NELSA Lubrificanti

What NELSA Lubrificanti does

NELSA Lubrificanti (legal entity: NELSA S.R.L., registered in Italy) is a B2B specialty lubricant distributor serving industrial, automotive, agricultural, and stationary power-generation customers across nine provinces in Northern Italy, principally Lombardy. The company commercializes a multi-brand lubricant portfolio spanning automotive, heavy-duty commercial vehicles, industrial applications, agriculture, and gas/biogas stationary engines, acting as an authorized distributor for Shell Lubricants and TotalEnergies since January 2023 and maintaining a long-standing commercial relationship with Mobil/ExxonMobil. It also distributes its own proprietary A.V.Lube (Alternative Value Lubricants) brand, developed with unnamed partners to address cost-versus-performance positioning across light and heavy-duty traction and industrial applications.

The technical offering is layered on top of commodity product resale: NELSA deploys a technical commercial team that performs needs analysis and ongoing consulting, supported by value-added services including predictive lubricant analysis, on-site oil maintenance and filtration, and basic and advanced lubrication training courses delivered both online and in-classroom. Distribution is regional and direct, anchored by a commercial office in Lurate Caccivio, with technical-assisted, quote-based pricing rather than published rates. The registered trademark NELSA Lubrificanti is held by OPEN GAS Srl, and the operation is privately held with 11-50 employees and no disclosed institutional or venture ownership.

The business model combines transaction-fee revenue from lubricant product sales across multiple premium and proprietary brands with professional-services revenue from technical assistance, predictive maintenance, and training. Geographic focus is confined to Northern Italy, with no international footprint signaled. Customer engagement is led by direct field sales via the technical commercial team and an online "Richiedi Preventivo" (Request Quote) workflow, supplemented by social media and contact-form channels. The competitive position rests on long-standing brand partnerships, regional authorized territory rights, and recurring technical service relationships rather than proprietary technology or scale advantages.

Name

NELSA Lubrificanti

Legal name

NELSA S.R.L.

Website

https://nelsalubrificanti.it

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

NELSA Lubrificanti is an Italian B2B lubricant distributor authorized for Shell and TotalEnergies, also commercializing Mobil and its own A.V.Lube brand, serving automotive, industrial, agricultural, and stationary power-generation customers across Northern Italy with technical services and training.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Testing Laboratories (8734)

akta.pro primary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Lubricant Testing, Certification & Technical Services (Labs, OEM approvals, QA/QC) (EUALAJAL), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Industrial lubricants
• Automotive lubricants
• Lubricant distribution
• Oil analysis services
• Lubrication training

Headquarters

HQ city

Brignano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Product Sales: Commercialization of lubricants for automotive (light and heavy), industry, agriculture, and stationary motors. Products sold include Shell, TotalEnergies, Mobil, ELF, and their own A.V.Lube brand. Revenue generated through one-time product transactions.
2. Technical Services: Additional services including lubricant analysis, oil maintenance and filtration, technical assistance, and training courses. These services complement product sales and provide ongoing customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NELSA Lubrificanti is an authorized Italian distributor of Shell, TotalEnergies, Mobil and ELF branded lubricants serving the light automotive, heavy-duty commercial vehicle, industrial, agricultural and stationary power-generation sectors. The company resells these brands alongside its own proprietary A.V.Lube (Alternative Value Lubricants) line and complements product sales with value-added technical services including predictive lubricant analysis, on-site oil maintenance and filtration, direct technical consulting, and basic-to-advanced lubrication training courses delivered online and in classroom settings.

Product overview

NELSA Lubrificanti is a lubricant distributor offering a comprehensive portfolio across multiple brands: Shell (Helix for auto, Rimula for commercial vehicles, Tellus/Omala/Morlina/Corena/Tonna/Turbo/Gadus/Mysella for industrial applications), TotalEnergies (Quartz/Classic/ELF for auto, RUBIA for heavy vehicles, NEVASTANE for food-grade, AGRICULTURA line for agriculture), Mobil (Mobil 1/Super for auto, Delvac for commercial, SHC/Pegasus for industrial), and proprietary brand A.V.Lube (Alternative Value Lubricants). The company operates as Shell Lubricants Authorised Distributor and TotalEnergies Authorized Distributor since January 2023, complementing product sales with technical services including lubricant analysis, oil maintenance and filtration, technical assistance, and training courses.

Differentiator

Problem solved

Functional benefit

Brands

• A.V.Lube: Alternative Value Lubricants - developed by NELSA Lubrificanti in partnership with their own partners. The A.V.Lube product line satisfies market needs from light to heavy traction and industry, guaranteeing the best balance between economy and performance quality.

Products and services

• Shell Lubricants product line

Quantifiable outcome

• Shell Rimula Ultra provides up to 56% improved engine wear protection and up to 2% fuel savings
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Shell LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Shell Lubricants Authorised Distributor since January 2023. NELSA commercializes the full range of Shell lubricants for automotive (Helix line), commercial vehicles (Rimula line), industrial applications (Tellus, Omala, Morlina, Corena, Tonna, Turbo, Gadus), and stationary motors (Mysella). Shell is the world's #1 lubricant supplier operating in over 100 countries.
• TotalEnergiescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Authorized Distributor for TotalEnergies since January 2023, covering provinces of Lecco, Sondrio, Como, Varese, Monza Brianza, Milano, Lodi, Pavia, Cremona. NELSA commercializes TotalEnergies and ELF brand lubricants for automotive (Quartz, Classic), commercial vehicles (RUBIA line), industrial applications, and agriculture. TotalEnergies is a multi-energy company present in Italy for over 60 years.
• Mobil (ExxonMobil)majorChannel Partner/ Reseller/ DistributorCommercial partnership for over 60 years, selling Mobil branded products from bulk to 1-liter cans. Products include Mobil 1, Mobil Super (automotive), Mobil Delvac (commercial vehicles), Mobil SHC industrial line, and Mobil Pegasus (stationary engines). Mobil is recognized for performance, innovation, and expertise.
• A.V.Lube Partners (unnamed)coreStrategic or Co-development PartnerNelsa developed the A.V.Lube (Alternative Value Lubricants) brand together with partners. This proprietary brand offers the best balance between economy and quality, covering light to heavy-duty and industrial applications with constantly updated technical and safety data sheets.
• OPEN GAS SrlcoreOthersParent company and trademark owner of NELSA Lubrificanti brand. Located at Via Varesina 118, 22075 Lurate Caccivio (CO), Italy. P.IVA: 03118270135.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eni (Eni Sustainable Mobility): Italian integrated energy major with a direct lubricants and petroleum products distribution business. Comparable as a domestic Italian supplier of lubricants and petroleum derivatives, though Eni operates at vastly greater scale and also serves as a principal competitor to NELSA's industrial and automotive customers.
• Fuchs Petrolub: Global German-headquartered lubricant manufacturer with a significant Italian subsidiary (Fuchs Italia). Comparable because it sells industrial and automotive lubricants and provides technical services to the same end markets NELSA addresses, but with far larger scale, proprietary formulations, and a multinational footprint.
• Repsol Lubricants: Spanish-headquartered global energy and lubricants major with Italian commercial activity. Comparable as a competing lubricant principal whose products and authorized distributors compete with NELSA's portfolio in the Italian automotive and industrial channels.
• API Group: Italian lubricant manufacturer and petroleum products company (formerly Api Anonima Petroli Italiana). Comparable as an Italian-headquartered lubricants player serving automotive and industrial end markets, but with manufacturing scale and broader geographic reach than NELSA.
• Petronas Lubricants International: Global lubricant arm of Petronas with presence in Italy. Comparable as a major lubricant principal competing for the same authorized-distributor and direct-customer relationships that NELSA relies on with Shell, TotalEnergies, and Mobil.
• Castrol (bp): Global lubricant brand owned by bp, directly selling automotive and industrial lubricants. Comparable as a competing global lubricant brand whose products NELSA's customers could alternatively procure, making it a relevant competitive reference point.
• Klüber Lubrication: Specialty industrial lubricants manufacturer (part of Freudenberg Group) operating in Italy. Comparable as a supplier of high-margin industrial lubricants (gear oils, food-grade, specialty greases) overlapping with NELSA's industrial segment, though with a specialty-focused positioning.
• TotalEnergies Marketing Italia: Italian commercial arm of TotalEnergies, which is both NELSA's authorized principal and a direct competitor through its own B2B sales force. Comparable because it sells overlapping lubricant and petroleum product ranges to the same automotive and industrial customer base in Italy.

Direct peers

• Italiana Petroli (IP): Italian petroleum products company distributing fuels and lubricants through a domestic reseller network. Comparable as a domestic Italian lubricants and petroleum distributor with multi-brand reseller relationships serving automotive and industrial customers across regional Italian markets.
• Rilub Italia: Italian lubricant distributor offering Shell, Mobil, and other major brands to automotive and industrial customers. Closest direct peer to NELSA in terms of business model (authorized multi-brand distributor), product mix, and customer segments in the Italian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nelsa-lubrificanti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NELSA Lubrificanti