What YMCA Southcoast does

YMCA Southcoast is a 501(c)(3) nonprofit organization (EIN 04-2104749) that has served the Southcoast Massachusetts region for over 160 years, operating six physical branch locations across Dartmouth, Fall River, Wareham (Gleason Family YMCA), Mattapoisett, New Bedford, and Swansea (Stoico/FIRSTFED YMCA), plus an Association Office in New Bedford. Its core products span four program verticals: child care and camps (early learning, before/after-school, child watch, six summer day camps); health and wellness (over 200 weekly group exercise classes, personal training, LIVESTRONG cancer survivor program); aquatics (swim lessons, youth swim teams, water aerobics, Safety Around Water); and community programs (Full Plate Project food access, Sharing the Harvest Community Farm, senior programs, unhoused neighbors services). Underlying technology consists of the third-party Daxko operations platform for membership and program registration, an iOS/Android mobile app for class sign-ups and check-ins, and calendar integrations with Google, Outlook, and iCalendar. The organization distributes services directly through physical branches, online registration, and the mobile app, with nationwide membership reciprocity via YMCA of the USA.

The business model relies on five revenue streams: recurring monthly EFT membership dues (tiered $18-$91/month plus $15-$90 joiner fees), program fees (childcare, swim lessons, camps, personal training), event-based fundraising (Farm to Go, Cheers for a Cause, Sip & Support, Mother's Day 5K, Walk for Hunger), donations and grants (Annual Campaign, United Way, YMCA of the USA for the Membership for All financial assistance program), and corporate sponsorships from local businesses. Customer segments include children and youth, families, seniors, military/veterans/teachers/first responders, low-income community members, and corporate employers, with a hybrid segmentation approach. New leadership under President and CEO Lucria Ortiz (effective June 2, 2025) and ongoing facility investment (Splash Pad opening June 2026) reflect continued operational expansion.

Name

YMCA Southcoast

Legal name

YMCA Southcoast

Website

https://ymcasouthcoast.org

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

251–500 employees

Short description

YMCA Southcoast is a 501(c)(3) nonprofit operating six community branches in Southcoast Massachusetts, delivering childcare, camps, fitness, aquatics, and food access programs to families, youth, seniors, and underserved residents through membership dues, program fees, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

New Bedford

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Dues: Monthly EFT and annual subscription-based membership fees ranging from $18/month for youth to $91/month for two-adult family households, with joiner fees ranging from $15-$90.
2. Program Fees: Revenue from child care programs, summer camps, swim lessons, personal training, group exercise classes, and special programs like dance academy.
3. Event Fundraising: Major fundraising events including Farm to Go ($350-$1,000 tickets), Cheers for a Cause, Sip & Support, and golf tournaments that support the Annual Campaign.
4. Donations and Grants: Charitable contributions from donors and corporate sponsors, plus funding from United Way and YMCA of the USA for programs like Membership for All.
5. Corporate Sponsorships: Sponsorships from local businesses including Ghenta Dental, Bank Five, Care Free Homes, Fiber Optic Center, St. Anne's Credit Union, Southcoast Health, and others for events and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

YMCA Southcoast is a nonprofit community organization that sells tiered facility memberships and delivers youth development, health and wellness, child care, summer camp, swim instruction, senior, and food-access programming across six branch locations in Southcoast Massachusetts. Offerings include childcare (Early Learning, Before & Afterschool, Child Watch), six summer camps, over 200 weekly group exercise classes, swim lessons and competitive teams, personal training, the LIVESTRONG cancer survivor program, and community initiatives (Full Plate Project, Sharing the Harvest Community Farm, Unhoused Neighbors, Senior Programs). Memberships grant access to all six branches and nationwide YMCA reciprocity, with the Membership for All financial assistance program ensuring access regardless of ability to pay.

Product overview

YMCA Southcoast is a multi-branch community organization operating six YMCA locations (Dartmouth, Fall River, Gleason Family in Wareham, Mattapoisett, New Bedford, and Stoico/FIRSTFED in Swansea) offering fitness facilities, child care, summer camps, community programs, and wellness services. The organization provides Early Learning and Child Care, Summer Day Camp programs across six camp locations, Before & Afterschool programs, Group Exercise with over 200 classes, Swim Lessons and Water Safety programs, and Community Programs including the Full Plate Project and Sharing the Harvest Community Farm. The Membership for All program provides financial assistance for access to all services. Additional offerings include the YMCA Southcoast Mobile App for program registration and class booking, LIVESTRONG cancer survivor programs, Personal Training, and Youth Swim Teams. The organization serves the Southcoast Massachusetts region with facilities including pools, fitness centers, and camps.

Differentiator

Problem solved

Functional benefit

Brands

• Full Plate Project: Food access and hunger relief initiative
• Sharing the Harvest Community Farm
• No Place Like This Place
• LIVESTRONG at the YMCA
• Axel Dance Academy

Products and services

• Early Learning and Child Care Full-day and partial-day early learning and child care services for infants through pre-K, enabling parents to work while children are in safe, stimulating developmental environments.
• Summer Day Camp Seasonal day camp programs for children with structured activities offered at Camp Metacomet, Camp Quequechan, Camp Nep-In-Nae, Camp Massasoit, Camp Frederick Douglass, and Camp Weetamoe.
• Before & Afterschool Programs Before and after school care programs providing supervision and enrichment activities for school-age children.
• Child Watch On-site child care supervision for children while parents use YMCA fitness facilities.
• Full Plate Project Food access initiative providing community food markets and food distribution to address food insecurity in the Southcoast region.
• Sharing the Harvest Community Farm Community-supported agriculture farm providing food access, volunteer opportunities, and hunger relief in the region.
• Senior Programs Programs and services designed for senior community members (65+) promoting health, mobility, and social connection, including partnerships with Silver & Fit, Tufts Senior Care, and United Healthcare Renew Active.
• Unhoused Neighbors Program Community-based services supporting individuals and families experiencing homelessness.
• Group Exercise Classes Over 200 group exercise classes per week including Yoga, Pilates, Zumba, and other fitness formats available across all six branch locations.
• Personal Training One-on-one fitness training with certified trainers to help members achieve personal health and fitness goals.
• LIVESTRONG at the YMCA Cancer survivor exercise and support program helping individuals recover through supervised physical activity.
• Axel Dance Academy Dance instruction program teaching various dance styles and building performance skills for students.
• Swim Lessons Swimming instruction for all ages and skill levels at pool facilities across the branches.
• Youth Swim Teams Competitive swim team programs for youth to develop swimming skills and participate in competitions.
• Safety Around Water Water safety instruction program teaching children and families essential skills to prevent drowning.
• YMCA Southcoast Memberships Tiered recurring memberships ($18-$91/month EFT, or annual, plus joiner fees) for Youth, Teen, Young Adult, Adult, Adult Couple, Senior, Senior Couple, One-Adult Family, and Two-Adult Family Households, plus 3-month short-term plans, with corporate, military, teacher, and first responder discounts. Members access all six branches and nationwide YMCA reciprocity.
• Membership for All Financial Assistance Sliding-scale financial assistance program ensuring YMCA access regardless of ability to pay, with no one turned away due to inability to pay; serves over 2,000 new monthly members via Y Cares and Membership for All.
• YMCA Southcoast Mobile App Mobile application for iOS and Android enabling members to sign up for group exercise classes, register for programs, and check in to facilities.
• Stoico/FIRSTFED YMCA Splash Pad Community water recreation facility at the Stoico/FIRSTFED YMCA in Swansea scheduled to open in June 2026.

Quantifiable outcome

• Over 2,000 new monthly members received scholarships through Y Cares and Membership for All programs
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• YMCA of the USAcoreStrategic or Co-development PartnerNational YMCA affiliation providing organizational support, national search assistance for CEO recruitment, Military Outreach Initiative partnerships with Armed Services YMCA and Department of Defense, and nationwide membership reciprocity network spanning 10,000 communities.
• One Southcoast ChamberminorGTM or Marketing PartnerChamber partnership for Business After Hours networking events at YMCA locations, promoting community business connections and cross-promotion.
• Ghenta DentalminorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Bank FiveminorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Care Free HomesminorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Fiber Optic Center, Inc.minorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Hidden Brook Veterinary Services, LLCminorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Blount Fine FoodsminorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Marshall Marine CorporationminorGTM or Marketing PartnerSponsor of Farm to Go 2026 20th Anniversary Celebration event.
• Project BreadcoreStrategic or Co-development PartnerYMCA Southcoast's Sharing the Harvest Farm participates in the 58th Annual Project Bread's Walk for Hunger for the 8th year, supporting regional hunger relief efforts.
• St. Anne's Credit UnionminorGTM or Marketing PartnerSponsor of Mother's Day 5K event supporting YMCA programs.
• Southcoast HealthminorGTM or Marketing PartnerSponsor of Mother's Day 5K event supporting YMCA programs.
• MTSIminorGTM or Marketing PartnerSponsor of Mother's Day 5K event supporting YMCA programs.
• BCBS (Blue Cross Blue Shield)minorGTM or Marketing PartnerHealth insurance partnership allowing members to submit YMCA membership for fitness reimbursement.
• Tufts Health PlanminorGTM or Marketing PartnerHealth insurance partnership including Tufts Senior Care and Tufts One Care programs with fitness reimbursement options.
• United HealthcareminorGTM or Marketing PartnerHealth insurance partnership including Renew Active program for individuals aged 24+.
• Fallon HealthminorGTM or Marketing PartnerHealth insurance partnership allowing members to submit YMCA membership for fitness reimbursement.
• Harvard Pilgrim Health CareminorGTM or Marketing PartnerHealth insurance partnership allowing members to submit YMCA membership for fitness reimbursement.
• Armed Services YMCA / Department of DefensecoreStrategic or Co-development PartnerYMCA Military Outreach Initiative partners with ASYMCA and DOD to address needs of families of deployed military personnel who live far from military installations, providing access to child development, family strengthening, and health programming.
• The Narrows Center for the ArtsminorGTM or Marketing PartnerEvent venue partner for Cheers for a Cause fundraising events; hosts wine and beer tasting fundraiser supporting YMCA Southcoast's Annual Campaign.
• Stone Path Malt TaproomminorGTM or Marketing PartnerEvent venue partner for Sip & Support fundraiser at Gleason Family YMCA; provides venue and locally brewed beverages for annual fundraiser.
• Minkle Boys CateringminorGTM or Marketing PartnerCatering partner for Sip & Support fundraising events.
• UMass DartmouthminorStrategic or Co-development PartnerUniversity partnership for 9/11 Day of Service; over 300 students volunteered at Sharing the Harvest Community Farm harvesting crops and preparing for fall growing season.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Greater Providence YMCA: Rhode Island-based YMCA association operating branches in Providence and surrounding areas. Comparable nonprofit membership-club model with shared regional donor and member catchment just west of YMCA Southcoast.
• Old Colony YMCA: Independent YMCA association serving the South Shore of Massachusetts with similar membership, child care, and camp offerings. Regional peer operating adjacent to YMCA Southcoast's territory with overlapping corporate wellness and family programming.

Direct peers

• Boys & Girls Clubs of Metro South: Massachusetts-based youth development nonprofit offering after-school, summer camp, and teen programming. Comparable mission and youth-services overlap with YMCA Southcoast's child care and camp operations in the Southcoast region.
• YMCA of Greater Boston: Operates multiple YMCA branches in eastern Massachusetts with comparable fitness, child care, camp, and community programming. Directly comparable as an independent YMCA association serving a contiguous Massachusetts market with similar membership-based and scholarship-driven model.
• JCC Greater Boston: Jewish Community Center operating fitness, swim, child care, camp, and senior programs on a membership basis. Closely comparable community-center operating model with similar breadth of cradle-to-grave programming.
• New Bedford Boys & Girls Club: Direct neighborhood-level competitor offering youth programming in the same city as YMCA Southcoast's headquarters. Closely comparable youth development, after-school, and summer camp services for low- and middle-income families.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with thousands of locations across the U.S. Competes with YMCA Southcoast on basic fitness access at significantly lower price points, framing the affordability ceiling for the membership model.
• Gold's Gym: National commercial fitness chain offering memberships, personal training, and group classes. Comparable fitness service offering but for-profit model targeting a different demographic profile than YMCA's community-mission positioning.

Others

• United Way of Greater New Bedford: Regional funder and partner of YMCA Southcoast that distributes grants to local nonprofits addressing health, education, and financial stability. Ecosystem participant that co-funds YMCA programs rather than directly competing.
• Sharing the Harvest Community Farm: Actually a program of YMCA Southcoast itself; excluded as a true peer. Replaced with regional food bank partner for adjacent comparability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ymcasouthcoast
• Xx.com/YSouthcoast
• Facebookfacebook.com/YSouthcoast

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA Southcoast