Uvex Sports

What Uvex Sports does

Uvex Sports, operating as UVEX SPORTS GmbH & Co. KG, is a German family-owned manufacturer and distributor of protective sports equipment headquartered in Fürth, Germany, and is part of the broader uvex group founded in 1926. The company produces helmets, sports eyewear, and riding gloves across four core categories: wintersports (ski helmets and goggles), bike (bicycle helmets and eyewear), equestrian (riding helmets and gloves), and eyewear (sports, lifestyle, and prescription sports). Its product engineering centers on proprietary safety and performance technologies including MIPS Air Node rotational impact protection, uvex +Technology thermoplastic/EPS shells, CCubed cooling linings, 3D IAS Pro fit systems, ceraspace ceramic-coated glove palms, and colorvision/supravision lens coatings, with most products manufactured in Germany across three facilities in Fürth, Lederdorn, and Obernzell.

The business sells primarily through a dual-track distribution model: direct-to-consumer e-commerce via the uvex-group.shop storefront and a tiered physical retail network comprising general partners and a Premium Partner program offering exclusive selections and expert advice, supported by a dedicated B2B trader portal (sports-shop.uvex.de). Customer segments are diversified across cycling (road, mountain, e-bike, urban commuting), winter sports (recreational through FIS-certified World Cup racing), equestrian (dressage, show jumping, eventing), and sports/lifestyle eyewear users. Pricing is one-time hardware sales at Recommended Retail Price (RRP), ranging from approximately €37.95 for entry-level riding gloves up to €1,599.95 for the flagship uvex invictus carbon racing ski helmet. Recent strategic emphasis is on sustainability through the 'Protecting Planet' program (climate neutral by 2045), urban/commuter helmet expansion, and professional-athlete brand validation including a 2023 Tour de France debut. The company is managed by Managing Directors Patrick Hebling and Patrick Angeletti and operates as a subsidiary under UVEX WINTER HOLDING GmbH & Co. KG, with disclosed geographies centered on Germany/Europe and no explicit global footprint claim.

Name

Uvex Sports

Legal name

UVEX SPORTS GmbH & Co. KG

Website

https://uvex-sports.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Uvex Sports is a German family-owned manufacturer of protective sports equipment — helmets, sports eyewear, and riding gloves — serving cyclists, winter sports athletes, and equestrian riders across Europe through DTC e-commerce, a premium retail partner network, and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Protective Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Protective sports equipment
• Sports helmet manufacturing
• Cycling and ski helmets
• Equestrian riding helmets
• Sports eyewear production

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports protective equipment sales: uvex sports generates revenue primarily through the direct sale of helmets, eyewear, and riding gloves to consumers via its own e-commerce storefront and through a network of retail partners. Products are sold as one-time purchases (per unit) rather than subscriptions. The majority of product pages display Recommended Retail Price (RRP) and reference an online shop and 'Find retailer' pathway.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Uvex Sports designs, manufactures and distributes protective sports equipment — primarily helmets (ski, bike, equestrian/riding), sports and lifestyle eyewear, and equestrian riding gloves — sold under the uvex brand through its own e-commerce storefront and a network of retail partners. Products incorporate proprietary safety, fit and material technologies (MIPS, CCubed cooling, uvex +Technology, 3D IAS Pro, ceraspace, Hardshell) and are largely manufactured at three German facilities in Fürth, Lederdorn and Obernzell.

Product overview

Uvex Sports is a German sports equipment manufacturer offering a comprehensive portfolio of protective sports gear across four main categories: Wintersports (ski helmets, ski goggles), Bike (bicycle helmets, bike eyewear), Equestrian (riding helmets, riding gloves), and Eyewear (sports eyewear, lifestyle eyewear, prescription sports eyewear). The product portfolio centers on safety helmets incorporating technologies like MIPS Air Node protection, CCubed cooling systems, and 3D IAS adjustment systems. Eyewear products feature colorvision contrast enhancement, supravision anti-fog coating, and airvent ventilation technology. Equestrian gloves utilize 4D/2D stretch materials, touchscreen compatibility, and specialized grip technologies. Many products are manufactured in Germany (Made in uvex) with increasing focus on sustainable materials including recycled and bio-based components.

Differentiator

Problem solved

Functional benefit

Brands

• protecting planet: Sustainability label identifying products classified as particularly sustainable from development through production to packaging and distribution.

Products and services

• uvex ultimate surge carbon MIPS High-end racing bicycle helmet combining aerodynamic shape with ultralight carbon construction, MIPS Air Node safety system, 3D IAS Pro fit and CCubed cooling effect lining; for road cyclists seeking maximum performance.
• uvex city i-vo 2 MIPS City cycling helmet with MIPS Air Node safety system for urban commuters.
• uvex i-volute MIPS Lightweight bicycle helmet with MIPS Air Node protection system for cyclists.
• uvex i-volute Lightweight bicycle helmet without MIPS, providing standard protection features for entry-level cyclists.
• uvex urban planet LED Sustainable city helmet made from recycled and bio-based materials with a rechargeable plug-in LED for visibility and safety in urban traffic.
• uvex urban planet Sustainable city helmet built with bio-based materials and recycled components for environmentally conscious urban cyclists.
• uvex rise pro MIPS Premium road racing helmet with MIPS Air Node technology, anatomic IAS system and aerodynamic wing design for professional-level cycling performance.
• uvex invictus ski helmet High-tech race ski helmet with uvex +Technology combining impact-resistant outer shell and shock-absorbing EPS inner shell, FIS-certified to EN 1077:2007 Class A, with optional chin guard for World Cup and professional racing use.
• uvex ultimate resolution MIPS ski helmet Ski helmet with MIPS rotational protection system for enhanced safety during falls, within the ultimate line of products.
• uvex suxxeed blaze Elegant dressage riding helmet with hardshell construction, high-gloss piano lacquer shell with glitter accents and chrome frame; Made in Germany with 3D IAS adjustment system, certified to EN 1384:2012 + VG1 01.040 2014.
• uvex elexxion MIPS Hybrid riding helmet combining hardshell and inmould technologies with a height-adjustable MIPS system for enhanced protection against rotational forces during equestrian activities.
• uvex ultimate pace ultra CV Performance sports eyewear with uvex colorvision contrast enhancement, uvex supravision anti-fog coating and uvex airvent technology for clear vision and ventilation during athletic activity.
• uvex pace stage s CV Sports eyewear with colorvision contrast enhancement and ventilation technology for clear vision during athletic activities.
• uvex sequenze CV Sports eyewear featuring colorvision technology for enhanced visual contrast during sports activities.
• uvex flowline Entry-level sports eyewear offering reliable eye protection for recreational athletes.
• uvex vida planet Sustainable riding glove made of more than 55% recycled components, with recycled nylon backhand and highly abrasion-resistant palm material from recycled water bottles, plus UV protection.
• uvex ceravent Lightweight and durable riding glove with ceraspace ceramic coating technology for extreme abrasion resistance and grip.
• uvex sumair Versatile riding glove with extreme grip, made from slip-resistant and durable PU material with breathable mesh backhand.

Quantifiable outcome

• Products made >55% from recycled components (uvex vida planet riding glove)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

One partnership is on record.

• NAgroup (NAgroup / teamuvex.na-group.de)minorGTM or Marketing PartnerNAgroup supports uvex sports in the search and selection of brand ambassadors through its platform (teamuvex.na-group.de). NAgroup is solely responsible for all applications related to the uvex Brand Ambassador Program and assumes all liability in this regard. The partnership enables uvex to recruit social media influencers, content creators, and sports experts to represent the brand.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• POC: Swedish premium helmet and protection brand serving the exact same cycling, ski, and gravity-sport verticals as Uvex Sports. Directly comparable on MIPS-equipped bike helmets, race ski helmets, and brand ambassador-driven marketing to professional athletes.
• Giro: Direct US-based competitor offering road, MTB, and commuter bike helmets alongside snow helmets and goggles. Overlaps head-to-head with Uvex on MIPS bike helmets (e.g., Giro Aether/Synthe vs. Uvex rise pro/ultimate surge) and snow categories.
• Smith Optics: US brand competing in bike helmets, ski/snowboard helmets, and goggles — the same ski-goggle and helmet categories Uvex serves (e.g., invictus race helmet vs. Smith Vantage). Strong overlap in MIPS-equipped helmet lines and sports sunglasses.
• Alpina Sports: German manufacturer of ski goggles, ski and cycling helmets, and sports eyewear. Shares Uvex's DACH heritage, German manufacturing footprint, and ski/cycling product focus, making it the closest geographic and portfolio peer.
• CASCO: German helmet specialist covering cycling, equestrian, and winter sports. Same regional roots as Uvex, comparable mid-premium positioning, and direct competition in the equestrian and urban cycling helmet segments where Uvex fields suxxeed and urban planet lines.
• Kask: Italian premium helmet maker with strong road cycling, mountain biking, and ski/snowboard ranges. Competes directly with Uvex ultimate surge and i-volute lines on premium road bike helmets and with Protone/Pluto on ski helmets.
• Sweet Protection: Norwegian premium brand in bike helmets, protection, goggles, and gloves. Overlaps with Uvex Sports on MIPS-equipped bike helmets (e.g., Sweet Bushwhacker vs. Uvex i-volute MIPS) and premium positioning in road cycling and freeride categories.
• ABUS: German security and mobility brand that has expanded into bike helmets alongside its lock portfolio. Direct competitor in German cycling helmet retail and even a supplier of 'locks & storage' category that Uvex already distributes via Hiplok.
• Bollé Safety / Bollé Brands: Franco-American sports eyewear and helmet brand covering cycling, running, ski, and equestrian categories. Directly comparable to Uvex's sports eyewear portfolio (colorvision lenses) and ski/cycling helmet lines, with overlapping European premium sporting-goods retail positioning.

Broad incumbents

• Oakley: Global sports eyewear and helmet incumbent owned by EssilorLuxottica. Competes with Uvex across the entire sports eyewear category (Prizm vs. colorvision), ski goggles, and selected helmet lines, but at significantly larger scale and broader lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/uvexsport
• Facebookfacebook.com/uvexsports
• LinkedInde.linkedin.com/company/uvex-sports
• Instagraminstagram.com/uvexsports
• Xx.com/uvexwintersport

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uvex Sports