Appelberg

What Appelberg does

Appelberg is a Stockholm-based B2B communications agency founded in 1989, operating as a subsidiary of Caybon Group, a Nordic media conglomerate with operations across 14 countries. The firm provides end-to-end communication services organized into strategic areas (Employer Branding, Account-Based Marketing, Marketing Automation, Lead Generation, Sustainability Communication, Brand Building, Web Design) and production services (Strategy & Concept, Film, Copywriting, Graphic Design & UX, Advertising, Social Media, Print, Podcast, and On-site Consulting). It serves primarily enterprise B2B clients across automotive, industrial manufacturing, defense, aerospace, energy, engineering, government, and nonprofit sectors, with a disclosed roster including Scania, Husqvarna, SAAB, Atlas Copco, Seco, Hitachi Energy, Swedish Space Corporation, WSP, the EU Commission, Prevent, and Mälaren Hästklinik.

The agency operates from a Stockholm headquarters at Birger Jarlsgatan 43 and a secondary office in Umeå, delivering work through consultative enterprise sales, project-based engagements, and retainer arrangements with quote-based pricing. Approximately 80% of business is international, spanning Sweden, the UK, France, Germany, Poland, Norway, Austria, and Australia. Distribution capabilities include always-on paid social advertising across Meta, LinkedIn, and TikTok, programmatic buying, and Connected TV advertising delivered through a partnership with sister agency N365. Documented campaign outcomes include a 30% in-store sales lift for Husqvarna dealers, 2,629 qualified leads for a WSP recruitment campaign, 1.1 million impressions on a Prevent TikTok campaign, and an e-Mobility Hub content hub for Scania achieving over 10 minutes average time on page. Revenue, headcount, and contract values are not publicly disclosed, and the firm carries no AI/ML product capability or proprietary technology platform in the documented offering.

Name

Appelberg

Legal name

Appelberg

Website

https://appelberg.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Appelberg is a Stockholm-based, 35-year-old B2B communications agency that delivers end-to-end strategy, content production, and distribution services — including film, design, advertising, and CTV — to enterprise clients such as Scania, Husqvarna, SAAB, Atlas Copco, Hitachi Energy, and the EU Commission across Europe and Australia.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Technology & B2B PR (MPAAADAC)

Keywords

• B2B communications services
• Content marketing agency
• Employer branding services
• Film production services
• Advertising and media

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Communications Consulting: Appelberg generates revenue through professional services including strategy consulting, content production (film, text, design), advertising campaigns, and on-site consulting engagements. Services are delivered as project-based work or ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Appelberg is a full-service B2B communications agency that delivers strategy, concept development, content production (film, text, graphic design and UX), paid advertising, social media management, print, podcasts and on-site consulting to enterprise and mid-market clients. The agency serves clients such as Scania, Husqvarna, SAAB, Atlas Copco, Hitachi Energy, the EU Commission, and WSP across sectors including automotive, defense, aerospace, industrial manufacturing, energy and government.

Product overview

Appelberg is a full-service B2B communications agency offering a comprehensive portfolio of services organized into two main categories: communication areas (strategic focus areas like Employer Branding, Marketing Automation, Lead Generation, Brand Building, and Sustainability Communication) and production/distribution services (Film, Text/Copywriting, Graphic Design & UX, Advertising, Social Media, Print, Podcast, and On-site Consulting). The agency provides end-to-end communication solutions from strategy and concept development through content production to distribution and measurement, serving primarily B2B clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Concept Strategic consulting and concept development services that form the foundation for communication campaigns, including research, analysis and creative strategy formulation for B2B clients.
• Film Production Video production services including brand films, case study films, documentaries, social media content and animated content for various platforms.
• Copywriting & Text Production Professional copywriting and text production for articles, whitepapers, website content, newsletters and marketing materials.
• Graphic Design & UX Visual design services including graphic design, user experience design and visual identity development for digital and print materials.
• Advertising Paid media advertising services including social media advertising, programmatic buying, search engine marketing and campaign optimization.
• Social Media Social media management and content services including strategy, content creation, community management and analytics for platforms such as LinkedIn, Meta and TikTok.
• Print Print materials production including brochures, magazines, reports and other printed marketing collateral.
• Podcast Podcast production services including concept development, recording, editing and distribution for branded podcast content.
• On-site Consultant Dedicated consultant services providing flexible, on-site or remote support to supplement client teams with specialized communications expertise.
• Marketing Automation Marketing automation services helping B2B companies deliver personalized content and automate communication based on customer journey stages.
• Lead Generation Lead generation campaigns combining content strategy, advertising and conversion optimization to drive qualified business inquiries.
• Employer Branding Employer branding services helping companies attract talent through authentic storytelling about company culture and employee experiences.
• Sustainability Communication Sustainability messaging and reporting services including sustainability reports and communications that convey corporate environmental and social responsibility.
• Account Based Marketing Account-based marketing services targeting specific high-value accounts with customized content and communication strategies.
• Brand Building Communication Brand building communication services that create awareness, establish positioning and strengthen brand identity across channels.
• Web Design & Content Website design and content services including content hubs, web development and digital content strategies.

Quantifiable outcome

• Husqvarna dealers saw 30% increase in in-store sales through hyperlocal advertising campaign
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• N365coreTechnology or IntegrationN365 is Appelberg's sister agency and partner for CTV (Connected TV) advertising. Through this partnership, Appelberg offers clients the ability to advertise globally across all available CTV channels and services, utilizing programmatic buying and data-driven optimization.
• Caybon GroupcoreOthersAppelberg is part of Caybon Group, one of the leading media groups in the Nordic region with operations in 14 countries. Caybon consists of five brands covering the entire spectrum of services in the media market, providing Appelberg with a global network and cross-market insights.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Great Works: Stockholm-based independent creative and communications agency providing brand, advertising, and content services to enterprise clients. Comparable as a Stockholm-headquartered mid-sized full-service competitor.
• Forsman & Bodenfors: Stockholm-headquartered full-service creative agency serving major Nordic and global brands with strategic communications, advertising, and content. Directly comparable as a premium Swedish creative agency competing for the same enterprise B2B and consumer accounts.
• Garbergs: Stockholm-based communications and advertising agency with a B2B and brand-building focus. Comparable as a Swedish agency targeting similar enterprise and mid-market clients with creative communications services.
• Narva: Stockholm-headquartered communications agency offering strategic communications, content, and branding. Comparable as a Nordic communications bureau competing for similar enterprise B2B mandates.
• Åkestam Holst: Award-winning Nordic creative agency (part of NoA) offering advertising, content, and brand strategy. Directly comparable in serving large enterprise clients with full-service creative and communications capabilities in the Nordic market.
• Animal: Swedish creative and communications agency (now part of NoA) serving enterprise clients with brand, advertising, and content work. Comparable as a Stockholm-based full-service agency targeting similar client profiles.

Broad incumbents

• Publicis Groupe: Global communications group with extensive Nordic operations spanning advertising, PR, media, and digital transformation. Comparable as a broad incumbent that competes for the same enterprise marketing and communications budgets.
• Ogilvy: Global advertising and communications network with strong Nordic presence. Comparable as a broad incumbent offering advertising, content, PR, and consulting services to multinational enterprise clients.
• McCann Worldgroup: Global advertising network with Nordic operations serving enterprise clients across creative, media, and content. Comparable as a broad incumbent offering integrated communications at international scale.
• Edelman: Global public relations and communications firm with Nordic offices serving many of the same enterprise segments (technology, energy, automotive). Comparable as a broader incumbent offering PR and corporate communications at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/appelberg
• LinkedInlinkedin.com/company/appelberg
• Instagraminstagram.com/appelberg_communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appelberg