Park Holladay Plaza

What Park Holladay Plaza does

Holladay Park Plaza is a non-profit Life Plan Community (Continuing Care Retirement Community, or CCRC) operating a single campus at 1300 NE 16th Avenue in Portland, Oregon's Lloyd District. Founded in 1967 through a partnership between the Presbytery of the Cascades and the Lloyd Corporation, and affiliated with the Pacific Retirement Services network since 1999, the community serves active seniors, pre-retirees, assisted living residents, and skilled nursing patients across three care levels on one site: 182 Independent Living apartments, 36 Residential Living apartments, and 51 Skilled Nursing beds, totaling 269 units across 31 different floor plan configurations.

The core product is a continuum-of-care residential offering delivered through apartment-based independent living with progressively higher clinical support. Core services include monthly-fee-covered amenities (dining at four venues including Bridges Dining Room and Bistro 1300, housekeeping, utilities, fitness center with aquatic facilities, transportation within a 5-mile radius, and a diverse resident activities program), and a separate Skilled Nursing and Rehabilitation center offering 24-hour nursing, complex wound care, IV administration, and physical, occupational, and speech therapy. Technology is limited to standard senior living infrastructure (security, access control, communication platforms) with no proprietary systems or advanced technology referenced. Concierge Relocation Services extend the offering to include home sale assistance, downsizing coordination, and bridge loan solutions for incoming residents.

The business model combines one-time entrance fees (ranging from $91,900 to $597,800 depending on apartment size, partially refundable for the first 36 months of residency) with recurring monthly service fees (ranging from $2,676 to $7,821 plus second-person fees of $1,096 to $1,432). Revenue is not publicly disclosed. Go-to-market is primarily sales-led through personalized on-site tours supplemented by website-based inquiry scheduling and a strong resident referral and word-of-mouth channel. The community markets primarily to active seniors in the Portland metropolitan area and serves long-tenured residents with documented stays of 10+ years.

Name

Park Holladay Plaza

Legal name

Holladay Park Plaza

Website

https://holladayparkplaza.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Holladay Park Plaza is a non-profit Life Plan Community (CCRC) in Portland, Oregon offering a continuum of Independent Living, Residential Living, and Skilled Nursing care across 269 units on a single Lloyd District campus for active seniors and pre-retirees, generating revenue through entrance fees and monthly service charges.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC) / Life Plan Community

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Senior living community
• Continuing care retirement
• Independent living apartments
• Assisted living services
• Skilled nursing care

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fee paid upon move-in, varying by apartment size. The fee grants lifetime membership and is partially refundable for the first 36 months of residency. Provides priority access and discounted rates for higher levels of care.
2. Monthly Service Fees: Ongoing monthly fees covering accommodations, dining plan, housekeeping, utilities, fitness center access, activities, transportation, and maintenance. Fee varies by apartment size and number of residents. Second person fees apply for couples.
3. Skilled Nursing Care: Short-term rehabilitation stays at no extra charge for existing Independent Living residents recovering from illness or injury. Longer-term Skilled Nursing care available, including direct admissions from the public. Healthcare center phone: 503-724-7876.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Holladay Park Plaza is a non-profit Life Plan Community (CCRC) that sells residential living arrangements and a full continuum of care on a single Northeast Portland campus. Residents contract for residency through an entrance fee plus monthly service fees and receive apartment accommodations, dining, housekeeping, utilities, transportation, wellness programs, and access to higher levels of care (Assisted Living and Skilled Nursing) as needs change.

Product overview

Holladay Park Plaza is a Life Plan Community (Continuing Care Retirement Community) offering a continuum of residential care options including Independent Living (182 apartments), Residential Living (36 apartments), and Skilled Nursing & Rehabilitation (51 beds). The community provides comprehensive senior living services centered around maintenance-free apartment residences with 31 different floor plans. Included in residency are multiple dining venues (Bridges Dining Room, Bistro 1300, Terrace Café, and Irvington Café), a Wellness Center with fitness equipment and aquatic facilities, diverse activity programs including clubs and cultural events, and concierge relocation services. Residents pay an entrance fee (partially refundable for 36 months) plus monthly fees covering accommodations, meals, housekeeping, utilities, transportation, and access to all amenities. The community is located in Portland, Oregon's Sullivan Gulch neighborhood.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pacific Retirement ServicescoreStrategic or Co-development Partner · 1 January 1999Pacific Retirement Services is an affiliated network of retirement communities. Holladay Park Plaza joined the PRS family in 1999, gaining access to shared resources, operational expertise, and the ability to better serve and improve resident lives. Affiliation enabled comprehensive renovations, remodeling including new apartments, and addition of convenient services and amenities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: Large U.S. senior living operator with independent living, assisted living, and memory care communities nationwide. Competes for similar active senior residents in the broader Portland-area market with comparable amenity-focused positioning.
• Life Care Services: Major national CCRC management company operating dozens of Life Plan communities across the U.S. Directly comparable CCRC operating model with entrance fee structure and full continuum of care, and is a competitor/alternative operator for management services and resident acquisition.
• Erickson Senior Living: Large national operator of Continuing Care Retirement Communities with multiple campus locations across the U.S. Comparable CCRC model with entrance fee structure, full continuum of care, and amenity-rich campus lifestyle — competing for similar upper-income retiree demographic.
• Sunrise Senior Living: Major national senior living operator with assisted living and memory care communities across the U.S. Comparable in targeting the same active senior demographic with comparable amenity and care service offerings, though operating primarily under rental rather than entrance fee structures.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities nationwide offering independent living, assisted living, and memory care. While primarily rental-based rather than CCRC entrance fee model, Brookdale serves the same demographic and competes broadly in the Portland metro market.

Others

• Pacific Retirement Services: Parent organization and affiliated network of retirement communities including Holladay Park Plaza. Related as parent operator rather than competitor; provides shared back-office services and operational leverage to HPP and its sister communities.

Direct peers

• The Ackerly at Timberland: Senior living community in Portland, Oregon area offering independent living, assisted living, and memory care services. Directly comparable as a Portland-metro senior living operator targeting similar active senior residents.
• Willamette View: Continuing Care Retirement Community located in Portland, Oregon, offering independent living, assisted living, skilled nursing, and memory care on a single campus. Directly competes with Holladay Park Plaza for the same Portland-metro retirement market with overlapping service offerings and CCRC fee structure.
• Russellville Park: Senior living community in Portland, Oregon, offering independent living, assisted living, memory care, and skilled nursing services. Competes in the same Portland metropolitan CCRC market with overlapping care continuum and amenity offerings.
• Mirabella Portland: Urban Continuing Care Retirement Community in Portland's South Waterfront district offering independent living, assisted living, memory care, and skilled nursing. Comparable urban-infill CCRC model serving the same Portland retiree demographic with similar entrance fee + monthly fee structure.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HolladayParkPlz
• Facebookfacebook.com/HolladayParkPlaza
• LinkedInlinkedin.com/company/holladay-park-plaza-portland-retirement-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Holladay Plaza