Bloom Hearing

What Bloom Hearing does

Bloom Hearing Specialists is the Australian and New Zealand hearing-care retail arm of WS Audiology, one of the world's largest hearing-aid manufacturers and owner of the Signia and Widex brands. The business is operated by Active Hearing Pty Ltd and runs more than 200 hearing-care clinics across Australia and New Zealand, providing in-person audiology assessments, hearing-aid fittings, earwax removal, tinnitus support, and ongoing aftercare. Its core product offering is multi-brand hearing aids (Signia and Widex), supplemented by accessories such as TV streamers, remote microphones, chargers, and batteries sold through both clinics and an online store.

Revenue is generated through three primary streams: private-pay hearing-aid sales (from approximately A$595 per device upwards), Australian Government Hearing Services Program (HSP) subsidised fittings for eligible pensioners and DVA cardholders (effectively A$0 out-of-pocket to the patient), and adjacent services such as earwax removal and accessories. Additional payment pathways include ACC (New Zealand), WorkCover, private health fund rebates, and Buy Now Pay Later financing, alongside recurring promotional campaigns (EOFY, Seniors Card 10%, Refer-a-Friend). Patient acquisition is supported by an online hearing-test screening tool that funnels prospects into the in-clinic channel.

The company's go-to-market is retail-led and geographically distributed, with the physical clinic footprint acting as the primary competitive moat in a category that requires calibrated in-person fitting and ongoing clinical follow-up. As a subsidiary of WS Audiology, Bloom's strategic positioning is anchored to the parent's global device R&D pipeline, while its commercial differentiation rests on scale, multi-brand access, and accredited government-program provider status across both ANZ markets.

Name

Bloom Hearing

Legal name

Active Hearing Pty Ltd

Website

https://bloomhearing.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Bloom Hearing Specialists operates 200+ audiology clinics across Australia and New Zealand, dispensing Signia and Widex hearing aids, providing hearing assessments, earwax removal, and tinnitus care under the WS Audiology group.

Ownership category

akta.pro rank

Product category

Retail Audiology and Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aid retail
• Audiology services
• Hearing assessments
• Hearing healthcare
• Hearing aid accessories

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids from brand partners (Signia and Widex) across multiple technology tiers (Essential, Everyday, Lifestyle, Premium). Hearing aids are available in BTE, RIC, ITE, CIC, IIC, and CROS/BiCROS form factors. Revenue is generated on a per-unit basis with pricing varying by brand, model, and technology level. Some products are subsidized at $0 for eligible Australian Government Hearing Services Program voucher holders.
2. Hearing Assessments and Clinical Services: Comprehensive hearing assessments, hearing aid fittings, tinnitus management, earwax removal, and aftercare support services. Free hearing tests serve as a customer acquisition tool. Paid clinical services include consultations and device maintenance.
3. Hearing Aid Accessories: Sale of hearing aid accessories including batteries, chargers, TV streamers, remote microphones, remote controls, and cleaning/maintenance products through in-store and e-commerce (shop.bloomhearing.com.au) channels.
4. Government Subsidy Administration: Processing of Australian Government Hearing Services Program (HSP) vouchers, ACC (NZ), and DVA-funded devices. The company acts as a contracted service provider under the HSP, receiving subsidies for eligible devices and services provided to voucher holders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bloom Hearing Specialists is a retail hearing care provider that conducts professional audiology services — including comprehensive hearing assessments, earwax removal, tinnitus management, and hearing aid fittings — and sells hearing aids from the Widex and Signia brands across multiple technology tiers and form factors (BTE, RIC, ITE, CIC, IIC, CROS/BiCROS). The offering is delivered through more than 200 owned hearing stores across Australia and New Zealand, supplemented by an online hearing screening test, an accessories e-commerce store, and a contracted-provider channel under the Australian Government Hearing Services Program.

Product overview

Bloom Hearing Specialists operates as a retail hearing healthcare service provider with a network of over 200 stores across Australia and New Zealand. The core offering combines professional audiology services (hearing assessments, earwax removal, tinnitus support) with a portfolio of hearing aids from two main brands: Widex and Signia. Hearing aid products span multiple technology levels (Essential, Everyday, Lifestyle, Premium) and styles (BTE, RIC, ITE, CIC, IIC, CROS/BiCROS). The company also offers a digital online hearing test service, hearing aid accessories including TV streamers, remote microphones, chargers, and batteries, plus funding assistance through government programs (HSP) and private payment options. The product ecosystem centers on personalized hearing care delivered through audiologist consultations, with hearing aids as the primary hardware products supplemented by accessories and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• Signia: Signia is one of the world's foremost hearing aid manufacturers with a reputation for being at the forefront of advanced technology. Bloom Hearing offers Signia hearing aids including Insio IX, Pure, and Silk models.
• Widex

Products and services

• Widex hearing aids Widex-branded hearing aids retailed to individual consumers, including Widex Moment, Widex Moment BTE RD, Widex Moment sRIC RD, Widex Smart RIC, and Widex Magnify 110, prioritizing natural sound processing across multiple technology tiers and form factors.
• Signia hearing aids Signia-branded hearing aids retailed to individual consumers, including Signia Pure, Signia Styletto, Signia Insio IX, Signia Silk, and Signia Pure Charge&Go, with rechargeability, Bluetooth streaming, and AI-powered Integrated Xperience platform.
• Behind-the-Ear (BTE) hearing aids Open-fit hearing aids that hook over the top of the ear and rest behind the ear, connected with an earpiece in the ear canal; suitable for mild to profound hearing loss.
• Receiver-in-Canal (RIC) hearing aids Slimline, open-fit hearing aids with the shell hugging the outer ear and receiver in the ear canal; the most popular style, combining discretion with advanced technology features.
• In-the-Ear (ITE) hearing aids Custom-cast hearing aids that snuggle into the shape of the ear, including in-the-canal variants; easier to handle than smaller styles for some wearers.
• Completely-in-Canal (CIC) hearing aids Nearly invisible, bespoke hearing aids completely hidden in the ear canal; small and discreet, only the wearer knows they are wearing them.
• Invisible-in-Canal (IIC) hearing aids Nano-sized hearing aids tucked inside the ear canal with a clear tube for removal; the most discreet option, suitable for mild to moderate hearing loss.
• CROS/BiCROS hearing aids Contralateral Routing of Signal hearing aids for people with severe hearing loss or deafness in one ear only; pick up sound from the deaf side and route it wirelessly to the hearing aid in the other ear.
• Hearing assessments Comprehensive in-store hearing assessments conducted by audiologists and clinicians, including 30-minute evaluation, visual ear examination, full hearing assessment in a soundproof booth, diagnosis, and tailored recommendations.
• Online hearing test Free 5-minute online hearing screening test providing initial hearing health insights; requires headphones or earbuds connected to a phone, computer, or tablet, with results sent to the user's inbox.
• Earwax removal service Professional earwax removal delivered in-store as part of Bloom Hearing's comprehensive hearing care offering.
• Tinnitus support Tinnitus management services to help patients experiencing ringing or buzzing in the ears, delivered alongside hearing aid solutions.
• Hearing aid maintenance and repairs Ongoing in-store maintenance including cleaning, adjustments, tube replacements, wax guard cleaning, and manufacturer repairs for hearing aids.
• Free Sound Experience Complimentary in-store consultation including a hearing screening and discussion with a clinician, followed by a no-obligation opportunity to trial the latest hearing aids.
• TV streamers (Widex TV Play, Widex TV-DEX, Signia StreamLine TV) Accessories that stream audio directly from the television to the user's hearing aids, available in-store and via the online shop.
• Remote microphones (Widex Sound Assist, Signia StreamLine Mic, Widex COM-DEX) Microphone accessories that clip to a companion's clothing to stream voice directly to hearing aids and double as hands-free phone systems.
• Hearing aid chargers Compact charging units for rechargeable hearing aids that eliminate up to 99% of bacteria, fungus, and viruses during charging.
• Hearing aid batteries (rechargeable lithium-ion and disposable zinc-air) Power sources for hearing aids, including rechargeable lithium-ion cells for overnight charging and disposable zinc-air batteries supported by a free in-clinic recycling program.
• Australian Government Hearing Services Program (HSP) services Registered-provider delivery of fully subsidized hearing services and devices to eligible Australian voucher holders under the Australian Government Hearing Services Program, including fully subsidized devices such as Widex Magnify 110 and Signia Silk 1X.
• Hearing aid funding options Financial assistance pathways including government subsidies, Buy Now Pay Later plans, WorkCover coverage, and private health insurance rebates, helping customers access hearing aids and services.

Quantifiable outcome

• Save up to $3,200 on binaural Lifestyle hearing aid purchases during EOFY promotions
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• WS AudiologycoreStrategic or Co-development PartnerBloom Hearing Specialists is part of a global group of companies known as WS Audiology. The company shares customer information with WS Audiology subsidiaries and affiliated companies for the purpose of providing services, improving and optimizing the website, and streamlining operations. WS Audiology is one of the world's largest hearing aid manufacturers, owning brands including Signia and Widex, which are the primary hearing aid brands offered by Bloom Hearing Specialists. Active Hearing Pty Ltd (trading as Bloom Hearing Specialists) operates as part of this global group.
• Australian Government Hearing Services Program (HSP)coreOthersBloom Hearing Specialists is a contracted provider under the Australian Government's Hearing Services Program (HSP). The company provides hearing services and devices to eligible voucher holders, with device costs fully or partially subsidized by the government program. This partnership enables eligible Australians to access free or reduced-cost hearing aids including Widex Magnify 110 and Signia Silk 1X at $0 out-of-pocket cost.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Attune Hearing: Attune Hearing is an Australian audiology clinic group offering diagnostic hearing assessments, hearing aids, and tinnitus management across multiple locations. It is a direct competitor to Bloom in the audiologist-led retail segment, including for private and insurance-funded customers.
• Bay Audio: Bay Audio is an Australian-owned hearing care retailer operating clinics across Australia, offering hearing tests, hearing aids, and tinnitus services. It is part of the Amplifon group and directly competes with Bloom in the same retail clinic channel.
• Connect Hearing: Connect Hearing is a Sonova-owned audiology retail chain in Australia offering hearing assessments, hearing aids from Phonak and Unitron, and aftercare. It competes head-to-head with Bloom in-store and for HSP-subsidized customers.
• Specsavers Audiology: Specsavers operates audiology services inside its optical stores across Australia and New Zealand, selling hearing aids from multiple manufacturers including Signia and Widex. It is the largest hearing retail competitor to Bloom in the AU/NZ market, with overlapping funding program participation and similar in-store clinical service model.
• Hearing Life New Zealand: Hearing Life is a New Zealand-based hearing care clinic chain operating across the North and South Islands. It is a direct regional competitor to Bloom's NZ operations, offering hearing tests and hearing aids from major manufacturers.
• Audika (formerly National Hearing Care): Audika is one of Australia's largest dedicated hearing clinic chains, owned by Danish hearing aid manufacturer Demant. It competes directly with Bloom across the same patient segments (HSP voucher holders, private-pay, seniors) using a similar clinic-based service model with in-house audiologists.

Broad incumbents

• Amplifon: Amplifon is one of the world's largest hearing care retailers, operating multiple retail brands globally including Bay Audio in Australia. It is a broad incumbent competing with Bloom both directly through its ANZ retail presence and globally through similar clinic-based hearing care models.
• WS Audiology (parent group): WS Audiology is the global parent company of Bloom Hearing Specialists and owner of Signia and Widex hearing aid brands. It is the broader incumbent operating Bloom as its ANZ retail arm alongside other regional hearing care businesses worldwide.

Emerging players

• Neurosensory: Neurosensory is an Australian audiology network offering comprehensive hearing assessments, tinnitus management, and hearing aids. It is a smaller, more clinically focused competitor that overlaps with Bloom on audiology-led diagnostic services.
• Costco Hearing Aid Centers: Costco operates in-store hearing aid centers in Australia and other markets offering discounted hearing aids bundled with free hearing tests. It targets a value-conscious segment that overlaps with Bloom's private-pay and seniors customer base, exerting pricing pressure on the broader retail hearing aid market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloomHearingSpecialistsAU
• LinkedInlinkedin.com/company/bloom-hearing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Hearing