Herbal Concepts

Name

Herbal Concepts

Legal name

Herbal Concepts

Website

https://herbalconcepts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aromatherapy Heat Wraps

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Herbal heating wraps
• Aromatherapy products
• Microwavable heat pads
• Natural pain relief
• Hot cold therapy

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-Commerce Product Sales: Herbal Concepts generates revenue through direct-to-consumer sales of herbal heating wraps and aromatherapy wellness products via its Shopify e-commerce storefront (herbalconcepts.com). All products are sold as one-time purchases at fixed retail price points. There is no subscription or recurring revenue component. The company also sells through potential authorized retailers, though the primary channel is the company website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Herbal Concepts designs, handcrafts, and sells microwavable and freezer-safe herbal heating wraps filled with natural grains (flaxseed, wheat) and a proprietary physician-formulated blend of 12 aromatic herbs and essential oils. The products deliver dual hot/cold therapy combined with aromatherapy for natural pain relief, muscle relaxation, stress reduction, and sleep aid. The line includes body-part-specific wraps (neck, shoulder, back, eye, feet, hands, knee, sinus), a multi-purpose comfort pac, a warming scarf, comfort slippers, and a bundled Hot & Cold Therapy Set, all sold direct-to-consumer via the company's e-commerce website.

Product overview

Herbal Concepts offers a portfolio of microwavable herbal heating wraps for hot and cold aromatherapy therapy. The product line centers on fabric pouches filled with natural grains (flaxseed, wheat) and a proprietary blend of 12 aromatic herbs, providing chemical-free comfort for pain relief and relaxation. The core product family includes: Neck & Shoulder Wrap (patented design, US Patent No. US D629,178S), Neck Wrap (horseshoe-shaped), Back Wrap (vest-shaped), Eye Pillow, Comfort Pac (multi-purpose rectangular), Comfort Booties, Comfort Slippers, Comfort Mitts, Warming Scarf, Sinus & Migraine Cap, and Knee Heating Pad. The Hot & Cold Therapy Set offers a bundled combination of eye mask, neck wrap, mittens, and booties. Products are designed and handcrafted in Oregon using locally sourced flax seed and wheat from Willamette Valley farms, with herbs gathered from around the world. The Neck & Shoulder Wrap is the company's signature patented product (2010), and the portfolio spans body-specific targeting categories including body, back, neck, shoulder, chest, feet, eyes, lower back, upper back, hands, and multi-purpose applications. Unscented variants are available for fragrance-sensitive users.

Differentiator

Problem solved

Functional benefit

Products and services

• Soothing Herbal Neck & Shoulder Wrap Contour wrap designed for neck and shoulders, using a physician-formulated blend of 12 herbs and grains for soothing warmth and aromatherapy. Microwavable for heat therapy or chillable for cold therapy. US Patent No. US D629,178S.
• Neck Wrap Horseshoe-shaped microwavable heat pad wrap that drapes around the neck and shoulders, delivering gentle warmth where tension builds. Features 12 herbs and essential oils.
• Back Wrap Hot/Cold Aromatherapy Vest Vest-shaped wrap focusing on the lower back, delivering hot or cold therapy combined with aromatherapy. Ergonomic design ensures maximum coverage and support.
• Eye Pillow Hot/Cold Aromatherapy Rectangular-shaped eye pillow infused with lavender, chamomile, and eucalyptus. Microwavable for warmth or chillable for cooling sensation. Designed to fit natural curves of eyes and forehead.
• Comfort Pac Hot/Cold Aromatherapy Rectangular Wrap Multi-purpose rectangular wrap infused with lavender, chamomile, peppermint, and lemongrass. Versatile design for neck, shoulders, back, or any area requiring comfort.
• Comfort Booties Herbal-infused booties for feet, designed for stress and aches relief with 12 herbs. Provides warming comfort for tired feet.
• Comfort Slippers Hot/Cold Aromatherapy Microwaveable herbal slippers with aromatherapy blend for soothing relief of sore feet and swelling.
• Comfort Mitts Hot/Cold Aromatherapy Microwaveable hand wraps for soothing relief of sore hands and swelling with aromatherapy benefits.
• Warming Scarf for Soothing Hot/Cold Aromatherapy Winter warm scarf with pocket for hot/cold aromatherapy. Features herbal infusion for relaxation.
• Sinus & Migraine Cap Cap designed for headache relief targeting sinus and migraine symptoms. For use chilled or at room temperature only.
• Knee Microwave Heating Pad Heating pad specifically designed for knee pain relief using microwave activation.
• Hot & Cold Therapy Set Complete therapy set including eye mask, neck wrap, mittens, and booties with 12 herb aromatherapy blend. Soft minky fabric, reusable for stress and pain relief.
• Unscented Wraps Scent-free option packed with flax seeds for customers who prefer natural aromatherapy without fragrance.

Quantifiable outcome

• Heat or cold sensation from a single wrap typically lasts up to 30 minutes
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ThermiPaq: ThermiPaq makes microwavable heat therapy wraps and pads for pain relief using similar grain-based thermal retention technology. Direct overlap with Herbal Concepts' core product architecture.
• Earth Therapeutics: Earth Therapeutics produces natural personal care and wellness products including aromatherapy foot and body care items. Comparable in using natural ingredients and targeting the natural wellness consumer, with broader product breadth.
• Battle Creek Equipment: Battle Creek Equipment manufactures microwaveable and electric heating pads and hot/cold therapy products for home and clinical use. Overlaps with Herbal Concepts on therapeutic hot/cold wraps, though with a more clinical/professional channel mix.
• Bed Buddy: Bed Buddy is a direct competitor in the microwaveable heat wrap category, offering hot/cold therapy wraps for neck, back, and other body parts with similar product positioning and mass-market retail distribution.

Broad incumbents

• ThisWorks: ThisWorks is an aromatherapy and sleep-focused wellness brand selling pillow sprays, bath products, and relaxation accessories. Comparable in positioning around natural aromatherapy and sleep/relaxation use cases.
• Pure Enrichment: Pure Enrichment sells a wide range of personal wellness products including heating pads, weighted blankets, and humidifiers. Comparable in targeting consumers seeking at-home wellness solutions, though it spans more categories including electric heating products.
• Saje Natural Wellness: Saje Natural Wellness is a broader wellness brand selling essential oils, aromatherapy, and natural body care products. Comparable to Herbal Concepts in its use of aromatherapy as a wellness differentiator, but operates at a larger scale across more product categories.

Emerging players

• Hot Cherry (cherry pit heating pads): Hot Cherry and similar artisan brands produce cherry-pit-filled microwavable heating pads with natural fillings, directly overlapping Herbal Concepts' grain-filled, microwaveable aromatherapy wrap concept at a similar niche scale.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/herbalconcept
• YouTubeyoutube.com/user/Herbalconcepts
• Facebookfacebook.com/Herbal-Concepts-434868909921803
• Instagraminstagram.com/herbalconceptsheatpacks
• LinkedInlinkedin.com/company/herbal-concepts-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbal Concepts