What Sonder Hospice does

Sonder Hospice is a Medicare-certified, CHAP-accredited home hospice and palliative care provider operating in the Austin, Texas metropolitan area. Founded in 2019 by Lloyd Wilson, a Johns Hopkins-trained healthcare operator with over two decades of elder-care experience, the company delivers end-of-life care directly to patients' homes across Austin and surrounding Central Texas communities including Cedar Park, Buda, Kyle, Georgetown, Round Rock, and Leander. Its service portfolio covers core hospice care (medical equipment, medications, supplies, and clinical staffing at no out-of-pocket cost under the Medicare Hospice Benefit), palliative care, a 4-Hour Sanctuary Plan for hospital-to-home transitions, and a volunteer-driven Pet Therapy Program in partnership with regional and national therapy dog organizations.

The company runs a lean clinical model anchored by certified nursing assistants, registered nurses, social workers, and chaplains, with medical oversight from Chief Medical Officer Dr. Charles Owen and Associate Medical Director Dr. Jose Perez. Sonder has built institutional credibility through CHAP Standards of Excellence accreditation, NHPCO and TNMHO memberships, and active participation in the We Honor Veterans program for veteran-specific end-of-life care. Marketing is primarily direct-to-consumer via content (an active blog), social media (Twitter, Facebook, Instagram), and community partnerships, with supplemental outreach to assisted living communities and skilled nursing facilities.

Commercially, Sonder generates revenue through Medicare hospice reimbursement on a per-patient-day basis, with services structured as a recurring benefit covering the final six months of life for eligible patients. The company is privately held and founder-owned, with no disclosed institutional capital, M&A activity, or multi-state footprint. Operational signals — 11-50 employees, single-metro geography, episodic patient relationships, and heavy reliance on community and referral-driven demand — position Sonder as a small, locally embedded hospice rather than a scaled regional or national platform.

Name

Sonder Hospice

Legal name

Sonder Hospice

Website

https://sonderhospice.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonder Hospice is a Medicare-certified, CHAP-accredited home hospice and palliative care provider based in Austin, Texas, delivering end-of-life clinical, emotional, and pet therapy services to terminally ill patients and their families across the Austin metropolitan and Central Texas area.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Home Hospice Agencies (HLAFAEAC)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Home health care
• Medicare hospice benefit

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medicare Hospice Benefit: Sonder Hospice operates as a Medicare-certified hospice provider. The Medicare Hospice Benefit covers medical equipment (beds, oxygen, wheelchairs), medications related to the illness, and medical supplies at no cost to eligible patients. Services are designed for patients in their final six months of life as certified by a physician.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sonder Hospice provides home-based hospice and palliative care services for terminally ill patients in Central Texas, covering medical equipment, medications, and supplies through the Medicare Hospice Benefit. Services include certified nursing assistant personal care, registered nurse pain and symptom management, social work, chaplain services, and supplementary programs such as a hospital-to-home 4-Hour Sanctuary Plan and pet therapy visits.

Product overview

Sonder Hospice offers a unified hospice and palliative care service centered on home-based end-of-life support. The core offering is Hospice Care Services, which provides a comprehensive care team (CNAs, registered nurses, social workers, chaplains) along with medical equipment, medications, and supplies at no cost through the Medicare Hospice Benefit. This core service is supplemented by Palliative Care for symptom management, the 4-Hour Sanctuary Plan for hospital-to-home transitions, and a Pet Therapy Program. All services are delivered by local Austin-based staff to ensure rapid response times.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Services Home-based end-of-life hospice care for patients with a prognosis of six months or less, certified by a physician. Includes delivery of medical equipment (beds, oxygen, wheelchairs), illness-related medications, and medical supplies at no cost through the Medicare Hospice Benefit. Care is delivered by certified nursing assistants, registered nurses, social workers, and chaplains to patients wherever they call home in the Austin metropolitan area.
• Palliative Care Comfort and quality-of-life care for people with serious illnesses, offered alongside curative treatments. Targets patients in Central Texas with serious illness who need symptom management and supportive care without forgoing curative therapies.

Quantifiable outcome

• 4-hour clinical window guarantee for response times
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• We Honor Veterans ProgramcoreStrategic or Co-development PartnerSonder Hospice participates in the We Honor Veterans program, a partnership with the Veterans Affairs organization. Their team is trained to understand the unique physical, emotional, and spiritual needs of veterans at end of life, providing specialized care and recognition of military service.
• CHAP (Community Health Accreditation Partner)coreOthersSonder Hospice received CHAP Accreditation for Standards of Excellence, demonstrating compliance with community health accreditation standards for hospice care quality.
• NHPCO (National Hospice and Palliative Care Organization)minorOthersSonder Hospice is a member of the National Hospice and Palliative Care Organization, the largest nonprofit membership organization representing hospice and palliative care programs and professionals.
• TNMHO (Texas New Mexico Hospice Organization)minorOthersSonder Hospice is a member of the Texas New Mexico Hospice Organization, serving as their hospice location listing in the regional hospice directory.
• The Dog Alliance (Cedar Park)minorStrategic or Co-development PartnerReferral partner for therapy dog training and certification. The Dog Alliance offers therapy dog classes, team evaluations, and community placements for Austin area therapy dog teams.
• Divine Canines (Austin)minorStrategic or Co-development PartnerVolunteer-led therapy dog nonprofit offering training and team support for Austin-area therapy dog volunteers serving hospice patients.
• Alliance of Therapy DogsminorStrategic or Co-development PartnerNational registry accepted by most facilities for therapy dog certification and registration of volunteer therapy dog teams.
• Pet PartnersminorStrategic or Co-development PartnerNational registry that most facilities accept for therapy dog certification and registration of volunteer therapy dog teams.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heart to Heart Hospice: Texas-founded hospice provider delivering community-based hospice services, including in Austin-area markets. Closely comparable in size, scope, and community-engagement model.
• St. Croix Hospice: Multi-state hospice operator with comparable home-based hospice service model and Medicare-reimbursement profile. Representative peer for assessing regional hospice unit economics.
• Compassus: Operates hospice, palliative, and home health programs across the U.S., including Texas. Directly comparable in service model (RN-led home hospice, Medicare benefit utilization) and target referral sources.
• Traditions Health: Hospice and home health provider with strong Texas footprint. Competes for the same Medicare-eligible hospice patients and the same ALF/SNF referral channels in Central Texas.
• Three Oaks Hospice: Texas-based hospice operator with locations in the Austin/Central Texas region. Direct head-to-head competitor for hospital and facility referrals in Sonder's primary service area.
• Gentiva Hospice: National hospice and palliative care provider with significant Texas presence, offering home-based hospice with similar multidisciplinary care teams. Direct competitor for hospital discharge referrals in Central Texas.

Broad incumbents

• LHC Group: National home health and hospice provider serving Texas, offering hospice alongside home health. Comparable on home-based clinical delivery and Medicare reimbursement structure.
• Amedisys Hospice: Large publicly traded home health and hospice operator with Texas hospice locations. Overlaps with Sonder on Medicare hospice home care delivery and on the broader home health continuum.
• Empatia Health (formerly Kindred at Home / CenterWell Hospice): Large multi-state home health and hospice platform (part of Humana/CenterWell) with a Texas hospice footprint. Comparable as a Medicare-certified hospice provider competing for the same referral ecosystem.
• VITAS Healthcare: The largest hospice provider in the U.S., operating across multiple states including Texas. Comparable to Sonder as a Medicare-certified hospice provider offering home-based routine hospice care, social work, and chaplaincy services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SonderHospice
• Facebookfacebook.com/sonderhospice
• Instagraminstagram.com/sonderhospice
• LinkedInlinkedin.com/company/sonder-hospice-palliative-care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonder Hospice