Earth Therapeutics
Earth Therapeutics is an AAPI family-owned DTC e-commerce brand founded in 1993 that sells K-Beauty, foot care, and self-care products directly to consumers through its own website, serving self-care enthusiasts, wellness seekers, and foot-care-focused buyers in the United States.
- Company typePrivate
- Founded1993
- HeadquartersPlainview, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Earth Therapeutics does
Earth Therapeutics is an AAPI family-owned and operated self-care and K-Beauty products company founded in 1993 by CEO John Kang, headquartered in the United States with K-Beauty formulations manufactured in Korea. The company sells a broad catalog of 40+ products across 50+ collections spanning foot care (Aloe Socks, Tea Tree Oil treatments, Precisso foot files, pedicure tools), facial care (hydrogel under-eye patches, sheet masks, gua sha and rose quartz rollers), sleep and wellness (Elixir of Dreams Pillow Mist, contoured silk sleep masks), bath and body tools, hand care, hair care accessories, and organic lines. Its proprietary technical asset is the Active Hydrogel Delivery Matrix™ used in the premium Recovery Gold under-eye patch line, which is differentiated by ingredient delivery architecture rather than software or AI.
The business operates an exclusively direct-to-consumer e-commerce model through its owned website (earththerapeutics.com), with no third-party retail or marketplace distribution. Pricing is unit-based, with individual SKUs ranging from $2.99 (Pocket Comb) to $29.99 (Contoured Beauty Sleep Mask), a typical basket of $35–$50 supported by free shipping on orders over $35, and promotional mechanics including BOGO50 deals, percentage discounts, free-gift-with-purchase, gift cards, and Build-a-Bag party bundles. Marketing is product-led, relying on a blog, email newsletter, Instagram, and YouTube Shorts for organic customer acquisition, with social proof from on-site product reviews (e.g., 594 reviews for Aloe Socks, 147 reviews for Foot Repair Balm).
The company serves consumer self-care enthusiasts, wellness seekers, and foot-care-focused buyers across four primary segments — Self-Care Enthusiasts, Wellness Seekers, Foot Care Focus, and Hair Care Consumers — with use cases spanning daily skincare, at-home spa treatments, foot therapy, sleep improvement, and stress relief. The brand has accumulated third-party validation through awards from Allure, Glamour, Cosmopolitan, SELF, BELLA Magazine, and Shop TODAY's 2026 Sleep Awards, and has remained privately held with no institutional investment, no funding rounds, and no disclosed headcount throughout its 30+ year history.
Earth Therapeutics firmographics
Firmographics- Name
- Earth Therapeutics
- Legal name
- Earth Therapeutics
- Website
- https://earththerapeutics.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Earth Therapeutics is an AAPI family-owned DTC e-commerce brand founded in 1993 that sells K-Beauty, foot care, and self-care products directly to consumers through its own website, serving self-care enthusiasts, wellness seekers, and foot-care-focused buyers in the United States.
- Ownership category
- akta.pro rank
Earth Therapeutics industry classification
Industry- Product category
- Personal Care & Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
- akta.pro secondary industries
- Aromatherapy & Essential Oil Body Treatments (HSALAFAI), Body Scrubs & Exfoliation Treatments (HSALAFAE)
Keywords
Where Earth Therapeutics is headquartered
LocationHeadquarters
- HQ city
- Plainview
- HQ country
- United States
- HQ region
- North America
Markets served
Earth Therapeutics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through the company's owned e-commerce website. Customers purchase individual products or gift sets at listed retail prices. The company also offers free gifts with purchase and promotional discounts to drive conversion.
- Gift Sets and Bundles: Pre-curated gift sets and bundles including combination kits like 'Foot Doctor' Pedicure Deluxe Kit, 'Sole Food' Foot Therapy Kit, and spa bundles targeting gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
| Other | Pay-as-you-go | Free shipping threshold |
| Freemium | Pay-as-you-go | Free gift promotions |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Earth Therapeutics product offering
Product offeringCore offering
Earth Therapeutics sells K-Beauty and self-care spa products directly to consumers through its owned e-commerce website. Its portfolio includes K-Beauty hydrogel under-eye patches, sheet masks, and facial treatments; foot care (Tea Tree Oil treatments, moisturizing socks, foot files, peeling sprays); sleep and wellness (pillow mists, sleep masks, anti-stress items); and bath & body tools. Products are priced between $2.99 and $29.99 and are offered with free shipping on orders over $35, BOGO deals, and free gifts with purchase.
Product overview
Earth Therapeutics is an AAPI family-owned self-care spa products company established in 1993, offering a comprehensive portfolio of skincare, foot care, and wellness products centered around K-Beauty formulations and botanical ingredients. The product lineup is organized around several core categories: (1) K-Beauty facial care including hydrogel under-eye patches (Collagen, Gold, Hyaluronic Acid, Aloe Vera variants), eye pads (Cucumber, Kiwi), and sheet masks; (2) Foot care essentials including Tea Tree Oil treatments, foot peeling sprays, moisturizing socks (Aloe Socks, Hemp Seed Oil Plush Socks, Thera-Soft), foot files (Precisso), and pedicure tools; (3) Bath & body tools including loofahs, silicone brushes, exfoliating gloves, and body sponges; (4) Sleep and wellness products including pillow mists (Elixir of Dreams), sleep masks (Dream Zone, Contoured Silk), and anti-stress items; (5) Hand care including moisturizing gloves, hand masks, and repair creams. The company emphasizes ingredient-driven formulations combining cutting-edge science with time-honored natural ingredients, with many K-Beauty products manufactured in Korea.
Differentiator
Problem solved
Functional benefit
Products and services
- Collagen Hydrogel Under-Eye Patches K-Beauty hydrogel patches infused with collagen and botanical serum that cool and soothe the eye area, reducing puffiness and diminishing fine lines and wrinkles with 20-minute treatments. For individual consumers seeking at-home facial skincare.
- Recovery Gold Hydrogel Under-Eye Patches Professional-grade stay-in-place under-eye patches featuring Active Hydrogel Delivery Matrix™ technology with gold, available in Retinol + Collagen and Aloe Vera + Cucumber formulations. For individual consumers seeking premium at-home eye treatments.
- Aloe Socks Moisturizing spa socks infused with Aloe Vera and Vitamin E that hydrate feet with every step, made in Korea using K-Beauty formulations and available in multiple colors and patterns. For individual consumers seeking at-home foot moisturizing solutions.
- Tea Tree Foot Peeling Spray Gentle exfoliating spray that reveals smoother, softer feet in seconds using mild exfoliation; BELLA Magazine Award winner. For individual consumers seeking at-home foot exfoliation.
- Elixir of Dreams Pillow Mist Sleep-enhancing pillow spray with calming botanical aromatics that transforms the pillow into a sanctuary for better sleep. Winner of Shop TODAY's 2026 Sleep Awards. For individual consumers seeking aromatherapy and sleep aids.
- Precisso Foot File Professional-grade foot file engineered for salon-quality results at home, buffing away roughness with ergonomic design. Multiple award winner including ALLURE Beauty Editor Pick and SELF Beauty Editor Pick. For individual consumers seeking at-home pedicure tools.
- Rose Quartz Soothing Facial Roller Facial tool crafted from genuine rose quartz to reduce puffiness, boost circulation, and aid lymphatic drainage. GLAMOUR Award Winner. For individual consumers seeking facial massage tools.
- Contoured Beauty Sleep Mask Premium contoured sleep mask made from 100% Mulberry Silk for enhanced comfort and light blocking. For individual consumers seeking sleep aids.
- Moisturizing Hand Gloves Reusable moisturizing gloves for overnight or extended hand treatments to lock in moisture and soften skin. For individual consumers seeking at-home hand care.
- SiliconeSoft Body Brush Hygienic silicone body brush for gentle daily exfoliation and cleansing, suitable for sensitive skin; BELLA Beauty Award winner. For individual consumers seeking bath and body tools.
- Organic Cotton Exfoliating Hydro Gloves Daily exfoliating gloves made from organically grown cotton that gently polish away dullness while boosting circulation. Shop TODAY's Best Product winner. For individual consumers seeking organic bath tools.
- Gift Cards Digital or physical gift cards redeemable on earththerapeutics.com for gifting occasions.
- Gift Sets and Bundles Pre-curated gift sets including 'Foot Doctor' Pedicure Deluxe Kit, 'Sole Food' Foot Therapy Kit, Gardener's Gift Bundle, and spa bundles targeting gifting occasions and party bundles (Build-A-Bag).
Quantifiable outcome
- Products deliver spa-quality results at home without professional treatment costs
- +2 more outcomes
Companies that use Earth Therapeutics
Customer profileSegments4 records
Ideal customer profiles3 records
Earth Therapeutics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Earth Therapeutics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Earth Therapeutics competitors and assessment
Company assessmentDirect peers
- Laneige: Laneige is a premium Korean skincare brand sold through Sephora and DTC, featuring hydrogel and sleep-mask technologies — directly comparable to Earth Therapeutics' Recovery Gold hydrogel under-eye patches and sleep-mask collection.
- Innisfree: Innisfree is a major Korean beauty brand with a strong US DTC and retail presence, offering K-Beauty skincare, masks, and self-care products at accessible price points — directly comparable to Earth Therapeutics' K-Beauty positioning, category mix, and pricing architecture.
- Peach & Lily: Peach & Lily is a US-based K-Beauty DTC brand offering skincare, masks, and self-care tools at premium accessible prices — directly comparable to Earth Therapeutics on K-Beauty positioning, DTC-first distribution, and ingredient-led value proposition.
- Tony Moly: Tony Moly is a Korean beauty brand offering affordable K-Beauty skincare, foot and body care, and self-care tools — directly comparable to Earth Therapeutics on category mix, K-Beauty heritage, and price-point strategy.
- Dr. Jart+: Dr. Jart+ is a premium K-Beauty skincare brand famous for hydrogel and sheet masks sold through Sephora and DTC — directly comparable on hydrogel patch technology and K-Beauty skincare positioning.
- The Face Shop: The Face Shop is a Korean natural-ingredient beauty retailer with skincare, masks, and body care sold globally — directly comparable to Earth Therapeutics' ingredient-driven formulation ethos and K-Beauty origin.
- Soko Glam: Soko Glam is a US-based K-Beauty curator and DTC retailer selling curated Korean skincare and self-care products — directly comparable as a K-Beauty-focused DTC retailer targeting US consumers.
Broad incumbents
- Sephora Collection: Sephora Collection is Sephora's private-label beauty line covering skincare, masks, tools, and self-care — comparable as a broad incumbent with overlapping product categories (under-eye patches, masks, tools) competing for the same self-care consumer.
- Tatcha: Tatcha is a Japanese/Japanese-inspired premium skincare brand with a similar botanical and natural-ingredient positioning, sold through Sephora and DTC — comparable as a broader incumbent in the premium natural-ingredient self-care category.
Emerging players
- Purito: Purito is a Korean clean-beauty skincare brand selling through DTC and global retail — comparable as an emerging K-Beauty player with ingredient-driven formulations and accessible pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Earth Therapeutics social profiles
Digital presenceEarth Therapeutics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Therapeutics leadership team
Management profileNumber of profiles
Profiles1 record
Earth Therapeutics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Therapeutics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Therapeutics
What does Earth Therapeutics do?
Earth Therapeutics sells K-Beauty and self-care spa products directly to consumers through its owned e-commerce website. Its portfolio includes K-Beauty hydrogel under-eye patches, sheet masks, and facial treatments; foot care (Tea Tree Oil treatments, moisturizing socks, foot files, peeling sprays); sleep and wellness (pillow mists, sleep masks, anti-stress items); and bath & body tools. Products are priced between $2.99 and $29.99 and are offered with free shipping on orders over $35, BOGO deals, and free gifts with purchase.
Is Earth Therapeutics a public or private company?
Earth Therapeutics is a private company. It is classified as family owned and is currently operating.
When was Earth Therapeutics founded?
Earth Therapeutics was founded in 1993. It employs 1 to 10 people.
Where is Earth Therapeutics based?
Earth Therapeutics is headquartered in Plainview, United States, in the North America region.
How does Earth Therapeutics make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are gift Sets and Bundles.
Who are Earth Therapeutics's main competitors?
Direct peers on record are Laneige, Innisfree, Peach & Lily, Tony Moly, Dr. Jart+, The Face Shop and Soko Glam. Broad incumbents are Sephora Collection and Tatcha. Purito is listed as an emerging player.
Does Earth Therapeutics have an API?
No public API is recorded for Earth Therapeutics.
What industry is Earth Therapeutics in?
Earth Therapeutics's product category is Personal Care & Beauty Products. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps), with a secondary code of HSALAFAI, Aromatherapy & Essential Oil Body Treatments. Its NAICS code is 456120 and its SIC code is 2844.