Sternenbäck
Sternenbäck is a family-owned German bakery founded in 1766, operating over 50 retail stores and B2B wholesale of frozen dough products across Brandenburg, Saxony, and Saxony-Anhalt from IFS-certified production facilities in Spremberg and Gera.
- Company typePrivate
- Founded1766
- HeadquartersHechingen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sternenbäck does
Sternenbäck GmbH is a privately held, family-owned German bakery company founded in 1766, currently in its ninth generation of family ownership and led by Geschäftsführer Frank Winter. The company manufactures and retails fresh and frozen bakery products — including breads, rolls, fine pastries, cakes, snacks, and breakfast items — across a portfolio organized into Brot, Brötchen, Feingebäck, Kuchen, Snacks, and Frühstücke categories. Core technical capabilities include in-house natural sourdough starter cultures maintained since 1766, hand-twisted pretzel production, a heritage 1766 recipe using ancient grains (Emmer, Einkorn, Waldstaudenroggen), and IFS-certified industrial production facilities in Spremberg and Gera.
The company operates two distinct revenue streams. The first is direct-to-consumer retail through over 50 company-owned Sternenbäckereien (bakery stores) and café locations across Brandenburg, Saxony, and Saxony-Anhalt, including in-store concessions within Kaufland, REWE, Netto, and OBI grocery locations, plus train station outlets in Cottbus and Frankfurt (Oder). The second is B2B wholesale of IFS-certified frozen dough products (TK-Teiglinge) and par-baked goods supplied to hotels, bakeries, canteens, and fast-food chains. A customer loyalty program (Sternenkarte) supports retail retention through points accumulation and cashless payment functionality. The company is registered as Sternenbäck GmbH at Amtsgericht Cottbus, with its postal/administrative address in Hechingen, and pursues an active expansion strategy seeking additional retail space in its three core eastern German federal states.
Sternenbäck firmographics
Firmographics- Name
- Sternenbäck
- Legal name
- Sternenbäck GmbH
- Website
- https://sternenbaeck.de
- Company type
- Private
- Founded year
- 1766
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sternenbäck is a family-owned German bakery founded in 1766, operating over 50 retail stores and B2B wholesale of frozen dough products across Brandenburg, Saxony, and Saxony-Anhalt from IFS-certified production facilities in Spremberg and Gera.
- Ownership category
- akta.pro rank
Sternenbäck industry classification
Industry- Product category
- Bakery Products
- NAICS
- Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Frozen & Par-Baked Bakery Production (THAFAFAK), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
Keywords
Where Sternenbäck is headquartered
LocationHeadquarters
- HQ city
- Hechingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Sternenbäck business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Bakery Sales: Direct sales of freshly baked goods through over 50 company-owned retail stores and café locations in eastern Germany. Products include bread, pastries, cakes, snacks, and breakfast items sold to individual consumers.
- B2B Wholesale - Frozen Dough Products: Supply of IFS-certified frozen dough products (TK-Teiglinge) and par-baked bakery items to hotels, bakeries, canteens, and fast-food chains. Production facilities in Spremberg and Gera serve business customers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Sternenbäck product offering
Product offeringCore offering
Sternenbäck is a traditional German bakery manufacturer and retailer that produces and sells fresh and frozen bakery products including breads, rolls, fine pastries, cakes, snacks, and breakfast items. The company operates over 50 retail storefronts across eastern Germany (Brandenburg, Saxony, Saxony-Anhalt) and supplies IFS-certified frozen dough (TK-Teiglinge) and par-baked goods to B2B customers such as hotels, bakeries, canteens, and fast-food chains from production facilities in Spremberg and Gera.
Product overview
Sternenbäck is a traditional German bakery chain offering a comprehensive portfolio of fresh baked goods across more than 50 retail locations in Brandenburg, Saxony, and Saxony-Anhalt. The core product portfolio spans breads (Brot), rolls (Brötchen), fine pastries (Feingebäck), cakes (Kuchen), snacks, and breakfast items. For B2B customers, the company supplies IFS-certified frozen dough and par-baked products. A customer loyalty program (Sternenkarte) supports retail operations. Founded in 1766, the company operates production facilities in Spremberg and Gera with over 250 years of baking tradition across 9 generations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brot (Breads) Artisan breads including 1766er Brot (multigrain with heritage grains like Emmer, Einkorn, Waldstaudenroggen), Dinkel-Vollkornbrot, Kartoffelbrot, Roggenmischbrot, and Rustiquebaguette, made with traditional sourdough methods. Sold to retail consumers at Sternenbäck stores and concessions.
- Brötchen (Rolls) Variety of bread rolls including Brezel (hand-twisted), Ciabattabrötchen, Dinkelherz, Goldweck, Kaiserbrötchen, Kürbiskracher, Multikorn Schleife, and Vollkornschleife. Sold daily at company retail outlets.
- Feingebäck (Fine Pastries) Fine pastries including Amerikaner, Buttercroissant, Buttercroissant mit Schokocreme, Gefüllte Streuselschnecke, Glücksmoment, Mailänder Herz, Milchhörnchen, Schweinsohren, and Streusel. Sold to retail consumers.
- Kuchen (Cakes) Cakes and pastries including Erdbeer-Fruchtschnitte, Käsekuchen, Mehrfruchtschnitte, Omas Rührkuchen Marmor, and Omas Rührkuchen Zitrone. Sold to retail consumers.
- Snacks Ready-to-eat savory snacks including Butterbrezel, Gouda-Stern, Italiano, Kraftpaket, Laugenstürmer, Salami-Stern, Schinken-Stern, Schnittlauchbrezel, and Sternenburger. Sold at retail counters for immediate consumption.
- Frühstücke (Breakfast) Breakfast menus (large and small) offered at select Sternenbäck locations in Brandenburg, Saxony, and other regions. Service-led offering combining bakery items with sit-down café consumption.
- TK-Teiglinge und Tiefkühlbackwaren (Frozen Dough & Par-Baked Products) IFS-certified frozen dough products and par-baked pastries supplied to B2B customers including hotels, bakeries, canteens, and fast-food chains. Products include half-baked rolls, pre-baked dough, hand-twisted pretzel dough, baguettes, and specialty rolls.
- B2B Partner Program B2B partnership program supplying fresh baked goods and premium-quality dough products to other bakeries and wholesale business customers.
- Sternenkarte (Customer Loyalty Card) Customer loyalty card allowing point collection (1 point per €4 spent), money loading with 5% bonus, gift functionality, and cashless payment features for retail customers.
Companies that use Sternenbäck
Customer profileSegments3 records
Ideal customer profiles2 records
Sternenbäck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sternenbäck partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Deine Mühle (Regional Mill)coreRegional flour supplier providing locally sourced, controlled-quality flour for bakery production. Part of the Ährenwort quality program ensuring regional sourcing.
- KauflandmajorMajor retail chain hosting in-store Sternenbäck bakery concessions at multiple locations across Brandenburg, Saxony, and Saxony-Anhalt.
- REWEmajorRetail partner hosting Sternenbäck in-store bakery concessions including locations in Forst, Freiberg, and other cities.
- NettomajorDiscount retailer hosting Sternenbäck bakery concessions in Döbern, Kabelsketal, and Weinböhla locations.
- Hotel and Catering BusinessescoreB2B customers including hotels supplied with IFS-certified frozen dough products and fresh baked goods.
- Hotels, Bäckereien, Mensen, Kantinen, Fastfood-KettencoreB2B wholesale customers for TK-Teiglinge (frozen dough products) and IFS-certified bakery products.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Sternenbäck competitors and assessment
Company assessmentDirect peers
- Bäckerei Junge: Major German retail bakery chain with production facilities, café concepts and loyalty-style customer programs in northern Germany. Directly comparable retail store footprint and product mix to Sternenbäck.
- Kamps: German retail bakery chain (formerly Kamps Backstuben) operating hundreds of bakery stores with in-store production. Comparable to Sternenbäck on retail bakery scale and B2B supply within grocery channels.
- Schäfer's: German in-store bakery brand operating bakery counters inside EDEKA, Marktkauf and other grocery banners. Directly comparable to Sternenbäck's concession model with Kaufland/REWE/Netto.
- Harry-Brot: One of Germany's largest industrial bakeries producing fresh and frozen bread/rolls for retail and B2B. Closely comparable to Sternenbäck's commercial bakery and B2B frozen-dough model, with similar customer overlap in German grocery.
- BackWerk: Self-service bakery café chain in Germany offering fresh rolls, breads and snacks. Overlaps with Sternenbäck on retail bakery product mix and café-style in-store experience.
Broad incumbents
- Brioche Pasquier: European industrial bakery producer of viennoiserie and bread products for retail and foodservice. Comparable to Sternenbäck's B2B par-baked and snack product categories.
- Aryzta: Global supplier of frozen bakery products including breads, pastries and snacks to retail and foodservice. Directly comparable on the B2B frozen/par-baked bakery side of Sternenbäck's operations.
- Vandemoortele: European producer of frozen bakery products (viennoiserie, breads) and patisserie for foodservice and retail. Comparable to Sternenbäck's B2B frozen-dough and par-baked offerings.
- Lantmännen Unibake: Large European industrial bakery group producing frozen and fresh bakery products for foodservice and retail. Comparable to Sternenbäck's B2B frozen dough (TK-Teiglinge) business, though at much greater scale and broader geographic scope.
Others
- EDEKA / regional grocery in-store bakery programs: Major German grocer that runs its own in-store bakery programs and competes directly with Sternenbäck's concession and B2B channels. Relevant as a customer/competitor boundary case for the concession model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sternenbäck social profiles
Digital presenceSternenbäck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sternenbäck leadership team
Management profileNumber of profiles
Profiles1 record
Sternenbäck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sternenbäck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sternenbäck
What does Sternenbäck do?
Sternenbäck is a traditional German bakery manufacturer and retailer that produces and sells fresh and frozen bakery products including breads, rolls, fine pastries, cakes, snacks, and breakfast items. The company operates over 50 retail storefronts across eastern Germany (Brandenburg, Saxony, Saxony-Anhalt) and supplies IFS-certified frozen dough (TK-Teiglinge) and par-baked goods to B2B customers such as hotels, bakeries, canteens, and fast-food chains from production facilities in Spremberg and Gera.
Is Sternenbäck a public or private company?
Sternenbäck is a private company. It is classified as family owned and is currently operating.
When was Sternenbäck founded?
Sternenbäck was founded in 1766. It employs 1 to 10 people.
Where is Sternenbäck based?
Sternenbäck is headquartered in Hechingen, Germany, in the Europe region.
How does Sternenbäck make money?
Two revenue lines are on record. Retail Bakery Sales are the primary driver. The others are B2B Wholesale - Frozen Dough Products.
Who are Sternenbäck's main competitors?
Direct peers on record are Bäckerei Junge, Kamps, Schäfer's, Harry-Brot and BackWerk. Broad incumbents are Brioche Pasquier, Aryzta, Vandemoortele and Lantmännen Unibake. EDEKA / regional grocery in-store bakery programs is listed as an others.
Does Sternenbäck have an API?
No public API is recorded for Sternenbäck.
What industry is Sternenbäck in?
Sternenbäck's product category is Bakery Products. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 311812 and its SIC code is 2050.