exhibit design, direct marketing, PR/social media, and package design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KGA Garrett Associates is a full-service branding and marketing communications agency that provides strategic brand development, asset creation, package design, advertising, digital media, and integrated marketing services. The firm operates as a one-stop resource covering brand strategy and research, identity development, packaging, digital and interactive design, trade and retail support, PR/social media, and experiential marketing for enterprise and entrepreneurial clients.

Product overview

KGA Design is a full-service branding and marketing communications agency offering an integrated suite of professional services. The company operates as a single unified offering rather than a platform-plus-modules architecture. Their service portfolio encompasses brand strategy and research, asset development (including package design, photography, illustration, and video), digital media services (websites, mobile apps, interactive media), advertising and media services, brand support and marketing collateral, experiential marketing, trade and retail support, corporate communications, direct marketing, PR and social media, exhibit design, and interactive design. These services work together to provide clients with comprehensive brand building capabilities from strategic planning through creative execution and implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Research
• Asset Development
• Package Design
• Digital Media Services
• Advertising & Media Services
• Brand Support & Marketing Collateral
• Experiential Marketing
• Trade & Retail Support
• Corporate Communications
• Direct Marketing
• PR & Social Media
• Exhibit Design
• Interactive Design

Quantifiable outcome

• Successfully launched brands that became industry leaders (e.g., OxiClean, Kaboom)
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lippincott: Brand strategy and design firm with strong CPG and corporate identity credentials, including work for Fortune 500 enterprise clients analogous to KGA's segment focus.
• Landor & Fitch: Global brand consulting and design firm specializing in brand strategy, identity, and packaging for major CPG and consumer companies — directly comparable to KGA's enterprise brand-building mandate.
• Wolff Olins: Global brand consultancy combining strategy, identity, and experience design for large enterprise clients — overlapping brand strategy and identity work central to KGA.
• Siegel+Gale: Brand strategy and design consultancy focused on simplicity-led brand expression for global enterprises, with CPG and corporate identity adjacencies that overlap KGA's core offerings.
• Pentagram: Multi-disciplinary independent design firm of partner-owned studios, the closest analog to KGA's boutique integrated branding model — covering identity, packaging, digital, and editorial design for enterprise clients.
• Sterling Brands: Boutique branding and package design agency with deep CPG and consumer-goods experience and award-recognized work — directly comparable in size, vertical focus, and craft to KGA Garrett Associates.
• Brand Union: Brand-led creative agency with capabilities in identity, packaging, and digital — comparable in scope and enterprise client profile to KGA's integrated offering.
• Huge Inc. Experience and brand design agency serving enterprise clients with strategy, branding, and digital experience work — competes for the same integrated brand-and-digital briefs as KGA.
• Interbrand: Global brand consultancy offering strategy, naming, identity, and packaging design for Fortune-grade CPG and consumer clients — overlapping squarely with KGA's brand strategy and package design core.
• R/GA: Digital-focused agency and brand consultancy offering strategy, brand design, and digital product work for enterprise clients — comparable on integrated digital-and-brand engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGA Garrett Associates