New Jersey Landscape Contractors Association
New Jersey Landscape Contractors Association (NJLCA) is a 501(c)(6) nonprofit trade association founded in 1966 serving New Jersey's green industry — landscape contractors, nurseries, garden centers, and suppliers — through membership dues, advocacy, education, trade shows, publications, and group benefits.
- Company typePrivate
- Founded1966
- HeadquartersElmwood Park, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What New Jersey Landscape Contractors Association does
New Jersey Landscape Contractors Association (NJLCA) is a private nonprofit 501(c)(6) trade association founded in 1966 and headquartered in Elmwood Park, New Jersey. It represents the full breadth of New Jersey's green industry — landscape contractors, landscape architects, sod growers, nurseries, garden centers, horticulturists, floriculture businesses, and the suppliers that serve them. NJLCA does not sell a software product or technology platform; rather, it operates a portfolio of member services including legislative advocacy, education and training, networking events, two annual trade shows (Landscape New Jersey indoor show at the Meadowlands Exposition Center and the NJ Contractors Showcase Expo outdoor demo day at County College of Morris), a quarterly publication (The New Jersey Landscape Contractor Magazine), a Find a Contractor consumer directory, an apprenticeship program, and an annual Landscape Achievement Awards program.
The association runs on a subscription-style membership revenue model: landscape firms and allied businesses pay recurring annual dues for access to benefits including advocacy, publications, trade show participation, networking, group health insurance through a partnership with AMT-NJ, and a 401(k) plan solution. Member benefit programs (apprenticeships, scholarships, discount program) and event sponsorships provide secondary revenue. The GTM motion is community-led, recruiting contractors and suppliers into the association and converting consumer traffic from the Find a Contractor directory into member leads. Leadership comprises President Richard Goldstein and Executive Director Gail Woolcott, supported by a board and committee structure. Strategic partnerships with I Want to Mow Your Lawn Inc. (community service), Rutgers Cooperative Extension (educational content), SiteOne Landscape Supply, and benefits administrators deepen the association's value proposition beyond a pure membership-fee model.
New Jersey Landscape Contractors Association firmographics
Firmographics- Name
- New Jersey Landscape Contractors Association
- Legal name
- New Jersey Landscape Contractors Association, Inc.
- Website
- https://njlca.org
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- New Jersey Landscape Contractors Association (NJLCA) is a 501(c)(6) nonprofit trade association founded in 1966 serving New Jersey's green industry — landscape contractors, nurseries, garden centers, and suppliers — through membership dues, advocacy, education, trade shows, publications, and group benefits.
- Ownership category
- akta.pro rank
New Jersey Landscape Contractors Association industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Partner, Channel & Vendor Conferences (MPAGAGAL)
Keywords
Where New Jersey Landscape Contractors Association is headquartered
LocationHeadquarters
- HQ city
- Elmwood Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey Landscape Contractors Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership Dues: The association operates primarily on membership dues from landscape contractors, nurseries, garden centers, and other green industry professionals. Membership provides access to advocacy, education, training, trade shows, publications, group benefits (health insurance, 401k), scholarships, and networking opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership benefits include advocacy, education, training, trade shows, publications, group benefits, scholarships, and networking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
New Jersey Landscape Contractors Association product offering
Product offeringCore offering
NJLCA is a nonprofit trade association serving the New Jersey green industry. Its core offering is an annual membership that bundles legislative advocacy, professional education and training, the quarterly New Jersey Landscape Contractor Magazine, the Branching Out webinar series, networking events, group health insurance and 401(k) access, scholarships, and a vendor discount program. Members and industry buyers also access the annual Landscape New Jersey Trade Show & Conference and the NJ Contractors Showcase Expo, while consumers use the Find a Contractor directory to locate member contractors.
Product overview
The New Jersey Landscape Contractors Association (NJLCA) operates as a professional trade association serving the green industry in New Jersey. Rather than a single product company, NJLCA offers a portfolio of member services and programs including its official quarterly publication (The New Jersey Landscape Contractor Magazine), two major annual trade shows (Landscape New Jersey Trade Show & Conference and NJ Contractors Showcase Expo), the Branching Out Webinar educational series, a Find a Contractor consumer directory, apprenticeship and scholarship programs, member benefit programs including health insurance and 401(k) plans, advocacy services, and an awards program. The association's offerings are designed to support professional development, networking, business growth, and legislative advocacy for landscape contractors, nurseries, and green industry suppliers throughout New Jersey.
Differentiator
Problem solved
Functional benefit
Brands
- Landscape New Jersey Trade Show & Conference: An annual indoor trade show and conference held at the Meadowlands Exposition Center in Secaucus, NJ, bringing together green industry professionals.
- NJ Contractors Showcase Expo (NJCSE)
- The New Jersey Landscape Contractor Magazine
- Branching Out Webinar Series
Products and services
- The New Jersey Landscape Contractor Magazine Official quarterly publication of the New Jersey Landscape Contractors Association, featuring industry news, technical articles, member spotlights, and updates on landscape industry trends and regulations. Included with NJLCA membership and published seasonally (e.g., Spring 2026, Winter 2025-26, Summer 2025 issues).
- Landscape New Jersey Trade Show & Conference Annual indoor trade show and conference produced by NJLCA, held at the Meadowlands Exposition Center in Secaucus, NJ. Brings together sellers and buyers to educate and inform industry members on the latest developments in technology, products, and services. Exhibitor and attendee registration is offered as a paid service.
- NJ Contractors Showcase Expo (NJCSE) Outdoor demo-day trade show produced by NJLCA at County College of Morris in Randolph, NJ. Features product demonstrations, equipment showcases, and networking opportunities for landscape industry professionals. Held annually (e.g., August 5, 2026).
- Branching Out Webinar Series Recurring educational webinar series covering business strategies, marketing, HR compliance, technical training, and professional development for landscape contractors and green industry professionals.
- Find a Contractor Directory Consumer-facing searchable directory that allows New Jersey homeowners to locate NJLCA member landscape contractors in their area, featuring member badges for verified contractors. Drives consumer referrals to members.
- Apprenticeship Program Workforce development program designed to train and certify new professionals entering the landscape industry, supporting career pathway development for member companies.
- Landscape Achievement Awards Annual awards program recognizing excellence in landscape design, installation, and maintenance projects completed by NJLCA member companies. 2021 winners include Landscape Solutions Inc., Horizon Landscape Co., Scenic Landscaping, CLC Landscape Design, and Monello Landscape Industries.
- Member Health Insurance Group health insurance program available to NJLCA member companies and their employees, provided through partnership with AMT (Automated Data Systems) / AMT-NJ.
- NJLCA 401(k) Plan Retirement savings plan solution offered to NJLCA member companies to help attract and retain employees.
- Membership Discount Program Discount program providing NJLCA members with reduced pricing on equipment, supplies, and services from participating vendors and suppliers.
- Legislative Advocacy Services Legislative advocacy and representation for the green industry, engaging with New Jersey state legislators and regulators on behalf of member interests including safety regulations (e.g., NJ Fire Code mulch rules), licensing, and business practices.
- Scholarship Program Educational scholarships for students pursuing careers in landscape horticulture, nursery, or related green industry fields, funded by member donations.
Quantifiable outcome
- Strong member retention - testimonials citing 28 years of membership
- +1 more outcomes
Companies that use New Jersey Landscape Contractors Association
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
New Jersey Landscape Contractors Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Jersey Landscape Contractors Association partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- I Want to Mow Your Lawn Inc.corePartnership between NJLCA and I Want to Mow Your Lawn Inc., a national non-profit platform headquartered in Wayne, NJ providing essential lawn services for the elderly, military veterans, and others in need. NJLCA members receive a badge on their listing denoting membership. The partnership includes Pay It Forward Marketplace connecting equipment owners with volunteers.
- AMT (Automated Data Systems)coreAMT provides health insurance benefits specifically designed for NJLCA association members, offering group health coverage options.
- SiteOne Landscape SupplyminorSiteOne Landscape Supply is listed as a partner in service projects and member reviews. They work with NJLCA to create solutions for industry contractors and have participated in community service projects like the Healing Garden.
- Rutgers Cooperative ExtensioncoreRutgers Co-operative Extension provides educational content and expertise to NJLCA members, including updates on issues like Beech Leaf Disease from Joel Flagler, Professor and Agricultural Extension Agent of Bergen County.
- Landscape New Jersey Trade ShowcoreThe Landscape New Jersey Trade Show & Conference is produced by NJLCA and brings together sellers and buyers in the green industry to educate and inform on latest developments in technology, products, and services.
- NJ Contractors Showcase Expo (NJCSE)coreThe NJCSE is an outdoor demo day produced by NJLCA family of trade shows, featuring equipment demonstrations at County College of Morris.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
New Jersey Landscape Contractors Association competitors and assessment
Company assessmentBroad incumbents
- AmericanHort: National trade association representing the entire ornamental horticulture industry including greenhouse, nursery, and landscape sectors. Broader incumbent with overlapping but wider scope than NJLCA, and runs major events like Cultivate and MANTS.
Direct peers
- National Association of Landscape Professionals (NALP): The national trade association serving the U.S. landscape industry with member companies, certifications, and advocacy. Directly comparable as NJLCA's national-level counterpart, competing for the same member mindshare and sponsorship dollars but at national scale.
- Pennsylvania Landscape & Nursery Association (PLNA): State trade association serving Pennsylvania's green industry with similar member services, advocacy, and education programs. Directly comparable as a neighboring state association with overlapping membership profile and competitive recruitment geography.
- Connecticut Nursery and Landscape Association: State trade association representing Connecticut's nursery, landscape, and green industry businesses. Closely comparable in scope, geographic density, and member service portfolio to NJLCA, serving an adjacent Northeast market.
- New York State Nursery and Landscape Association (NYSNLA): State-level trade association representing nursery, landscape, and garden center businesses in New York. Directly comparable structure (501(c)(6), membership dues, trade shows, advocacy) and recently collaborated with NJLCA on a joint meeting, confirming peer parity.
- Massachusetts Nursery and Landscape Association: Regional trade association serving Massachusetts green industry professionals with advocacy, certification, and trade events. Directly comparable as a New England state association offering nearly identical member service categories.
Others
- Tree Care Industry Association (TCIA): Trade association for commercial tree care companies with accreditation and safety programs. Adjacent industry peer covering the tree-care segment of the green industry, with overlapping but distinct membership from NJLCA's landscape contractor base.
- International Society of Arboriculture (ISA): International professional association for arboriculture offering credentialing programs. Adjacent peer addressing the tree-care subset of the green industry, with some shared members and overlap in advocacy priorities (e.g., regulations affecting landscape contractors).
- Garden Centers of America: Trade association for independent garden center retailers. Adjacent peer that shares overlapping membership (NJ garden centers are NJLCA members) but focuses specifically on retail rather than contracting and installation.
Emerging players
- Association of Professional Landscape Designers (APLD): Professional association for landscape designers offering certification and continuing education. Comparable as a design-focused green industry association; overlaps with NJLCA's landscape architect member segment but focuses on the design side rather than contracting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Jersey Landscape Contractors Association social profiles
Digital presenceNew Jersey Landscape Contractors Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Landscape Contractors Association leadership team
Management profileNumber of profiles
Profiles3 records
New Jersey Landscape Contractors Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Landscape Contractors Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Landscape Contractors Association
What does New Jersey Landscape Contractors Association do?
NJLCA is a nonprofit trade association serving the New Jersey green industry. Its core offering is an annual membership that bundles legislative advocacy, professional education and training, the quarterly New Jersey Landscape Contractor Magazine, the Branching Out webinar series, networking events, group health insurance and 401(k) access, scholarships, and a vendor discount program. Members and industry buyers also access the annual Landscape New Jersey Trade Show & Conference and the NJ Contractors Showcase Expo, while consumers use the Find a Contractor directory to locate member contractors.
Is New Jersey Landscape Contractors Association a public or private company?
New Jersey Landscape Contractors Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Jersey Landscape Contractors Association founded?
New Jersey Landscape Contractors Association was founded in 1966. It employs 501 to 1,000 people.
Where is New Jersey Landscape Contractors Association based?
New Jersey Landscape Contractors Association is headquartered in Elmwood Park, United States, in the North America region.
How does New Jersey Landscape Contractors Association make money?
One revenue line is on record: membership Dues.
Who are New Jersey Landscape Contractors Association's main competitors?
AmericanHort is listed as a broad incumbent. Direct peers are National Association of Landscape Professionals (NALP), Pennsylvania Landscape & Nursery Association (PLNA), Connecticut Nursery and Landscape Association, New York State Nursery and Landscape Association (NYSNLA) and Massachusetts Nursery and Landscape Association. Others are Tree Care Industry Association (TCIA), International Society of Arboriculture (ISA) and Garden Centers of America. Association of Professional Landscape Designers (APLD) is listed as an emerging player.
Does New Jersey Landscape Contractors Association have an API?
No public API is recorded for New Jersey Landscape Contractors Association.
What industry is New Jersey Landscape Contractors Association in?
New Jersey Landscape Contractors Association's product category is Trade Association Services. Its primary akta.pro industry code is MPAGAGAL, Partner, Channel & Vendor Conferences. Its NAICS code is 813910 and its SIC code is 8600.