What Ninox does

Ninox Software GmbH is a Berlin-based, privately held software company founded in 2013 that develops an AI-native low-code/no-code platform for building custom business applications. The product portfolio consists of two platform versions operating in parallel — Ninox 3 (the classic version) and Ninox 4 (the AI-native version launched in 2024) — both of which enable non-technical users to create databases, automate workflows, generate documents, and integrate emails without writing code. Ninox 4's generative AI features are powered by Anthropic's large language models, with users able to opt in or out. The platform is offered through four pricing tiers (Free, Team, Business, Enterprise) on a per-seat SaaS basis, supplemented by a public REST API and native integrations with Zapier, Make, and n8n for workflow automation.

The company sells primarily to small and medium-sized businesses across diverse verticals (healthcare, construction, veterinary, recruitment, environmental consulting, brewery), with a secondary direct-sales motion for enterprise customers and a certified partner network handling implementation services. Named customers include EPEA, VALERES Industriebau GmbH, Paula Pflege, Dogscan, PurpleSquare Hire, and Westerwald Brauerei Hachenburg, alongside a stated base of 6,000+ customers worldwide spanning DACH, North America, and Oceania. All customer data is hosted on AWS data centers in Frankfurt, Germany, with ISO 27001, ISO 9001, SOC 1, and GDPR compliance.

Ninox is backed by venture investors Hi Inov (formerly Hi Inov-Dentressangle), VI Partners, btov Industrial Tech Fund, IBB Ventures, and Matterwave Ventures, having raised approximately $11.4M across disclosed rounds in 2018, 2019, and 2022. The company operates with a team of approximately 70 people. Founder Frank Böhmer serves as Managing Director and CTO, with Daniel Kronberger as CFO. The 2018 crowdfunding round closed in 18 hours, reportedly the fastest in Germany at the time, and the company's distribution combines product-led growth (free tier, no credit card required), paid SEM across Google/Bing/LinkedIn/Reddit, content marketing, and partner-led referrals.

Name

Ninox

Legal name

Ninox Software GmbH

Website

https://ninox.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Ninox is a Berlin-based AI-native low-code platform, founded in 2013, that enables small and medium-sized businesses to build custom databases, workflows, and documents without coding, serving 6,000+ customers across DACH, North America, and Oceania.

Ownership category

akta.pro rank

Product category

Low-Code Application Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Low-code platform
• No-code software
• Business application builder
• AI-native development
• Workflow automation software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Seat-based): Ninox operates on a subscription model with per-seat pricing. Plans include Free (up to 5 users), Team, and Business tiers that scale per seat at respective rates. Annual and monthly billing options available. Enterprise pricing is tailored to specific needs.
2. Free Tier (Lead Generation): Free plan provides entry point with limited storage (100 MB), records (5,000), API calls (1,000/month), and documents (100/month). Designed for individuals and small teams to drive adoption and upgrade to paid tiers.
3. Enterprise Licensing: Custom enterprise pricing for larger organizations with complex requirements. Tailored to specific team needs with direct sales engagement.
4. Partner Services (Third-party): Partners provide implementation and consulting services. Ninox delivers the platform itself while partners handle implementation support. Partner pricing is handled directly between partners and customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Ninox is an AI-native low-code platform that enables business teams to build custom software applications—such as CRM, ERP, project management, HR tracking, and workflow automation—without writing code. Users describe what they need in natural language and the platform, powered by Anthropic LLMs, helps assemble the application using low-code building blocks. The platform offers two versions (Ninox 3 and Ninox 4), a REST API for integrations, document generation, email linking, and workflow orchestration.

Product overview

Ninox is an AI-native low-code platform for business teams to create custom software without coding complexity. The product portfolio consists of two platform versions running in parallel: Ninox 3 (the classic platform) and Ninox 4 (the new AI-native version). Both versions enable users to build databases, automate workflows, manage documents, and collaborate across teams. The platform is offered through four pricing tiers (Free, Team, Business, and Enterprise) plus a REST API for custom integrations. Ninox integrates natively with Zapier, Make, and n8n for workflow automation, and provides native mobile apps (iOS and Android) currently in development. The platform processes text (via AI prompts to Anthropic LLMs) and structured data (databases and documents), and is hosted on AWS in Germany with full GDPR and ISO 27001 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Ninox 4: The new AI-native version of the Ninox low-code platform featuring built-in AI assistance powered by Anthropic for application creation.
• Ninox 3

Products and services

• Ninox Platform The Ninox Platform is an AI-native low-code environment where business teams create custom software applications (CRM, ERP, project management, HR, marketing automation) by describing their needs in natural language and refining them with low-code tools. It combines AI assistance, workflow orchestration, document generation, email integration, and REST API connectivity for organizations.
• Ninox 4 Ninox 4 is the AI-native version of the Ninox platform, allowing users to describe what they need in natural language and have Ninox help build it. AI is built into the core of the platform and is available across plans including the free tier, with opt-out capability. Hosted on AWS data centers in Frankfurt.
• Ninox 3 Ninox 3 is the classic version of the Ninox platform for creating and maintaining business applications, databases, and workflows. It runs in parallel with Ninox 4 and remains supported, hosted via Hetzner and AWS.
• Ninox REST API The Ninox REST API is a publicly documented API allowing customers to export database configurations, content data, user data, and file attachments; to integrate Ninox with external systems; and to automate workflows programmatically. Supports JSON for configuration data and CSV/JSON for content.
• Ninox Mobile Apps Native Ninox mobile applications for Android (available on Google Play) and iOS (in development), enabling teams to access Ninox databases, records, and workflows on phones and tablets.
• Ninox Enterprise Ninox Enterprise is a tailored offering for larger organizations, including dedicated sales support, vendor assessments, stakeholder meetings, ramp-up planning, project management, custom pricing, and full platform access.

Quantifiable outcome

• Administrative work reduced by more than half
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• AnthropiccoreTechnology or IntegrationAI service provider for Ninox 4. Anthropic provides the large language model (LLM) capabilities that power Ninox's AI-assisted building features. Users can opt in or out of AI support.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider. Ninox 4 is hosted at AWS data centre in Frankfurt. AWS provides computing power, storage, and data processing space. Ninox uses AWS S3 as CDN for content delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airtable: Airtable is the leading low-code/no-code platform for building custom business applications, databases, and workflows. It directly competes with Ninox on the same target users (business teams, SMBs) building CRM, project management, and operational apps without code.
• Notion: Notion combines docs, databases, and lightweight app-building for business teams. It overlaps with Ninox in custom database apps, workflow automation, and the same SMB/team buyer persona building internal tools without developers.
• Retool: Retool is a low-code platform for building internal business tools and admin panels, aimed at operations and IT teams. It competes with Ninox in the workflow/operations app space, though Retool is more developer-leaning while Ninox targets non-technical business users.
• Caspio: Caspio is a low-code platform for building custom database applications without coding, with a similar SMB/mid-market focus and emphasis on data-centric business apps. It directly competes with Ninox in custom CRM, ERP, and workflow applications.
• Knack: Knack is a no-code platform for building custom database-driven applications, targeted at SMBs and non-technical users. It is closely comparable to Ninox's classic (Ninox 3) proposition of building custom business apps on a structured data layer.

Broad incumbents

• Microsoft Power Apps: Microsoft Power Apps is the incumbent low-code platform within the Microsoft 365 ecosystem, offering similar app-building and workflow automation capabilities. It competes for the same business-user builder persona but bundles into a much larger enterprise suite.
• Google AppSheet: Google AppSheet is a low-code app-building platform within the Google Workspace ecosystem. It targets the same non-technical business user building custom apps and workflows, backed by Google's broader enterprise distribution.
• Monday.com: Monday.com is a low-code work operating system for project management, CRM, and workflow automation. It overlaps with Ninox in workflow orchestration, custom business apps, and the same team/SMB buyer persona, though at much larger scale and broader feature set.
• Smartsheet: Smartsheet is an enterprise work execution platform with low-code app-building and workflow automation capabilities. It competes with Ninox in the team-level automation and custom app space, though it is positioned more for project and portfolio management.

Emerging players

• Bubble: Bubble is a no-code platform for building full web applications without code. While more developer-adjacent and aimed at web apps rather than internal business apps, it competes in the broader 'build software without coding' category that Ninox targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ninox
• LinkedInlinkedin.com/company/ninox-software-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninox