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Public Affairs Council

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uuid002akmy

Namestring
Public Affairs Council
Legal namestring
The Public Affairs Council
Websiteurl
pac.org
Company typeenum
Private
Founded yearint
1954
Descriptiontext

The Public Affairs Council is a 501(c)-style non-partisan, non-political professional membership association founded in 1954 and headquartered in Washington DC, with a regional European office in Brussels. It serves public affairs, government relations, communications, and PAC management professionals employed at corporations, trade associations, and consulting firms. The organization operates a hybrid model combining membership dues, paid research publications, training events and workshops, and corporate sponsorship, with the 400+ organization member directory serving as the primary installed base and recurring revenue anchor. Sub-brands include the Council Connect member community platform, the Public Affairs Pulse survey program (conducted with Morning Consult), and the Trends in European Public Affairs annual survey.

The Council's core product surface is built around professional development and research rather than proprietary software. Offerings span Events & Education (signature conferences, webinars, virtual workshops, on-demand recordings, certificate programs, and Membership Plus+ team training), Research & Insights (Pulse Surveys, European trends surveys, PAC Benchmarking Reports, State of Corporate Public Affairs reports, Inside Elections slide decks, and the Impact Monthly Newsletter), and a taxonomy of expertise areas including PAC & Political Engagement, Grassroots & Digital Advocacy, Communications, Social Impact, Government Relations, Public Affairs Management, and Global Public Affairs. Underlying technology consists of standard web platforms, Zoom-based virtual events, and the Council Connect community portal; no proprietary AI, APIs, or SDKs are disclosed. A new "AI" entry under Research & Insights signals editorial intent but not in-house AI capability.

Commercially, the Council monetizes through tiered membership subscriptions priced with member/non-member differentials, one-time purchases of research reports (PAC Benchmarking Reports at $195 for members and $375 for non-members; State of Corporate Public Affairs at $250/$350), workshops priced in euros (EUR 145-495 with member discounts), and premium corporate sponsorship of roundtables and conferences. Distribution is primarily direct via pac.org and in-person at the Washington DC and Brussels offices, with a 65,000+ LinkedIn following supporting top-of-funnel demand generation. The Council has no parent company, no disclosed funding rounds, and no M&A activity in the input data.

Short descriptiontext

The Public Affairs Council, founded in 1954 and headquartered in Washington DC with a Brussels office, is a non-partisan professional membership association serving over 400 organizations of public affairs, government relations, and PAC management practitioners worldwide through events, research, training, and community.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWashington, United States
HQ citystring
Washington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public affairs association, professional membership association, government relations training, PAC management resources, advocacy professional development
Industry3 codes
1Public Affairs, Government Relations & Lobbying
CodeBPAFADABPrimaryYes
2Association & Society Conference Management (Nonprofit, Professional Bodies)
CodeTHAHACAAPrimaryNo
3Government & Public Sector Conferences
CodeMPAGAGAHPrimaryNo
NAICS code2 codes
  • Political Organizations813940
  • Professional Organizations813920
SIC code1 code
  • Services-Membership Organizations8600
Product category
Professional Association Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Membership Dues
TypeSubscription Recurring
Description

Annual membership fees for organizations and professionals in the public affairs field. Membership provides access to resources, events, research, and professional network.

pac.org
2Research Reports
TypeOne Time License
Description

Sale of benchmarking reports including PAC Benchmarking Reports (Corporate and Association versions at $195-$375) and State of Corporate Public Affairs reports ($250-$350).

pac.org
3Events and Training
TypeProfessional Services
Description

Revenue from signature events, training seminars, workshops, and webinars. Some events are free for members while others have tiered pricing.

pac.org
4Sponsorship
TypeAffiliate Referral
Description

Corporate sponsorship opportunities for events and programs, including premium sponsorship tiers for roundtable events and conferences.

pac.org
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details6 tiers
1PAC Benchmarking Reports - Association Report
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Members: $195; Non-Members: $375

pac.org
2PAC Benchmarking Reports - Corporate Report
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Members: $195; Non-Members: $375

pac.org
3State of Corporate Public Affairs Report
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Members: $250; Non-Members: $350

pac.org
4Policy Communication Workshop
ModelSubscriptionBilling cadencePay-as-you-go
Notes

PAC Members: €145 (+ VAT); Others: €245 (+ VAT); Membership Plus: Free

pac.org
5Public Affairs Planning Training Seminar
ModelSubscriptionBilling cadencePay-as-you-go
Notes

PAC Members: €295 + VAT; Others: €495 + VAT

pac.org
6Brussels Roundtable Event
ModelSubscriptionBilling cadencePay-as-you-go
Notes

PAC Members: Free; Others: €125 (+ VAT)

pac.org
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 3 records shown
1Council Connect
Description

Online community platform for members

pac.org
+2 more records
Core offering1 text field

The Public Affairs Council is a non-partisan, non-political membership association that provides professional development, training, research publications, and networking for public affairs professionals worldwide. It sells annual memberships to corporations, associations, and consultancies; paid research/benchmarking reports; signature conferences and workshops; and certificate programs across practice areas including PAC management, government relations, grassroots advocacy, communications, and global public affairs.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Public Affairs Council operates as a non-partisan membership association offering a comprehensive suite of professional development and research services for public affairs practitioners. The organization provides events and education programs (webinars, workshops, signature events, certificate programs, and on-demand recordings), research publications (including the Public Affairs Pulse Survey conducted with Morning Consult, European Public Affairs Trends surveys, PAC Benchmarking Reports, and State of Corporate Public Affairs reports), and expertise across key practice areas including PAC & Political Engagement, Grassroots & Digital Advocacy, Communications, Social Impact, Government Relations, Public Affairs Management, and Global Public Affairs. The Council also offers the Inside Elections slide deck series for election insights and publishes the monthly Impact newsletter. Membership tiers include standard membership and Membership Plus+ with team training benefits.

Product and service9 records
1Annual Membership
CategoryMembership
2PAC Benchmarking Reports
CategoryResearch Publications
3State of Corporate Public Affairs Report
CategoryResearch Publications
4Public Affairs Pulse Survey
CategoryResearch Publications
5Trends in European Public Affairs
CategoryResearch Publications
6Inside Elections
CategoryResearch Publications
7Signature Events and Conferences
CategoryEvents and Training
8Certificate Program
CategoryProfessional Development
9Public Affairs Training Seminars
CategoryEvents and Training
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierPremium SponsorTypeGTM or Marketing Partner
Description

FiscalNote is a premium sponsor for the Public Affairs Best Practice in Brussels roundtable event. FiscalNote provides policy and legislative tracking technology services.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeRegional player
Description

U.K.-based chartered body for PR professionals, offering continuing professional development, training, and a recognized credential (Charted PR). Equivalent association model in a different geography; relevant for cross-Atlantic member overlap with the Council's European office.

TypeDirect peer
Description

Global professional association for business communicators, operating a membership + chapters + annual world conference model with content spanning corporate communications and public affairs adjacent topics.

TypeBroad incumbent
Description

Large DC-based think tank that produces policy research and convenes public-affairs events that overlap with the Council's policy research and government-relations training; competes for the same DC policy audience and sponsorship dollars.

TypeDirect peer
Description

A membership association serving in-house corporate professionals (directors) with comparable operating mechanics: annual dues, signature conferences, peer-to-peer education, benchmarking research, and certificate programs. Closely mirrors the Council's enterprise-membership, certified-professional model.

TypeEmerging player
Description

U.S. nonprofit offering lobbying certifications, ethics training, and conferences for government-relations professionals — narrower niche than the Council but directly overlapping on training, certification, and event products.

TypeBroad incumbent
Description

Established DC/NY-based nonpartisan membership organization that convenes foreign-policy professionals via events, research, and high-touch programming. Comparable in nonpartisanship, DC headquarter model, and corporate-sponsorship revenue mix.

TypeDirect peer
Description

The largest U.S. professional membership association for communications and public relations practitioners. Highly comparable to Public Affairs Council in mission (nonpartisan professional development), structure (membership dues + chapters + conferences), and content model (research, training, certification).

TypeDirect peer
Description

U.S. trade association for political and public affairs consultants, providing member conferences, networking, and ethics/code-of-conduct frameworks. Direct competitor for the corporate-public-affairs membership wallet.

TypeBroad incumbent
Description

Largest global membership association serving in-house counsel with a comparable operating model (annual dues, conferences, benchmarking, certificate-of-excellence credentials, regional chapters). Strong analogue for the Council's enterprise membership economics.

TypeOthers
Description

Commercial software and data vendor for PR and public affairs practitioners. Relevant as an ecosystem peer adjacent to the Council's content/training offering rather than a direct competitor, but a real substitute that organizations may budget against Council dues.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Public Affairs Council

Professional Association Servicespac.org

The Public Affairs Council, founded in 1954 and headquartered in Washington DC with a Brussels office, is a non-partisan professional membership association serving over 400 organizations of public affairs, government relations, and PAC management practitioners worldwide through events, research, training, and community.

What Public Affairs Council does

The Public Affairs Council is a 501(c)-style non-partisan, non-political professional membership association founded in 1954 and headquartered in Washington DC, with a regional European office in Brussels. It serves public affairs, government relations, communications, and PAC management professionals employed at corporations, trade associations, and consulting firms. The organization operates a hybrid model combining membership dues, paid research publications, training events and workshops, and corporate sponsorship, with the 400+ organization member directory serving as the primary installed base and recurring revenue anchor. Sub-brands include the Council Connect member community platform, the Public Affairs Pulse survey program (conducted with Morning Consult), and the Trends in European Public Affairs annual survey.

The Council's core product surface is built around professional development and research rather than proprietary software. Offerings span Events & Education (signature conferences, webinars, virtual workshops, on-demand recordings, certificate programs, and Membership Plus+ team training), Research & Insights (Pulse Surveys, European trends surveys, PAC Benchmarking Reports, State of Corporate Public Affairs reports, Inside Elections slide decks, and the Impact Monthly Newsletter), and a taxonomy of expertise areas including PAC & Political Engagement, Grassroots & Digital Advocacy, Communications, Social Impact, Government Relations, Public Affairs Management, and Global Public Affairs. Underlying technology consists of standard web platforms, Zoom-based virtual events, and the Council Connect community portal; no proprietary AI, APIs, or SDKs are disclosed. A new "AI" entry under Research & Insights signals editorial intent but not in-house AI capability.

Commercially, the Council monetizes through tiered membership subscriptions priced with member/non-member differentials, one-time purchases of research reports (PAC Benchmarking Reports at $195 for members and $375 for non-members; State of Corporate Public Affairs at $250/$350), workshops priced in euros (EUR 145-495 with member discounts), and premium corporate sponsorship of roundtables and conferences. Distribution is primarily direct via pac.org and in-person at the Washington DC and Brussels offices, with a 65,000+ LinkedIn following supporting top-of-funnel demand generation. The Council has no parent company, no disclosed funding rounds, and no M&A activity in the input data.

Public Affairs Council firmographics

Firmographics
Name
Public Affairs Council
Legal name
The Public Affairs Council
Website
https://pac.org
Company type
Private
Founded year
1954
Operating status
Operating
Headcount range
51–100 employees
Short description
The Public Affairs Council, founded in 1954 and headquartered in Washington DC with a Brussels office, is a non-partisan professional membership association serving over 400 organizations of public affairs, government relations, and PAC management practitioners worldwide through events, research, training, and community.
Ownership category
akta.pro rank

Public Affairs Council industry classification

Industry
Product category
Professional Association Services
NAICS
Political Organizations (813940), Professional Organizations (813920)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Public Affairs, Government Relations & Lobbying (BPAFADAB)
akta.pro secondary industries
Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Government & Public Sector Conferences (MPAGAGAH)

Keywords

  • Public affairs association
  • Professional membership association
  • Government relations training
  • PAC management resources
  • Advocacy professional development

Where Public Affairs Council is headquartered

Location

Headquarters

HQ city
Washington
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Public Affairs Council business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Membership Dues: Annual membership fees for organizations and professionals in the public affairs field. Membership provides access to resources, events, research, and professional network.
  2. Research Reports: Sale of benchmarking reports including PAC Benchmarking Reports (Corporate and Association versions at $195-$375) and State of Corporate Public Affairs reports ($250-$350).
  3. Events and Training: Revenue from signature events, training seminars, workshops, and webinars. Some events are free for members while others have tiered pricing.
  4. Sponsorship: Corporate sponsorship opportunities for events and programs, including premium sponsorship tiers for roundtable events and conferences.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goPAC Benchmarking Reports - Association Report
One time/ perpetual licensePay-as-you-goPAC Benchmarking Reports - Corporate Report
One time/ perpetual licensePay-as-you-goState of Corporate Public Affairs Report
SubscriptionPay-as-you-goPolicy Communication Workshop
SubscriptionPay-as-you-goPublic Affairs Planning Training Seminar
SubscriptionPay-as-you-goBrussels Roundtable Event

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Public Affairs Council product offering

Product offering

Core offering

The Public Affairs Council is a non-partisan, non-political membership association that provides professional development, training, research publications, and networking for public affairs professionals worldwide. It sells annual memberships to corporations, associations, and consultancies; paid research/benchmarking reports; signature conferences and workshops; and certificate programs across practice areas including PAC management, government relations, grassroots advocacy, communications, and global public affairs.

Product overview

The Public Affairs Council operates as a non-partisan membership association offering a comprehensive suite of professional development and research services for public affairs practitioners. The organization provides events and education programs (webinars, workshops, signature events, certificate programs, and on-demand recordings), research publications (including the Public Affairs Pulse Survey conducted with Morning Consult, European Public Affairs Trends surveys, PAC Benchmarking Reports, and State of Corporate Public Affairs reports), and expertise across key practice areas including PAC & Political Engagement, Grassroots & Digital Advocacy, Communications, Social Impact, Government Relations, Public Affairs Management, and Global Public Affairs. The Council also offers the Inside Elections slide deck series for election insights and publishes the monthly Impact newsletter. Membership tiers include standard membership and Membership Plus+ with team training benefits.

Differentiator

Problem solved

Functional benefit

Brands

  • Council Connect: Online community platform for members
  • Public Affairs Pulse
  • Trends in European Public Affairs

Products and services

  • Annual Membership
  • PAC Benchmarking Reports
  • State of Corporate Public Affairs Report
  • Public Affairs Pulse Survey
  • Trends in European Public Affairs
  • Inside Elections
  • Signature Events and Conferences
  • Certificate Program
  • Public Affairs Training Seminars

Companies that use Public Affairs Council

Customer profile

Segments4 records

Ideal customer profiles2 records

Public Affairs Council technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Public Affairs Council partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • FiscalNotepremium sponsorGTM or Marketing PartnerFiscalNote is a premium sponsor for the Public Affairs Best Practice in Brussels roundtable event. FiscalNote provides policy and legislative tracking technology services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Public Affairs Council competitors and assessment

Company assessment

Regional players

  • Chartered Institute of Public Relations (CIPR): U.K.-based chartered body for PR professionals, offering continuing professional development, training, and a recognized credential (Charted PR). Equivalent association model in a different geography; relevant for cross-Atlantic member overlap with the Council's European office.

Direct peers

  • International Association of Business Communicators (IABC): Global professional association for business communicators, operating a membership + chapters + annual world conference model with content spanning corporate communications and public affairs adjacent topics.
  • National Association of Corporate Directors (NACD): A membership association serving in-house corporate professionals (directors) with comparable operating mechanics: annual dues, signature conferences, peer-to-peer education, benchmarking research, and certificate programs. Closely mirrors the Council's enterprise-membership, certified-professional model.
  • Public Relations Society of America (PRSA): The largest U.S. professional membership association for communications and public relations practitioners. Highly comparable to Public Affairs Council in mission (nonpartisan professional development), structure (membership dues + chapters + conferences), and content model (research, training, certification).
  • American Association of Political Consultants (AAPC): U.S. trade association for political and public affairs consultants, providing member conferences, networking, and ethics/code-of-conduct frameworks. Direct competitor for the corporate-public-affairs membership wallet.

Broad incumbents

  • Brookings Institution: Large DC-based think tank that produces policy research and convenes public-affairs events that overlap with the Council's policy research and government-relations training; competes for the same DC policy audience and sponsorship dollars.
  • Council on Foreign Relations (CFR): Established DC/NY-based nonpartisan membership organization that convenes foreign-policy professionals via events, research, and high-touch programming. Comparable in nonpartisanship, DC headquarter model, and corporate-sponsorship revenue mix.
  • Association of Corporate Counsel (ACC): Largest global membership association serving in-house counsel with a comparable operating model (annual dues, conferences, benchmarking, certificate-of-excellence credentials, regional chapters). Strong analogue for the Council's enterprise membership economics.

Emerging players

  • National Institute for Lobbying & Ethics: U.S. nonprofit offering lobbying certifications, ethics training, and conferences for government-relations professionals — narrower niche than the Council but directly overlapping on training, certification, and event products.

Others

  • Cision (PR Newswire parent): Commercial software and data vendor for PR and public affairs practitioners. Relevant as an ecosystem peer adjacent to the Council's content/training offering rather than a direct competitor, but a real substitute that organizations may budget against Council dues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Public Affairs Council social profiles

Digital presence

Public Affairs Council financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Public Affairs Council leadership team

Management profile

Number of profiles

Profiles6 records

Public Affairs Council funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Public Affairs Council M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Affairs Council

What does Public Affairs Council do?

The Public Affairs Council is a non-partisan, non-political membership association that provides professional development, training, research publications, and networking for public affairs professionals worldwide. It sells annual memberships to corporations, associations, and consultancies; paid research/benchmarking reports; signature conferences and workshops; and certificate programs across practice areas including PAC management, government relations, grassroots advocacy, communications, and global public affairs.

Is Public Affairs Council a public or private company?

Public Affairs Council is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Public Affairs Council founded?

Public Affairs Council was founded in 1954. It employs 51 to 100 people.

Where is Public Affairs Council based?

Public Affairs Council is headquartered in Washington, United States, in the North America region.

How does Public Affairs Council make money?

Four revenue lines are on record. Membership Dues are the primary driver. The others are research Reports, events and Training and sponsorship.

Who are Public Affairs Council's main competitors?

Chartered Institute of Public Relations (CIPR) is listed as a regional player. Direct peers are International Association of Business Communicators (IABC), National Association of Corporate Directors (NACD), Public Relations Society of America (PRSA) and American Association of Political Consultants (AAPC). Broad incumbents are Brookings Institution, Council on Foreign Relations (CFR) and Association of Corporate Counsel (ACC). National Institute for Lobbying & Ethics is listed as an emerging player. Cision (PR Newswire parent) is listed as an others.

Does Public Affairs Council have an API?

No public API is recorded for Public Affairs Council.

What industry is Public Affairs Council in?

Public Affairs Council's product category is Professional Association Services. Its primary akta.pro industry code is BPAFADAB, Public Affairs, Government Relations & Lobbying, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 813940 and its SIC code is 8600.

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Live signals
PR NewswirePublic Affairs Council President Reflects on Civic Engagement in Birthday Letter to AmericaPublic Affairs Council President & CEO Nneka Chiazor authored a letter as part of Business for America's "A Birthday Letter to America" campaign to mark the nation's semiquincentennial, or 250th anniversary. In the letter, Chiazor emphasizes the importance of civic engagement, participation, and democratic involvement as foundational principles for America's continued progress. The communication highlights the Public Affairs Council's longstanding commitment to these democratic ideals since its founding in 1954.GlobeNewswireCAI Awarded Prestigious Public Affairs Council Award for Condominium Safety Policy Response and InitiativesCAI received the 2022 Lobbying Strategy Innovation Award from the Public Affairs Council for its condominium safety policy response following the Surfside collapse. The award recognized its policy report and advocacy efforts, which led to federal bills and state laws. CAI dedicated the award to the 98 residents lost in the collapse.AxiosTrump’s tweets are less read and influential than people may thinkA Public Affairs Council/Morning Consult poll of 2,200 adults found that nearly 60% rarely or never read Trump's tweets, and only 15% read them very often. When Trump criticizes companies, 80% of Americans say their opinions don't change, and social media is the least trusted source for political news.PR NewswireSurvey Finds Corporate Employees Support Advocacy on Social IssuesA survey by the Public Affairs Council of 92 businesses found that 60 percent experienced rising stakeholder pressure to speak out on social issues over the past three years, with 74 percent expecting that pressure to increase further over the next three years. The survey shows companies with more than $15 billion in annual revenue faced the highest levels of pressure, and publicly traded corporations were more likely than private companies to engage in social advocacy efforts on issues including environmental protection, discrimination, and human rights.TechCrunchAmericans Trust Tech Companies Most, But Hate Their Exec BonusesA Public Affairs Council study conducted by Princeton Survey Research Associates International found that technology is the most trusted business sector in the US, with only 10% of Americans ranking it less trustworthy than other sectors, while health insurance and pharmaceutical companies are the least trusted. Despite high trust levels, 50% of Americans view large executive bonuses at successful companies unfavorably, a figure that rises to 89% for struggling companies, with 84% expressing negative views toward companies that move jobs overseas. The survey of 1,753 US adults found that 90% have favorable views of small businesses compared to 61% for major companies, and 76% believe executive pay is not kept within reasonable bounds.