CleaniQ

What CleaniQ does

CleaniQ is an Australian privately held distributor and service provider of cleaning, hygiene, and associated operational supplies, headquartered in Somersby, NSW (59 Somersby Falls Rd) with a stated nationwide service reach. The company sells across seven product pillars — chemicals, washroom supplies, janitorial supplies, packaging, safety & PPE, hospitality, and machinery — sourced through partnerships with more than 25 brands including Diversey, GOJO Purell, Nilfisk, SEKO, Biopak, Sabco and Solaris Paper, with no disclosed proprietary manufacturing. The technical layer is modest: in-house chemical dispensing hardware provided free on-loan, supported by qualified on-site servicing, plus digital delivery of training content, SDS folders, user charts, and safety charts for compliance.

The business operates a hybrid go-to-market combining enterprise field sales, an inside sales team reachable via a 1800 number and dedicated email aliases (sales@, accounts@), a self-serve e-commerce storefront at store.cleaniq.com.au, and a physical showroom at the Somersby headquarters. Revenue derives primarily from one-time product sales across the seven pillars, supplemented by recurring managed-service revenue from dispenser and machinery servicing and by professional services revenue from on-site and online training and chemical management plan consulting. Pricing is quote-based and not publicly disclosed, structured around multi-year contracts tailored to customer size and scope.

CleaniQ serves vertical customers in hospitality, education, healthcare and aged care, and broader commercial and industrial settings, with named reference customers including Peninsula Village (aged care, 30+ year tenure), Green Point Christian College (education, 20-year tenure), and Bayview Hotel (hospitality). The company is a TCA (Trusted Comfort Alliance) member, employs 11-50 people, has no disclosed funding, M&A, or executive changes, and operates as an independent regional consolidator in a fragmented Australian cleaning supplies market.

Name

CleaniQ

Legal name

CleaniQ

Website

https://cleaniq.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies Distribution

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Wholesale-Chemicals & Allied Products (5160), Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRAOAGAB

Cleaning Chemicals & Disinfectants Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRADAKAG

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYCRAJAMAA

General All-Purpose Cleaners

Consumer Products & Retail/Household Products & Cleaning Supplies/All-Purpose Cleaners

Keywords

• Commercial cleaning supplies
• Hygiene products distribution
• Janitorial equipment supplies
• Cleaning chemical dispensing
• Workplace compliance training

Headquarters

HQ city

Somersby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Supply Products: CleaniQ generates primary revenue through the sale of cleaning and hygiene products across seven categories: Chemicals, Washroom Supplies (toilet paper), Janitorial Supplies, Packaging, Safety & PPE, Hospitality supplies, and Machinery. Products are sold through both e-commerce platform and direct sales, with recurring purchase patterns from established business customers.
2. Professional Services (Training & Consulting): Revenue generated from on-site training services, chemical management plans, and consultation services. This includes face-to-face training, online training solutions, and development of tailored cleaning practices for individual business needs.
3. Equipment Servicing: Ongoing revenue from onsite servicing of chemical dispenser equipment and machinery, providing regular maintenance and compliance verification.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CleaniQ distributes cleaning and hygiene products across seven product categories (chemicals, washroom supplies, janitorial supplies, packaging, safety & PPE, hospitality supplies, and machinery) to businesses across Australia. The company complements its product distribution with value-added services including free on-loan chemical dispensers, online and face-to-face training, compliance resources (SDS folders, safety charts, PPE guides), and ongoing onsite servicing of chemical dispensing equipment by qualified technicians.

Product overview

CleaniQ is an end-to-end cleaning supplies platform providing solutions across seven core product pillars: Chemicals, Washroom Supplies, Janitorial Supplies, Packaging, Safety & PPE, Hospitality, and Machinery. The company operates as both a product supplier (through their online store) and service provider, offering complementary add-ons including chemical dispensers, training solutions (online and face-to-face), and compliance resources (SDS Folders, Safety Charts, First Aid). Products range from cleaning chemicals and paper products to cleaning machinery and hospitality essentials, with services designed to work together in harmony to reduce environmental impact, minimize overhead costs, and ensure compliant cleaning practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Chemicals Premium cleaning chemicals including highly concentrated products and dispensing solutions for efficient, controlled usage across various facilities from hospitals to offices.
• Washroom Supplies Stylish and practical washroom solutions including toilet paper and paper products focused on compliant, Covid-safe, and easy-to-maintain practices suitable for any establishment.
• Janitorial Supplies Janitorial tools and accessories designed to maintain quality and compliance in cleaning procedures, treated as unique cases for each customer.
• Packaging Packaging solutions combining practicality with presentation for food service to distribution, protecting products while showcasing brands sustainably.
• Safety & PPE Personal protective equipment and consumables designed to safeguard communities and maintain compliance across all workplaces.
• Hospitality Supplies Quality hospitality essentials that elevate presentation and performance, helping teams serve with clean, consistent, and effortless guest experiences.
• Machinery Cleaning machinery solutions with in-house servicing and over a hundred years of collective knowledge in machine servicing, including on-the-spot advice and full maintenance throughout product use.

Quantifiable outcome

• Reduced overhead costs through waste elimination and controlled dosage systems
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered minor.

• Accom AssistminorOthersPartner brand supplying products within the CleaniQ portfolio. No specific details on partnership terms or exclusive arrangements disclosed.
• Anchor PackagingminorOthersPackaging solutions partner providing sustainable packaging products as part of CleaniQ's packaging pillar offering.
• BastionminorOthersBrand partner supplying products through CleaniQ's distribution network.
• BiopakminorOthersSustainable packaging partner providing eco-friendly food service packaging solutions.
• ChemsolveminorOthersChemical solutions partner supplying professional cleaning chemicals integrated into CleaniQ's product offering.
• DiverseyminorOthersLeading global hygiene and cleaning products brand providing commercial cleaning solutions through CleaniQ.
• ESGminorOthersBrand partner in CleaniQ's portfolio offering environmental and sustainability-focused cleaning solutions.
• FreudenburgminorOthersPartner brand supplying professional cleaning and hygiene products.
• FundamentalsminorOthersCore product range partner providing essential cleaning supplies within CleaniQ's offering.
• GOJO PurellminorOthersHand hygiene specialist supplying Purell hand sanitisers and soaps, integral to CleaniQ's washroom and safety offerings.
• HumtakiminorOthersBrand partner in CleaniQ's supplier network.
• JDEminorOthersProfessional cleaning products supplier integrated into CleaniQ's chemical and janitorial offerings.
• KenHandsminorOthersCleaning equipment and tools brand partner supplying janitorial products.
• LafayetteminorOthersPartner brand providing cleaning and hygiene products through CleaniQ.
• MicrosafeminorOthersInfection control and hygiene specialist supplying products for healthcare and commercial cleaning applications.
• NilfiskminorOthersProfessional cleaning machinery manufacturer supplying vacuum cleaners, floor scrubbers, and other equipment with in-house servicing by CleaniQ.
• NoodminorOthersBrand partner in CleaniQ's product portfolio.
• Pacific NationminorOthersPartner brand supplying products within CleaniQ's offering.
• SabcominorOthersAustralian cleaning tools and accessories brand supplying brooms, mops, and janitorial equipment.
• SEKOminorOthersChemical dispensing systems partner providing dosing equipment for controlled chemical usage.
• Solaris PaperminorOthersPaper products supplier providing toilet paper and paper towels as part of washroom solutions.
• TrugrademinorOthersPartner brand providing cleaning and hygiene products.
• Ultra HealthminorOthersHealth and safety products supplier providing PPE and safety equipment.
• VerlaminorOthersPartner brand in CleaniQ's supplier network.
• WeatherdonminorOthersPartner brand supplying products through CleaniQ.
• White Magic + SYRminorOthersCleaning tools and accessories brand providing professional-grade cleaning equipment.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Kimberly-Clark Professional: Kimberly-Clark Professional supplies washroom paper, skin care, and wiping products under brands such as Kleenex and Scott, overlapping with CleaniQ's washroom pillar and competing for the same facility-management procurement budgets.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection-prevention solutions, supplying commercial cleaning chemicals, dispensing systems, and on-site service to large institutional customers that overlap with CleaniQ's hospitality, healthcare, and education accounts.
• Diversey: Diversey is a major global manufacturer of commercial cleaning chemicals, tools, and dispensing solutions that already distributes into Australia both directly and through partners such as CleaniQ, competing for the same institutional cleaning programmes.
• Rentokil Initial: Rentokil Initial is a global hygiene and pest-control services group providing washroom services, consumables, and infection-prevention solutions, competing with CleaniQ's integrated washroom and compliance bundle in enterprise accounts.

Regional players

• Whiteley Corporation: Whiteley is an Australian manufacturer of cleaning, disinfection, and infection-prevention chemicals serving healthcare, aged care, and commercial customers, overlapping with CleaniQ's healthcare/aged care vertical and chemical pillar.

Direct peers

• Bunzl Australia: Bunzl is the largest cleaning, hygiene, and foodservice distribution group in Australia, directly competing with CleaniQ in supplying chemicals, paper, PPE, and janitorial consumables to enterprise customers across multiple states.
• Jasol Australia: Jasol is an Australian manufacturer and supplier of commercial and industrial cleaning chemicals, dispensing systems, and training services, making it a domestic direct competitor to CleaniQ across the chemicals and servicing pillar.
• Sabco Australia: Sabco is an Australian cleaning tools and accessories brand offering mops, brooms, and janitorial equipment through retail and trade channels, overlapping directly with CleaniQ's janitorial pillar (and is already a CleaniQ partner brand).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-cleaning-supply-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleaniQ