Foodie

What Foodie does

Foodie is a SaaS platform developed by Turkish software company Mavigen Digital Agency that provides digital ordering, loyalty, and customer engagement services to restaurants, cafes, bars, and related food-service venues. The platform is built around QR-code-based digital menus, with a consumer-facing mobile app on iOS and Android that lets diners view menus, place onsite, takeaway, or delivery orders, request waiters, make reservations, translate menus into multiple languages, and earn loyalty rewards via coupons, discounts, earn-as-you-spend programs, recurring order programs, reward programs, and instant campaigns. The core product is complemented by Powered by Foodie, a white-label service that lets chain restaurants launch custom-branded mobile apps on Foodie's infrastructure in approximately 40 business days, and by Letstamp, a separate budget-friendly sub-brand offering digital stamp-card loyalty for smaller businesses.

The technology stack is a multi-tenant SaaS built around mobile apps, QR-code distribution, a branch management panel for chains, and POS order integration. Foodie monetizes through a tiered pricing model: a free plan, a usage-based pay-as-you-go tier, a Basic plan at $59.99/month, a Pro plan at $119.99/month, and custom Enterprise pricing for chains with more than 5 branches. Go-to-market is primarily product-led and self-serve via the website, with direct sales for Powered by Foodie and a partner/reseller channel for restaurants and cafes.

The company is privately held and bootstrapped within Mavigen Digital Agency (established 2009), with Foodie product development starting in 2019. It operates from Istanbul and Ankara in Turkey plus a US office in Burlingame, California, and claims service across 16 countries spanning Europe, the Middle East, North America, South America, and Oceania. Headcount is small (11-50 employees), and disclosed customers are limited to SMB and mid-market restaurant groups such as Ot Grup, Chef Izakaya, Central Bar, Duca Lounge, and Queen Burger Homemade.

Name

Foodie

Legal name

Mavigen Digital Agency

Website

https://foodieqr.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodie is a SaaS platform that provides QR-based digital menus, ordering, and loyalty programs for restaurants, cafes, and bars. Operated by Mavigen Digital Agency in Turkey, it serves SMB and chain food-service venues across 16 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Ankara

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly subscription plans for restaurants including Free, Basic ($59.99/month), and Pro ($119.99/month) tiers with varying service inclusion levels and usage limits
2. Usage-based Fees: Pay-as-you-go model with per-use pricing for digital menu views, onsite orders, takeaway orders, delivery orders, reservations, menu translations, POS orders, and instant feedback after free limits are exceeded
3. Enterprise Custom Pricing: Special pricing for chain restaurants with more than 5 branches, includes branch management panel
4. Powered by Foodie Service: White-label mobile app creation service using Foodie infrastructure for brand-specific applications

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Foodie is a SaaS platform that provides restaurants, cafes, and bars with QR-based digital menus, onsite/takeaway/delivery ordering, table reservations, POS order integration, multi-language menu translation, and a configurable loyalty and customer segmentation engine, sold via freemium, Basic ($59.99/month), Pro ($119.99/month), and Enterprise tiers. Complementary offerings include the Powered by Foodie white-label service for branded mobile apps and the Letstamp standalone digital stamp-card loyalty app.

Product overview

Foodie is a unified SaaS platform for restaurants and cafes offering restaurant ordering and loyalty solutions. The core Foodie platform provides QR-based digital menus, onsite/takeaway/delivery ordering, reservations, waiter calling, POS integration, menu translation, instant feedback, and branding customization. The loyalty ecosystem comprises six services: Discounts, Coupons, Earn as you Spend, Recurring Order Program, Reward Program, and Instant Campaigns. Two additional offerings extend the platform: Powered by Foodie is a white-label module for creating fully branded mobile apps using Foodie's infrastructure, while Letstamp is a separate sub-brand providing standalone loyalty program apps with digital stamp cards, cashback, gamification, and POS/messaging integrations. The platform serves quick-service, full-service, cafes, bakeries, pizzerias, food trucks, bars, nightclubs, casual dining, fine dining, and hotel restaurants across multiple regions including Turkey, USA, Brazil, Portugal, Spain, Germany, France, Italy, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Letstamp: A separate, budget-friendly loyalty app offering digital stamp cards and customer re-engagement tools. 7-day free trial available.
• Powered by Foodie

Products and services

• Foodie SaaS platform for restaurants, cafes, and bars that enables QR-based digital menu viewing, onsite/takeaway/delivery ordering, reservations, waiter requests, POS order integration, multi-language menu translation, instant feedback, branding customization, and a configurable loyalty engine (discounts, coupons, earn-as-you-spend, recurring order, reward, and instant campaigns) with customer segmentation. Targeted at SMB and chain restaurant operators selling freemium, Basic ($59.99/month), Pro ($119.99/month), and Enterprise tiers.
• Powered by Foodie White-label service that lets businesses (primarily chain restaurants) create a fully customized branded mobile application using Foodie's underlying infrastructure, including Foodie's services packaged under the customer's own brand. Targeted at multi-branch chains seeking a branded app without the cost of custom development.
• Letstamp Standalone, budget-friendly loyalty program app offering digital stamp cards, cashback, coupons, branded loyalty apps, customer CRM, gamification, and POS/messaging integrations. Targeted at SMBs that want a simpler, lower-cost alternative to the full Foodie ordering platform. Includes a 7-day free trial.

Quantifiable outcome

• Up to 13% increase in restaurant earnings through loyalty programs
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bbot: Bbot is a US-based QR-code ordering and payments platform for restaurants. It competes with Foodie's QR-menu and onsite-order modules, particularly in the US SMB segment where Foodie's Burlingame office is also positioned.
• Mr Yum: Mr Yum is an Australia-based QR menu, ordering, and loyalty platform that is among the closest feature-for-feature peers to Foodie. It primarily serves the Australian and APAC markets, making it a regional/emerging alternative rather than a direct Turkish-market competitor.

Direct peers

• SpotOn: SpotOn provides restaurant POS, online ordering, reservations, and a loyalty/marketing platform. It competes directly with Foodie across ordering and loyalty, particularly for SMB and multi-location restaurants.
• Olo: Olo is a US public B2B SaaS provider of digital ordering, delivery, and guest engagement for restaurant chains. It is a direct competitor to Foodie's enterprise/chain white-label offering and competes for similar multi-branch restaurant logos.
• Resy (American Express): Resy is a restaurant reservation and guest-experience platform owned by American Express, with a strong brand presence in the US. It is comparable to Foodie's reservation, loyalty, and customer-segmentation modules for full-service restaurants.
• Lightspeed Restaurant: Lightspeed Restaurant offers POS, online ordering, and loyalty tools for full-service and quick-service restaurants globally. Its feature set and SMB-to-mid-market GTM closely parallel Foodie's ordering and customer engagement modules.
• Tock (Squarespace): Tock, owned by Squarespace, provides reservations, ordering, and guest data tools for restaurants. Its reservation and customer-engagement scope overlaps directly with Foodie's Pro-tier reservation and feedback features for full-service venues.

Broad incumbents

• Square for Restaurants (Block): Square for Restaurants bundles POS, online ordering, and marketing/loyalty within Block's broader payments ecosystem. It is a direct substitute for the Foodie ordering-plus-loyalty stack, especially for SMBs in Foodie's primary funnel.
• OpenTable: OpenTable is the dominant restaurant reservation and guest-management network, now part of Booking Holdings. It overlaps with Foodie's reservation and customer-engagement modules and targets similar full-service venues.
• Toast: Toast is a leading US-based restaurant operating platform offering POS, payroll, online ordering, and loyalty. While much broader than Foodie, it competes head-to-head on digital ordering and loyalty modules that overlap with Foodie's feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoodieApp
• Instagraminstagram.com/foodieapp
• LinkedInlinkedin.com/company/foodieqr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodie