MyHealthChecked
- Company typePublic
- Founded2025
- HeadquartersWales, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
MyHealthChecked firmographics
Firmographics- Name
- MyHealthChecked
- Legal name
- MyHealthChecked
- Website
- https://myhealthchecked.com
- Company type
- Public
- Founded year
- 2025
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyHealthChecked industry classification
Industry- Product category
- At-Home Health Diagnostics
- NAICS
- Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)
- SIC
- Services-Testing Laboratories (8734), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)
Keywords
Where MyHealthChecked is headquartered
LocationHeadquarters
- HQ city
- Wales
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MyHealthChecked business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Test Kit Sales: One-time purchase model for at-home health test kits including DNA tests, blood tests, and rapid tests sold directly to consumers via e-commerce and retail partners.
- Platform Licensing (Acquired Nell Health Technology): Following 2021 acquisition of Nell Health, MyHealthChecked integrated and launched personalised nutrition and DNA-based health platform under their own brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DNA Tests - One-time purchase |
| One time/ perpetual license | Pay-as-you-go | Blood Tests - One-time purchase |
| Unit Pricing | Pay-as-you-go | Rapid Tests - One-time purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
MyHealthChecked product offering
Product offeringCore offering
MyHealthChecked designs, distributes, and supports a portfolio of at-home health and wellness test kits spanning three formats: saliva-based DNA tests (food intolerances, vitamin/mineral deficiencies, weight management), finger-prick blood tests covering cardiovascular, thyroid, hormonal, sexual health, and general wellness biomarkers, and lateral-flow rapid tests (vitamin D, iron, thyroid, bowel health, H. pylori, sperm concentration). Customer samples are processed in UK-based accredited laboratories and results are returned digitally with personalised GP-authored recommendations.
Product overview
MyHealthChecked is a consumer healthcare company offering a comprehensive portfolio of at-home health and wellness testing kits and digital health platforms. The product line comprises three main categories: DNA Tests (saliva-based genetic analysis for intolerances, vitamin/mineral deficiencies, and weight management), Blood Tests (finger-prick tests measuring biomarkers for general health, cardiovascular health, thyroid function, hormones, and sexual health), and Rapid Tests (lateral flow tests for quick results in under 20 minutes covering vitamin D, iron, thyroid, bowel health, and fertility). The company was acquired by Boots in November 2025, and had previously acquired the Nell Health genetic testing platform in June 2021. Tests are processed in UK-based laboratories with results delivered digitally through a secure account, and include GP advice where applicable.
Differentiator
Problem solved
Functional benefit
Products and services
- Intolerances & Sensitivities DNA Test Saliva-based DNA test exploring genetic risk of common food intolerances and sensitivities, providing personalised nutrition advice from healthcare professionals; targeted at consumers seeking genetic insight into food-related reactions.
- Vitamins & Minerals DNA Test Saliva-based DNA test that discovers genetic risk of nutrient deficiency, providing personalised nutrition advice from healthcare professionals to optimise diet; for consumers concerned about genetically influenced nutritional gaps.
- Weight Management DNA Test Saliva-based DNA test that reveals genetic factors affecting weight goals, with personalised diet and lifestyle recommendations from healthcare professionals; targeted at consumers struggling with weight despite diet and exercise.
- Energy Profile Blood Test Finger-prick blood test exploring reasons for low energy levels, with a personalised GP letter advising how to optimise levels; for consumers experiencing fatigue and seeking clinical insight.
- General Health Blood Test Comprehensive wellness profile measuring key indicators of heart, liver, and kidney health to help identify areas needing attention; for consumers seeking a broad at-home wellness check.
- Vitamins & Minerals Blood Profile Test Finger-prick blood test measuring key nutrient levels in the blood to help identify areas that need attention; for consumers with suspected vitamin or mineral deficiencies.
- Weight Management Blood Test Finger-prick blood test measuring key health indicators to help identify areas preventing healthy weight maintenance; for consumers whose weight loss has stalled.
- Thyroid Profile Blood Test Finger-prick blood test identifying thyroid levels with a personalised GP letter advising how to optimise levels; for consumers with suspected thyroid imbalance.
- Cholesterol Profile Blood Test Finger-prick blood test measuring key biomarkers related to cholesterol to help identify areas needing attention; for consumers monitoring cardiovascular risk.
- Heart Profile Blood Test Finger-prick blood test measuring key heart health indicators including cholesterol and blood sugar (glucose) levels for cardiovascular health assessment; for consumers monitoring heart disease risk.
- Menopause Profile Blood Test Finger-prick blood test measuring key hormone levels in blood associated with the menstrual cycle; for women evaluating menopausal status.
- Polycystic Ovary Syndrome (PCOS) Blood Test Finger-prick blood test measuring hormone levels that may be affected if someone has Polycystic Ovary Syndrome; for women concerned about PCOS.
- Erectile Dysfunction Blood Test Finger-prick blood test checking key indicators of the most common physical causes of erectile dysfunction; for men seeking discreet clinical assessment.
- Female Sexual Health Test Discreet at-home test for chlamydia, gonorrhoea, HIV, and syphilis using blood and urine samples; for women seeking confidential STI screening.
- Male Sexual Health Test Discreet at-home test for chlamydia, gonorrhoea, HIV, and syphilis using blood and urine samples; for men seeking confidential STI screening.
- Bowel Health Rapid Test Quick lateral flow test screening for the presence of non-visible blood in stool; for consumers with bowel health concerns seeking a fast at-home screen.
- Stomach Ulcer (H. pylori) Rapid Test Quick lateral flow test screening for the presence of Helicobacter pylori (H. pylori) in stool; for consumers concerned about stomach ulcer risk.
- Iron Deficiency (Ferritin) Rapid Test Quick blood-sample lateral flow test screening for potential iron deficiency; for consumers experiencing symptoms such as fatigue, cold sensitivity, or breathlessness.
- Vitamin D Rapid Test
Quantifiable outcome
- Results available within 48-72 hours for blood tests
- +3 more outcomes
Companies that use MyHealthChecked
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
MyHealthChecked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MyHealthChecked partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BootscoreBoots acquired MyHealthChecked's trading subsidiary for £2.375 million in November 2025. Boots distributes MyHealthChecked products through 800 retail stores across the UK and online at boots.com/my-health-checked. Penelope McCormick joined Boots as managing director of Concepta following the deal. The acquisition aims to integrate home testing into Boots' broader healthcare services.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
MyHealthChecked competitors and assessment
Company assessmentDirect peers
- YorkTest: UK provider of food intolerance and DNA-based wellness tests with similar nutrigenetic positioning to MyHealthChecked's Intolerances & Sensitivities DNA Test and Vitamins & Minerals DNA Test.
- Thriva: UK-based at-home blood testing service with subscription-based finger-prick kits covering similar biomarker panels (cholesterol, thyroid, vitamins, hormones) — directly comparable to MyHealthChecked's core blood-test offering.
- LetsGetChecked: Global at-home testing company shipping DNA, blood, and rapid tests across multiple geographies with similar DTC-plus-pharmacy distribution model — directly comparable in product mix and GTM.
- Medichecks: One of the UK's largest direct-to-consumer blood testing platforms, offering a comparable range of wellness, hormone, and cardiovascular panels processed in accredited labs — overlapping strongly with MyHealthChecked's pre-acquisition catalogue.
- Everlywell: US-headquartered DTC at-home testing platform covering hormone, thyroid, food sensitivity and metabolic panels — directly comparable product set and consumer brand proposition.
Broad incumbents
- Babylon Health (eMed): UK-origin digital health platform combining telehealth with lab-test interpretation; comparable as an integrated digital-health + diagnostics consumer offering in the same UK regulatory and competitive landscape.
- Boots (Walgreens Boots Alliance): Acquirer of MyHealthChecked's trading subsidiary and the dominant UK high-street pharmacy/health retailer; now houses the MyHealthChecked product line as part of its broader 800-store health and wellness portfolio.
- CVS Health: US pharmacy-led health retailer and PBM that sells in-store diagnostic testing services; comparable as a retail-anchored consumer health platform into which at-home testing can be embedded.
Emerging players
- Numan: UK digital health brand focused on men's health, including at-home blood tests for testosterone and erectile dysfunction — directly overlaps MyHealthChecked's Men's Health product category.
- Dynamic Code: Sweden-based DNA and health test provider selling self-sampled genetic and microbiome tests via retail pharmacy partners — comparable DNA testing capability and pharmacy-channel GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MyHealthChecked social profiles
Digital presenceMyHealthChecked compliance and trust
Trust signalCompliance5 records
MyHealthChecked financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyHealthChecked leadership team
Management profileNumber of profiles
Profiles6 records
MyHealthChecked subsidiaries and ownership
Company hierarchySubsidiaries1 record
MyHealthChecked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyHealthChecked M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyHealthChecked
What does MyHealthChecked do?
MyHealthChecked designs, distributes, and supports a portfolio of at-home health and wellness test kits spanning three formats: saliva-based DNA tests (food intolerances, vitamin/mineral deficiencies, weight management), finger-prick blood tests covering cardiovascular, thyroid, hormonal, sexual health, and general wellness biomarkers, and lateral-flow rapid tests (vitamin D, iron, thyroid, bowel health, H. pylori, sperm concentration). Customer samples are processed in UK-based accredited laboratories and results are returned digitally with personalised GP-authored recommendations.
Is MyHealthChecked a public or private company?
MyHealthChecked is a public company. It is classified as public and is currently acquired.
When was MyHealthChecked founded?
MyHealthChecked was founded in 2025. It employs 11 to 50 people.
Where is MyHealthChecked based?
MyHealthChecked is headquartered in Wales, United Kingdom, in the Europe region.
How does MyHealthChecked make money?
Two revenue lines are on record. Direct Test Kit Sales are the primary driver. The others are platform Licensing (Acquired Nell Health Technology).
Who are MyHealthChecked's main competitors?
Direct peers on record are YorkTest, Thriva, LetsGetChecked, Medichecks and Everlywell. Broad incumbents are Babylon Health (eMed), Boots (Walgreens Boots Alliance) and CVS Health. Emerging players are Numan and Dynamic Code.
Does MyHealthChecked have an API?
No public API is recorded for MyHealthChecked.
What industry is MyHealthChecked in?
MyHealthChecked's product category is At-Home Health Diagnostics. Its primary akta.pro industry code is HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays). Its NAICS code is 62151 and its SIC code is 8734.