DeWaard & Bode

What DeWaard & Bode does

DeWaard & Bode is a family-owned independent appliance and mattress retailer operating continuously since 1946 from Bellingham, Washington. The company serves residential consumers and a smaller builder/renovation segment across Whatcom, Skagit, and Island Counties in the Pacific Northwest through three physical showroom locations — two in Bellingham (the main Meridian Street appliance and mattress showroom plus the Hannegand Road outlet) and one in Burlington — supplemented by a consumer-facing e-commerce storefront. The product assortment spans major home appliances (refrigeration, cooking/ranges/ovens, laundry, dishwashers), premium-brand mattresses (Sealy, Stearns & Foster, Tempur-Pedic), and outdoor cooking equipment (Weber and DCS grills in gas, charcoal, pellet, and pro configurations), drawn from authorized-dealer relationships with more than a dozen suppliers including Bosch, GE, Café, Whirlpool, KitchenAid, LG, Miele, Frigidaire, Fisher & Paykel, and DCS.

The business model combines one-time hardware sales with attached, revenue-stabilizing services. Every sale can be paired with in-house delivery and installation, old-appliance haul-away, an in-house factory-authorized repair department staffed with brand-certified technicians, and a Complete Coverage extended protection plan (up to 5 years, priced under $10/month versus average repair costs above $250). A dedicated scratch-and-dent outlet channel opens a discounted price tier (full 1-year manufacturer warranty retained) for budget and rental-property buyers. Customer financing is delivered through a Wells Fargo Bank, N.A. store credit card with 18-month no-interest and 48-month 0% APR promotional options, and supplemented by Snap Finance lease-to-own at the product-detail level, enabling higher-ticket transactions.

Revenue mechanics are predominantly transactional hardware sales, with a managed-services tail from extended protection plans and paid repairs, and a small recurring-feestream from the financing relationship. The go-to-market is direct-to-consumer through physical showrooms plus an e-commerce site, with a sales-led consultative motion (chat, phone, in-store experts) supported by manufacturer rebate promotions, weekly digital flyers through Flipsnack, email, organic social (Facebook, Instagram, YouTube), and local SEO. The differentiation thesis is local full-service ownership since 1946: deep product expertise, in-house white-glove delivery and installation, factory-certified after-sale service, and a price-match guarantee — explicitly positioned against faceless online-only competitors.

Name

DeWaard & Bode

Legal name

DeWaard & Bode

Website

https://www.dewaardandbode.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

DeWaard & Bode is a family-owned appliance and mattress retailer founded in 1946, operating three showrooms in Bellingham and Burlington, Washington, serving residential consumers and builders across Whatcom, Skagit, and Island Counties with full-service sales, delivery, installation, and in-house repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Appliance Sales: Retail sales of major appliances including refrigerators, cooking appliances, laundry equipment, dishwashers, and outdoor grills from premium brands
2. Mattress Sales: Sales of mattresses including innerspring, hybrid, memory foam, and pillow top varieties from Sealy, Stearns & Foster, and Tempur-Pedic
3. BBQ/Grill Sales: Sales of outdoor cooking equipment including charcoal, gas, pellet, and electric grills
4. Professional Installation Services: Expert installation by trained crews for appliances, including delivery and old appliance haul-away
5. Appliance Repair Services: Factory-authorized repair services by certified technicians with extended warranty protection plans up to 5 years
6. Financing Services: Consumer financing through Wells Fargo Bank partnership offering 18-month and 48-month promotional financing options
7. Scratch & Dent Outlet Sales: Discounted sales of brand-new appliances with cosmetic blemishes at fraction of regular cost, backed by full 1-year manufacturer's warranty

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

DeWaard & Bode is a family-owned retailer that sells major home appliances (refrigerators, cooking appliances, laundry equipment, dishwashers), mattresses (Sealy, Stearns & Foster, Tempur-Pedic), and outdoor cooking grills (Weber, DCS) through three showroom/outlet locations in Bellingham and Burlington, Washington, and an e-commerce website. Each sale is wrapped with own-crew delivery, professional installation, old-appliance haul-away, and access to a factory-authorized in-house repair department and Complete Coverage protection plans up to 5 years, plus Wells Fargo promotional financing.

Product overview

DeWaard & Bode is a local, family-owned appliance and mattress retailer operating since 1946, with three physical showroom and outlet locations in Bellingham and Burlington, Washington. The core product portfolio spans major home appliances (refrigerators, cooking/ranges/ovens, laundry washers/dryers, dishwashers), mattresses (innerspring, hybrid, memory foam, pillow-top — primarily Sealy, Stearns & Foster, and Tempur-Pedic brands), and outdoor cooking (Weber and DCS grills in gas, charcoal, pellet, and pro-style configurations). These core products are supplemented by a scratch-and-dent outlet program offering discounted open-box/blemished appliances, in-house appliance repair and service with extended warranty plans (Complete Coverage up to 5 years), professional delivery and installation including old-appliance haul-away, and retail financing through Wells Fargo. The company does not offer a public API or a software platform; products are browsed and purchased via a consumer e-commerce website and in-person at showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Refrigerators
• Cooking Appliances
• Laundry Appliances
• Dishwashers
• Mattresses
• Barbecue Grills & Outdoor Cooking
• Scratch & Dent Appliances (Outlet)

Quantifiable outcome

• Warranty plans cost less than $10 per month while average appliance repair costs over $250
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• BoschcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Bosch appliances including refrigerators, dishwashers, cooking appliances, laundry, and espresso machines. Features Home Connect smart technology and ultra-quiet operation.
• GE AppliancescoreChannel Partner/ Reseller/ DistributorAuthorized dealer offering full range of GE appliances including refrigerators, cooking, laundry, and dishwashers. Focus on reliable, user-friendly solutions.
• Café AppliancescoreChannel Partner/ Reseller/ DistributorAuthorized Café appliance dealer offering refrigeration, cooking, and dishwashing products with innovative technologies.
• Fisher & PaykelcoreChannel Partner/ Reseller/ DistributorAuthorized dealer established in 1934, offering luxury kitchen solutions including cooking, cooling, and DishDrawer dishwashers in multiple style options.
• DCS (Dynamic Cooking Systems)coreChannel Partner/ Reseller/ DistributorAuthorized DCS dealer offering premium outdoor grills and appliances born from Southern California, designed for serious cooks seeking professional results.
• LG AppliancescoreChannel Partner/ Reseller/ DistributorAuthorized LG dealer offering laundry, refrigeration, cooking, and kitchen cleanup appliances with smart ThinQ technology.
• SealycoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Sealy mattresses including innerspring, hybrid, and memory foam options across all comfort levels.
• Stearns & FostercoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Stearns & Foster luxury mattresses with cooling technologies like TENCEL covers and ventilated coils.
• Tempur-PediccoreChannel Partner/ Reseller/ DistributorAuthorized Tempur-Pedic dealer offering TEMPUR-Material mattresses including Breeze line for cooling and specialized back pain relief options.
• WebercoreChannel Partner/ Reseller/ DistributorAuthorized Weber dealer offering full range of gas, charcoal, pellet, and portable grills from Spirit to Genesis lines.
• WhirlpoolcoreChannel Partner/ Reseller/ DistributorAuthorized Whirlpool dealer offering dependable everyday dishwashers, laundry, and kitchen appliances.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sleep Number: Vertically integrated premium mattress brand with company-owned retail stores offering proprietary adjustable beds — competes with DeWaard & Bode in the premium mattress segment, particularly on Tempur-Pedic-adjacent buyers.

Direct peers

• Howard's Appliance, TV & Mattress: Southern California family-owned appliance, TV, and mattress retailer operating multiple showrooms with delivery, installation, and in-house service — directly comparable in category mix, full-service model, and family-owned regional positioning.
• Conn's HomePlus: Multi-state specialty retailer of home appliances, furniture, mattresses, and consumer electronics with proprietary in-house financing — overlapping in product mix, financing-led GTM, and the appliance-plus-mattress category bundle.
• RC Willey: Family-founded regional home furnishings and appliance retailer serving the Western U.S. with multi-brand showrooms, delivery/install services, and financing — a very close operating analog to DeWaard & Bode's full-service regional model.
• Mattress Firm: Largest U.S. specialty mattress retailer with multi-brand showrooms (including Tempur-Pedic and Sealy) and financing — directly comparable in mattress category, though DeWaard & Bode pairs mattresses with major appliances.

Broad incumbents

• Best Buy: National big-box consumer electronics and major appliance retailer with showrooms, installation, and Geek Squad service — directly competes in appliances but at vastly greater scale and broader category breadth.
• Lowe's: National home-improvement big-box retailer carrying major appliances alongside tools, hardware, and home goods — directly competes in appliance retail though with much broader non-overlapping categories.
• Ashley HomeStore: Largest U.S. furniture retailer with showrooms also offering mattresses and selected appliances — competes for the same household upgrade wallet, though primarily anchored in furniture rather than appliances.
• The Home Depot: National home-improvement big-box retailer with a major appliances department, installation services, and in-store financing — a direct competitor on appliance SKUs and on home-pro service, though broader in scope.
• Wayfair: Online-first home goods retailer carrying major appliances, mattresses, and grills across hundreds of brands — competes on selection and pricing in every category DeWaard & Bode sells, though without physical showrooms or in-home service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0xe0M9SfOQMO4gcA4ItuPQ
• Facebookfacebook.com/dewaardandbode
• Instagraminstagram.com/?hl=en
• LinkedInlinkedin.com/company/dewaard-and-bode

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeWaard & Bode