The McMorrow Reports

Name

The McMorrow Reports

Legal name

McMorrow Report, LLC

Website

https://mcmorrowreports.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Media and B2B Advertising

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Facility management media
• B2B trade newsletters
• Digital advertising services
• Industry content marketing
• Sponsored research publishing

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: Banner and display advertising placements in digital newsletters and on website, including standard IAB ad units (Billboard, Double Billboard, Super Skyscraper, Square Tile)
2. Advertorial & Case Study Features: Sponsored content including advertorials (150-200 words) and case studies (250-400 words) with visual assets and call-to-action URLs
3. Direct Email Promotions: HTML email campaigns to segmented subscriber database (10,000-68,000 subscribers) for product and service promotion
4. Custom Newsletters: Creation of custom targeted e-newsletters for clients to reach specific audience segments
5. White Papers & Research: Sponsored research publications addressing specific industry issues with bibliography and sponsor information
6. Conference & Trade Show Marketing: Marketing solutions including conference promotion, conference partner media, and conference match-ups
7. Social Media Marketing: Social media support (Twitter, LinkedIn, Facebook) for client information dissemination
8. Industry Insights Training: Training services helping sales teams understand and reach the facility management audience
9. Media Investment Returns: Help well-known advertisers find new audiences, connections and business opportunities that have impacted sales and resulted in high return on media investment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The McMorrow Reports publishes weekly digital newsletters and operates the FMLink.com website providing facility management and design industry news across commercial, education, government, healthcare, and airport sectors. The company monetizes its audience primarily through digital advertising placements, direct email campaigns, custom newsletter creation, sponsored white papers, and conference/trade show marketing services sold to enterprise advertisers.

Product overview

The McMorrow Reports is a single unified product—a digital newsletter and news publication serving the facilities management and design industry. The company operates primarily through its flagship newsletters (Commercial, Education & Government, and Healthcare editions) delivered weekly via email, supplemented by its website (now merged with FMLink as of June 2025). Additional offerings include advertising packages (IAB standard ad units), custom newsletter creation, white paper publication, direct email campaigns, conference/trade show marketing services, and industry training programs. The FMLink platform, acquired in 2021 and fully merged in 2025, serves as the content distribution hub.

Differentiator

Problem solved

Functional benefit

Products and services

• The McMorrow Reports (Weekly Newsletters) A digital newsletter and news publication providing facilities management and design industry insights, delivered weekly to subscribers and covering commercial, education, government, healthcare, and airport sectors.
• FMLink (Facility Management Website) A comprehensive facility management website providing industry news, product showcases, conference information, and research, originally acquired in 2021 and merged with The McMorrow Reports in June 2025.
• Direct Email Campaigns HTML formatted email campaigns to targeted segments of the company's subscriber database, reaching from 10,000 to 68,000 subscribers for product and service promotion.
• Custom Newsletter Creation Custom targeted e-newsletter creation services to reach specific client audiences or segments of the subscriber database.
• White Paper Publication Sponsored objective researched white papers addressing specific industry issues, including research bibliography, website links, and sponsor information.
• Conference and Trade Show Marketing Marketing solutions including conference and trade show promotion, conference partner media, and conference match-ups for industry events such as NeoCon, IFMA World Workplace, Healthcare Design, NFMT, AHR Expo, and Coverings.
• Industry Insights Training Sales team training programs designed to help clients understand and reach the facility management and design industry audience.

Quantifiable outcome

• High return on media investment for well-known advertisers
• +1 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FMLinkcoreStrategic or Co-development Partner · 1 January 2021Acquired FMLink in 2021. In June 2025, The McMorrow Reports site was merged into the new FMLink, creating the world's largest and most comprehensive facility management website.
• IFMA (International Facility Management Association)coreStrategic or Co-development PartnerClose partnerships with IFMA including IFMA's World Workplace and IFMA's Facility Fusion conferences. Eileen McMorrow was a former member of the Board of Directors of IFMA, the largest FM association in the world.
• NeoConcoreStrategic or Co-development PartnerEileen McMorrow serves as Creator and Director of NeoCon's Best of NeoCon Awards Competition. Industry insider with strong relationships with this premier commercial interiors trade show.
• Healthcare Design Conference & ExpocoreStrategic or Co-development PartnerEileen McMorrow serves as Creator and Director of The Nightingale Awards, sponsored by Healthcare Design magazine and Healthcare Design Conference & Expo.
• NFMTminorStrategic or Co-development PartnerStrong relationship with NFMT (facilities management trade show) as an industry insider with partnerships with top conferences and trade shows.
• AHR ExpominorStrategic or Co-development PartnerIndustry insider with strong relationships with AHR Expo (HVAC/R trade show).
• CoveringsminorStrategic or Co-development PartnerStrong relationship with Coverings (ceramic tile and natural stone industry event).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TradePub: B2B newsletter and white paper distribution platform serving multiple industries. It is comparable in its reliance on email-based newsletter and research distribution as the core advertising and lead-generation medium for B2B marketers.
• Industry Dive: A B2B digital media company that operates vertical-specific email newsletters across more than 30 industries. It is directly comparable in business model — newsletter-first, advertising-led monetization — and demonstrates the scale path for niche B2B newsletter publishers.
• Trade Press Media Group: B2B trade media publisher producing vertical industry magazines, newsletters, and websites for commercial, facilities, and design audiences. Comparable in its advertising-driven, multi-channel approach to reaching B2B decision-makers.
• Facility Executive Magazine: A trade publication serving the facility management industry with news, product showcases, and resources. It targets the same facility manager and building professional audience as The McMorrow Reports, making it a direct head-to-head competitor for FM advertising dollars.
• Scranton Gillette Communications: B2B media company publishing construction, building, and infrastructure trade titles such as The Construction Specifier and Building Design+Construction. It serves overlapping architectural, design, and facilities audiences with similar advertising-supported editorial products.
• CFE Media (Facility Executive parent / Control Engineering, Plant Engineering): B2B media company publishing engineering and facilities publications including Facility Executive, Control Engineering, and Plant Engineering. It directly competes for FM and industrial advertising budgets and serves overlapping decision-maker personas.

Others

• Healthcare Design Magazine: Media brand covering healthcare facility design and co-sponsor of the Nightingale Awards. The McMorrow Reports is a media partner; the two serve overlapping healthcare facility design audiences and split healthcare-sector advertising demand.

Broad incumbents

• Informa Markets: Global B2B media and events conglomerate that runs major trade shows and associated media brands. Informa operates the infrastructure (large events, global salesforce) against which The McMorrow Reports' smaller conference-media partnerships compete.
• BNP Media (Endeavor Business Media): Large B2B media company publishing across multiple verticals with extensive advertising-supported magazines, newsletters, and websites. It is a broader incumbent that competes for the same enterprise advertising budgets across many categories, including facilities-related titles.

Emerging players

• Sandow Design Group (design media and events): B2B media company operating design-focused brands such as Interior Design and Luxe Interiors + Design. It overlaps with The McMorrow Reports' commercial interior design and healthcare design verticals and competes for a portion of the same advertiser base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcmorrow-report
• Xx.com/mcmorrowreports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The McMorrow Reports