What Attune Hearing does

Attune Hearing Pty Ltd is an Australian medical audiology company operating as a subsidiary of Amplifon Group Australia. Founded in 1986 and headquartered in Brisbane, the company runs a nationwide network of 50+ independently accredited clinics, making it the largest independently accredited hearing healthcare provider in the country. Its service portfolio spans diagnostic hearing tests for adults, children and pensioners; balance/vestibular testing; tinnitus consultation and management; cochlear implant assessment and referral; custom earplugs; workplace audiometric testing under AS1269.4:2014; and home-visit services. Patient pathways include GP referrals through a dedicated GP Hub, online and phone booking, and NDIS support, with co-located ENT specialist referral pathways.

The core product mix combines professional clinical services (diagnostic assessments, tinnitus programs, balance testing) with hardware sales of prescription hearing aids across multiple styles and technology tiers. Pricing is bifurcated: fully subsidised care for Australian pensioners and DVA Gold/White cardholders under the government Hearing Services Program (HSP), and private-pay hardware plus consultation fees for the rest. Affordability levers include Humm interest-free plans (6-30 months), partnership discounts (AIA Health 20%, RFPA NSW 20%, Refer a Friend 30%), and periodic promotions. Accreditations include QIP (the only QIP-accredited audiology provider in Australia), AGPAL, Audiology Australia affiliation, and approved HSP provider status. The company markets through its website, GP Hub, national help desk (1300 736 702), and organic social channels.

Revenue mechanics rest on four streams: hearing aid hardware sales, clinical professional services, recurring government-subsidised HSP services, and ancillary workplace/custom-earplug contracts. Customer base is heavily weighted to two primary segments — Australian adults with hearing loss and government-funded pensioners/veterans — supplemented by secondary segments in children, workplaces/employers, and referring GPs. Operational scale is mid-sized, with 101-250 employees supporting the clinic network, and ownership resides within the Amplifon Group Australia corporate structure alongside National Hearing Centres, Bay Audio, and Amplifon Australia Holding.

Name

Attune Hearing

Legal name

Attune Hearing Pty Ltd

Website

https://attune.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Attune Hearing is an Australian medical audiology clinic network (50+ accredited clinics) and subsidiary of Amplifon Group Australia, providing diagnostic hearing tests, hearing aids, tinnitus and balance services, cochlear implant support, and workplace audiology to adults, children, pensioners, and veterans.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Diagnostic audiology services
• Hearing healthcare
• Hearing aids
• Vestibular testing
• Tinnitus management

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: Sales of hearing aids across multiple styles and technology levels with optional free trials, financing through Humm interest-free payment plans, and government rebates through the Hearing Services Program.
2. Clinical Services: Revenue from comprehensive hearing tests for adults, children, pensioners, and balance tests. Services provided both in-clinic and via home visits.
3. Government Subsidized Services (HSP): Fully subsidised hearing services and hearing aids provided to eligible pensioners and veterans under the Australian Government Hearing Services Program.
4. Custom Earplugs and Hearing Protection: Sale of custom-fitted earplugs for occupational hearing protection and personal use.
5. Workplace Services: Audiometric testing and educational programs for workplaces in accordance with AS1269.4:2014 standards for managing workplace noise and preventing hearing loss.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Attune Hearing operates 50+ independently accredited medical audiology clinics across Australia, delivering diagnostic hearing tests (adult, children, pensioner), balance/vestibular assessments, tinnitus consultation, cochlear implant assessment and referral, and prescription hearing aid fitting and maintenance. The company also supplies custom earplugs, hearing protection, and provides onsite audiometric testing and education programs for workplaces and schools.

Product overview

Attune Hearing operates as a network of 50+ independently accredited medical audiology clinics across Australia, offering a comprehensive suite of diagnostic and rehabilitative hearing healthcare services. The core offering centers on hearing tests for adults, children, and pensioners, complemented by specialised services including balance tests, tinnitus consultation, and cochlear implant support. The company provides prescription hearing aids with various styles and financing options, including Humm interest-free payment plans and government subsidies through the Hearing Services Program (HSP). Additional services encompass custom earplugs, hearing protection for workplaces, home visit services, and educational audiometric testing programs for schools. Attune positions itself on medical credibility with QIP accreditation and independent (non-manufacturer-aligned) status, supported by referral pathways to ENT specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Hearing Tests Diagnostic hearing assessments for adults to evaluate hearing thresholds and identify hearing loss patterns, delivered by university-educated audiologists across Attune's national clinic network.
• Children's Hearing Tests
• Pensioner Hearing Tests (Fully Subsidised)
• Balance Tests
• Custom Earplugs
• Tinnitus Consultation
• Home Visit Services
• Full Medical Diagnostic Assessment
• Hearing Aids
• Hearing Aid Trial
• Hearing Protection and Workplace Services
• Cochlear Implants Service
• Education Program (Audiometric Testing in Schools)

Quantifiable outcome

• Subsidised hearing services available to eligible pensioners through Australian Government Hearing Services Program
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HummcoreChannel Partner/ Reseller/ DistributorHumm provides interest-free payment plan options for Attune Hearing customers, allowing purchase of hearing aid technology with repayment options over 6, 12, 18, 24, or 30 months. This partnership addresses affordability barriers for patients seeking hearing solutions.
• AIA HealthcoreGTM or Marketing PartnerAIA Health members receive 20% discount on hearing aids and free comprehensive hearing assessments at Attune Hearing clinics. This partnership provides health insurance members with preferential access to hearing services.
• Retired and Former Police Association of NSWminorGTM or Marketing PartnerRFPA NSW members receive comprehensive hearing assessments at no cost and 20% discount on hearing aids. This partnership provides exclusive benefits to former police officers and their families.
• BupaminorGTM or Marketing PartnerBupa health insurance customers receive double entries into the Sounds of Luxury Promotion when completing hearing assessments at Attune Hearing clinics, providing additional incentive for Bupa members to use Attune services.
• Australian Government Hearing Services Program (HSP)coreOthersAttune Hearing is an approved provider under the Australian Government Hearing Services Program, providing fully subsidised hearing services and hearing aids to eligible pensioners and veterans. This government partnership enables access to subsidised hearing care for vulnerable populations.
• Amplifon Group AustraliacoreOthersAttune Hearing is a subsidiary of Amplifon Group Australia, a major global hearing solutions company comprising National Hearing Centres Pty Ltd, Bay Audio Pty Ltd, Attune Hearing Pty Ltd, and Amplifon Australia Holding Pty Ltd. This parent company relationship provides scale benefits and corporate backing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bay Audio: Sister brand under Amplifon Group Australia operating audiology clinics nationwide; offers near-identical hearing aid retail and clinical services and competes for the same Australian patient base.
• Specsavers Audiology: Operates audiology clinics inside Specsavers optical stores across Australia, directly competing with Attune for hearing tests, hearing aid fittings, and pensioner/DVA patients under the HSP.
• National Hearing Centres: Another Amplifon Group Australia subsidiary running audiology clinics with overlapping service offerings, government HSP accreditation, and hearing aid dispensing in Australia.
• Audika Australia: Part of the William Demant (Demant A/S) group, Audika runs audiology clinics across Australia offering hearing tests, hearing aids, tinnitus and balance services in direct competition with Attune.
• Bloom Hearing: Australia-wide audiology clinic chain providing hearing assessments, hearing aids, tinnitus and cochlear implant support, overlapping heavily with Attune's service portfolio and HSP-eligible patient base.

Broad incumbents

• Connect Hearing: Owned by Sonova, one of the world's largest hearing aid manufacturers; operates a national network of audiology clinics in Australia competing directly with Attune for clinical and retail patients.
• Hearing Australia: Australian Government-funded provider offering subsidised hearing services to eligible adults and children; competes directly with Attune in the HSP and paediatric segments and has structural government backing.
• Amplifon: Global hearing solutions company and ultimate parent of Attune Hearing; operates a worldwide retail and clinical network, providing the strategic and capital backdrop against which Attune's Australian operations are run.

Regional players

• Neurosensory (part of the Demant group): Demant-affiliated audiology provider in Australia offering diagnostic hearing services, hearing aids, tinnitus and balance care; comparable clinic-based service model competing for similar patients in overlapping geographies.

Emerging players

• Costco Hearing Aid Centers: Warehouse-club hearing aid centres offering lower-priced devices; an emerging channel that pressures traditional clinic-based retail pricing and could draw cost-sensitive Australian consumers away from Attune.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/attunehearing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attune Hearing