Thriva
Thriva is a UK-based at-home blood testing platform that lets consumers collect fingerprick or needle-free capillary samples for analysis of 75+ biomarkers, delivering doctor-reviewed results, an AI-powered Health Assistant, and white-label infrastructure to enterprise healthcare partners including the NHS and major pharmacy chains.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Thriva does
Thriva Limited is a UK-based health technology company founded in 2015 in London that provides personalised at-home blood testing services to consumers and white-label testing infrastructure to enterprise healthcare partners. The core offering centres on a fingerprick or needle-free Autodraw device that collects capillary blood samples, which are then analysed by UKAS-accredited laboratories (ISO 17025/ISO 15189) for 75+ biomarkers covering lipids, hormones, micronutrients, liver/thyroid/kidney function, inflammation, and blood sugar. Results are delivered through the Thriva app with doctor-reviewed plain-English reports, an integrated Healthspan Dashboard, and an AI-powered Health Assistant that synthesises blood results with 10+ wearable data streams (Apple Health, Garmin, Oura, Fitbit, WHOOP, Peloton, Strava, Polar, MyFitnessPal, Withings) to provide personalised, context-aware guidance.
The company's revenue model combines direct-to-consumer channels (individual subscriptions from under £100, Compass annual membership at £480/year, Thriva+ premium tier, one-time test purchases, and Thriva Supplements) with a B2B white-label platform branded Thriva for Partners, which supplies enterprise clients including the NHS, LloydsPharmacy, Superdrug, the UK Department of Health, Equipsme, and Bio-ID with API-integrated or Partner-Hub-mediated at-home testing under their own brands. Thriva's CQC registration (2023), ISO 13485 certification (Sept 2022), and CE-marked IVD device status enable regulated medical services including GP video consultations and prescriptions through its Thriva in Person venous draw network of 250+ clinics and dedicated phlebotomists. Operations have delivered 2M+ cumulative tests, with reported success rates of 96.2% versus industry norms of 60-70% and capacity of 100,000 kits/month scalable to 500,000, supporting a customer base of 200,000+.
Thriva is led by co-founders Hamish Grierson (CEO), Eliot Brooks (COO), and Thomas Livesey (CTO), with Dr. Vishal Shah as Chief Medical Officer. The company has raised approximately £14M in disclosed equity funding across rounds in 2017, 2019, and 2020, with investors including Target Global, Guinness Ventures, Pembroke VCT, Redbus Ventures, Seedcamp, and 500 Global. Geographic reach is currently domestic to England, Scotland, and Wales, with the Compass programme restricted to UK residents.
Thriva firmographics
Firmographics- Name
- Thriva
- Legal name
- Thriva Limited
- Website
- https://thriva.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Thriva is a UK-based at-home blood testing platform that lets consumers collect fingerprick or needle-free capillary samples for analysis of 75+ biomarkers, delivering doctor-reviewed results, an AI-powered Health Assistant, and white-label infrastructure to enterprise healthcare partners including the NHS and major pharmacy chains.
- Ownership category
- akta.pro rank
Thriva industry classification
Industry- Product category
- Consumer Health Diagnostics
- NAICS
- Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215), Health Care and Social Assistance (62)
- SIC
- Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Thriva is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Thriva business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Compass Annual Membership Subscription: Annual proactive health programme at £480/year (£40/month equivalent). Includes 3 personalized blood tests per year, 1:1 doctor consultations after every test, always-on Health Assistant, and ongoing health tracking and guidance. Tests adapt based on AI-driven personalization from prior results.
- Individual Blood Test Subscriptions: Subscription-based at-home blood testing with ongoing monitoring. Users subscribe to receive test kits at regular intervals. Tests track 75+ health markers including lipids, blood sugar, hormones, micronutrients, liver function, thyroid, and inflammation.
- One-Time Blood Test Purchases: Flexible individual test kits available for purchase starting from under £100, covering 75+ health markers with doctor-reviewed results.
- Thriva+ Premium Add-on Services: Enhanced membership tier offering personalized recommendations, action plans, discounts, enhanced data insights, and option to book consultations with doctors or nutritionists.
- Thriva in Person: Venous blood draw service at 250+ clinic locations and via a dedicated phlebotomist network, providing an alternative to home self-sampling for customers who prefer in-person collection.
- White-Label / B2B Partner Solutions: Thriva for Partners provides white-label at-home testing infrastructure to enterprise clients (NHS, pharmacy chains, insurers). Partners gain access to Thriva's testing infrastructure, clinical governance, supply chain management, and API integration under their own brand.
- Consultations and Prescriptions: Remote GP and nutritionist consultations booked through the platform. As a CQC-registered organisation, Thriva can provide prescriptions where clinically appropriate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Compass annual membership - £480/year (£40/month equivalent) |
| Subscription | Monthly | Individual subscription blood tests - flexible pricing starting from under £100 |
| Unit Pricing | Pay-as-you-go | One-time test purchases |
| Subscription | Monthly | Thriva+ premium add-on |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Thriva product offering
Product offeringCore offering
Thriva provides at-home blood testing services combined with UKAS-accredited lab analysis, doctor-reviewed results for 75+ biomarkers, and an AI-powered Health Assistant. Offerings include subscription test kits (fingerprick or needle-free Autodraw), the Compass annual health programme, Thriva in Person venous draws at 250+ clinics, Thriva Supplements, and a white-label B2B platform (Thriva for Partners) serving NHS, pharmacy chains, insurers, and corporate wellness partners via RESTful API and an off-the-shelf Partner Hub.
Product overview
Thriva is a UK-based health technology company offering an integrated at-home blood testing platform for consumers and enterprise partners. The core offering is the Thriva Home Blood Testing service, which uses either fingerprick or the Autodraw needle-free device to collect blood samples for analysis of 75+ health markers. Results are delivered through the Healthspan Dashboard with doctor-reviewed reports and the AI-powered Health Assistant for 24/7 personalized guidance. The product portfolio includes: (1) Consumer services - Thriva Home Blood Testing, the Healthspan Dashboard, Health Assistant, and Thriva in Person for clinic-based draws; (2) Subscription tiers - Thriva+ premium add-on for enhanced features and Compass by Thriva, an annual membership program with 3 personalized tests per year, 1:1 doctor consultations, and always-on coaching; (3) B2B solutions - Thriva for Partners, a white-label platform enabling enterprise partners (NHS, LloydsPharmacy, Superdrug) to offer at-home testing via API or Partner Hub; (4) Ancillary products - Thriva Supplements for addressing nutrient deficiencies. All tests are processed by UKAS-accredited laboratories and reviewed by doctors, with results integrated with 10+ wearable platforms for combined health insights.
Differentiator
Problem solved
Functional benefit
Brands
- Thriva for Partners: White-label at-home testing solutions for enterprise partners including NHS, Superdrug, Lloyds Pharmacy, and other healthcare providers.
- Compass
- Thriva+
- Thriva in Person
Products and services
- Thriva Home Blood Testing At-home blood testing service offering self-collected samples via fingerprick or the needle-free Autodraw device, with UKAS-accredited lab analysis of 75+ biomarkers (lipids, hormones, micronutrients, thyroid, liver, kidney, inflammation, blood sugar) and doctor-reviewed results presented in plain English. Delivered direct-to-consumers via the Thriva website and mobile app with flexible one-time purchases and ongoing subscription plans starting from under £100.
- Compass by Thriva Annual proactive health membership priced at £480/year, bundling three personalised blood tests per year (one broad baseline of 33 markers plus two adaptive follow-ups drawn from a 45+ biomarker library), 1:1 doctor consultations after each test, an always-on AI Health Assistant, and wearable data integration. Designed for high-commitment health optimisers seeking structured year-round health management. Backed by a Confidence Guarantee refund policy (full refund before first test, 2/3 after first, 1/3 after second).
- Thriva for Partners White-label B2B platform providing enterprise partners (NHS, LloydsPharmacy, Superdrug, Bio-ID, Equipsme, Department of Health) with the underlying at-home blood testing infrastructure under their own brand. Accessible via RESTful API (https://docs.thriva.io) for full programmatic control or an off-the-shelf Partner Hub with CSV-based ordering for partners without developer resources. Includes CE-marked IVD kits, UKAS-accredited lab processing, clinical governance, supply chain management, and capacity that scales from 0-99 to 250+ tests/month with current capacity of 100K kits/month (scalable to 500K with commitment).
- Thriva in Person In-person venous blood draw service offering an alternative to home self-sampling, available at 250+ clinic locations across the UK and via a dedicated phlebotomist network that provides home visits for customers who prefer clinician-collected samples.
- Thriva Supplements Premium vitamin and mineral supplements (e.g., Vitamin D) sold individually and as part of the Thriva+ enhanced membership benefits, designed to address nutrient deficiencies identified through Thriva blood testing.
Quantifiable outcome
- 96.2% sample success rate (vs 30-40% industry average)
- +7 more outcomes
Companies that use Thriva
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Thriva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature7 records
Thriva partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and secondary.
- NHScoreNHS partnership enables at-home blood testing as part of NHS healthcare pathways. Thriva delivers tests under NHS branding frameworks, providing national testing reach. Reached 10K tests/day at NHS COVID peak.
- SuperdrugcorePharmacy chain distribution partnership for over-the-counter and online access to Thriva's at-home blood testing services.
- LloydsPharmacycoreLloydsPharmacy partnership for blood testing services accessible through pharmacy network.
- LloydsPharmacy Online DoctorcoreWhite-label partnership reshaping how patients approach their health through actionable insights and proactive well-being at-home blood testing. Andy Sloman, CEO of LloydsPharmacy Online Doctor, called the collaboration 'set to reshape the way patients approach their health.'
- Bio-IDcoreBio-ID uses Thriva's platform for a smoother customer experience. Thriva's extensive phlebotomy network provides nationwide coverage enabling Bio-ID to meet growth goals and strategic objectives. David Standing, Co-Founder of Bio-ID, praised Thriva as 'adaptable, responsive, and always supportive.'
- EquipsmesecondaryEmployee wellness and healthcare benefits partnership providing at-home blood testing as part of corporate health benefits packages.
- Department of Health (UK)corePartnership with UK Department of Health for government-supported health testing initiatives and pathways.
- Apple HealthcoreIntegration with Apple Health for connecting wearable health data (sleep, activity, cardiovascular fitness) with blood test results in the Thriva app dashboard.
- GarmincoreIntegration with Garmin devices for wearable data (activity, training load, sleep) combined with blood biomarker results in the Thriva Healthspan Dashboard.
- OuracoreIntegration with Oura ring for sleep, activity, and readiness data integrated with blood test results in the Thriva Health Assistant and dashboard.
- FitbitcoreIntegration with Fitbit devices for activity and health metric data combined with blood test results in the unified Thriva dashboard.
- WHOOPsecondaryIntegration with WHOOP wearable device for strain, recovery, and health metrics combined with blood test results in the Thriva dashboard.
- PelotonsecondaryIntegration with Peloton fitness platform data combined with blood test results for a comprehensive health picture.
- StravasecondaryIntegration with Strava for activity and workout data combined with blood biomarker tracking.
- PolarsecondaryIntegration with Polar wearable devices for fitness and activity data combined with blood test results.
- MyFitnessPalsecondaryIntegration with MyFitnessPal for nutrition and activity tracking data combined with blood biomarker results.
- WithingssecondaryIntegration with Withings smart health devices for body composition and health metric data combined with blood test results.
- BurgopaksecondaryBurgopak designed the packaging for Thriva's autodraw test kit, winning the GDUSA Health + Wellness Award 2025. The packaging design enhances user experience by being engaging and efficient, transitioning from traditional fingerprick blood collection to the innovative Tasso device.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Thriva competitors and assessment
Company assessmentDirect peers
- LetsGetChecked: Ireland-founded D2C at-home diagnostics platform offering fingerprick blood tests, telehealth consultations, and prescription services. Closely comparable to Thriva on product (D2C blood testing), regulatory positioning, and white-label/enterprise model.
- Function Health: US-based membership-driven at-home blood testing service focused on 100+ biomarkers with AI-driven personalization and longitudinal tracking. Direct competitor to Thriva's Compass membership on product, target customer (health-optimizers), and recurring revenue model.
- InsideTracker: Personalized health analytics platform combining blood biomarkers with wearable and DNA data to deliver actionable recommendations. Highly comparable on the integration of blood + wearable + AI insights and on the health-optimization persona.
- Everlywell: US-based D2C at-home health testing company offering a broad panel of blood, hormone, and wellness tests with telehealth add-ons. Comparable on D2C at-home diagnostics, biomarker breadth, and partnership/enterprise channel expansion.
- Healthlabs.com: US D2C online blood testing marketplace offering direct-to-consumer lab tests with doctor orders and at-home sample collection. Comparable to Thriva's individual test purchase and subscription testing flow.
- Heim Health (formerly MyHealthChecked): UK-based at-home diagnostics provider offering self-sample test kits with white-label and retail partnerships. Comparable to Thriva on UK market, at-home fingerprick testing model, and enterprise/retail distribution through pharmacy channels.
Emerging players
- ZOE: UK-based personalized nutrition company combining blood tests, gut microbiome, and continuous glucose monitoring with AI-driven dietary recommendations. Adjacent competitor for Thriva's Compass healthspan/optimization customer, with overlap in biomarker + wearable + AI personalization.
- Levels Health: Subscription metabolic health platform using continuous glucose monitoring paired with software and AI insights. Comparable to Thriva in combining biomarker data with AI-driven personalized guidance for health-optimization consumers.
Regional players
- Daye: UK-based at-home diagnostics startup offering tampon-based and blood-based hormone and health tests with a D2C subscription model. Comparable to Thriva on UK D2C at-home testing, consumer health focus, and subscription revenue model, though with a more narrow initial focus on vaginal and hormonal health.
- Cerascreen: Europe-based D2C at-home blood, saliva, and stool testing brand with broad biomarker panels and online results. Comparable to Thriva on the consumer at-home testing experience, though operating primarily in German-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Thriva social profiles
Digital presenceThriva compliance and trust
Trust signalCompliance7 records
Thriva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thriva leadership team
Management profileNumber of profiles
Profiles4 records
Thriva funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thriva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thriva
What does Thriva do?
Thriva provides at-home blood testing services combined with UKAS-accredited lab analysis, doctor-reviewed results for 75+ biomarkers, and an AI-powered Health Assistant. Offerings include subscription test kits (fingerprick or needle-free Autodraw), the Compass annual health programme, Thriva in Person venous draws at 250+ clinics, Thriva Supplements, and a white-label B2B platform (Thriva for Partners) serving NHS, pharmacy chains, insurers, and corporate wellness partners via RESTful API and an off-the-shelf Partner Hub.
Is Thriva a public or private company?
Thriva is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thriva founded?
Thriva was founded in 2015. It employs 51 to 100 people.
Where is Thriva based?
Thriva is headquartered in London, United Kingdom, in the Europe region.
How does Thriva make money?
Seven revenue lines are on record. Compass Annual Membership Subscription is the primary driver. The others are individual Blood Test Subscriptions, one-Time Blood Test Purchases, thriva+ Premium Add-on Services, thriva in Person, white-Label / B2B Partner Solutions and consultations and Prescriptions.
Who are Thriva's main competitors?
Direct peers on record are LetsGetChecked, Function Health, InsideTracker, Everlywell, Healthlabs.com and Heim Health (formerly MyHealthChecked). Emerging players are ZOE and Levels Health. Regional players are Daye and Cerascreen.
Does Thriva have an API?
Yes. Thriva offers a RESTful API for partner integration, enabling full programmatic control for white-label solutions. Partners can connect via the API for kit ordering, real-time tracking, and results access. The platform is described as API-first with robust APIs and data pipelines. The API is accessible through complete white-label branding options for partners. Developer documentation is at docs.thriva.io.
What industry is Thriva in?
Thriva's product category is Consumer Health Diagnostics. Its primary akta.pro industry code is HLALAAAE, At-Home Lab Testing & Diagnostics-Integrated Virtual Care, with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 62151 and its SIC code is 8071.