LivingLogic

What LivingLogic does

LivingLogic AG is a privately held German software company founded on 29 February 2000 and headquartered in Bayreuth, Germany. It develops web-based digitization, content management, e-commerce, and business-process solutions built on a fully proprietary technology stack that includes the XML-based CMS XIST4C, the integrated e-commerce module LivingShop, the Java/JSP/Struts-based web application framework LivingWAF, the OPTIROM mathematical optimization engine for raw material mixing, and the FWS2000 vehicle-scale software. Its flagship product is LivingApps, a universal No-Code/Low-Code/Deep-Code digitization platform accessible via a self-service web portal (living-apps.de) and a unified iOS/Android mobile app, which in 2024 integrated the generative AI assistant LiLo for prompt-based application creation.

The company serves primarily German and DACH-region mid-market and enterprise customers across publishing/financial media (Der Aktionär/Börsenmedien AG, Scope Online), manufacturing (Strobel Quarzsand, Pilkington Flachglas), optometry retail (Apollo Optik), vocational education (IHK Lernen), and automotive retail (Dornig Autohaus, Krusekopf). Its revenue model blends recurring LivingApps Freemium and Premium subscriptions, software licensing and customization for proprietary products, professional services spanning full project delivery to 'extended workbench' engagements, and training/coaching. Distribution combines a PLG self-service channel, direct consultative enterprise sales (including video-only onboarding of large customers), and partner/agency channels such as Designhouse Bayreuth.

The company is led by Vorstand Dr. Alois Kastner-Maresch and Chairman Achim Lindner. In November 2021 it secured an undisclosed two-stage equity participation earmarked for marketing and sales growth, and it maintains an Oracle Silver Partner relationship underpinning its database-centric technology stack.

Name

LivingLogic

Legal name

LivingLogic AG

Website

https://livinglogic.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

LivingLogic AG is a privately held German software company (Bayreuth) that builds the LivingApps universal No-Code/Low-Code digitization platform, alongside proprietary CMS, e-commerce, and manufacturing-software products, serving DACH mid-market and enterprise customers via subscriptions, licensing, and services.

Ownership category

akta.pro rank

Product category

Low-Code Digital Business Process Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• No-code platform
• Low-code development
• Content management system
• E-commerce solutions
• Business process digitization

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. LivingApps Freemium Subscriptions: LivingApps transitioned from a premium-only model to a Freemium model in March 2023. The Free version is available for individuals, non-profit associations, and startups in their exploration/prototyping phase. Premium version includes self-programming capabilities and is available for business use.
2. LivingApps Premium Subscriptions: Premium version of LivingApps with advanced features including self-programming capabilities. The version is accessible via a centralized URL (my.living-apps.de) with dedicated infrastructure for premium customers including load balancing.
3. Software Licensing and Custom Development: Custom software solutions built on proprietary products (XIST4C CMS, LivingShop e-commerce, LivingWAF, OPTIROM, FWS2000). Customers can license standard products with customization to specific requirements. Anpassbarkeit der Standardprodukte an wirklich alle speziellen Anforderungen – die Limits werden nur durch Budgets festgelegt, nicht durch Technik oder Kompetenz.
4. Professional Services and Consulting: Full project delivery, extended workbench services, and knowledge provider engagements. Flexible collaboration models from pure product supplier to complete project delivery.
5. Training and Coaching: Training and coaching services for Oracle, Java/J2EE, Python, PHP, XML, web marketing, SEO, and CMS introduction. Offered as seminars, workshops, and long-term coaching engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

LivingLogic develops and sells LivingApps, a universal AI-powered web-based digitization platform that lets any employee create business web applications through No-Code, Low-Code, or Deep-Code, with an integrated LiLo AI assistant for prompt-based solution generation. Surrounding the platform is a proprietary stack that includes the XIST4C XML-based content management system, the LivingShop e-commerce module, the LivingWAF Java-based application framework, OPTIROM raw material optimization software, and FWS2000 vehicle-scale software, sold via self-service Freemium subscriptions, licensing, and professional services.

Product overview

LivingLogic offers a platform-plus-modules architecture centered on LivingApps, its universal digitization platform that enables No-Code/Low-Code/Deep-Code application development. The product portfolio includes XIST4C, an XML-based Web Content Management System (CMS) that integrates seamlessly with LivingShop for e-commerce functionality. Supporting modules include LivingWAF (web application framework), XIST (XML transformer), OPTIROM (optimal raw material mixing), XISTMAM (media asset management), WaagenServer and FWS2000 (scale/weighing solutions), and ili (in-app learning assistant). The company also provides professional training and coaching services for Oracle, Java, web marketing, and related technologies.

Differentiator

Problem solved

Functional benefit

Brands

• LivingApps: Universelle Digitalisierungsplattform für No-Code, Low-Code und Deep-Code Web-Anwendungen mit KI-Integration (LiLo)
• XIST4C
• LivingShop
• LivingWAF
• OPTIROM
• LivingApps
• ili

Products and services

• LivingApps Universal AI-powered digitization platform combining No-Code, Low-Code, and Deep-Code, accessed via living-apps.de and a single iOS/Android mobile app, for creating business web applications, social intranets, knowledge-management portals, and smart communication tools.
• XIST4C XML-based Web Content Management System (Xtensible Integrating Site Toolkit for Content, Commerce, Community and Collaboration) for professional website management with frontend editing, workflow capabilities, version control, and seamless integration with e-commerce.
• LivingShop E-commerce/online shop module integrated with XIST4C CMS, featuring product management, order processing, inventory integration, payment processing (PayPal, Sofortüberweisung, ClickandBuy), cross-selling, bonus points, and shipping logistics integration.
• LivingWAF Web Application Framework for building database-driven web applications through configuration rather than full coding, built on Java/JSP, Struts, and XML technologies. Generates browser-based user interfaces from database configuration for rapid development of business solutions.
• XIST (XML Transformator) XML-based HTML generator implemented in Python that transforms XML data into HTML, WML (WAP), and other output formats for multiple client types (web browsers, mobile phones, organizers), with Unicode support.
• OPTIROM Optimal raw material mixing software for production businesses, integrating with ERP, accounting, process control (PLC), logistics, and laboratory/quality control modules to deliver complete industry solutions for foundries, quarries, and glass manufacturers.
• FWS2000 Vehicle scale software for managing truck scales and weighbridge operations in industrial/production environments, integrating with inventory and business systems.
• WaagenServer Scale server software for connecting and managing weighing equipment, enabling inventory management with scale integration in production operations.
• XISTMAM Media Asset Management system for organizing, storing, and managing digital media assets such as images, videos, and documents, integrated with XIST4C.
• XIST4C-Newsletter Newsletter module integrated into XIST4C CMS for managing email marketing campaigns and subscriber communications.
• XIST-RSS-Server RSS feed generation and management module for distributing content updates via RSS syndication.
• ili Information system add-on to LivingApps ('inform, learn, interact') providing contextual help, training, and learning-through-doing within the LivingApps platform.
• Training and Coaching Services Professional training and coaching covering Oracle database administration and optimization, Java/J2EE, Python, PHP, web marketing, SEO, content management introduction, and web usability, offered as seminars, workshops, and long-term coaching engagements.

Quantifiable outcome

• ~66% of website visitors from organic Google search (vs typical industry average of 30–40%)
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Designhouse BayreuthminorStrategic or Co-development Partner · 26 May 2000Joint implementation partnership with Designhouse Bayreuth for website projects, notably the Dornig Autohaus project. Designhouse Bayreuth handles creative design while LivingLogic provides the technology platform.
• OraclecoreTechnology or IntegrationLivingLogic AG is an Oracle Silver Partner. Oracle database expertise is a particular focus area of LivingLogic, including administration, distributed systems and replication, and performance optimization. LivingLogic's products are built on Oracle databases and Oracle Real Application Clusters are supported.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Retool: US-based low-code platform for building internal tools and business applications. Comparable to LivingApps in targeting non-developer app builders, but with a developer-first culture, US market focus, and venture-scale funding.
• Ninox: Berlin-based low-code database and business application platform. Closely comparable by size, geography (DACH), and SMB-to-mid-market positioning; directly competes for the same German Mittelstand digitization budget.

Broad incumbents

• OutSystems: Portuguese-founded, US-headquartered low-code application platform (PaaS) targeting enterprise digital transformation. Directly comparable to LivingApps' no-code/low-code positioning but at vastly greater scale and with broader enterprise tooling.
• Mendix: Siemens-owned low-code platform for building web and mobile apps, comparable to LivingApps' universal digitization ambition. Serves the same enterprise process-digitization use cases with significantly larger R&D and sales investments.
• ServiceNow App Engine: Low-code app development environment within the ServiceNow Now Platform. Targets the same enterprise workflow and process digitization use case as LivingApps, but tightly integrated into ServiceNow's enterprise service management ecosystem.
• Appian: Public low-code process automation platform with strong enterprise and regulated-industry footprint. Competes with LivingApps on business process digitization but at global scale with public-company governance and resources.
• Microsoft Power Apps: Microsoft's low-code/no-code platform bundled within the Power Platform and Microsoft 365 ecosystem. The dominant competitive threat to LivingApps' PLG motion among DACH SMBs and mid-market accounts, leveraging existing Microsoft enterprise agreements.

Regional players

• TYPO3: Open-source enterprise CMS with a strong DACH community. Directly comparable to XIST4C on content management use cases for the same German-speaking mid-market segment; differs in open-source vs. proprietary licensing and lacks a no-code/low-code app builder.
• Betty Blocks: Dutch low-code/no-code platform specializing in citizen development for European enterprises. Closest European peer to LivingApps by company size, target market (European mid-market), and product positioning, though operates in Benelux/UK rather than DACH.
• Shopware: German-headquartered e-commerce platform widely adopted in DACH SMB retail. Closest direct competitor to LivingShop on e-commerce features, target customers (German Mittelstand), and go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Livinglogic
• Xx.com/livinglogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivingLogic