Newsroom

What Newsroom does

Newsroom is a privately held communication agency headquartered at the World Trade Center in Gothenburg, Sweden, founded in 1989 and operating for over 35 years. The firm offers content marketing and PR services, including production of news, press releases, articles, social media graphics, newsletters, marketing materials, customer and staff magazines, photography and video. Adjacent services include financial information (quarterly and annual reports), graphic design (logos, illustrations, banners, ads), trade show support, strategic consulting, project management, and accessibility adaptation. Newsroom serves a client base that spans listed companies, global corporations, technology-intensive industrials (automotive, healthcare, manufacturing, energy), startups, and public agencies, with a heavy concentration in Western Sweden.

The business model is professional-services based, charging project-based and retainer fees for content production, financial communications, and design work. The go-to-market is consultative and direct, supported by a content-marketing presence (blog with educational articles), social media (Facebook, Instagram, YouTube, LinkedIn), email newsletter, and published case studies (Swedavia, Cochlear, Husbilskampen, FKG). The firm operates without proprietary software or technology platforms; delivery is human-led by a small, long-tenured team of journalists and designers.

Newsroom is independently owned with no parent company, no external funding, and no subsidiaries. Its competitive position is anchored on 35+ years of regional brand reputation, an experienced team with deep daily-press and journalism-school backgrounds, and a track record of industry awards (Svenska Publishingpriset, Årets byrå, Kundens bästa byrå, Årets Bästa Hållbarhetsredovisning). Notable outcomes include influencing Swedish vehicle tax legislation through the Husbilskampen campaign and producing annual/sustainability reports for state-owned Swedavia since 2018.

Name

Newsroom

Legal name

Newsroom

Website

https://newsroom.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Newsroom is a privately held communication and PR agency based in Gothenburg, Sweden, founded in 1989. It provides content production, financial reporting, graphic design, film, and strategic communications to listed companies, technology-intensive industrials, and public-sector clients, primarily in Western Sweden.

Ownership category

akta.pro rank

Product category

Communication and PR Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Communication agency services
• Content marketing production
• Public relations consulting
• Financial reporting design
• Graphic design services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Content Production: Project-based and retainer-based content production services including news, press releases, articles, social media content, newsletters, marketing materials, customer and staff magazines, templates, photography, and production services
2. Financial Information Services: Quarterly reports, annual reports, and press releases for financial communications
3. Design Services: Graphic profiles, logos, illustrations, graphics, banners, advertisements, redesign, exhibition support including banners, flags, maps, and roll-ups
4. Strategic Advisory and Project Management: Strategic consulting and project management services for communication needs
5. Accessibility Adaptation: Accessibility adaptation services for documents and materials

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Newsroom is a Gothenburg-based communication agency providing integrated content marketing and PR services. It produces editorial content, financial reports, graphic design, trade show materials, films, and provides strategic communication advisory, project management, and accessibility adaptation for enterprise and government clients.

Product overview

Newsroom is a communication agency based in Gothenburg, Sweden, offering integrated communication and content marketing services. The company provides a comprehensive suite of services including content production (for digital, print, and video), financial reporting, graphic design, trade show support, strategic consulting, accessibility adaptation, and project management. Operating for over 35 years, the agency serves clients ranging from listed companies and global corporations to startups and government agencies, particularly in technology-intensive industries. Newsroom functions as a traditional service-based agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Production Services Production of content for internal or external use including news, press releases, articles, social media graphics, blog posts, newsletters, marketing materials, customer and employee magazines, templates, photography, and repro services.
• Financial Information Services Production of quarterly reports, annual reports, and press releases for financial communication.
• Graphic Design Services Design of graphic profiles, logos, illustrations, graphics, banners, advertisements, and redesign services.
• Trade Show Support Support for trade show visibility including banners, flags, backdrop banners, maps, roll-ups and similar materials.
• Strategic Consulting Strategic advisory services for communication and marketing strategy development.
• Accessibility Adaptation Accessibility adaptation services to ensure content meets accessibility standards.
• Project Management Project management services for communication and marketing projects.
• Film and Video Production Production of promotional films and video content for international product launches and marketing campaigns.

Quantifiable outcome

• Film nominated for Svenska Publishingpriset in category 'Filmer som marknadsför produkter' (Films that market products)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Geelmuyden.Kiese: Nordic communications and public affairs consultancy with offices across Scandinavia. Comparable peer in offering PR, public affairs, content production, and stakeholder communications to Nordic enterprise and public-sector clients.
• Volontaire: Stockholm-based content marketing and communications agency serving B2B and enterprise clients. Comparable peer in offering content production, PR, and design services to complex Swedish organizations.
• Kreab: Major Stockholm-headquartered Nordic public affairs and corporate communications consultancy offering PR, public affairs, and financial communications to listed companies and governments. Comparable as a direct peer in target clientele (listed Nordic corporates) and service mix.
• Rud Pedersen Public Affairs: Nordic public affairs and communications consultancy serving listed companies and membership organizations. Comparable for serving trade associations like MRF and FKG with lobbying, PR, and opinion-campaign work — adjacent to Newsroom's Husbilskampen capability.
• Hallvarsson & Halvarsson: Stockholm-based PR and investor relations firm offering financial communications, IR advisory, and content production for listed Nordic companies. Closely comparable to Newsroom in serving listed enterprise clients with annual reports, sustainability reporting, and integrated communications.
• Springtime: Stockholm-based communications agency with a focus on sustainability, ESG, and purpose-driven campaigns. Comparable peer in sustainability communications and 'Årets Bästa Hållbarhetsredovisning' recognition — overlapping with Newsroom's Swedavia ESG work.
• JMW Kommunikation: Stockholm-based communication and creative agency offering content marketing, design, PR, and financial communications. Comparable peer in bundled content + design + PR offering to Swedish enterprise and listed-company clients.
• Appelberg PR & Kommunikation: Swedish communications consultancy offering content marketing, PR, and corporate communications to enterprise and public-sector clients. Comparable peer in full-service content and PR delivery to Swedish organizations.
• WHY Media Group: Swedish communications group offering PR, content, social media, and creative services to Nordic enterprise and consumer clients. Comparable peer in integrated content marketing and PR for Swedish organizations.

Regional players

• Forsman & Bodenfors: Gothenburg-headquartered major creative and communications group — same city and regional base as Newsroom but considerably larger and more internationally oriented. Comparable as a regional / Swedish creative peer sharing the Gothenburg talent pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/newsroom10
• Facebookfacebook.com/Newsroomsidan
• LinkedInlinkedin.com/company/newsroom
• Instagraminstagram.com/newsroomgbg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsroom